SOBA token is listed on LATOKEN, a global virtual asset exchange, on the 9th(Friday). The trading pair is SOBA/USDT.
SOBA is a project to apply NFT to the music entertainment field. The SOBA platform supports streaming services as well as free transactions and rentals between users by publishing various digital contents such as sound sources, pictorials, and videos of domestic and foreign musicians as NFTs.
The SOBA platform launched a beta version last April, and within the platform you can use SOBA tokens to purchase a music NFT edition.

SOBA Coin, a major business of SOBA GLobal Ltd., a blockchain-based entertainment service company, will be listed on the virtual asset exchange Hanbitco on the 13th. SOBA will be added to the Hanbitco BTC market from 6 pm, and SOBA deposit support will start from 12 pm.

The SOBA project is a blockchain-based project that NFT converts various entertainment contents such as sound sources, visual contents, and videos of domestic and foreign musicians, and will support streaming services within the platform as well as various NFT rentals and transactions between users.

NFT stands for Non Fungible Token, and is a technology that permanently gives the value of scarcity by linking cultural contents in various areas with unique information on the blockchain. Various fields, such as games, sports, art, virtual space, and music, are already participating in the NFT market, and the scale is about 32 trillion won based on CoinGecko, a global digital asset market relay site.

The SOBA project aims to improve the unbalanced structure of the existing revenue distribution and the complex distribution structure, and lead the future music market. Create a community channel through which musicians and listeners can communicate more directly through NFT in a non-face-to-face society caused by the corona pandemic. By providing higher profits to musicians, it invigorated creative activities, and by allowing listeners to own their own differentiated content, it added sensibility to the area of ​​consumption.

An official from the SOBA project said, “We want to introduce the future music industry through NFT to more people through the release of the beta version of the SOBA platform released on the 2nd and the new listing of SOBA coins.” I will do my best,” he said.

<All rights Reserved for ⓒ CoinCatMedia>

https://www.coincatmedia.com/8664

Blockchain-based entertainment NFT platform SOBA was released in beta today. SOBA, the native coin of the SOBA platform, was recently listed on the domestic virtual asset exchange Gopax, attracting attention as an NFT coin.

The NFT market that SOBA is focusing on is truly hot. According to Dapperlabs, the amount of capital inflow into the NFT market was only $12 million (about 1.35 billion won) in December 2020, but NBA TOP SHOT, OpenSea, and CryptoPunks , And top platforms such as DeltaTime saw a 28-fold increase in sales in February to $342 million (approximately 382 billion won). It’s an amazing achievement in just three months.

All areas in demand can be issued as NFTs, and through this process, value can be extended to a new level of blockchain network. However, nonetheless, there is an area called the mainstream in the NFT market. The most representative are games, sports, art, virtual spaces, and music fields that the SOBA platform intends to service.

SOBA platform is a platform that improves the imbalance in the complex distribution process and profit distribution in the existing music market through blockchain technology, and provides more loyalty to musicians and listeners. In addition, it expands the contact points between fans and musicians, which are limited to streaming services and performances, in various ways. The listener can directly invest in the recording work of his favorite musician or convert various contents produced by the musician into a digital asset.

Those who applied for the SOBA platform pre-booking event, which was held with the opening of the SOBA platform, must sign up for the SOBA platform within two weeks from today to be confirmed to participate. For more information, please visit sobanft.com.

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SOBA Platform Beta Launch

Date:

2021–04–02

Achievement:

Yes

Details:

The beta version of SOBA Platform, a NFT project sitting at the core of SOBA Global’s business, was released.

SOBA Platform is a platform that improves the complex distribution process and disparity of profit distribution in the existing music market through blockchain technology and provides royalty to musicians as well as listeners. The listener can directly invest in the artist’s records or convert a variety of contents produced by the musician into a digital asset type.

On the SOBA Platform, various digital contents such as sound sources, pictorials and videos of existing musicians are published as NFT, and various digital contents such as lo-fi, lounge and trap based on hiphop beats are issued as NFTs.

