Yield App is today announcing a partnership with Trovio Group, Asia Pacific’s leading hybrid asset manager and technology solutions architect, for the launch of the Trovio DeFi Fund.

The Trovio DeFi Fund offers wholesale investors the opportunity to allocate capital into a yield-generating strategy within the DeFi ecosystem. The investment vehicle is managed by Trovio’s asset management team in partnership with Yield App’s highly experienced DeFi risk management team.

The new investment vehicle has a strong focus on capital preservation, using proprietary sentiment capture and analysis tools, utilized by Yield App in its existing DeFi strategies, with the aim to protect the portfolio from market volatility. The fund is being launched with $35 million in capital.

Yield App’s DeFi risk model

Yield App’s DeFi team brings its existing expertise in risk management, along with our proprietary risk model, which has allowed us to weather the turbulent market conditions of the last few months.

The internal risk model focuses on five security assessment pillars (smart contract, platform, counterparty, financial and credit risk), using a sum of 135 measured variables compiled from historical data to analyze all aspects of risk exposure. This allows the fund to generate a universe of DeFi investment opportunities which then undergo rigorous risk analysis.

WATCH VIDEO to learn about Yield App’s risk framework

In addition, our DeFi team uses an automated tool to capture and analyze social media and news sentiment to stay ahead of the curve. Compiling this carefully curated information has improved operational agility by predicting market saturation metrics, compensation decay, governance proposals, and more, well in advance.

To learn more about the rigorous due diligence process we employ across all our investment strategies at Yield App, head here.

Unprecedented opportunity

Lucas Kiely, CIO at Yield App, says: “Through this partnership with Trovio, we are making the internally tried and tested DeFi strategy that has powered Yield App’s return-generating engine available to a wider audience of wholesale investors.”

He continues: “The expertise of Yield App in the DeFi space combined with Trovio’s long and successful track record within the digital asset industry, makes this the best-placed team in the market to take advantage of the opportunities available in DeFi, while maintaining a strict focus on capital preservation throughout.”

Jon Deane, CEO of Trovio Group, says: “Trovio has spent the last five years building a market-leading asset management solution for digital native assets. Today we are excited to announce the launch of the Trovio DeFi Fund in partnership with Yield App, an institution that we have worked closely with during this period.

“Yield App brings a wealth of experience in managing risks in decentralized finance, and we look forward to continuing to grow this partnership, providing recognizable institutional investment products aligned with best-in-class risk management and governance processes, to our investors.”

Tim Frost, CEO of Yield App, says: “We are proud to bring the cutting-edge expertise of our world-class DeFi risk management team and our industry-leading proprietary risk model to Trovio, a leading asset manager in the digital asset space. This exciting partnership presents an unprecedented opportunity to explore the synergies between our two businesses and we look forward to collaborating with Trovio on this offering.”

Do you want to earn a secure and sustainable yield on your digital assets? Sign up for a Yield App account today!

• Managing wallet addresses can be complicated and inconvenient
• Yield App has partnered with Unstoppable Domains to simplify the Web3 experience of its customers
• Unstoppable Domains replaces multiple wallet addresses with one personalized humanly readable domain
• Yield App Silver Tier members and above can claim a $40 free NFT domain now
• Yield App Diamond Tier members can claim an additional free NFT domain worth $100!
• Exclusive codes will be distributed to all Yield App customers via email — keep an eye on your inbox

Yield App has partnered with Unstoppable Domains, a leading provider of NFT domains, to offer our customers free, fully customizable Web3 domains. Yield App Silver Tier members and above can claim a free $40 NFT domain, while Diamond Tier customers will receive a code allowing them to claim an additional domain worth $100!

Managing long and unreadable wallet addresses can be a major challenge, especially for those using multiple wallets and blockchains. In partnership with Unstoppable Domains, Yield App has set out to unlock all the benefits of Web3 for its customers. Yield App wallets are now fully integrated with Unstoppable Domains, allowing our customers to link their Yield App wallets to their personalized NFT domain.

READ: ​​Yield App makes tax reporting simple in partnership with Koinly

Who are Unstoppable Domains?

Unstoppable Domains is the largest NFT domain service that allows users to purchase lifetime Web3 domains. It was founded to improve the clunky user experience of today’s crypto wallets.

