Over the past few months, I’ve spent an unhealthy amount of time studying the music industry. Not just listening to music, but understanding how it moves — from the moment it’s created to the moment someone actually uses it.

The deeper I went, the more one thing stood out.

The music itself isn’t the problem.

We have more music than ever before. Independent artists can produce incredible tracks from their bedrooms, AI has made music creation faster than anyone imagined a few years ago, and streaming platforms have put millions of songs at our fingertips.

Yet somehow, finding the right music for a project is still frustrating.

If you’re making a YouTube video, producing a podcast, developing a game, editing a film, launching an app, or building a brand, there’s a good chance you’ve experienced this yourself. You open one platform after another, search through hundreds of tracks, compare licenses, wonder whether you can legally use something, save dozens of tabs, and after an hour you’re still not completely convinced you’ve found the right track.

That feels strange.

In an industry that has evolved so much, why does something so fundamental still feel so difficult?

I think it’s because we’ve spent years solving music creation while paying far less attention to everything that happens after a song is made.

The infrastructure hasn’t kept up.

Too Much Music Isn’t Always a Good Thing

A decade ago, creating professional-quality music wasn’t easy. You needed expensive equipment, access to studios, and often the right connections. Today that’s no longer true, and honestly, that’s one of the best things that’s happened to the industry.

More people can create than ever before.

But there’s another side to that success.

Every day, an enormous amount of music is released. That’s fantastic for artists, but for creators looking for music, it has created a different challenge. There isn’t a shortage of options anymore — there are simply too many.

Most of us don’t struggle to find music.

We struggle to find the right music.

That’s an important distinction.

Discovery hasn’t evolved at the same speed as creation.

We Don’t Search the Way Platforms Think We Do

Most music libraries are still built around metadata.

Genre.

Mood.

Tempo.

Instrument.

Those filters are useful, but they don’t reflect how creative people actually think.

When someone is editing a documentary, they’re probably not searching for “90 BPM ambient piano.”

They’re thinking something more like, “I need music that feels hopeful without becoming emotional,” or “I want something that sounds futuristic but still human.”

Creativity starts with feelings.

Most search systems still start with labels.

As AI becomes better at understanding language and context, I think discovery needs to move beyond traditional filtering. People should be able to describe what they’re imagining instead of trying to translate emotions into technical categories.

Licensing Still Feels More Complicated Than It Needs to Be

Another thing that surprised me while researching the industry was how confusing licensing still is.

If you’ve worked in music for years, terms like synchronization rights, commercial licenses, royalty-free usage, performance rights, or exclusive ownership probably make sense.

For everyone else, they don’t.

A content creator shouldn’t have to spend half an hour reading legal documents just to figure out whether they can monetize a YouTube video. A startup shouldn’t need outside advice to understand whether a soundtrack can be used in an advertisement. A freelance editor shouldn’t have to wonder who actually owns the music after delivering a project to a client.

Licensing exists for a good reason, but I think we can do a much better job of making it understandable.

Clear rules build confidence.

Confusing rules create hesitation.

Trust Matters More Than Ever

One topic that kept coming up while studying different platforms was exclusivity.

Everyone seems to define it a little differently.

From a creator’s perspective, that’s a problem.

If someone buys exclusive rights to a track, they expect that track to actually become exclusive. That’s what the word means.

Trust is difficult to earn and incredibly easy to lose.

The more transparent the ownership process becomes, the healthier the relationship between artists, producers, and buyers will be.

There Are Incredible Producers Nobody Knows About

One thing I genuinely enjoyed during my research was discovering independent producers from different parts of the world.

Some of them were creating music that honestly deserved a much bigger audience.

The problem wasn’t quality.

The problem was visibility.

Discovery systems naturally reward creators who already have momentum, while talented newcomers often struggle to get noticed. I don’t think that’s because platforms want it that way — it’s simply how recommendation systems have evolved over time.