<https://xangle.io/project/SOBA/recent-disclosure/60656cd77e3888b2178cf7d4?utm_source=shrimp_xangle&utm_medium=telegram&utm_campaign=telegram_bot_send_message>

Controversy and clarification on the relationship with Soribada

As the SOBA token was listed on Gopax on March 11th, it is getting hot attention from existing/preliminary investors. Most people who believe that blockchain technology is a solution that can solve various problems in the music market, therefore, send support for the SOBAproject, but some are on the verge of identifying the loopholes of the project.

Yesterday, March 26th, a reporter who has usually reported with hostility about SORIBADA INC., made an article about the content which is not completely true about the SOBA platform. It was exhausting content for the SOBA project team who really worked hard on the platform release. Therefore we would like to clarify the non-true part of the content of the article.

You may check the article below.

[단독] 소리바다 앞세운 '소바코인', 실제론 파트너사 아냐

Factless 1:
SOBA Project is not related to Soribada

Starting from the fourth quarter of 2020, the team was formed on December 21, 2020, when CEOs of SOBA Global, NFT Global, and Soribada have met together in one place for a meeting. All three firms have a direct relationship with each other, and at that time, Soribada CEO Jo Ho-gyeon and Soribada Ventures CEO Kim Joon-hyuk attended the meeting.

It was a meeting to organize the soba project and discuss future directions. Rather than pioneering only the simple music source NFT market, the Soba platform should become an entertainment NFT platform that can give musicians and fans a variety of experiences and opportunities. Therefore, we decided to mobilize all the manpower and content infrastructure of Soribada as much as possible to carry out a successful project.

The roles of the three corporations gathered here are as follows:

As SOBA Global is an overseas corporation, it delegates all rights related to platform operation to NFT Global, a domestic corporation to facilitate contracts. Then NFT Global signed a contract with Soribada Co., Ltd. for platform development and content provision.

The articles below also explain the contractual relationship between these firms.

1. SOBA Global Issues SOBA Tokens for Entertainment NFT Trading

[코인캣미디어] SOBA Global Issues SOBA Tokens for Entertainment NFT Trading

2. NFT Global Signs MOU with Soribada for Development of Entertainment NFT Soba Platform

[코인캣미디어] NFT Global Signs MOU with Soribada for Development of Entertainment NFT Soba Platform

Factless 2:
Is the developer of the platform is an employee of the SOBA token? The fact is that It is not.

Contractual relationships have confirmed that SORIBADA INC. is the right developer of the SOBA platform. Currently, SORIBADA INC.receives a fair service fee from NFT Global and is doing its best to develop the platform. Even during the busy development period, it performed a platform pre-booking event for prospective users who are interested. This means that SORIBADA INC. made a project team and it is also mentioned in the whitepaper.

Factless 3: There was no prior consultation with the SOBA project partner firm Celeb TV.

Most of the partners introduced in the white paper of the SOBA project are in a contractual relationship with SORIBADA INC. Therefore, these are the places where all the SORIBADA INC.-related project discussions related to content provision and marketing are held. Among them, Celeb TV, a subsidiary of SORIBADA INC., was a partner company that became a problem when the contractual relationship with SORIBADA INC. changed. All contents were changed immediately. In fact, the article is reflected by the English version of the whitepaper before revision.

The latest whitepaper in Korean: http://sobatoken.io/soba_whitepaper_1.0.0_kor-210322.pdf

The latest whitepaper in English: http://sobatoken.io/soba_whitepaper_1.0.0_eng-210322.pdf

We have been busy preparing for the launch of the platform, but we decided to write this article because we believe that this kind of article that is causing damage to investors who trust the project team should disappear. We also believe that when the platform opens at the end of March and we show that the project is being carried out sincerely, this kind of lush rumors will be easily forgotten.

Follow SOBA communities for the latest news

Medium: https://sobamusicvideo.medium.com/

Reddit: https://www.reddit.com/user/SOBA_Official

Discord: https://discord.gg/2fEuztPwHr

Twitter: https://twitter.com/sobamusicvideo

Telegram: https://t.me/sobaglobal

SOBA token official website: http://sobatoken.io/

소바 글로벌(SOBA Global)은 3월 출시를 앞두고 있는 블록체인 기반의 엔터테인먼트 SOBA 플랫폼이 개발 막바지에 이르렀다며 플랫폼에서 선보일 NFT에 대해 소개했다.