The multipurpose blockchain domain solution allows users to turn their long and unreadable wallet addresses into a personalized, readable domain that can be used like a bank account number or username throughout the Web3 community.

These NFT domains can be used as a:

• Universal username across apps, games and websites
• Payment gateway
• Domain for a decentralized website

The addresses offered by Unstoppable Domains are NFTs stored on the blockchain. Like any other NFT, they are easily transferable from one wallet to another and are held in self-custody. This means that their owner has full control of what happens to their domain.

Benefits of an Unstoppable Domains (UD) NFT domain:

• No registration fee or expiration date — once it’s yours, it’s yours forever
• One single identity across the whole Web3 metaverse
• Easily send and receive 275+ coins and tokens
• Unstoppable Domains’ “Humanity Check” feature proves that you are you without revealing personal data
• A way to verify your identity and access sites and apps on the decentralized web

One unified Web3 identity

A UD NFT domain allows a user to replace multiple wallet addresses with one, simple and easily readable name, which can then be used to send and receive crypto and acts as a payment gateway.

This can help increase security when exploring the depths of Web3, as it protects the user from clipboard hijacking. Clipboard hijacking is a strategy that hackers use to replace a wallet address copied to your clipboard with one controlled by the attacker. If this goes unnoticed, funds could be irreversibly sent to a foreign wallet address. An NFT domain with a name that is easy to remember means there is no longer a need to copy and paste wallet addresses.

READ: How to keep your digital assets secure

Unstoppable Domains currently support over 275 cryptocurrency addresses, while minting a domain with their iOS or Android app also allows the user to generate their own self-custody wallet. Additionally, the NFT domain can serve as the address for a decentralized website.

Free NFT domains for Yield App customers

In partnership with Unstoppable Domains, Yield App is giving away free NFT domains to all customers that are Silver Tier members or above. Those who are already eligible for the rewards have already received their NFT promo code in our weekly Yield App Essentials newsletter today, 29 June 2022.

Silver Tier members and above receive a voucher for a $40 NFT domain, while Diamond Tier members are eligible to claim an additional NFT domain worth $100.

Silver Tier members are those who have 1,000+ YLD staked or locked on the Yield App platform, while Diamond Tier customers have locked or staked more than 20,000 YLD. Our Diamond Tier members enjoy the highest rates on our portfolios, as well as a growing list of additional perks, including three free withdrawals per month.

The Unstoppable Domains campaign will run from 29 June to 13 July 2022.

Please note: Those who reach a higher tier during this time, making them eligible for a new reward, will receive their Unstoppable Domain vouchers in an email communication within seven business days following the end of the campaign. Keep an eye on your inboxes to make sure you don’t miss out on your free NFT domain!

If you have unsubscribed from our emails but still wish to receive a promo code you are eligible for, please contact our support team via support@yield.app.

How to redeem your free UD domain

You can redeem your free UD NFT domain in just a few simple steps using the promotion code we have sent you in the newsletter.

Step 1: Create an Unstoppable Domains Account.

Step 2: Once you create your Unstoppable Domains account, click on “Account” at the top of the screen and then click “Redeem a Gift Code”.

Step 3: Enter your code and your credit will be applied at checkout!

Make sure you redeem your code before the end of the campaign on 13 July 2022.

AMA with Unstoppable Domains

To celebrate our partnership with Unstoppable Domains and to answer all of your questions, our CMO Adrien Geneste will join Unstoppable Domain’s Sajjad Rehman, Head of Europe, and Phil Johnston, Business Development Leader, for an AMA session on Unstoppable Domain’s Twitter Spaces at 1400 UTC on Friday 8 July 2022.

Tweet your questions in advance to Unstoppable Domains for your chance to win one of five 200 YLD rewards! These will be awarded to Yield App account holders whose questions are picked and answered during the AMA. We look forward to seeing you there!

Adrien Geneste, Chief Marketing Officer of Yield App, says: “We’re thrilled to announce this partnership with Unstoppable Domains, which marks another step on our journey to make digital wealth management as effortless and secure as possible.

“The free NFT domains we are offering all our customers from Silver Tier and above underpin our commitment to continue adding value to our tier membership program. With the help of Unstoppable Domains, our customers can stake a claim on their Web3 identities and enjoy all the benefits this exciting space has to offer.”

