So it’s 2018 and none of us is using wires anymore,
that’s great, so why people still complain?

If you purchased wireless earbuds,
but not those wannabe wireless,
I talk about the real true wireless,
than you probably experienced the biggest issue of them all.

it’s all over Amazon reviews,
it’s been talked about in all YouTube reviews,
the entire industry spending fortune on trying to fix it…

The damn signal drops!

Why it happens?

I don’t want to get too techy here,
but let’s just say that Bluetooth waves are like any other RF,
and when there’s too much interruptions that caused by:
other bluetooth devices, WiFi, etc’..
You’ll start experiencing those signal drops.

While you’re lifting the bar,
suddenly the left earbud will stop playing,
and it feels like the entire weight of the bar
shifted to the right side of it,
you can actually go out of balance, seriously!

At AXUM we knew that we need to solve 3 things in order
to make the perfect workout wireless earbuds:

1. Sound >>

That’s why we used 8mm large driver, so you’ll be able to enjoy the deepest bass

2.Fit >>

18 Different size combinations are included in each package

3.Connectivity >>

Now that’s a tricky one…

But we knew that if we’ll solve it,

we’ll be able to make the best wireless earbuds.

Now we couldn’t just use what the market has to offer
as there was no satisfying solutions,
there was nothing out there that can support
a strong unbreakable signal
that will hold both earbuds connected,
when your phone is in the backpack,
when running outdoor,
and some True Wireless earbuds won’t
connect properly even indoor (gym for example).

So together with a very well known company,
we were able to create a custom solution.

About 80% of the development was the signal issue,
and you can’t even imagine how proud we are that it’s finally over
and working and today the signal is as strong as your old wired earbuds.

Our goal since day one was to achieve Zero Distraction workout,
and we can proudly say that with AXUM that only thing you’ll be
focused on during your workout is how much you lift!

How confident are we?

Well, that’s why we offer free shipping, 2 years warranty, free returns within the US, and more benefits that even the biggest retailers won’t dare to offer.
Cause we know one thing that others don’t,
we know the you won’t be able to give up on your AXUM!

Wireless Wire was originally published in AxumGear on Medium, where people are continuing the conversation by highlighting and responding to this story.

For every job we had, we always try to use the best tool.

What does it mean?

This unique tool that was made specially for this specific job.

If you want to go for a run, you won’t wear your Timberland boots.

Does it mean that your Tims sucks?

Aboslutely no!

It’s just not the perfect tool for the job of running 10 miles.

For the same reason you won’t take your Toyota Prius off-road,

and you won’t be using over the head large bulky headphones in your gym sessions.

Yes, you can take this Prius out there and you can even try running 10 mile with your Tims (good luck with that 😜).

We all familiar with those All-In-One solutions,

those microwave that are also a TV and toaster and we all know what they worth… The TV screen on the door of the microwave have a quality of a 1970’s TV, the toast taste like a burned tire and the microwave will stop working once a week.

Even all-in-one tool will NEVER achieve the same high quality of a dedicated tool that was made for one mission, best case scenario it’ll have an OK knife and only rarely-breaks screwdriver.

It happens all the time with all those so called “universal” tools.

We knew we can’t make a universal headphones,

that the way the world works — Those large bulky headphones are wonderful (seriously, I’m not being cynical) for Netflix and Chill, but they won’t keep up with our pace when lifting, jumping, running and trying to break another record on the track.

Many people been asking us why won’t we launch more products with the same sound technology, why won’t we make large headphones and wired version that can support up to 15 hours of playtime.

So I’ll explain it, we’re here to make the perfect tool for the job of working out without distractions, working hard so hard that you’ll be able to #BlastYourLimits and sweat so heavily that people will think you were swimming with this shirt.

To achieve this specific job we had to focus on one thing and one thing only,

we had to focus on creating the best tool and making it:

1.Wireless

2.Deep Bass

3.Amazing Fit

Guys, there’s absolutely no shortcuts and no magic tricks.

To make the best workout headphones we had to put our entire focus (budget, time, strategy) into this amazing project, and that’s what we’ve been doing so far and that’s definitely what we plan on doing in the future.

So at the moment our only goal is to make you blast your limits in your workout sessions and pump your blood, so you’ll achieve results that 5 months ago you couldn’t believe you’re capable of — And as for new products, we’re only focused on improving AXUM true wireless earbuds even more in the future. We have absolutely no interest to create a wide range of tools for other jobs and definitely not a universal tool.

Would you take your Toyota Prius off-road? was originally published in AxumGear on Medium, where people are continuing the conversation by highlighting and responding to this story.

