Today’s Social Media Strategy #12: EXECUTE

These strategies won’t work unless you put in some fast action.

Now, I know it’s the holidays and you’re thinking of chillaxing on the couch.

BUT success loves speed.

So here are 3 ways to jumpstart your 2023 social media goals and take EXECUTE (while you’re scrolling on the couch.)

🎉 Think of your January services or launches and create a new Facebook/LinkedIn banner

🎉 Take another look at your ideal client — is it the same avatar as 2022 or do you need to make some adjustments based on where you’re heading in 2023

🎉 Invest in your social media content. Do you need to hire a virtual assistant or bring on a strategist to help you implement your vision?

I’m so excited to see you dominate on social in the new year.​

Tis the season for Social Media Domination! What is ONE strategy you’ve learned that you plan to implement? Leave a comment, I’d love to see it!

Have an amazing holiday and see you in the new year.

Shanel

Hi, I’m Shanel…

I work with coaches and experts with launch-ready offers who want buzz-worthy content that converts into cashflow FAST!

Even if you don’t want to post multiple times a day or believe you need to be video vixen perfect, my proven 10K V.I.B.E. Methodology will help you skip to the front of the line on the internet streets.

To discover create ways to transform your social media with strategies to transform your timeline into 2023, visit 12daysofsocialmedia.com

It’s hard to believe we’ve been rocking together for the past 10 days, chatting it up about your social media and visibility. If you missed any of the previous tips, head here.

Welcome to Day 11 of 12 Days of Social Media Strategy! 🎉

So yesterday, we talked about video and the fact that VIDEO is Queen.

And short videos — including TikTok and REELS are taking the video trend by storm.

Today’s Social Media Strategy #11: The REEL deal

Short videos are an amazing way to educate, entertain and engage with your audience in a fresh way.

Think of them as a 10 second sound bite. A 30 second introduction into your world.

Now, don’t let the technology scare you.

It literally takes less than 1 minute to create a short video, edit and post.

Your clients want to see YOU and get a peek inside your world. Short videos are a fun, engaging way to do that.

AAAAND because Video is Queen and short video is a huge trend, your visibility can skyrocket when you start sharing consistently.

Here’s one of my favs from my client, The Wine Concierge.​

Don’t overanalyze this — here are 5 easy ways to incorporate short video into ANY business and industry:

• Top 3 mistakes your ideal audience makes
• 5 tips your audience should know about your industry
• Introduction to you and your team
• Expectations of your industry vs the Reality
• Weekend fun

Easy peasy, right?

And, here’s another tip — you can repurpose short video across TikTok, Instagram, Facebook platforms and use in your stories and comments.

How cool is that?

How are you planning to start leveraging short video in the new year?

Hi, I’m Shanel…

I work with coaches and experts with launch-ready offers who want buzz-worthy content that converts into cashflow FAST!

Even if you don’t want to post multiple times a day or believe you need to be video vixen perfect, my proven 10K V.I.B.E. Methodology will help you skip to the front of the line on the internet streets.

To discover create ways to transform your social media with strategies to transform your timeline into 2023, visit 12daysofsocialmedia.com

We’ve really been digging in to some power packed strategies to help you boost your social media visibility into the new year.

Welcome to Day 10 of 12 Days of Social Media Strategy! 🎉

I get it. Video can be scary. Going live on Facebook or LinkedIn sometimes feels like you’re talking to yourself.

BUT don’t you want to be a part of the 82% and reach your ideal client with video.

Today’s Social Media Strategy #9: VIDEO is Queen

I won’t bore you any more statistics except this one again….

Social media post that include some form of video get shared, engaged with or commented on by over 1200% than images and text only posts.

What would visibility like that do for your business?

Don’t overthink this — here are 5 easy ways to incorporate video in your content plan to increase visibility.

• Behind the scenes video of a day in your business life
• Record a video greeting and add to your landing page (click here for an example)
• Choose a theme for January and go live once a week to discuss 1 tip that relates to your audience
• Think of 5 questions your audience always asks and create a video to answer them
• Ask for client testimonials to add to your timeline and landing pages

Harmless, right?

The more you record, the more comfortable you’ll be. And scrap the idea of being perfect. Your audience wants to see you as an expert but also as a real person.

Reply back, let me know how you plan to increase your video content in 2023.

Be on the lookout, Strategy #11 hits your inbox tomorrow and it will be REELY SHORT.

See you online soon,

Shanel

Hi, I’m Shanel…

I work with coaches and experts with launch-ready offers who want buzz-worthy content that converts into cashflow FAST!

Even if you don’t want to post multiple times a day or believe you need to be video vixen perfect, my proven 10K V.I.B.E. Methodology will help you skip to the front of the line on the internet streets.