But I also think we can build better systems.

Technology shouldn’t only amplify what’s already popular.

It should also help people discover what’s genuinely good.

The World Is Bigger Than One Music Market

Music is becoming increasingly global, yet many platforms still feel surprisingly regional.

Creators today don’t necessarily want generic background music. They want authenticity.

Someone in Germany might be looking for Indian percussion. A filmmaker in India might want orchestral arrangements from Europe. A game studio in Brazil might be searching for Japanese-inspired electronic music.

Creative inspiration doesn’t respect borders.

The platforms we build shouldn’t either.

AI Is Changing Everything — But Not Everything

Artificial intelligence has become impossible to ignore.

Whether people love it or hate it, it’s changing creative workflows faster than almost any technology we’ve seen.

But while AI has dramatically improved how quickly music can be created, I don’t think creation is where the biggest opportunity lies.

The harder problems are still discovery, organization, licensing, trust, and helping creators navigate an increasingly complex ecosystem.

Generating another million songs isn’t particularly useful if nobody can find the one they actually need.

Why I Started Building Keval Sound

At some point during all of this research, I stopped asking myself how to build another music platform.

Instead, I started asking how I would build music infrastructure if I were starting from scratch today.

What would discovery look like if it understood creative intent instead of just keywords?

How simple could licensing become?

How could exclusive ownership become genuinely transparent?

How could independent producers receive more visibility?

How could regional music stand alongside global catalogs instead of sitting in separate corners of the internet?

Those questions eventually became the foundation for Keval Sound.

Not because I believe one platform can magically solve every problem in the music industry. It can’t.

But I do believe we can make some parts of it noticeably better.

Every minute a creator spends searching through confusing catalogs or trying to understand licensing is a minute they aren’t creating something meaningful.

If we can reduce that friction, even a little, we’ve done something worthwhile.

Looking Forward

The next decade of music won’t be defined by who has the biggest catalog.

It will be defined by who makes music easier to discover, easier to understand, and easier to use.

That’s the future I want to help build.

Keval Sound is my attempt to contribute to that future — not by reinventing music itself, but by improving the systems that surround it.

Because I don’t think the music industry needs more songs.

I think it needs better infrastructure.

And if we get that right, everyone benefits — artists, producers, filmmakers, businesses, developers, and ultimately the people who simply love music.

With utmost gratitude, I thank all the supporters, holders, and individuals involved in bringing Nine Tails' vision to life. We started two years ago and have been committed to delivering the best web3 product. I am immensely proud of how we have persevered through market crashes and uncertainties while still pursuing our vision.

After completing season 1 of Nine Tails, I am thrilled to report that we have achieved several milestones, endured setbacks, and remain an industry leader.

Let's delve deeper into our top 5 significant Milestones during season 1.

Milestones :

1. Successfully Integrating a Multichain Universe: Our NFTs are part of a unified power chart that ranks all our assets equally, regardless of their traits or the blockchain they are located on. This means that NFTs on APTOS and SOLANA give you the same access to our ecosystem. We take pride in being the only project to have integrated in this way, and we will continue to do so.

2. Kickstarting Nine Tails Records: I take great pride in the successful launch of our Record Label. We have released 26 songs on all major streaming platforms, including two full-length albums. Additionally, we have created 45 music NFTs on Solana, which you all enjoyed collecting and contributing to our legacy on the blockchain. We have also provided our holders with Mystery Boxes, samples, and VSTs to help them in their music production, cementing ourselves as one of the best web3 music projects to exist.

3. Creating our Virtual worlds/Metaverse/Video Game: We have always made it clear that we intend to build our metaverse correctly by creating the necessary building blocks and assets in the form of characters. To achieve this, we have set out to create nine virtual worlds and completed three of them. We have also created a demonstration video showcasing the entire process with the initial three worlds. I see immense potential for our video game, where you morph with your NFTs and battle it out in our virtual worlds.