This is not time for ease and comfort. It is time to dare and endure” — W.Churchill

Everyday we’re climbing to the top of AXUM mountain, its rainy, its windy and its freezing out there but once in a while you look over your shoulder and can’t believe how far you’ve reached.

How much we’ve achieved during the past months,

we thought everything is over so many times,

we thought we’re standing still for so many days.

But now we can actually feel the breeze of victory, the clean air, we just need to push our limits one more time and we did it!

To reach the top of the mountain, where no one ever stepped before —

Create the PERFECT true wireless earbuds! 🔊

We want to thank you all for supporting us, we never took it as granted!

We’re here to make a real impact, to change the game, change your life and become the BEST!
So let’s do it, lets #BlastYourLimits🕪

The above was posted several months ago and all we had back then was a working prototype and lots of hopes and motivation.

To be honest with you?

During those times we had no idea what’s gonna happen in the next months.

We always aimed to become the best wireless workout earbuds but we could have never expect it to happen, and definitely had no idea it’ll happen so soon.

Sitting on the floor in the warehouse, packing AXUM sets, package after package when we barely have time to eat, sleep or reply to Emails cause we know that we MUST ship all units ASAP… and suddenly Chris (runs the logistics, but as you can see he’s actually checking Facebook more often than the warehouse) come’s in and says: “saw the first feedback Facebook?”.

SILENCE…

No one speaking, or breathing…

Than he starts reading the comment:

At this point EVERYTHING dissappreaed

what does it mean?

the sweat, the tiredness, the hunger… I mean EVERYTHING!

In one second we got such boost that we were able to triple the amount of packages sent in the following hour, and fantasizing about more posts from people who’re actually Blasting Their Limits with the new AXUM earbuds.

Then we started getting more and more of those comments

At this point we knew it, we are about to reach the top of the mountain, the most desired place, where you’re standing alone, only you and your pride.

Of course we would NEVER stop working hard and improving our AXUM earbuds, we’ll always be the first to use the most advanced technology that is actually relevant to those who’re working out, and implement it into your AXUM workout earbuds.

In order to make it the best wireless headphones.

We always used to say that thanks to your support we were able to turn AXUM dream into reality and you helped us in the process of the design and manufacturing.

But now?

Well, now it’s safe to say that thanks to your support we were able to actually do it, actually create AXUM, actually make the best workout headphones.

Thank you for your time and never stop #BlastYourLimits,

we did it behind the scenes for 24 long months,

now it’s your turn to take AXUM and do it in your workout session.

The Never Ending Journey was originally published in AxumGear on Medium, where people are continuing the conversation by highlighting and responding to this story.

You know how many posts are on Instagram?

Any guess?

According to Hootsuite, over 95 million posts are shared on Instagram EVERYDAY!

To be one of a million?

That’s easy ;)

To be one of a 100 million, now that’s a challenge.

Yesterday while scrolling our Instagram feed,

we saw something so unique we had to stop everything

and share it with our community,

cause that’s the whole idea of BLAST YOUR LIMITS!

We would like to introduce one of the best athletes out there,

meet Aaron Lesue — not sure you heard the name, but it’s about time to start following his Instagram account!

You know those videos you think to yourself “Ok, got it, that’s fake, no way someone can actually do it”?

So it took about 50 times of watching the entire video to realize — it’s REAL!

We know his incredible, and the fact he was able to distract us from everything else on a platform with billions of other posts means everything!

We always talk about Blasting Your Limits in your life, in your gym session and even in your work.

That’s why we knew we had to make this sick deep bass in AXUM earbuds,

to make a product that can actually blast your limits,

to help you make this extra push that was marked as impossible in the past.

The journey to create the best workout earbuds started in our minds and hearts and not in the lab.

When we took the time to stop everything and think about the concept and what we’re aiming to achieve.

It’s about something that can make your blood pumping and not just fancy boring specs, it’s about making a product that can actually change your life.

That’s what AXUM is all about, to change your life, to upgrade your daily routine, to enjoy every moment on this planet — And as we live and breath the fitness life, we knew what should be done in order to get there.

We knew that deep bass is more important than adding GPS that increase the size of the earbuds.

We knew a good Never-Fall design is more important than heart rate feature that kills the battery.

But the best way to teach someone how to blast the limits is to show him the way, that’s why we chose Aaron to be featured here, cause he’s blasting his limits and show us that there’s nothing impossible in this world.

So we would like to thank Aaron for this amazing video and hope you’ll all start Blasting Your Limits today!

DO NOT TRY THIS AT HOME OR GYM! was originally published in AxumGear on Medium, where people are continuing the conversation by highlighting and responding to this story.

