Mr. Abdul Rehman Talat Caused a Startling Impact at the CEO Club Pakistan’s Corporate Dinner as a Speaker

Mr. Abdul Rehman Talat, CEO BlueEast and Reason, is an eloquent speaker and an impressive businessman. In the past year alone, he has single-handedly launched Reason as a direct to consumer (D2C) brand and made IoT a ready concept in Pakistan. He is tireless and geared up for so much more but IoT has always been his passion. He spoke about the impact of IoT on Business and Marketing at the CEO Club Pakistan’s corporate dinner where quite a few other prominent business heads got together to discuss all the trends and the shifts in the business sector.

Mr. Talat talked about how we had time to grow used to personal computing before the internet arrived and shifted everything around all over again. We were internet-savvy a long time before smartphones put the whole of it right in our hands. Now, quite a few new technologies are emerging all at once: 3D printing, 5G wireless, virtual and augmented reality, and others. While each of these are more exciting than their predecessors, Mr. Abdul Rehman considers IoT and Artificial intelligence to be really transformational.

Through BlueEast, Mr. Talat has been playing his part in the digital revolution of business in Pakistan. Talking about it, he mentioned how IoT provides users an opportunity to extract new data and improve existing business processes while also bringing innovative products and services to market at a rapid pace.

He talked about his vision of a smart Pakistan through a bevy of smart household appliances and personal electronic devices that will help transform the consumer goods industry by revolutionizing the user experience. He is all set to make this a reality through Mevris which is a smartly-engineered, human-centric IoT platform that enables centralized control for all connected devices.

When talking about Artificial Intelligence, he alerted the audience about how the goal of artificial intelligence is to make computer programs or computers smart enough to imitate the human mind’s behavior and how this practice will prove to increase the efficiency of business. He remarked upon how we might be afraid of the shifting trends and the superior integration of Artificial Intelligence in business but if the system is properly developed, artificial intelligence can eliminate the smallest of human error and create an almost risk-free environment for the company.

His speech had all of us stop and ponder at the possibilities and the new world IoT and Artificial Intelligence might be able to unlock for us in the future. We will be looking forward to what more Mr. Abdul Rehman will be presenting as the flag bearer of latest innovation.

Mr. Abdul Rehman Talat Caused a Startling Impact at the CEO Club Pakistan’s Corporate Dinner as a… was originally published in BlueEast on Medium, where people are continuing the conversation by highlighting and responding to this story.

BlueEast’s CEO Abdul Rehman Talat invited to the World Marketing Summit 2020 as a Transformative Marketing Leader

The World Marketing Summit is an independent global organization committed to creating a better tomorrow through marketing. The Summit engages marketing and community leaders from around the globe to endeavor towards a sustainable and responsible business growth that is aimed towards human growth and flourishing.

Mr. Abdul Rehman Talat is a brand on his own and is rightfully viewed as a valuable resource when it comes to marketing in Pakistan. With BlueEast, Mr. Talat has been working on his vision to utilize the ‘Internet of Things’ to bridge the physical and digital world and ensure a more integrated business model on a global scale. Through his innovative approach, he is on the path to provide solutions that positively impact human lives through operational applications.

The World Marketing Summit is an opportunity for Mr. Abdul Rehman Talat to put forth his ideas and missions regarding the changing technological landscape of the world and especially Pakistan. He has reiterated time and again that technology is his passion and it is for this very reason that he has been working tirelessly to ensure a future for Pakistan that is driven by innovation and geared by the mission to improve life for the common man. He has been vocal about the importance of knowledge in the past as well and has been quoted as,

“Knowledge is the best investment that returns the best interest. It is important to passionately play your part no matter how bad the situation gets and encourage others to do the same. Keep on innovating, keep creating opportunities, be imaginative and stay positive to make the world a better place.”

The Panel Discussion would go a long way to help out the youth and anyone who is looking for inspiration to go after what he believes in, regardless of any obstacles in his way. Mr. Abdul Rehman Talat is an admirable role model for all of us and we would definitely be looking forward to where the panel discussion leads.

BlueEast’s CEO Abdul Rehman Talat invited to the World Marketing Summit 2020 as a Transformative… was originally published in BlueEast on Medium, where people are continuing the conversation by highlighting and responding to this story.