4. Creating our official premium token, $NINE: We currently have more than 99 utilities available, with many more in development. Our premium token, $NINE, has significant value in its own right, independent of any monetary value. Our goal was to create a versatile coin with numerous use cases. Once people recognize its potential, we plan to add LP, making it the most significant coin.

5. Ensuring a consistent rate of listing.: Our community has achieved a significant feat by holding onto our NFTs for the longest time, demonstrating their unwavering faith in our project’s vision and mission. I am immensely grateful for this trust and strive to improve our project to reduce listings to almost zero. We have had a constant listing of 5%. This was only possible because of YOU.

As a sign of thank you, a bonus of 5000 $NINE will be airdropped to every holder / NFT this week.

I am pleased to announce that Season 2 will be launching in December, following the conclusion of Season 1. This new season will feature brand-new artwork, projects, and music that will kickstart the season with a bang. We intend to outdo ourselves in this season with epic content that will blow your mind. Are you ready to ELEVATE?

With the unveiling of our Roadmap 2.0, we have made it clear that we are here to stay the longest and build various utilities and tech using our community members. Let’s take a deeper dive into each of them for better understanding.

1. NINE TAILS RECORDING

Decentralized music label that offers innovative solutions to the challenges faced by music artists in the traditional music industry. By leveraging blockchain technology, we provide artists with fair and transparent revenue-sharing models, greater creative freedom, lifetime Subscription for aggregator services, more control over their music, and increased opportunities for exposure and collaboration. Along with masterclasses starting from sound creation, DAW, music arrangement and Production, Mixing, Mastering, and access to thousands of samples to take your production to superior industry standards. As the music industry continues to evolve, decentralized music label like Nine Tails Rec offers a promising alternative that can benefit both artists and music fans alike.

2. SECURE INVOICE

One of the primary advantages of our fintech product is that it helps exchange invoices and confidential documents and files safely. Along with safety our product also uses advanced security features, such as encryption and authentication protocols, to ensure that all transactions are secure and tamper-proof. This provides businesses of all sizes with a greater level of confidence that their transactions are accurate and trustworthy, reducing the risk of fraud and errors.

3. COUNCIL OF NINE

Choosing our community members as council members of our project is an excellent way to build trust and transparency within the project. It also helps ensure that the project’s goals and values align with the community’s needs and desires. Council members can also provide valuable insights into the needs of the community, oversee operations and community wallets and help shape the project’s direction and priorities due to their range of experiences, perspectives, and backgrounds. This can lead to a more responsive and effective project, one that truly serves the needs of the community. This can help ensure that the project remains responsive to the needs of all members of the community, not just a select few.

4. AROHI

The concept of using NFTs for philanthropic events and charitable causes is an exciting and innovative way to create positive change in the world. AROHI leverages the power of its Nine Tails community to conduct philanthropic events around the world. With the power of our NFTs, We can raise funds through Royalties, allowing members of our community to support our charitable activities. It also allows us to create a sense of purpose among our members. We can come together to support a common cause, leveraging the power of web3 communities to create a positive change in the world. The sense of shared purpose and community can be a powerful motivator, inspiring more people to join us and take action.

5. R9VOLUTION

The world of art is constantly evolving, and with the emergence of NFTs, a new era of creativity has begun. By leveraging the power of digital technology, this virtual art gallery offers a unique and engaging way to appreciate and interact with digital art, connect with other creatives, and build a vibrant and dynamic art community. The ability to display your NFTs in a virtual art gallery can be a powerful tool for creators and collectors alike. It provides a platform for showcasing and sharing your work with others, helping you to gain recognition and connect with like-minded individuals. It also allows you to trade NFTs with other users, enabling you to build and grow your collection of unique and rare digital assets. A remarkable concept that has the potential to revolutionize the world of art.