Once a week, you’ll see a post about the new undefeated champion, sometimes in the NBA sometimes in MMA.

“undefeated” is a term used for someone who’s good, almost perfect, almost undefeated.

But once in a generation pops up a real winner, a real fighter, a real undefeated champion.

As we’re getting ready to present AXUM workout earbuds in CES 2018

(in Las Vegas), we were lucky enough to watch the greatest fighter of all times, the undefeated UFC champion with the incredible record of 25–0–0:

Khabib Nurmagomedov

Born: September 20, 1988

Height: 1.77 m

Weight: 70 kg

Division: Lightweight

It was a long day for us as we were getting ready to expose AXUM to the world but we knew that this kind of experience, to watch the greatest warrior in action, is something our team just can’t miss.

It’s not just for fun, or to get our head off work for a few hours, it’s actually part of our work as Khabib is part of our motivation.

To make a perfect 25–0–0 record is what AXUM is all about!

To achieve your goals,

live up to your dreams and make it better than anyone else on this planet!

There’s no doubt that watching this fight was the best motivation boost we ever got, it was like injecting adrenaline into your blood…

and we must admit, it felt great.

It was necessary for us, specially these days that we have so much to deal with.

We are working around the clock to help you start PUSHING YOUR LIMITS with AXUM earbuds ASAP,

and Khabib reminded us what’s pushing your limits really stand for.

Enjoy the highlights of the fight, but I must be honest with you, to enjoy the fight you MUST do yourself a favor and at least once in your lifetime get a ticket to the UFC event and experience those fights (and better to an event with Khabib).

Thanks for being part of our humble community,

push your limits cause no one gonna push it for you!

The 2500 Champ was originally published in AxumGear on Medium, where people are continuing the conversation by highlighting and responding to this story.

Hi,

Everyday we’re getting a bit closer to the shipping day of the best running wireless earbuds, we have SO much to take care of these days and we’re all pumped about shipping AXUM.

We prepare the logistics, shipping, FCC, assemble, and as we are getting ready to ship AXUM this month (yes, it’s happening), we finally had time to deal with the package.

I must admit, it wasn’t our top priority, but it’s always nice to receive a well packed product rather than those Amazon brown boring boxes with bubble wrapped earbuds inside… yak.

So we made something that we think is pretty awesome and definitely reflects the AXUM spirit.

It’s only the package and you’ll probably get rid of it on the first day (personally, once you receive it, we prefer you to rip the package while running to the gym) as you’ll store your AXUM in your carrying/ charging case, but still, we had to pack it…

So we’re proud to introduce our package, our latest design work and most important?

It’s our final design work before shipping your earbuds.

The best running wireless earbuds deserve the best package.

I know it’s a matter of taste but c’mon, you must give our designers some credit- this package is awesome :)

We post updates everyday, so in case you missed something please make sure you’re following us across all social media channels (you don’t have too, but if you want to learn more about us and our progress, I believe it’s a great idea):

Take care, and don’t be shy PUSH YOUR LIMITS!

Another Brick In The Wall was originally published in AxumGear on Medium, where people are continuing the conversation by highlighting and responding to this story.

As we’re getting ready to ship your Axum earbuds next month,

we still get lots of questions from customers about the sound quality.

How’s the highs? what made your bass so good?

So I’ll try to explain in 2–3 minutes how implementing Qualcomm’s technology helped us achieve CD-Quality sound.

For those of you who’ve been living under a rock, Qualcomm is the world leader in mobile technologies.

Several years ago they’ve acquired a company from the UK that changed the game in wireless audio.

What’s so special about them?

Well, let’s just say they took the CD-Quality sound and were able to reproduce it over wireless connectivity-

Yes, I know it sounds simple but it’s quite a big problem.

As we said in the past, we’re using it in Axum and that’s 1 of our secrets.

Now for those of you who want to get technical and learn more (I’ll be honest with you, once the engineer told me about it I spent the night digging into it) I’ll explain how it works:

When sending music over wireless connectivity,

it breaks as the bandwidth isn’t big enough.

So what they did?

They split those files into smaller ones,

this way you can stream it over wireless connectivity.

But the best part?

You’ll get the same wired sound quality!

As for the bass, what made it so good is:

1. Our custom made driver, that we’ve been testing over and over for the last 14 months
2. Maybe you saw those $1 speakers that you place on your table and suddenly the entire table starts shaking from the bass (I’ll ignore their joy-risking horrible sound quality)? as it turns into the kind of bass box for the speaker. Great, so one major factor with sound is the acoustics and shape of the earbuds and that’s why we had to do so many tests with the plastics and internal design. We knew that every 1mm change (especially with such a small product) will have a huge impact on the sound.