Pakistan has been declared the 7th most vulnerable country affected by climate change. We, as a nation, are now seriously tackling the vagaries of weather, both at the official as well as non-official levels.

Freaky weather

According to environment experts, Pakistan has faced around 150 freak weather incidents as a result of climate change in the past 20 years.

The freak weather events include flash floods, smog in winter, forest fires in summer, melting glaciers, freaky heatwaves, landslides, and displaced population, etc.

The cost of climate change

During the floods in 2010–2011, almost 10% of Pakistan’s population was displaced.

In 2019, the costs of damages due to extreme weather were listed at
$384 million and in the past 20 years, there has been a financial loss of almost $2 billion to the national economy because of the ravages of climate change.

The national response

Efforts are being undertaken to mitigate the problem. For instance, some $120 million funds have been disbursed by the country in the past 5 years to discourage forest degradation and to promote tea plantations.

There has also been an effort to bring about a more eco-friendly energy mix for Pakistan.

Pakistan has an installed capacity of over 30,000 MW of electricity. Out of this, 60% is being generated through imported fuel including furnace oil, coal, etc., while 30% is via hydropower, 6% nuclear and only 4% generated on renewable energy.

The share of renewable energy would be increased to 25% of the total by 2025 and 30% by 2030.

Can Pakistan wait till 2030?

Although efforts are being done to cut-down deforestation, increase forest footprint and make our national energy-mix for eco-friendly,

the battle is uphill and dividends will come after maybe 10 or maybe 15 years still.

By 2030, Pakistan is projected to become the 20th largest economy in the world.

By then, our population would have grown from 200 Million to 245Million and the challenges would be at a whole different level.

The economic crisis of 2019 has already thrown a wrench in the national growth and prosperity process.

The question is, can we afford to be complacent?

Start from your home!

In peak summers, the air conditioning accounts for more than 40% — 50% of the electricity consumption of a home.

The air conditioners cool down our homes but are warming up the planet. The mother nature’s anger is evident through climate change and the freakish weather we are facing.

If we can optimize our air-conditioning energy consumption, we would contribute daily to the national exchequer, our country, the mother nature, and Planet Earth: Till now, the only accessible planet in the universe which sustains life.

How Mevris AI can help you?

Mevris users have cut their air conditioning costs by 79% in 2019 by using built-in features like Predictions and Autopilot.

If we look at July, Mevris users have reduced their average air-conditioning energy consumption from 390 KWh (July 2018) to just 81 KWh (July 2019).

AI-powered Predictions

Mevris users have saved a total of 20 Million KWh by gaining useful insight in the form of AI-powered Predictions about their Mevris-enabled Smart Air-conditioners’ energy consumption patterns.

The Prediction feature lets Mevris users know how much time would it take to reach the desired room temperature.

Mevris users can also learn if the air conditioner would be able to cool down to the thermostat set-point if it would take a lot of time or may never be able to reach it.

Mevris users can also relate to the impact of their thermostat settings on energy consumption.

They can visualize the correlation between thermal comfort and energy consumption.

Autopilot: A mix of Automation and Intelligence

Mevris users have saved over 374 Million Pakistani Rupee in the form of energy savings by letting Mevris AI optimize comfort, convenience, energy savings, and resource management through a ground-breaking feature called Mevris Autopilot.

Mevris Autopilot asks for your target temperature and offers five different modes for the cooling task.

The modes are just like the ones found on a typical treadmill in gyms. Some modes focus on weight loss while others range from fat loss to endurance building.

The different Mevris Autopilot modes give the users a choice for the trade-offs between comfort and energy savings.

Mevris impact on Daily Life

Mevris users are now more confident and enlightened regarding their air-conditioning usage than those who haven’t installed the Mevris App.

Most of the consumers in the past used to set their thermostats at 16 degrees which are, in fact, neither achievable nor comfortable. So, the air conditioners, despite being DC inverters, kept running at max-power to achieve this impractical temperature, consequently escalating their electricity bills. Now with the proper knowledge and artificial intelligence of Mevris, comfort, and energy savings are both balanced well.

Mevris impact on Environment

By using Mevris, the users have contributed to reducing CO2 emissions by 9439 Metric tons.