Quote from Sajjad Rehman, Head of Europe at Unstoppable Domains, says: “We are excited to be partnering with Yield App in enabling their mission of making earning opportunities accessible to all. The integration with Unstoppable Domains will simplify the crypto transactions for Yield App users and get them started on their journey into Web3.”

If you have any comments or queries, please do not hesitate to contact our support team at support@yield.app.

Do you want to earn market-leading interest rates on your digital assets? Sign up for a Yield App account today!

• Our brand new, intuitive mobile app allows you to seamlessly manage your digital wealth on your mobile devices
• The app comes with fingerprint / Face ID integration, making secure logins simple and quick
• You can now use all functionalities like earning, staking, locking and asset conversions on your iOS or Android device
• Download our long-awaited app from the Apple Store and Google Play now!

We are thrilled to announce the launch of our long-awaited mobile app, which makes earning on your digital assets simpler than ever before. Our brand new, intuitive mobile app for iOS and Android allows you to seamlessly manage your digital wealth on the go, further simplifying your Yield App experience.

Watch the Yield App mobile app launch video

Offering customers all the same functionalities as our intuitive and easy-to-use web platform, the mobile app sports simpler login options via fingerprint or Face ID to make your digital portfolio management journey even more effortless.

All your favorite features, now on mobile

Our brand new app comes with all the advanced security features you already know from our website. This includes the ability to limit the number of withdrawals per day to protect your assets, as well as the optional automatic logout feature that will log you out of your account after a certain period of inactivity.

READ: Is the crypto revolution similar to the internet revolution?

You will find all the functionalities including earning, staking, locking and full-cycle asset conversions on the app, which is now available for the two major operating systems, iOS and Android. Digital assets never sleep, so the mobile app is also available in dark mode for you to use on the go, any time of day.

You can also refer your friends to Yield App straight from our mobile app to earn between 100 YLD and 1,000 YLD each per referral. For all the details of our Referral Program, head here. Plus, every referral brings you closer to your chance to win our June Referral Competition, with three 10,000 YLD prizes up for grabs.

For an overview of all the features Yield App offers to its customers, please head to this blog.

A milestone for Yield App

Tim Frost, CEO of Yield App, says: “We are thrilled to unveil this new addition to our product suite, providing our customers with all the tools necessary to achieve financial freedom. This is an exciting milestone in our journey to become everyone’s trusted digital wealth partner.

“Our brand new mobile app makes it easier than ever for Yield App customers to earn on their digital assets. With just a couple of clicks, they can access their portfolios anytime, from anywhere in the world with an internet connection.

“We firmly believe that digital assets should be part of everyone’s investment portfolio and that passive income strategies are the best way to make the most of these holdings.”

Adrien Geneste, Chief Marketing Officer at Yield App, adds: “We are thrilled to be among the first to provide a mainstream and easy-to-use financial product dedicated to digital asset management. Yield App is dedicated to pioneering digital wealth solutions that make earning on digital assets an effortless experience.”

READ: Introducing the Yield App Referral Program!

If you have any questions or queries about our new mobile app, please don’t hesitate to get in touch with us through our community channels or via support@yield.app. Our dedicated Relationship Managers will be more than happy to answer any questions you may have. We hope you enjoy using the Yield App on your mobile devices as much as we do!

Do you want to earn market-leading rates on your digital assets at the touch of a button? Download our mobile app for iOS and Android now!

Yield App is thrilled to announce a groundbreaking partnership with MyReality DAO, the best-known scenario building and game development team in The Sandbox, as we make our foray into the burgeoning metaverse space.

We have ambitious plans for this hard-hitting partnership, which will see us stake our claim on The Sandbox with a massive 4×4 plot of land right in the center of this virtual world. With the help of the experienced team at MyReality, we intend to use this virtual land plot to build the Yield App Tower — a space for virtual events, experiences and games for all our Yielders in the metaverse.

The Sandbox is a virtual world built on the Ethereum blockchain where users can create, sell, use and monetize their gaming experiences in the form of NFTs. This in-game economy in The Sandbox is underpinned by its native token, SAND.