SOBA 플랫폼은 NFT로 최초 출시될 디지털 음원에 힙합 비트 기반의 로파이, 라운지, 트랩 등 다채로운 스펙트럼을 담아낼 예정이다. MZ 세대가 가장 선호하는 장르임과 동시에 저작권에서 보다 자유로운 힙합 장르를 선택해 팬들과 함께 투자하고 성장시킬 계획이다.

음원 비트메이커이자 프로듀서로 참여한 ‘DIAL’과 그가 속한 크루 ‘null’은 평범한 지하철 출근길에서부터 오묘한 인도의 시타르 악기소리까지, 일상의 곳곳에서 받은 영감을 토대로 다양한 작업물을 만들고 있고, 순간의 감정선을 고스란히 비트와 사운드에 얹혀 놓았다. 반복적인 기타 리프 사이로 의도적인 변주를 바꾸는가 하면, 도시를 가로지르는 심야운전의 평온함과 긴장감을 동시에 담아내는 등 일상과 일탈을 오가는 사람들의 이야기를 음악에 풀어냈다.

플랫폼이 오픈되면 유저들은 세상에 처음 선보이는 힙합 디지털 음원 NFT에 투자하고 그와 관련된 일부 권리를 소유한다. 또한 NFT 수익금의 대부분이 아티스트에게 지급되어 실험적인 작업을 지속할 수 있는 원동력이 되어준다. SOBA는 이처럼 리스너와 뮤지션이 상생할 수 있는 에코시스템을 만들기 위해 기획된 프로젝트이다.

SOBA 플랫폼 관계자는 “MZ 세대들 사이에서 힙합열풍이 끊이지 않는 것은 과감하고 솔직한 자기표현에 대한 쾌감이 있기 때문이다. 그로 인해 최근 패션을 포함한 많은 트랜드가 힙합시장에서 파생되고 있다” 며 “SOBA 플랫폼 역시 솔직한 그들이 열광하는 문화에 적극적으로 투자하며 즐길 수 있도록 새로운 놀이 문화를 만들고자 한다”고 전했다.

아울러 SOBA 플랫폼은 3월 말 출시 전까지 사전예약을 신청한 1만명에게 NFT 구입시 사용가능한 소바코인(SOBA) 30만개를 지급하는 이벤트를 진행하고 있다.

<저작권자 ⓒ 코인리더스 무단전재 및 재배포 금지>

SOBA Global introduced the NFT to be introduced on the platform, saying that the blockchain-based entertainment SOBA platform, which is scheduled to be released in March, has reached the end of its development.

The SOBA platform is expected to incorporate a variety of spectrums such as hip-hop beat-based lo-fi, lounges, and traps in the digital sound source to be released for the first time as NFT. It is the most preferred genre by the MZ generation and plans to invest and grow it with fans by choosing a hip-hop genre that is free of copyrights.

‘DIAL’, who participated as a sound source beat maker and producer, and his crew,’Null’, are creating various works based on inspiration from everyday life, from ordinary subway commute to subtle Indian sitar instrumental sounds. These are the beat and the sound. The music tells the stories of people who go back and forth between daily life and deviance by changing the intentional variation between repetitive guitar riffs and simultaneously capturing the serenity and tension of a late-night driving across the city.

When the platform is opened, users invest in NFT, the first hip-hop digital sound source to be introduced to the world, and own some rights related to it. In addition, most of the proceeds from NFT are paid to artists, which is a driving force for continuing experimental work. SOBA is a project designed to create an ecosystem where listeners and musicians can coexist.

An official of the SOBA platform said, “The reason the hip-hop craze continues among the MZ generation is because there is a feeling of bold and honest self-expression. As a result, many trends, including fashion, are derived from the hip-hop market. The SOBA platform also wants to create a new play culture so that they can actively invest and enjoy the culture they are enthusiastic about.”