Just how big are 9439 Metric Tons?? Well, it’s about 25 A380s stacked-up on each other! :)

9439 Metric Tons of CO2 is processed by 2.3 Million Trees!

2.3 Million Trees mean 38,000 acres of forest!

You can contribute to the 10 Billion Tree Tsunami program and be a part of making the country clean and green by optimizing your air-conditioning using Mevris AI.

What’s Next?

With this experience of successful implementation of Artificial Intelligence in solving REAL-LIFE problems — We at BlueEast plan to launch a complete ecosystem of IoT solutions in both Smart Home and Industrial applications in 2020.

The solutions will focus on providing a world-class experience to our customers while focusing on localized unique problems.

Mevris AI joins Pakistan’s battle against Climate Change was originally published in BlueEast on Medium, where people are continuing the conversation by highlighting and responding to this story.

BlueEast started its journey with baby steps as a tech startup in the summer of 2016 under the umbrella of the Orient Group of Companies. Orient itself is a great success story which started from Late Mian Fazal’s ambition to break the status-quo with the transition from a tea stall at Lahore Railway Station to a pioneering photography business in 1957.

60 Years of Continous Growth

The Orient Group of Companies has done well in the last 60 years and is now spearheaded by the third generation of the founding father.

Back in 2016 — Abdul Rehman Talat, former Director of Sales and Marketing of Orient Group of Companies, now CEO of BlueEast had a clear vision that continuous innovation was the only way to survive and thrive for the next 60 years.

One of the primary objectives of BlueEast was to shift the core business of the Orient Group of Companies from Home Appliances and Consumer Electronics Manufacturing to Technology.

Not just mindless connectivity but REAL VALUE Creation

From Day 1, the team assembled at BlueEast was very clear that “having connected appliances and being an IoT organization itself is not something that would propel us into the future for success…”

However, we strongly believed that there were three key ways in which the Internet of Things would change our core business:

• Smart Products
• Smarter Business Operations and Decisions
• Smart Business Model

BlueEast started development on MEVRIS — short for Make Everything Smart back in late July 2016. MEVRIS is a Platform as a Service (PaaS) that enables the integration of consumer electronics especially home appliances to become part of the Internet of Things without much hassle.

MEVRIS comes with a suite of low cost and state-of-the-art electronics that can retro-fit any home appliance into a smart appliance.

Experimenting with AI

In 2018, the BlueEast Engineering team started experimenting with Machine Learning Algorithms to deliver higher VALUE to our customers by using Automation and Intelligence to make decisions that enhance comfort, convenience, energy savings, and resource management.

A suite of AI features comprising Predictions and Autopilot were introduced in 2018 and 2019 to help our customers save energy while maintaining comfort health using Orient’s Smart Air Conditioner.

With the dawn of 2020; Mevris had gained so much growth and traction; that the Orient Group of Companies started a massive organic pivot toward technology business.

BlueEast achieved its first goal within 3 years of inception!

Promise Fulfilled!

With the help of Mevris AI features, our customers started realizing massive energy savings, a promise that we made to our customers when we embarked on our journey.

Being curious about gauging the real value delivered to our customers we started quantifying, our data science team began crunching numbers and the results were astonishing!

How much VALUE did we generate?

Our customers saved 20.8 Million KWh (units) that compute to a tune of 374.6 Million Pakistan Rupees.

Just how much is 374 Million?

You can help 1.1 Million people to endure the frigging winter season with nice and warm clothes!

We can feed 1.5 Million people with a healthy meal!

Talk about serving the nation of 200 Million with 25% of the population below the poverty line.

How about building our future with the saved 374 Million?

We can send more than 355,000+ children to school and secure a prospering and bright future for our nation!

We even have contributed to 10 Billion Tree Tsunami!

How??

The energy saved has reduced CO2 emission by a whooping 9,439 Metric Ton, well how much is that? Well, it’s equivalent to CO2 absorbed by 2.3 Million trees over a year.

Mr. Prime Minister, Imran Khan — rest assured the nation is all geared up to achieve 10 Billion Trees in the next 5 years… just like 1 Billion Trees planted ahead of time… the nation would out-perform again!

How about electrifying villages and remote regions without electricity?