Each 1×1 LAND in The Sandbox is an NFT on the Ethereum blockchain which comprises 96 × 96 meters in the game world and can be populated with games, assets and interactive experiences. A group of lands that have been merged together into a larger parcel, like the one at Yield App’s disposal, is called an ESTATE, and this gives creators the opportunity to build larger and more immersive online experiences.

With a team of around 60 metaverse builders and the largest land holdings in the Sandbox, MyReality is at the forefront of building in the metaverse. We are thrilled to be partnering with such a high profile team to build out our estate in the metaverse and give our community a place to call home in The Sandbox.

We see this collaboration as a huge opportunity for digital asset owners and investors in this burgeoning virtual world, as well as for Yield App itself. From land ownership to digital events and new experiences, the metaverse opens up a new virtual reality to the digital asset community.

The Yield App Tower will provide our most loyal Yielders with exclusive access to events, games and experiences, helping us build and further support our community. Our aim is to construct a home for our creative and metaverse-curious Yielders, giving them the opportunity to build and create together with us.

Tim Frost, CEO of Yield App, says: “We are delighted to be partnering with the distinguished and experienced team at MyReality DAO for our first foray into the metaverse. This is just the beginning of the growth and development in the metaverse, and we want to be the pioneers in this exciting new space.

“The Yield App tower will allow us to bring all our community together in one virtual space, regardless of where they are in the world, allowing us to continue pursuing our mission of democratizing finance.”

Quoc Bao Ngo, Founder of MyReality, says: “We believe Yield App shares our vision of what the metaverse means not only now but in the future. The possibilities go beyond entertainment. We want to bring people together through social games, education and finance.

“We are proud to be building the Yield App Tower and can’t wait to see what creative ideas the community will come up with in the future.”

Yield App joins over 200 existing partnerships operating in The Sandbox, hot on the heels of other key financial businesses which have recently announced their own ventures in the metaverse, including global financial giant HSBC, trading platform eToro, and major bank JP Morgan. Major crypto exchange Binance also owns land in The Sandbox, while outside the financial world well-known brands Adidas, Gucci and Atari have made forays into the space.

We have lots of plans for our partnership with MyReality and we are looking forward to sharing these exciting opportunities with our customers. Keep an eye on our social media channels for further announcements and updates as we plan and build our very own metaverse home!

Do you want to earn the market’s leading interest rates on your digital assets? Sign up for a Yield App account today!

• Yield App unveils its hotly anticipated Referral Program!
• Refer your friends and earn up to 1,000 YLD each
• You can refer as many friends as you like and they have as long as they want to accumulate the total amount needed to qualify for the referral reward
• Read our blog to find out all the details of how our brand new program works

We are thrilled to announce the launch of our Referral Program, which we know our customers are just as excited about as we are! Our Referral Program is something a bit different to what you are typically used to. We invite our customers to play a game with us — refer a friend and earn up to 1,000 YLD each!

The best thing is, there is no time limit on how long your referred friend can take to accumulate the assets required to qualify for the referral bonus. We know that not everyone will have the cash to hand straight away, so we’re happy to wait until your friend is ready. You can invite as many friends as you like, so what are you waiting for? Read on to find out all the details of our brand new Referral Program.

How does it work?

All of our existing customers can now refer their friends using their personal referral link, QR code or referral code. Once referred, your friend must reach Silver Tier or higher (meaning they have staked or locked 1,000 YLD or more on the Yield App platform) and deploy $1,000 or equivalent for 30 consecutive days. You and your friend will then receive your rewards on day 31!

Rules to unlock rewards:

1. Invite a friend to register on Yield App via your personal referral link, QR code or user referral code. These can be found under Settings → My referrals.
2. Once your friend has registered, they must complete KYC level 2.
3. They must reach Silver Tier level (or higher) and deploy $1,000 (or equivalent) into any portfolio(s) on the Yield App platform for 30 consecutive days.

How much can you win?

Referral rewards range from 100 YLD to 1,000 YLD, and both you and your friend will be paid the same reward once the above conditions have been met. Your reward will be randomly selected and paid out on the 31st day.

The fine print

You can refer as many friends as you like — but they must be a new Yield App customer and each individual can only ever use one referral code. Referred customers must be Silver Tier and maintain an allocation of $1,000 (or equivalent) in a Yield App portfolio of their choice for 30 consecutive days.