6. CONNOISSEURS

When individuals have the opportunity to develop and showcase their talents and skills, they can feel a sense of accomplishment and fulfillment and become valuable assets to the community. That’s where creating a platform like Cnsrs that allows Nine Tails community members to be hired by other projects can be particularly powerful. The platform can be designed to highlight the skills and talents of community members, making it easy for other projects to find the right talent for their needs. This can include a range of skills, such as programming, designing, writing, marketing, and more. The platform can also provide a means of verifying the skills and experience of community members, ensuring that those who are hired are qualified and capable. This can be particularly beneficial for those who may not have traditional qualifications or may have difficulty finding work in a competitive job market. With the right tools and support, our platform has the potential to transform the lives of community members and help them to achieve their dreams and passions.

7. DIOSCURI

A Digital twin is essentially a virtual representation of you. Our Digital Twins are designed to be an accurate and dynamic representation of your physical self, allowing you to interact with the digital world in a more personal and authentic way. With our advanced technology, we can create a lifelike 3D model of you, complete with your unique facial features, hairstyle, and clothing preferences. Your Digital Twin can be used across a wide range of applications, from social media and online gaming to e-commerce and virtual events. By using your Digital Twin as your digital identity, you can enhance your online experience and make it more engaging, fun, and interactive.

We’re committed to providing a seamless and hassle-free service, with our team of expert designers and developers working closely with you to create a digital avatar that truly represents you. We understand that your online identity is an important part of your life, and we take your privacy and security seriously as well. Your Digital Twin is always under your control, and you can choose how and when to use it.

8. DIGIPETS

Welcome to our next-generation Web3 merchandise store, where we offer a wide range of products that blend the latest in augmented reality (AR) and blockchain technology with the world of fashion and collectibles. With our AR clothing collection, you can transform your wardrobe into a dynamic and interactive experience. Our limited-edition collectibles use blockchain technology to provide unique ownership and authentication, making them truly one-of-a-kind items that you can treasure for years to come. a user-friendly shopping experience, with a range of payment options available including any cryptocurrency. our favorite part? we will also let our community members create and sell their own merchandise using their NFTs, to develop their own brands, gain exposure, and generate revenue.

9. NINECHAIN

A multichain NFT marketplace that allows you to buy and sell NFTs across 9 different blockchains is a game changer for the NFT world. Our platform also incorporates a range of tools and resources to help traders make informed decisions and a user-friendly interface that’s easy to navigate. Our platform also rewards traders with unique collectibles and tokens that are only available through our platform. These rewards add a layer of excitement and value to your trading experience.

One of the key advantages of NineChain is that it can support a wide range of digital wallets, including those that are specific to each blockchain network. This allows users to buy and sell NFTs using their preferred wallets, without needing to worry about compatibility issues. Additionally, the marketplace can include a built-in crypto exchange, enabling users to easily exchange one cryptocurrency for another.

10. HYPERREALITY

We believe that the best solutions to complex problems require a combination of human expertise and technological innovation. That’s why we are building a team of expert humans and AI specialists who work together to create solutions that are not only intelligent and effective but also empathetic and compassionate.

Our approach is to combine the best of both worlds, with our human experts providing the intuition and experience necessary to identify problems and develop solutions, while our AI technology offers unparalleled speed, precision, and efficiency in analyzing data and making predictions. We want to develop Hyperreality technology that could potentially be used in Customer service, Content moderation, Financial analysis, Healthcare, Fraud Detection and so many more.

11. fSOCIETY

Our spinoff NFT project features a collection of thought-provoking and emotionally charged digital art pieces, each designed to highlight a specific issue or injustice that exists in the world today. From environmental degradation and income inequality to systemic racism and political corruption, our art pieces are a powerful expression of the challenges that we face as a society. We’re committed to making a difference and using our platform for social good. A portion of the proceeds from each NFT sale goes to support various social justice causes and organizations, helping to make a real impact in our communities and around the world. Join us and be a part of our movement for social justice and change.