In production, like in life, there are no shortcuts.

You want to achieve the best?

You want to make an awesome product?

You want to beat the competition?

Well, in such case you’ll have to outwork your competition!

We knew the ONLY way to achieve success was to push our limits

and make another test, another prototype, another upgrade,

and when we thought “that’s it, Axum is ready…” to try another change,

another solution to make it even better.

And trust me, we wish we could make it on the first try and ship it.

But that’s the beautiful world we’re living it,

full of surprises and great rewards for those who go all-in with their goals.

These kind of things (and hundred more) is what turns Axum,

into the 2018 best running headphones!

In conclusion, I don’t think we ever said it,

but we are proud to have you on board!

We know that you’re real pusher, winner,

the kind of person who can’t quit and always raising the bar for others!

And that’s what Axum is all about.

Next month we start shipping and you better in get in shape!

2018 Best Running Headphones was originally published in AxumGear on Medium, where people are continuing the conversation by highlighting and responding to this story.

Do you have a lucky number?

You know that special number that you really connect to…

It might be your birthday,

Or your anniversary date.

Maybe this number is in all of your passwords,

Or maybe you use it every time you play the lottery.

Our number is 49.

Think about it, 49 is an amazing number!

You know how many great things happened in 49?

Bruce Springsteen was born in 49,

The Emmys was first broadcasted on public television in 49.

Even Adidas was founded that year.

What else?

Well…

In 49 days you, yes you, will get the sickest wireless workout earbuds

That you’ve ever had!

You heard me,

AXUM is shipping in 49 days!

It’s better to arrive late than to arrive ugly right?

Here we are, fashionably late this time around.

We want you to look your best while sporting our awesome earbuds,

As the UFC champ Anthony Pettis says, “If you look good, you feel good and you do good.”

As a thank you we’ve thrown in some accessories to Axumize your workout routine :)

We’re giving away a baseball cap, gym bag and a sweet armband for your smartphone.

No not just to some of you, but to ALL of our awesome early backers, THANK YOU!

I want to tell you a personal and yes, embarrassing story,

This is from behind the scenes but I think you deserve to be in on it.

I lost a bet with my designer,

Yea, this is embarrassing to admit because I’m a proud dude.

When we saw the first prototype for the earbuds,

My designer told me that the model was too big and wouldn’t fit everyone perfectly,

Sometimes I’m too optimistic,

But I believed that it would be alright,

I wanted to ship on time…

Long story short,

We made a bet.

My designer said that it would be better to resize the earbuds,

That our supporters would be willing to wait a bit longer as long as they were expecting a perfect fit.

I wanted to ship the earbuds as they were,

I felt the need to be on time and I lost sight of what is truly important.

On Friday we released new footage of our new and improved model on Instagram

And my tail is in-between my legs,

First of all,

I had to apologize to Jake, my designer,

Ya, ok, ok…

I owe you guys an apology too.

If I had done it my way,

I would arrive ugly and on time.

And that’s not what we’re all about.

I didn’t expect such an amazing response

To the video we posted on Friday.

It’s amazing how supportive our community is,

We’ve really been able to attract a group of believers!

Those who believe in themselves,

And those who believe in their dreams,

In other words,

People who could easily be part of our Axum Team.

So here’s where we’re at.

As we said in our post on Friday,

We tested the ear bud functions,

And the charging case.

We’ve passed the testing phase with AWESOME results,

In the next few days we’ll send out an e-mail with the exact functions.

Now getting to the most popular question!

We’ve been getting over 1000 e-mails with the same questions!

And so we’re going to answer it now, once and for all!

We couldn’t answer earlier because we were still in the testing phase,

“DOES THE SIGNAL DROP?”

No it doesn’t drop

Not indoor

Not outdoor

And NOT even when you place your smartphone in your back pocket :)

It’s taken us back to our founding routes!

To make sure you’ll have Zero-Distractions

While working out…

As our goal is to help you focus on what’s important,

Your workout!

What’s Next?

Well we have to organize the packages which takes up to 2–3 weeks including revisions,

Then we’ll head into assembling your earbuds and charging cases,

Finally organizing the orders

And SHIPPING TO YOUR FRONT DOOR!!!

Think life is going smoothly without your earphones? Better check out this video below.

Life is better with AXUM best workout earbuds

What’s your lucky number? I bet I can guess it… was originally published in AxumGear on Medium, where people are continuing the conversation by highlighting and responding to this story.