Please note, both of these conditions must be maintained for 30 days in a row for the customer to qualify. So if you deploy $1,000 on day 1, but only become Silver Tier on day 15, you will need to wait 30 days from the moment you become Silver Tier to qualify for the reward.

The $1,000 in total assets can be distributed across any Yield App portfolios or deployed into just one portfolio — it is entirely up to the new customer. If the value of their assets happens to drop below $1,000 by the end of this period, there is no need to worry. It is only the initial value at the beginning of the period that counts.

However, if the new customer withdraws assets from their portfolio(s) at any point so that the total value of deployed assets drops below $1,000, the 30-day countdown will stop and begin again from day 1 as soon as the $1,000 total is deployed into Yield App portfolio(s) once again.

The 30-day countdown begins from the first full day (UTC 00:00 to UTC 24:00). All referral rewards will be settled at UTC 00:00 the following day and will be posted to both accounts within 24 hours after settlement.

Growing our community

Our hotly anticipated referral program is a huge step in our mission to unlock the full potential of digital assets and make them available to everyone, everywhere in the world. From day one, our Yielders have been the bedrock of our success and we are thrilled to be able to give back in the form of rewards, and grow our community ever further. We look forward to expanding and growing the Yield App family further, with your help!

Do you want to earn the market’s leading interest rates on your digital assets? Sign up for a Yield App account today!

Africa Blockchain University and YIELD App, a digital wealth management platform, are partnering to educate and enable African Artists on Non Fungible Tokens (NFTs). The goal of the program is to help artists realize their value on the open market while securing their intellectual property and improving their financial future through blockchain technology.

The workshop will take place between 8am and 5pm on Thursday, November 25th, at The Golf Course Hotel in Kampala, Uganda. This follows a highly successful event held at the Tanzania National Museum, Darsaalem, in October.

“Artists have often been under-appreciated in Africa, with their works struggling for recognition and broader exposure. While talented, they lack a global marketplace to present their work, which means less appreciation for what they offer in economic terms. NFTs present a solution to this challenge facing Artists in Africa”, says Afrikanus Kofi Akosah Adusei, President, Africa Blockchain University.

YIELD App, which allows users to easily and seamlessly invest in cryptocurrencies for market-leading APYs, is creating a bespoke course curriculum for this event. It will help students to understand how, along with the possibilities and practicalities of minting their art on the blockchain, they can enter the financially beneficial world of decentralized finance (DeFi) to earn higher returns on their income.

In this second workshop conducted by YIELD App, the program will cover:

• Creating African awareness of blockchain and NFTs
• Repatriation of African art via NFTs
• Creating power partnerships between NFT artists and galleries
• Bridging the gap between traditional and digital art
• Wealth creation for local artists through blockchain and DeFi
• Professional networking through crypto adoption
• Simplifying crypto-onboarding via digital wealth management platforms

Sebastian Savolainen, YIELD App’s Regional Director For Africa, comments: “Non-Fungible Tokens (NFTs) present a global opportunity to advance artists into a global marketplace and secure their intellectual property. While many people see NFTs as a fad, or perhaps an art collector or gamers’ oddity, their potential to open up the global economy to people in developing countries is manifold.

“Bridging the gap through education and providing access to digital assets is at the heart of everything we do at YIELD App and inspired us to help with this initiative. We believe that everyone should have access to the best investment opportunities, regardless of their financial or technical knowledge. Together with the University, we hope to teach these inspiring and talented artists how to invest their earnings from NFTs safely, and profitably.”

The Network of NFT African Artists that will come out of this initiative will develop into a Decentralized Autonomous Organization (DAO) in the next couple of years. It will be run and operated by the African artists themselves with an on-chain governance model.

About Africa Blockchain University (ABU)

Africa Blockchain University is a Non-Profit Institution dedicated to promoting blockchain technology throughout the continent of Africa with policy advocacy, research, training, and project incubation. Its mission is to unleash and inspire entrepreneurship abilities in African Youth by equipping them with Blockchain opportunities.