Timeline of our Roadmap.

Do visit our Website for more information and Come say hi to us on our Discord!
NineTailsNFT.com

Ultimately bring more liquidity into the web3 ecosystem by injecting money from web2 and creating long-term sustainable utilities for a better ecosystem. Let’s dive deeper into the three elements:

ART

Step into our enormous universe of 9,999 3D, Nine-tailed NFTs spread across two blockchains with a universal rarity chart. Offering a crystal clear quality with 2k Resolution, our NFTs are unique and provide fresh air in what is now a saturated industry of only PFPs.

MUSIC

If listening to music is FREE, why can’t launching your own music be FREE? Our goal at Nine Tails NFT is to disrupt the music industry and empower creators worldwide by helping them launch their music careers through professional masterclasses and services offered. So we can all groove to the universal language of music that touches our souls.

We have also released tons of music NFTs on Solana for the vivid collector in you. Our 1/1 Music NFTs have added utility and use cases, the first in the world. Our music Label is the world’s first decentralized music label free for all artists. Everything we plan to do with music is nothing less than Revolutionary.

STORYTELLING

Dwelling from authentic Japanese, Korean and Chinese mythology — The Nine Tails Foxes are creatures of mystery with supernatural powers and captives of the killing stone. Legend has it nine-tailed fox spirits are trapped in the killing stone. What happens now that the stone has been broken? Real-life events inspire nine Tails NFT’s unique storytelling approach.

MULTICHAIN

We are launching across six blockchains initially, starting from Aptos, Solana, ETH, Polygon, BNB, and ADA, and many more will be added. All our NFTs across each blockchain are interconnected and are under the same brand. Hence we are essentially bringing all the communities of different blockchains together.

Features of Multichain NFT

• Solves Interoperability: When you mint an NFT on a particular blockchain such as Ethereum, the scope of your NFT remains limited to a single blockchain and single NFT trading platform. In other words, NFTs based on single chains cannot be widely adopted. Multi-chain NFTs will traverse blockchains like Ethereum and Solana, supporting trading across multiple networks.
• Rising above gas fees: Even after the notorious completion of The Merge, ETH’s gas fees are unlikely to fall straight. For instance, BAYC NFTs clogged Ethereum’s network, resulting in traders paying high fees amid failed transactions. NineTails NFTs will improvise a new minting meta of completely customizing your NFT while paying a nominal gas fee on ETH.
• Inter-Connected Roadmap: NineTails NFT is the FIRST to offer an interconnected roadmap and a universal rarity chart that connects all our NFTs across different chains: Everything built on our roadmap allows seamless connectivity for all the blockchains. It doesn’t matter if you’re minting NineTails NFTs on SOL or ETH. You get access to the same technology. For example, our Music Label, Art Gallery, Fintech, and NGO.NFTs and technology will be able to traverse across different networks.

Bridging the gap with real utility

NineTails NFT is set out on a mission to improve the current ecosystem by providing multiple utilities. Spreading the vision of Web3 being an all-rising boat and not an exclusive club. Most projects' utilities suffer when the crypto market crashes or goes into a prolonged bear market run. Therefore, we provide long-term sustainable utilities outside the NFT ecosystem that contribute to its growth.

These utilities do not depend on our NFT ecosystem but focus on generating revenue through web 2.0 platforms and onboarding many people simultaneously.

let’s dive into our industries

1. Decentralized music label

Fine art is worth about $50 billion, but the music industry is valued at $57 billion. There has been a clear trend of music videos dominating the most viewed videos on YouTube since 2010. During the NFT bull market of 2021, art NFTs was the only subject that popped out from every corner. The non-fungible tokens for music remained relatively unnoticed.

