#b2b event is hosted by Greater Memphis BNI (Business Networking International), Shelley Baur, President.

Allow me to give you access to the room via my blogged thoughts…also known as social journalism.

Keynote speaker, Daniel Rourke is the Assistant Vice President and Branch Manager of a local bank. Disclosures are read aloud by speaker concerning the generality of content stating this information is not meant for everyone. Translated by me…, “Bank is not responsible for your actions in relationship to your business or personal financial decisions. However, I encourage you to contact Rourke by calling 901.762.7866. Rourke will direct you to the correct department, banker or geographic location that will best fit your personal or financial needs.”

5 Critical Things You Need to Know About Running Your Business

Our focus first goes to the Business Model/Plan from which you are working or need to compose and implement. Rourke will assist you with resources to access this service with fluid accuracy according to information provided by you.

Hope is NOT a business plan!

The second point made is to watch your pricing schedule. From a bankers point of view there are many business costs that can be managed within the umbrella of your friendly, neighborhood banker.

Merchant Account

Investments

Advice

Online Banking…

And many more points of interest are available for convenience and clarity.

Point three is to manage your credit to protect the viability of your business.

A couple stories are shared about business experience and the importance of understanding and delivering an explanation of your business in an informed way to your potential clients.

Are you experienced in the field of service you are providing or the product you are stocking? I hope so! If not…first step…learn your business — That is my two cents in a nutshell!

Last but not least is number 5: PROFITABILITY

How do you figure profitability?

A book of business is important…a relationship management tool that includes customer data, etc…

Speaker opens for questions…what are yours?

Live event blogging provided by Sherri Henley Intelligence.

During a recent Digital Citizen University (DCU) global class on How to Boost Media through a Digital Press Release with Instructor, Carolyn Bendall, Editor and Chief of Your True Colours Radio and Magazine…she and I discussed various online platforms for publishing.

With DCU curating proprietary teachings from instructors around the world…I am limited as to what I can reveal in terms of “paid student information.” However…I will share with you the tale of how DCU led me to a new-found Twitter publishing platform called Medium, established 2012.

My recently built Medium Profile provided me yet another social journalism avenue to engage with followers across social media.

The first (and only…so far) Medium story I have published, Storytelling Medium for Social Journalism by Twitter Co-Founders explains how this digital influence gem for avid Twitter users or beginners is a digital strategy to be seriously considered by all thought-leaders.

One key feature of Medium is that you can import blogs from other platforms by visiting the back-office of Medium…increasing the odds that your work will be found in search engines.

Medium focuses on the published topic versus the author…which I find to be a benefit…because…really…how many people search for your writings by name? Until you are a New York Times best selling author…highly charged profiles that increase search engine optimization (SEO) is paramount to realizing digital success!

The Digital Journalism Evaluation:

Other publishing platforms recommended to develop online identityinclude…

• LinkedIn Pulse, used to establish thought-leadership with your connections.
• LinkedIn SlideShare, used to share keynote slides (make sure to turn on your clip options — a new feature) one-sheets and press releases as PDF’s and targeted documents or memes (online flyers).
• WordPress (which ultimately should be the website platform you are using due to frequently updated plugins and responsive platform).
• Website (hopefully built on WordPress (restated)…if not…a responsive website is a must or you will be punished by Google search engine…not to mention…mobile users will pass you by)

Why publish online? There are several viable reasons…

1. Thought-Leadership
2. Digital Influence
3. Offline Influence
4. Name Recognition
5. Establishment of Philosophy
6. Impart Education
7. Search Engine Optimization
8. Engagement of Followers and Connections
9. Development of Digital Relationships
10. An Invitation to Your Website
11. Inbound Marketing Opportunity via Website
12. Collaboration of Thought-Threads — Curating Content
13. Conversion of Digital Relationships to Online and Offline Revenue

On Medium platform published work I concluded…

To sum this up…social journalism, though different from traditional journalism, is a craft used to leverage digital influence.

Medium is a place to publish and engage with Twitter followers through storytelling.

Medium admits the quality of user posts are important while difficult to manage. Twitter CEO, Williams says, “We are trying to make it as easy as possible for people who have thoughtful things to say.”

New to Twitter? Utilize your search engine and Google “What is Twitter?”

You will locate The Story of the Tweet stating, “At the 2014 Academy Awards, host Ellen DeGeneres took a star-studded selfie, then tweeted it to the world. It became the most popular Tweet in the history of Twitter.” Read more

Originally published at www.linkedin.com.

So…yet again…you rewrite what you believe to be “the perfect tweet” when you realize your hashtag is missing…a very important aspect of cultural language, native to Twitter, now recognized as a global conversation piece across social media platforms and search engine optimized.

Evan LePage, a blogger for HootSuite (a social media management system for brand management) lists The Do’s and Don’ts of How to Use Hashtags. He states, “Hashtags are such a prominent part of tech culture today that it’s rare to find anyone who doesn’t know what they are.”

With this knowledge in mind you must add your #DigitalCitizen hashtag (borrowing my message — insert your #hashtag)…pushing your twitter characters closer to the 140 limit with little room for a retweet. Process of elimination begins once again in search of small words to remove yet make your point.

What I have described is a vicious cycle…yet effective strategy of teaching one to communicate a straightforward message consisting of nuts and bolts versus evangelistic fluff.

New to Twitter? Utilize your search engine and Google “What is Twitter?”

You will locate The Story of the Tweet stating, “At the 2014 Academy Awards, host Ellen DeGeneres took a star-studded selfie, then tweeted it to the world. It became the most popular Tweet in the history of Twitter.”

Visit the About Page of Twitter and learn “What is a Tweet?”

Twitter describes…“A Tweet is an expression of a moment or idea. It can contain text, photos, and videos. Millions of Tweets are shared in real time, every day.”

While hanging out on Twitter…check out the lingo of Twitter, where tweets live and what to tweet.

With publishing platforms on the rise including LinkedIn publishing in conjunction with LinkedIn Pulse and 2015 provision of SlideShare as a LinkedIn user benefit(now known as LinkedIn SlideShare)for keynote slide uploads, PDF’s and shared documents with connections…Is Twitter missing a massive publishing audience? Think again…

In 2012 Twitter Co-Founders Evan Williams and Biz Stone created a social journalism platform called Medium.

According to Wikipedia, “Medium is a blog-publishing platform that has evolved into a hybrid of non-professional contributions and professional, paid contributions, an example of social journalism.”

July of 2015, Katie Gaab, a blogger for Cision published a social journalism study and infographic stating, “Social Media is Maturing.”

“Cision’s free 2015 Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, surveyed over 3,000 journalists from 11 countries.”

According to Cision, the in-depth study provides a snapshot of how today’s journalists view and use social media…

Cision’s key findings include:

• Two-thirds of journalists log in daily to use social media
• 83 percent of journalists choose email as their preferred method of contact
• English-speaking journalists engage more via social media than non-English-speaking journalists
• Experts are important sources of information for 39 percent of journalists

To sum this up…social journalism, though different from traditional journalism, is a craft used to leverage digital influence.

Medium is a place to publish and engage with Twitter followers through storytelling. Medium admits the quality of user posts are important while difficult to manage. Twitter CEO, Williams says, “We are trying to make it as easy as possible for people who have thoughtful things to say.”