Web: www.africabu.com
Twitter: https://twitter.com/Blockchain_ABU
LinkedIn: https://www.linkedin.com/company/40666272/admin/
Facebook: https://web.facebook.com/AfricaBlockchainUni

About YIELD App

YIELD App believes that everyone should have access to the best investment opportunities. Its mission is to unlock the full potential of digital assets, combine them with the most rewarding opportunities available across all financial markets and make these available to the world. To achieve this, the company provides an innovative digital asset wealth management platform that bridges traditional and decentralized finance in the easiest way possible. For more information, visit www.yield.app and social media via @YIELDApp

Leading digital wealth management platform YIELD App is pleased to announce it will be taking part in a two-day hybrid event, DeFi Live, which seeks to DeFine the future of crypto through virtual and in-person presentations and networking.

The two-day event will consist of a hybrid fully virtual and in-person agenda. Wednesday, November 10, 2021 will be a fully virtual day with a global audience of DeFi and NFT experts, while Thursday, November 11, 2021, will bring together the London crypto community under one roof for the first time in two years. With over 70 speakers delivering more than 40 talks, DeFi Live promises to be an event that propels DeFi into a bright future.

DeFi Live is part of the London DeFi Week, which includes a full schedule of side events running from November 8–14, 2021. This week will be focused on highlighting breakthroughs in DeFi and crypto, featuring various networking events, dinners, parties, panels and meetups to discuss all the latest innovations in DeFi.

YIELD App is a digital wealth management platform that enables users to invest their digital assets in the simplest way possible to earn the market’s leading APYs. Founder and CEO of YIELD App Tim Frost will be participating in a live panel debate during DeFi Live’s global virtual conference day on November 10, discussing the current state of passive income in DeFi alongside Alex Fazel from SwissBorg and Gareth Ward from Bumper.

The 30-minute panel will take place at 16:20 UTC and can be viewed by those that have purchased tickets for the event via https://www.defilive.xyz/. Users can register via the following link www.eventbrite.co.uk/e/168710440469/?discount=Speaker20 to get a 20% discount on their tickets.

Tim Frost, founder and CEO of YIELD App, says: “We are proud to be a sponsor of DeFi live, a new and innovative conference bringing the brightest and best in decentralized finance together to share their ideas and spread the message of financial inclusion to the world.

“This is a mission we are fully aligned with: as an innovative, accessible digital wealth management platform, we strive to simplify the way in which people can invest and earn high returns from their crypto assets. We think that everybody should have access to the best investment opportunities available in DeFi, and are proud to partner with any organization working towards the same goal.”

About DeFi Live

DeFi Live is a two-day hybrid event taking place virtually on Wednesday, November 10, 2021, and in-person in Kensington, London, on Thursday, November 11, 2021. The two-day event will showcase 80+ of the brightest stars in the Crypto industry to “DeFine” the Future of Crypto, DeFi, NFTs, DAOs, the Metaverse, and much more. For more information, visit https://www.defilive.xyz/

About YIELD App

YIELD App believes that everyone should have access to the best investment opportunities. Its mission is to unlock the full potential of digital assets, combine them with the most rewarding opportunities available across all financial markets and make these available to the world. To achieve this, we provide an innovative wealth management platform that bridges traditional and decentralized finance in the easiest way possible. For more information, visit www.yield.app

YIELD App is thrilled to announce that we are partnering with Credmark, a decentralized risk modeling platform that leverages the data provided by platforms and protocols across the industry in order to generate high integrity, verifiable DeFi risk models.

Credmark brings the risk tools used by traditional financial institutions to the average DeFi user. It tackles one of the problems in the current DeFi space, namely the lack of standards and risk modeling, to provide accurate, complete and consistent data to assess risk in DeFi investment portfolios. By leveraging the wider DeFi community to generate and validate these models, Credmark has created a scalable, trustworthy and decentralized solution to risk modeling.

In-depth risk analysis

YIELD App believes that everyone should have access to the best investment opportunities. Our mission is to unlock the full potential of DeFi and make it available to the world. To achieve this, we provide an innovative platform that bridges traditional and decentralized finance in the easiest way possible. Our users simply deposit their digital assets to earn an APY of up to 17% on stablecoins USDT and USDC, and up to 12% on Ether (ETH) and Bitcoin (BTC). At the core of our strategy is our $YLD token, which rewards loyal community members with a higher yield the more YLD they hold in their on-platform wallets.