To discover create ways to transform your social media with strategies to transform your timeline into 2023, visit 12daysofsocialmedia.com

Welcome to Day 9 of 12 Days of Social Media Strategy!

Occasionally, you need to test your content and audience for new times and open rates.

Day 9 Strategy | Your Timing is Everything!⏰

Get to know your audience and times that they engage.

Schedule content and stories at various times throughout the day — it triggers the timeline to watch for you at different times AND it keeps your audience guessing.

Test your engagement, conversion and email open rates to get a feel for when your audience perks up for you.

Are you testing new times to engage your audience?

Hi, I’m Shanel…

I work with coaches and experts with launch-ready offers who want buzz-worthy content that converts into cashflow FAST!

Even if you don’t want to post multiple times a day or believe you need to be video vixen perfect, my proven 10K V.I.B.E. Methodology will help you skip to the front of the line on the internet streets.

To discover create ways to transform your social media with strategies to transform your timeline into 2023, visit 12daysofsocialmedia.com

Welcome to Day 8 of the 12 Days of Social Media Strategies.

So let’s talk about today’s strategy…

Have you ever missed a party or meeting that you KNEW you should have attended?

Then your friends kept texting you, telling you how much fun they had and the awesome people they met.

“Nevermind, you had to be there”

In other words — you need to be in the room.

You want to be sure to put yourself in spaces, rooms and timelines that will help you grow in your business

AND

give you ideas that will elevate your visibility.

Need a room to close out your year with a room that is going to light up your visibility plans for the new year.

I’ll be participating in the Holiday Entrepreneur Summit hosted by Leilani Wells.

The Summit is 2-day power packed virtual event designed for you to create new engagement, visibility and conversion into the new year.

Sssshhhhhh here’s a code to use for a special holiday savings: SNOW

See you at the Summit!

Shanel

Hi, I’m Shanel…

I work with coaches and experts with launch-ready offers who want buzz-worthy content that converts into cashflow FAST!

Even if you don’t want to post multiple times a day or believe you need to be video vixen perfect, my proven 10K V.I.B.E. Methodology will help you skip to the front of the line on the internet streets.

To discover create ways to transform your social media with strategies to transform your timeline into 2023, visit 12daysofsocialmedia.com

Welcome to Day 7 of 12 Days of Social Media Strategy! 🎉

We’ve been having fun the past 6 days and I still have MORE techniques to share to help you boost your visibility (and attract more clients) into 2023. If you’re just tuning in, head here so you can grab Strategies 1–6.

So back to Day 7 and change….

Today’s Social Media Strategy #7: REMIX

Change is also good for visibility.

Now, if you are using a strategy and it’s working like clockwork, stick with it, Sis.

BUT if you are in the process of launching something amazing, switch things up a bit.

REMIX your content. REMIX your photos.

When you change something major on your platform — your profile pic. Your Facebook banner. Your website link. Your LinkedIn bio.

It grabs the attention of your audience.

You will STOP THE SCROLL of your timeline.👀

They get curious what you’re up to.

They tune in.

And they engage.

Did you know — when you change your banner or profile pic on Facebook, it alerts your entire following. Yep. It’s true. Here’s an example of my updated Facebook Page banner that I used to let my audience know I was up to something new.

When is the last time you change something on your social media pages?

Hi, I’m Shanel…

I work with coaches and experts with launch-ready offers who want buzz-worthy content that converts into cashflow FAST!

Even if you don’t want to post multiple times a day or believe you need to be video vixen perfect, my proven 10K V.I.B.E. Methodology will help you skip to the front of the line on the internet streets.

To discover create ways to transform your social media with strategies to transform your timeline into 2023, visit 12daysofsocialmedia.com

Welcome to Day 6 of 12 Days of Social Media Strategy! 🎉

Imagine it. Phone drops in the water. And you head to go get your new phone (#teamandroid).

Except….

You realize not all of your contacts carried over. They always say everything will transfer over. But it never does.

There’s always the password you forgot or get a random text from someone that isn’t saved on your phone.

The worst.

Today’s Social Media Strategy #6: REINTRODUCE YOURSELF (Often!) to your timeline

Just like when you get a random text from a number…

“My bad, I got a new phone. Who is this?”

Reintroduce yourself to your social media timeline occasionally. You’re building your audience, new followers are eyeing your profile. Your followers know a bit about you but you may and they want to know….who dis?

Every month or so, reintroduce yourself and let your audience know who you are, who you serve, ways to work with you and any fun facts.

When is the last time you reintroduced yourself to your social media timeline?

