From the beginning of trade we always pegged a value for easier exchange of goods and services. From barter systems, to sea shells and evolving to metal coins. Fiat currencies have ruled the trade business for a long time now without any change in them.

However, since the invention of block chain technology, digital currency has transformed into a more personal and less restrictive mode of exchange for money. With an encrypted logic of a small unit named has crypto currency popularly known as bitcoin. This new coin is not backed by any government or institute, hence they can’t be demonitized or controlled to be taxed. Therefore since 2015 there has been an uprising to gain access to such decentralised currency. But Bitcoin has its own problems. It’s highly volatile, and it is very expensive to trade at the moment. Thus in order to table stability and easier way to transact through crypto currency Stable coins were introduced.

Stable coins are algorithmically designed to maintain a constant value. For investors this is more suitable because now money can be exchanged at a particular rate, does not change value in an instant and can be withdrawn against fiat currencies. Some of these coins are pegged to maintain 1 USD value, while others are pegged at 1 Euro, or against commodities like gold, or even other crypto currencies.

Let’s now understand the Top 6 crypto currencies which hold the value of 1USD per coin. These coins can be considered as tokens on blockchain which can be used to support smart contracts such as Ethereum and smart chains.

Source of information: https://coinmarketcap.com/view/stablecoin/

Tether USDT

Launched in 2014 as RealCoin, Tether has evolved to be the largest stablecoin. Tether publish their reports quarterly. These audit reports are published by Moore Cayman consulting in every quarterly basis. Recent reports declare that 84.25% are in cash, cash equivalent, short term deposits and commercial papers. Rest of the percentage are invested in terms of secured loans, bonds and precious metals. A small percent of it is also invested in other crypto currencies

2. USD Coin

With a $50 Billion Market cap value, USDC, owned by Circle Internet Financial Technologies. Is slated to be the second largest stable coin. They have enhanced their capabilities to the maximum extent, Such as powered by VISA, Mastercard and other payment gateways to be accepted as standard payment. USDC can be used as smart token for Ethereum ERC-20, Algorand ASA, Solana SPL token, Stellar asset, TRON TRC-20, Hedera token, and Avalanche ERC-20. Support and integrate the USDC smart contract with any Web3 project or decentralised application. They are audited every month by Grand Thronton LLP.

3. Binance BUSD

BUSD is now the third biggest stable coin in the world at $12 Billion, launched in 2019 by New York State Department of Financial Services (NYDFS), it is issued by Paxos, a regulated blockchain infrastructure platform. They now have about 1 million and above user base.

Paxos publishes their monthly audit reports of BUSD. According to them they are 100% cash backed which is 96% cash and 4% treasury bills.

Stable coins like BUSD play a critical role in the world of decentralisation and in providing a solid foundation for the continued growth of DeFi (decentralised finance). BUSD is widely used in Binance Smart Chain (BSC) and Ethereum when it comes to trading, lending, and other scenarios. According to the BSC Project, there are currently more than 400 decentralized applications that support BUSD. On April 21, 2021, the single-day transfer amount of BUSD reached a peak of $261 billion, across 737,000 transactions on BSC.

4. Terra USD

UST, launched in 2020, has significantly grown to be the 4th largest stable coin. With a Market cap of $12 Billion, they have algorithms to keep terra’s native LUNA token’s price and supply in equilibrium to one UST per dollar.

While UST are used for payments and trade, it’s also popular for DApps with DeFi Services with an anchor protocol that allows for deposits to earn rewards / gain passively.

5. DAI

DAI is governed by autonomous MakerDAO, Launched in 2017, Thus DAI tokens are decentralized which means any user is permitted to mint these tokens by depositing their Eher to tokens as collateral.

We should note that Dai tokens are not collateral to US dollars but other cryptocurrencies. Therefore it is more useful in DeFi Protocol services than trading.

6. TrueUSD

Introduced in 2018, by TrueCoin LLC, They claim be 100% backed by US dollars. Now clubbed with Pounds, Canadian dollars, Australian dollars and Hong Kong dollars. They are audited by Cohen & sons with monthly attestation reports published on their site for cross verification. Although compared to other stable coins their trade transaction maybe relatively low, they are growing faster with partnership with a bank for digital payments and fostering digital assets to DeFi projects.