NineTails NFT brings a long–term utility with the opportunity to launch your own music label for FREE! Independent of the crypto market, your wise investment will be in for a long haul. An artist using our record label can explore different ways to interact with their loyal listeners and even provide a way to get involved right from the start. We envision generating a better revenue stream for the artists. And it all starts from owning just 1 of our NFTs across any blockchain.

Features of our Music Label

• FREE Subscription: Get access to millions of users by launching your Music on Web2 streaming giants like iTunes, Spotify, Google, Youtube, and more. Avoid paying a monthly subscription to keep your content online as long as you hold our NFTs. Our team will also help you with onboarding and marketing your album, as well as earning revenue, royalties, and rights.
• Complete Ownership: our record label grants you 100% ownership by providing a certificate of ownership for their unique work incorporated within the NFT. As the owner of such an NFT, you can control how and where the work would be used, sold, or distributed. This isn’t going to be another Taylor Swift case. The owner is also granted the rights to the album cover art or the videos accompanying the music.
• No Taxes: Get over the hassle of paying taxes with our music label.
• No Personal Info: We only need your wallet address and username when launching your music label. No personal banking information or living address is required! Be anonymous and release your content out there.
• Security: In cases of wallet hacking, we will make those particular hacked NFTs obsolete by freezing the royalties and rights. A new NFT will be provided to you, which is now further proof of ownership. Thus, ensuring the security and protection of your assets.
• Non-musicians: You can be a sub-label under our music label and launch all your family and friends on major platforms.

2. FINTECH COMPANY

FinTech industries are evergreen and have a constant value for it anywhere. We have noticed that most of the investors behind Aptos Network come from FinTech backgrounds, so we decided to build our second industry as a FinTech Application that anybody worldwide can use to exchange confidential documents safely and send tamper-proof invoices using our P2P tech with added TFA security. Hence generating revenues in web2 and bringing them back into our Ecosystem. You can take a demo as it's already built and functioning.

Features of our Fintech

• Lifetime free subscription: as our NFT holder, you will have a free subscription to use our application forever.
• Refer to Earn: Now you can officially work for our FinTech company, add experience to your CV, and land jobs requiring you to have experience. Now we are bridging the gap. You don't need to have degrees or knowledge. You need to hold our NFT, and you’re now an employee of our FinTech Company, Get subscribers, Get paid instantly, Forever.

3. ART GALLERY

We are building seven comprehensive worlds that essentially act as Art Galleries for our Holders to display, explore and earn in our own metaverse. Not only that, new NFT projects or Artists can also use our tech to display their art.

We have already built a world on land and are now building worlds on water, space, and planets. You can travel from one world to another using the Portals.

4. NGO

Unlike other projects, we don't want to pat our backs for donating money to charities. We want to step outside ourselves and ensure all the resources have been effectively used.

Hence we are introducing our own NGO that we have been doing philanthropic work for years and giving our holders an opportunity, a platform, to do IRL events and meet similar-minded people. We are also thinking of creating Tokens that will be given out for participating in our events. Check out our Instagram to see what we have been up to and what we plan to do going forward with the power of our web3 community.

We want to change the world. We want to make this a better place for everyone to co-exist.

5. DIGITAL TWINS

We are introducing DIGITAL TWINS, your own character in our universe, that is more than just a character but rather your virtual identity, which is linked to all the blockchains. We will also add AI features to your personality so they can conduct automated tasks for you. Every nine-tailed fox needs a character to harness its powers further and morph together. You also get full IP rights to your character to further use them anywhere you want.

Here’s the Bigger Picture

To revive our eco-system, we need to bring more liquidity from web2 and inject it into it while parallelly onboarding newcomers.
We are huge believers in blockchain tech and want to unite all the blockchains under a familiar brand. Many famous companies are now going Multichain (ME, Phantom) so the future of NFTs is inevitably MULTICHAIN, and Nine Tails will be the very first project to launch across six blockchains unifying the NFTs and the respective chains.

We are the FUTURE! We are NINE TAILS!

NineTailsNFT.com