YIELD App will work with Credmark to run assessments of our own DeFi strategies, and will include the pools in which we deploy some of our users’ funds. Credmark’s research will also help to inform our decisions and build stronger collaborations with members of the DeFi community, working to strengthen the entire ecosystem.

Commenting on our partnership with Credmark, Tim Frost, CEO of YIELD App, says: “As we reported in our significantly expanded Q3 Report, YIELD App undertakes thorough and in-depth risk analysis of all of our investment strategies. We utilize an enhanced DeFi risk modeling analysis suite, which builds on our five key-pillar assessments: smart contract, platform, counterparty, financial and credit risk, and plots and scores dozens of key data risk points.

“This is supported by a proprietary, automated research suite that includes a social media, sentiment and news capture/analysis tool that provides a continuous stream of actionable data directly into our analytics repository. We are thrilled to now be working with Credmark to strengthen our risk management further. This continues our mission to continually build partnerships with innovators in the digital asset and DeFi space to ensure our users benefit from the best in the space.”

Transparent approach

Neil Zumwalde, Founder at Credmark, comments: “Credmark provides high integrity data and risk metrics through a transparent, community-driven platform. By leveraging our community, we provide transparent models and data that can be used to make better investment decisions. We are thrilled to be working with YIELD App to further strengthen their auditing and provide increased transparency to their loyal and active community.”

The YIELD App portfolio team will now be working closely with Credmark to assess our deployments in four key investment pools. We will publish the result of this first analysis in our Q4 report, released mid-January 2022.

Ahead of this, Credmark will join a select panel of experts in the risk space on our upcoming edition of “Fridays with YIELD App”, a 30-minute live YouTube panel show, due to air on Friday, November 5, 2021 at 12:00 UTC and also featuring Steady State Finance. This can be viewed live and any time after the show at www.youtube.com/c/YIELDApp/.

YIELD App is thrilled to announce that we have been selected as the Official Digital Asset Wealth Management Partner of top Premier League football club, West Ham United.

The heavy-weight partnership comes just seven months after the public launch of YIELD App in February 2021, demonstrating the growing attractiveness of digital assets to a mainstream audience across the world.

Through our products and services, YIELD App continues to challenge the status quo of the traditional investment system. This is further underlined by our significant growth since public launch, with 60,000 users and an impressive $400 million of managed assets on our platform to date.

We are honored to be one of only a handful of digital asset managers selected for such a prestigious sporting partnership. Along with the recent deal struck by Crypto.com and Paris Saint Germain, this marks a significant milestone for YIELD App and the digital asset industry as a whole.

Commenting on the partnership, Tim Frost, founder and CEO of YIELD App, said: “Whether you come from a country that calls it soccer or football, one thing is certain: this is a sport that has captured the hearts of billions of people for generations. In fact, football happens to be the most popular sport in the world, with an estimated 4 billion fans — half of the global population!

“This makes this partnership a great opportunity for us at YIELD App to reach a wide and varied new audience with our market-leading product as we continue to expand digital assets into the mainstream. I look forward to welcoming new users or simply those curious about the power of digital assets to our platform, which we believe is one of the most intuitive and accessible on the market.”

Nathan Thompson, Commercial Director at West Ham United, said: “Today, we welcome YIELD App to the West Ham United partner family. We believe YIELD App will provide our growing fanbase with education of, and access to some of the best investment opportunities. Our partnership will enable our fans to take advantage of these opportunities regardless of their financial or technical knowledge.”

Throughout the partnership, both YIELD App and West Ham United will be giving their communities the opportunity to learn more about and engage with each other through numerous social media campaigns and competitions.

YIELD App users will benefit from the opportunity to experience hospitality at West Ham United home fixtures through competitions held throughout the season. We will also be running giveaways for exclusive merchandise until June 30, 2022, so be sure to follow us on Twitter, Facebook and Instagram via @YIELDApp.

Justin Wright, Chief Operations Officer of YIELD App, concluded: “We are delighted to partner with West Ham United. The club’s incredible community-driven strategy and its long-term vision for success are on par with ours. We look forward to developing a lasting relationship with the Club and all its fans around the world.”