Conclusion

Stablecoins are a foundational pillar for the blockchain-based financial system. A stablecoin, when properly implemented, can serve as a medium of exchange for a new ecosystem of financial contracts, applications, and businesses.

Did you know before stable coins were introduced we could trade crypto assets like bitcoin for other cryptoassets like Ethereum. Which means the trader is taking double price risk. With stable coins this price risk is mitigated.

With trade and transactions established in the last 5 years, sending money in bulk in a single transaction is clearer, faster and void of middle men. Therefore we can say remittance fees which can cost upto 10% for the transfer amount can be lowered to a much lesser number. In B2B and International Trade, small and moderate companies tend to pay fees for multiple intermediaries and other remuneration for transfers. This also can be eliminated to a large extend.

Finally while stable coins remain positive and reinforcing trust in cryptocurrencies, it should also be noted that volatility is always prevalent. We witnessed governments and other regulators for-see to trade through stable coins or through highly anticipated CBDC which is another form of stable coin. As we see the money market transform everyday, it is important to stay updated on such money and technology news.

Join our community for all the updates on Cryptocurrency, its technologies and derivatives.

Stay tuned for more information.

Brand Design

The reimagined formula for success in business!

Business is driven by the passion that founders bring to the table and this drives them to get the transaction going every day. Preschool and daycare is one such business, which requires care, compassion, and patience every day to carry out great customer service. With founder passion, it is indeed noticeable that they care. Yello preschool and daycare is one such business. They had great services but they needed immediate help in branding which had to reflect these emotions in their design communication. This is when they approached Spread Design. We understood their problems and their passion.

Through multiple brainstorming sessions, we established that their preschool stands for Experience, Exploration and Engagement are the 3 methods of learning at Yello.

Brand Logo

Smiles within

The inner joy of playing, learning and Discovering oneself. We established that the color palette should be creative, joyful gentle fresh and imaginative with typography slated to be simplistic flexible soft child-friendly and good readability. These aspects contributed to creating a brand identity aligned with business communication. This logo also encompasses the signature element of playfulness, free spirit and self-discovery.

Visual communication captures 3 key elements of learning within the school which is experience, exploration and engagement

When it comes to the business of brand design we believe that quality is everything. Every aspect of business where customers interact and see the brand must reflect the element we establish for the brand narrative.

Designing the School Kit

With yellow and white or complete yellow design the school diary is minimal and on point. With these, we included the child’s profile section with the place provided for pictures and their information. With visual to balance the write-up.The application forms, with brand colors in tables and color palette for the fonts of their varying sizes. The school kit also includes the appreciation certificate design with or with a brand envelope designed for the certificate. Next is the report card their font placement and color palette and information text blocks were categorically placed.

The school kit includes Newsletter design, Folder design for project papers, Leaflet, School calendar, ID Cards for kids, moderators, teachers and visitors, guardian passes and receipt book.

The Digital Identity designs were also taken care of with extreme care like the website, email templates, email signature, presentation template, facebook page and Instagram page and USB stick.

The Material design includes Brand color T-shirts and Tees, School Bag, Pencil bag, Head caps.

With all these established. Yello Preschool and Daycare was good to go for business and encompass the market. This passionately designed brand identity was welcomed by their customers who were happy to send their kids to this preschool and daycare. This reflected in Yello preschool being placed as the top 3 emerging preschools by times survey.

In conclusion, Business with effective business communication will reflect the passion and ethics it stands for and with precise delivery, business becomes a huge success. At Spread, we are continuously on the lookout to convert new challenges into fresh opportunities. By designing the brand, narrative, identity…even the curriculum, we enabled Yello to be design-led

above is png format and below is jpg format check list for water mark only

above is png format and below is jpg format check list for water mark only was originally published in Loudly on Medium, where people are continuing the conversation by highlighting and responding to this story.

Influencer marketing is not new to us it has been here for far to many years now. Lately it’s become a popular topic for marketers purely because we have realized how powerful it is turning out to be, with so many viral concepts promoted by them directly or indirectly. it has become an alternative to traditional advertising which is expensive and inefficient. More importantly, consumers don’t like to be pushed on advertisements and marketing messages which have less credibility in present day, they very old and outdated, influencer marketing has evolved in to new phrase thanks to social media houses and creative platforms which allow people to be has versatile has possible.