Prompts are a fantastic way to re-introduce yourself and your services to your timeline. Grab your Socially Savvy Power Prompt Cards and start the conversation flowing with your timeline.

Hi, I’m Shanel…

I work with coaches and experts with launch-ready offers who want buzz-worthy content that converts into cashflow FAST!

Even if you don’t want to post multiple times a day or believe you need to be video vixen perfect, my proven 10K V.I.B.E. Methodology will help you skip to the front of the line on the internet streets.

To discover create ways to transform your social media timeline into profits in your business, visit 12daysofsocialmedia.com

We’re full steam ahead in our 12 days. If you missed any of the previous days, catch up here.​

So let’s dig in to Social Media Strategy #5: Build a TRIBE

Who’s in your Inner Circle?

Who can you brainstorm your random ideas with?

Better yet, who will link arms with you and help your create visibility for your offers?

Collabs can be an awesome way to increase your visibility to broaden your reach on social media.

Think of audiences that are larger than yours that represent your target audience.

Adding value in spaces and building relationships with other bosses can help you grow your expertise and programs, grow your monthly income.

Many times, we see audiences that aren’t our own as competition.

Authentic collaborations can be extremely powerful for your business growth.

Here’s a Tribe that I love being a part of. It’s the Goals, Gifts and Gaps networking group hosted by Deana Jean.​

Add networking to your 2023 strategy is a powerful way to expand your network and audience.

How will you add Collabs to your visibility strategy?

Be on the lookout, Strategy #6 hits your inbox tomorrow.

See you online soon!

Shanel

Hi, I’m Shanel…

I work with coaches and experts with launch-ready offers who want buzz-worthy content that converts into cashflow FAST!

Even if you don’t want to post multiple times a day or believe you need to be video vixen perfect, my proven 10K V.I.B.E. Methodology will help you skip to the front of the line on the internet streets.

To discover create ways to transform your social media timeline into profits in your business, visit 12daysofsocialmedia.com

Reports are pouring in that the 12 Days of Social Media visibility tips are helping you plan to show up in a stronger way on your social media feed and I’m here for it!

That brings me to Social Media Strategy #4: ADD POWER

Lots of people think that social media is only visual and heavy on the photos. But did you know your words also have POWER?

The words you use in your captions are just as important as your photos and videos.

Your caption should be used to tell a story, share your coaching philosophy and how you are the perfect fit to solve your potential clients’ needs.

No more vague words. We want to add a punch.

Here are 10 words you can incorporate in your content to stand out against wimpy captions:

Determination

Positive

Communicate

Money

Commit

Intentional

Reset

Now

Win

Expand

Which word(s) will you use to add more power to your captions and draw your readers in?

The tips are just heating up! And I’ll be sharing more powerful nuggets so be subscribe to grab the rest of strategies.

Hi, I’m Shanel…

I work with coaches and experts with launch-ready offers who want buzz-worthy content that converts into cashflow FAST!

Even if you don’t want to post multiple times a day or believe you need to be video vixen perfect, my proven 10K V.I.B.E. Methodology will help you skip to the front of the line on the internet streets.

To discover create ways to transform your social media timeline into profits in your business, visit 12daysofsocialmedia.com

Let’s hop right into today’s strategy because you’re likely busy working on your year end plans.

Today’s Social Media Strategy #3: Photo Strategy

Here’s some insider tea. I actually took this photo months ago. In 80 degrees in Florida. Now, you may be wondering, why the heck would you pack a Christmas sweater to travel to Florida in the summer?

Because I looked ahead.

And I encourage my clients to do the same.

My mansion retreat guests plan their content out for 6 months and then they walk away with 6 months of high-converting branding photos, lifestyle shots, videos to use throughout the year.

So when the time comes for events, launches and yes, even silly holiday photos, they’re ready. No last minute hiring of a photographer. No begging your husband to take a photo.🙈

Pull out your calendar and look ahead to January and February.👀

You’re likely planning to launch a New Year promo. A winter special. Or new coaching program.

Do you have the photos you need? Have you scheduled a day for new photos or video content?

Pull out your phone and take some holiday glam shots and video. You may not know when you’ll use them but you can be sure that you will.

When you look ahead, you’re able to plan properly so you can focus on ENGAGING during your launch and not stressed about the content creation.

What do you have going on next month and do you have photos to support the vision for your upcoming launch?

Hi, I’m Shanel…

I work with coaches and experts with launch-ready offers who want buzz-worthy content that converts into cashflow FAST!

Even if you don’t want to post multiple times a day or believe you need to be video vixen perfect, my proven 10K V.I.B.E. Methodology will help you skip to the front of the line on the internet streets.

To discover create ways to transform your social media timeline into profits in your business, visit 12daysofsocialmedia.com