What is Earned Media?

Tarek Dinaji — Fri, 23 Aug 2019 05:47:21 GMT

Earned media is informally known as “word of mouth” reputation.

It is essentially what people thinks and discuss about your brand.

Social Media

It is a cumulative output of all your marketing and branding strategy, you do not directly have control over it and you can not play active role in this media.

For example: One of your video tutorial went viral and got news coverage.

Word of mouth is what drives your business reputation.

But starting a positive “word of mouth” buzz is a difficult task. Often impossible.

You can reward your customers, offer them a kick-ass support then ask for a recommendation on social media.

There are many other ways to influence your earned media.

For more: https://contentmarketo.com/earned-media/

Structured Data and Your SEO: Build a Better Marketing Scheme Using Schema Markup

Tarek Dinaji — Thu, 15 Feb 2018 21:01:44 GMT

SEO is so important for businesses these days. If you want to be found by your target customers, you must ensure you have a good presence in the search engines, but this is becoming increasingly difficult to do as the competition keeps on increasing.

One way to get ahead of the rest is to speak the language of the search engines: Schema.org markup.

This can have some serious benefits for your SEO. But what is it and how does it work? Here’s what you need to know

Stories by Tarek Dinaji on Medium

What is Earned Media?

Structured Data and Your SEO: Build a Better Marketing Scheme Using Schema Markup