Who is an influencer?

A common misconception about influencers is that they are someone with a large social media followers. This thinking creates confusion of influence with popularity, meaning they are just popular not influencers. The act of influencing commands a specific result: a change in thinking or perhaps in behavior. An influencer, therefore is someone who has the power to influence the perception of their followers or gets them to do something alternative.

When applying this definition to marketers, an influencer is someone who helps other people buy from the brands directly. How do they do this? Influencers must have a combination of three key factors: reach, credibility and good marketing skills. The higher these three factors, the higher the influence potential of an individual.

• Reach: Their ability to deliver a message to a large number of people. This can be the readership of a publication, the audience of a TV host or the number of social followers someone has. They know their audience and hence they can design their way to reach them. Reach is important but falls insufficient to those with small reach but high credibility and salability skills they are called micro-influencers.

• Credibility: The level of trust and authority given by the audience based on the influencer’s perceived knowledge and expertise on a specific topic. A celebrity chef will have high credibility in recommending meals but low credibility in politics, likewise fashion blogger for latest trends, travel blogger for exploring unknown places or events in other places. This knowledge comes from their own experiences or they come aware from actual reliable sources and pass it to their audience which is important for cementing their credibility

• Good marketing skills: The presence and communications style that gives the influencer the ability to understand and embrace a particular point of view. There are some people who seem to have an extraordinary power to convince people of their point of view. They have an ability to explain things in convincing ways, are clear with their messages and deliver their points of view with confidence. Apart from this, people with right knowledge and honest opinions and good oratory skills, will always turn out to be good influencers.

how to do influencer marketing right.

The simplest way to work with influencers is to pay them money.

Another way to work with influencers is to borrow their reach. Look for someone with a lot of Instagram followers and pay them to advertise a product. This is really sponsored advertising and does not maximize influencer marketing opportunities.

The best influencer marketing does not involve financial compensation. Instead, it requires understanding that influencers want to be recognized, have access to information and be the first to know of any news in their space — they need this to strengthen their influence. It is here that brands tend to familiarize themselves to the concerned consumers. therefore earning loyal customers.

Good influencer marketing is centered on building sincere personal relationships with influencers and sharing useful, unique, exclusive or early information. The good news is that influencers are curious. A brand with an interesting, useful product should have no problem finding information and knowledge of value to influencers.

The goal of influencer marketing is advocacy. Influencer marketing should be authentic and brazenly honest. An influencer speaks about the product not because they are being paid to do so, but because they want to — because they find the brand in sync with their needs which also replicate their follower’s needs too and the information useful to their subscribers.

Therefore, influencer marketing takes time, dedication and focus, and it must be transparent and honest. An influencer will speak about the good and the bad of your products. But they will do in in a way that is far more credible and useful than any ad could do.

When done right, influencer marketing is a multiplier: It leverages the reach, credibility and salesmanship of a community of influencers to advocate your product to consumers, and it results in awareness, improved perception and action.

Influencer Marketing & How Brands can use it ? was originally published in Loudly on Medium, where people are continuing the conversation by highlighting and responding to this story.

By the end of 2017, smartphones will make up 36.6% of all mobile phones, and by 2021 this share is expected to touch 47.4%, eMarketer estimated.

Additionally, the research firm predicted double-digit growth for mobile ad spending in the next few years in India. By 2021, mobile will account for more than half (~62.0%) of overall digital ad spending, which is expected to hit a total of $2.8 billion. Spending without data to back you up will not work in the long term. A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence.

Let’s outline why you need to set goals and how to go about setting them. lets’s follow that up with some of the most common social media goals.

Why You Need to Set it ?

Time is the most valuable resource . If you’re spending a lot of time on social media for your company, it only makes sense to make sure you’re receiving the best results possible. As a social media executive, you’ll need goals and analytics to show your client that your work is creating results that they want. If you’re a social media manager for a company, you’ll want to make sure the goals are aligned with the company’s vision.

Without goals and metrics, you won’t know if the new strategy you’re trying out is working or if posted something at some time in the week is appropriate time for you to precisely hitting your market or no

How to Set instagram Goals

The key to setting any goal, social media or otherwise, is to be both specific and hard to achieve we say “hard to achieve,” though. You’ll want to believe that the goal is reachable but not so easy that you can reach it in your sleep.