In addition, the SOBA platform is holding an event that provides 300,000 SOBA coins that can be used for NFT purchases to 10,000 people who have applied for advance reservations before the launch of the end of March.

<저작권자 ⓒ 코인캣미디어 무단전재 및 재배포 금지>

The online consumption market has expanded even further due to the Corona 19 pandemic. Companies that operated their own point system have already set their own coins rather than simple points. And it has a certain amount of bitcoin, the key coin, so that its own coin can be used in the market.

Holders with their own coins become investors, and companies that do online business secure funding power for service construction through coin sales. As related businesses grow and the commercialization of coins accelerates, coin investors will be able to view it as a stable investment market rather than speculation. The coin market is currently undergoing a transition.

The evidence reflecting such market changes can be seen as NFT. This is because NFT is a digital asset containing collectible content. Having collectable value means that the market demand is strong, and the extent of value increase increases as content that forms a more intense enthusiast group. The reason why coins such as Chiliz, Sandbox, Engine Coin, and Decentraland, which have become hot topics in recent years, are soaring due to there estimated value.

SOBA, Designing a Platform for a Value Investment

The SOBA platform is also a platform created to target such enthusiasts. In recent years, the music industry has been booming with an increase in digital sales. According to the International Music Industry Association (IFPI), the size of the music market in 2020 is estimated to be about 26 billion dollars. However, while revenue sources such as streaming services continue to grow, revenues from music-related copyrights and syncs are undervalued within the industry.

This is because there is still no central database for tracking music information. In addition, the complex interactions for record production lead to a lack of transparency, and the disadvantages associated with it remain the artist’s share.

SOBA is a platform that supports artists and corrects the structure of the unbalanced music market. With the power of the fans that follow the artist, more loyalty can be returned to the artist. The undervalued copyright revenue market is transparently disclosed to fans, and it is opened to allow initial investment and profit distribution. It is to have the most powerful weapon that the music market enthusiasts can only form. SOBA coins are used as a means of interactive trading for fans and artists to build such an ecosystem.

SOBA, Settled After Securing a High on the First Day of Listing on Gopax

On the 11th at 14:00, SOBA coin was first listed on the domestic virtual asset exchange Gopax.

In a short period of time that day, SOBA coin rose up to 3,170% compared to the market price. The highest price was 1,900 won from the market price of 60 won on the day. As of 3/15 10:20, the price increased by more than 400% compared to the market price at 250 won, which is relatively stable.

When the platform beta launches in March, SOBA’s listing on domestic and overseas large exchanges will be more advantageous. Although the platform has not yet been launched, I think the potential for the business model has been evaluated through the listing of GoPax. To correspond to this, we plan to lead the project by focusing more on the platform development quality. In addition, in accordance with the platform’s roadmap, we will continue to supply liquidity to increase the market value of SOBA and promote listing on large exchanges.

Now, Gopax is holding an event to commemorate the listing of SOBA. The period is from March 11 to 18, and during the period, SOBA coins will be paid as compensation to those who made the highest volume of SOBA coins and those who have the highest net purchases. Details of the event can be found at the link below.

https://www.gopax.co.kr/exchange/soba-krw

Find more from our communities!

Medium https://sobamusicvideo.medium.com/

Reddit https://www.reddit.com/user/SOBA_Official

Discord https://discord.gg/2fEuztPwHr

Twitter https://discord.gg/2fEuztPwHr

Telegram https://t.me/sobaglobal

SOBA token http://sobatoken.io/

Tesla CEO Elon Musk, who sparked the Bitcoin rally, and his wife were also unique. Grimes, known as singer, put her own NFT art at her auction, earning 6.5 billion won in 20 minutes. The image was grotesque works with a lot of cyborg baby angels. Prior to that, the first NFT art written on paper by singer Sean Ono Lennon, the only child born to the couple of the century, John Lennon and Yoko Ono, became a hot topic.

Is the movement of capital same as the movement of time?