These days, it seems non-fungible tokens (NFTs) are making headlines everywhere, from crypto forums and news sites to even the most traditional news sites. Indeed, in recent months NFTs have achieved what even Bitcoin has struggled to do in 12 years: they have managed to bridge the world of cryptocurrency and traditional finance. Today, we are seeing names as big as Visa making forays into the NFT space and, as their popularity continues to explode, can it be that NFTs will pave the way to mainstream adoption of digital assets?

It is perhaps surprising that a relatively new and somewhat esoteric part of the digital asset market is enjoying so much popularity with investors that have not ventured into cryptocurrencies before. NFTs have managed to bridge this divide by appealing to a wider demographic than any other digital asset so far, with links to the creative, sports, and online gaming industries opening NFTs up to millions of new users.

NFTs are units of data stored on a digital ledger that certify a digital asset to be unique and not interchangeable. This allows NFTs to represent one-of-a-kind digital items such as digital art, including photos and videos, and even tweets. Increasingly, NFTs are also making some noise in the world of online and mobile gaming.

The digital gaming revolution

The gaming industry is a great example of how NFTs can potentially bring new revenue streams into the world of digital assets. According to research from Newzoo, the online gaming market is set to surpass $200 billion in revenues in 2023, with the market counting more than 2.6 billion gamers worldwide in 2020.

This is a huge proportion of the world’s population — more than a third, in-fact — that could be brought into the world of digital assets via NFTs, and we are already seeing evidence of this happening. For example, the mobile game Axie Infinity is now apparently the most valuable NFT collection ever, having generated $1.7 billion in total sales.

READ: How and why did NFTs survive the crypto downturn?

Axie Infinity is a game that can be played on an Android phone, iPhone or PC, with similar rules to Pokémon. It involves battles against computer-generated or real-life opponents using a team of three creatures called Axies with various skill levels. What makes this different from other online games is that the Axies are in fact NFTs, and gamers earn tokens through gameplay which can be used to breed more monster NFTs. What could be a better incentive for digital asset adoption?

NFTs have many applications in the gaming world, from in-game customization, such as enhancing a character with so-called “skins”, to allowing gamers to sell or purchase digital property in a virtual world, such as part of a virtual map.

Bridging the gap

Increasingly, we have also seen interest in NFTs from unexpected sources. For example, last month, global payments corporation Visa announced that it had bought a CryptoPunk — an NFT-based digital avatar — for nearly $150,000 worth of Ether (ETH). The firm expects NFTs to play a major role in the future of retail, social media, entertainment, and commerce.

Visa is far from the only well-known company making a foray into the NFT space, though. Last week, 254-year-old New York auction house Christie’s announced it will be handling the sale of Art Blocks’ NFTs on October 1, to be paid for in ETH. Christie’s has already enjoyed some big successes with NFTs, having sold one created by digital artist Beeple for $69 million back in March. Thus, it is perhaps no wonder the auction house is charging full steam ahead into the brave new world of digital assets.

READ: Is Solana the future of DeFi?

NFTs also appear to be propping up the price of several digital tokens, including Solana’s native token, SOL, which has soared in the last few weeks. One of the reasons for this looks to be Solana’s recently launched NFT marketplace, Solanart, as well as its Degenerate Ape Academy, an NFT project representing a collection of 10,000 unique pictures of cartoon apes. The apes have turned out to be extremely popular, with Solana selling one of its apes for $1.1 million on Saturday, September 11. In addition, solanart.io is positioning itself as an open sea alternative on the Solana blockchain.

Huge growth potential

Although we have seen astronomical growth in the size of the NFT market in recent months, with sales volumes shooting up to $2.5 billion in the first half of 2021 alone, this market remains very much in its infancy. However, some are predicting the NFT market could get 1,000 times bigger to match the global demand for collectible items. As such, NFTs represent an opportunity for those looking for “the next big thing” in digital assets, though of course returns are never, ever guaranteed.

Perhaps most interesting, though, is the way that NFTs seem to be igniting the mainstream imagination. Unlikely as it is, digital collectibles seem to be bridging the gap between traditional and digital finance and attracting a far wider demographic into the world of digital investing than Bitcoin has so far achieved. And as they increasingly become a gateway for more mainstream adoption of cryptocurrencies, it will become ever more difficult for naysayers to dismiss them as just another fad.