Psychologist and goal setting theorist Edwin A. Locke says in a research study (PDF), “High commitment to goals is attained when (a) the individual is convinced that the goal is important; and (b) the individual is convinced that the goal is attainable (or that, at least, progress can be made toward it).”

In other words, you’ll try your hardest when a goal is both important and moderately difficult to reach.

Create SMART Goals

One common goal-setting technique is to be SMART. This can be an excellent guideline for creating goals that work for your company.

SMART is an acronym for:

• Specific: Your goals should be clear, simple and defined.
• Measurable: This is where analytics come in. You want a goal that has one or more metrics.
• Achievable: Is it achievable or is it not possible within your resources?
• Realistic: With your current resources of time and money, is it possible to achieve your goals?
• Time sensitive: Every goal needs a time frame, whether it’s one year or several months.

In defining your social media goals, start with the broad goals that you’d like to achieve over a year. You can align these goals with your company’s mission statement or current annual goals.

Identify Your Goal Metrics

Next, identify the metrics you’d like to use for each goal. We’ll use “increase brand awareness” as an example goal.

In reaching “increase brand awareness” on instagram, you will want to pay attention to:

A. Comments Received.

What this metric tells you: How engaging is your content.

B. Most Engaged Hashtags.

What this metric tells you: Which hashtags you should use.

C. Engagements Per Follower.

What this metric tells you: Your engagement relative to your audience size.

D. Followers Gained.

What this metric tells you: The total reach of your posts.

E. Referral Traffic.

What this metric tells you: How much traffic your website receives from Instagram.

F. Instagram Stories Metrics.

What these metrics tells you: How popular your Instagram Stories are.

Audit Your Profile to Set Baselines

Once you determine your metrics, audit your profile to create a baseline statistic. This is important because you need to know where you were at when you first started tracking the goal.

Review Your Efforts

Finally, create a feedback loop of taking time to review your statistics. Depending on your goals, you may want to check in on analytics once or twice a month to see what’s working. Is couple of rupees per Instagram post for boosting enough and is it reaching the audience you want? Or are your efforts better focused on other strategies for increasing brand awareness.

Know How to create achievable goals on Instagram was originally published in Loudly on Medium, where people are continuing the conversation by highlighting and responding to this story.

S U D H A Y , L O U D L Y . I N

Lets create a lot of influential content for your post / article, To convey a message, Garner buyers, and reach the right people at the right time, content makers and their marketers are turning to influencers. Influencers are topic experts, industry leaders, or brand advocates who possess strong credibility and/or an extended reach with your target audience.

There are many ways to involve influencers in your content creation efforts, but how can you get influencers to share your content, help expand your reach, and put your content in front of even more relevant eyes? WORD FOR THE WISE “ the golden rule of influencer marketing give, give, give “ and you can begin tapping your influencers for help sharing your content.

the following ways are some tips to get influencers to share your articles

1. @tag them ON TWITTER / INSTAGRAM / FACEBOOK etc on your post !!!

If your article is helpful, inspiring, pertinent to their audience and/or about them, by mentioning the influencer’s Twitter handle or on Instagram in your social posts you are likely to get their attention and potentially a Retweet or reposted. But before you start promoting your content at all kinds of influential people, do your research. If you are monitoring relevant influencers, know what they are interested in, and what is relevant for their audiences, you can create content you know they will want to share. (You can little better if you quote them or link to their post or article in yours.) Then, when you mention them they’re likely to share!

2. Curate a list perhaps

A good way to create content that’s likely to get seen or shared by them influential leaders is to curate a list with them included in it. Once you’ve created your curated list, post it or Tweet / share on timeline story each influencer you’ve included and let them know!. This is a good way to get influencers’ attention initially, but you should continue to build on that relationship over time.

3. Ask them to contribute to your blog

Getting an influencer to contribute a guest post on your blog is great for many reasons. Firstly, you get great content for your blog that your audience will love. Secondly, it lends credibility to your blog — if you can get a thought leader to post for you, you must be doing something right. Thirdly, the expert is likely to share that post with their networks. And lastly, you get a new post published without having to write it yourself!

KNOW THE TRICKS TO GET INFLUENCERS TO SHARE YOUR POSTS was originally published in Loudly on Medium, where people are continuing the conversation by highlighting and responding to this story.