One collector, who has collected $2.7 million worth of NFTs, told US economic media CNBC that “a majority of the world’s population spends 50% of their free time online.” As interest in virtual assets has increased further due to the corona 19 pandemic effects, millions of dollars of capital are flowing into the NFT market, where the interest of recent market appreciation is swelling.

Unlike the early NFT market that focused on game items and characters, anything in the current market can be NFT. Twitter CEO Jack Dorsey published the first tweet of his tweet account from the NFT token issuance platform CENT to NFT, and was recently offered a price of over $80,000. If you are a famous celebrity, you can make all of your morning coffee traces on a napkin, or capture real bad comments that you want to commemorate, all with NFT and sell them at a high price.

Charlie Lee (founder of Litecoin LTC, 8th in the market total) said that the NFT market, which is becoming hot through his tweet, has a low barrier to entry, including pumping the price and a large influx of new investors due to the ICO boom in 2017 and 2013. He said it was similar to the altcoin fever. In fact, according to Google data, as of the last 7 days, the search volume related to NFT has increased rapidly, exceeding the search volume of LTC, BCH, and XRP, which were the main keywords of the blockchain. As of early March, the NFT search volume was the highest ever. In the rankings of countries with high interest in NFTs relative to the population, Hong Kong and Taiwan ranked 1st and 2nd, Korea 3rd and the U.S. 5th.

Punch to the Privileged , SOBA

This is the latest happening. Those who purchased the ``Morons’’ work by graffiti artist Banksy burned the original work and made it NFT and posted it on the auction market OPENSEA. As of 4 pm on the 9th, OPENSEA’s highest bid is 217 WETH (about 450 million won). Banksy is an artist that symbolizes the destruction of idols, and the works of ‘Morons’ are also works that criticize the art world capital market centered on vested interests.

This performance has great implications in that the original works of art, which are real works, were burnt and ownership was transferred to the NFT. In addition, Banksy’s concept of destroying idols fits in with the decentralized and individual-oriented blockchain market. This is because the economy in the blockchain rejects the central system and aims for a more transparent and accurate individual economy. Below is a video that actually burns the original work.

SOBA is also a project designed to overturn the structure of the existing music copyright market, where capital gathers around the privileged ones. It was planned to return more profits to musicians by reducing multiple brokerage lines such as producers/distributors/planning companies involved until the release of the sound source and minimizing platform fees. There is an ecosystem in which fans can also participate from the early stage of music production to find music sources that match their favorite musicians, and receive dividends from music sources by investing in advance.

Blockchain technology provides a clear solution to the chronic problems occurring in the art and culture world as described above, and sometimes becomes a cider-like entity that blows a quick punch. In a system that is maintained for a long time, stinky things happen. As flowing water does not rot, blockchain technology will create a new waterway in the art and culture world that is being transferred to the digital environment.

Musicians’ personal branding, SOBA platform

Blockchain in the existing music market had an active market concept of a shared platform for non-mainstream musicians. Recently, however, following the NFT case of music producer Deadmou5, New York’s hip-hop legend Wu-Tang Clan published the NFT on Rarible, and the American rock band Kings of Leon publishes the entire album as NFT. They are using it as a means of high-end marketing. As the genre of music has now developed into a comprehensive genre of art, there is definitely a limit to showing the talent of a musician only with sound sources or performances. Therefore, NFT, which can turn their various creations into assets, is making them an asset of personal branding.

The SOBA platform is a platform where musicians can freely introduce their creative aspects to the public by reflecting the needs of these markets. Here, you can sell digital visual art NFTs as flashy as DeadMou5, or Grimes’ digital art NFTs. Of course, it is possible to release NFT albums like Wu-Tang Clan and Kings of Leon, and the characteristics of equity share and initial investment are added to this, further stimulating the fandom.

​Find more from our communities!

Medium https://sobamusicvideo.medium.com/

Reddit https://www.reddit.com/user/SOBA_Official

Discord https://discord.gg/2fEuztPwHr

Twitter https://discord.gg/2fEuztPwHr

Telegram https://t.me/sobaglobal

SOBA token http://sobatoken.io/