Well with 374 Million you can light 257,000+ bulbs and electrify homes from settlements in the majestic Thar Desert to Home in the glamorous Northern Areas of our beloved Pakistan!

Thank you Mevris Users!

We at BlueEast are humbled by the tremendous response of our customers and their appetite to try out new technology to enhance comfort and energy savings while help building the nation while we face a wide spectrum of challenges!

Late Mian Fazal would be proud of the contribution being made to nation-building and progress being made by the Orient Group of Companies which is now contributing 2% of LSM portion of GDP!

Mr. Abdul Rehman Talat, CEO of BlueEast commented, “Mevris platform is living up to its promise of educating and helping the consumers in optimal-way of using their air-conditioners while ensuring comfort as well as energy savings”.

What’s Next?

With this experience of successful implementation of Artificial Intelligence in solving REAL-LIFE problems — We at BlueEast plan to launch a complete ecosystem of IoT solutions in both Smart Home and Industrial applications in 2020.

The solutions will focus on providing a world-class experience to our customers while focusing on localized unique problems.

Mevris AI: How a tech startup journey ended-up serving the Nation along the way? was originally published in BlueEast on Medium, where people are continuing the conversation by highlighting and responding to this story.

As promised by Reason at the time of its inception, the brand is back with unmatched deals. On the first Friday of every month, the brand introduces different deals, discounts, and offers. The brand already promised unbeatable prices as compared to any other electronics brand in the market without compromising on the quality of its products. As a relatively new but rapidly progressing consumer electronics brand, Reason is receiving a lot of positive responses from the customers at large.

The CEO of Reason, Mr. Abdul Rehman Talat, was the one who announced that the brand will host a sale on the first Friday of every month. Talking about Reason, he added,

“Reason is the first Direct to Customer brand in Pakistan. We have eliminated any dealership and third parties to facilitate our customer base. This singularly ensures that our prices remain highly competitive and affordable. Reason aims to bring a revolution in the world of Electronics, one that will change the way people go into purchasing new electronics. Our customers will soon realize the significance of E-commerce and Reason, being the flagbearer, will lead them through this evolution.”

What’s On Sale?

There are three distinctive deals up on the Reason Electronics site. The first one offers ‘Aik ki price main Chaar’ which basically means that the customers will get an Electric Glass Kettle, Sandwich Maker and a Juicer Blender when they purchase a 40 inches LED TV.

The second deal is just as interesting. The deal rightfully states ’32 inch ki qeemat main 40 inches” because Reason really is giving a 40 inches LED TV in the price of a 32 inches LED.

The final deal offers a Sandwich Maker and an Electric Kettle at the discounted price of 3999.

Reason’s Online Store

Reason Electronics, the first of its type, is introducing the idea of an E-store. Their high-quality products are available to the customers directly through their website. The site is smart, user-friendly and highly interactive. The layout is simple so that the customers can view all the products in a multi-dimensional way and make their choice as they go through the images and the available illustrations. You can head over to the Reason Electronics Facebook store to check out any new deals and offers!

Reason Electronics Brings Three Fantastic Deals in their Monthly Friday Sale was originally published in BlueEast on Medium, where people are continuing the conversation by highlighting and responding to this story.

Our journey with Mevris began in the summer of 2017 when a team of BlueEast engineers retrofitted an Orient DC Inverter Air Conditioner at a customer’s home.

To help ease the skeptical looks of the customer our team asked him what motivated him to become the first customer of Mevris enabled Air Conditioner. He quickly replied “Energy Metering! DC Inverters are expensive… I want to make sure, I am getting the energy savings promised by DC Inverter Technology”. The feedback resonated with everyone at BlueEast.

Years of Energy Crisis: 2017 and 2018

When we launched Mevris as an IoT platform back in 2017, the energy crisis was in full swing in Pakistan. At one point electricity generation had shrunk by up to 50% due to an over-reliance on fossil fuels. The country was hit by its worst power crisis in 2007 when production fell by 6000 Megawatts and massive blackouts followed suit. By 2018, Load shedding, power blackouts, and brownouts had become a part of daily life in Pakistan with shortage peaking at 9000 Megawatts.

Responding to the energy crisis, Pakistan’s air conditioner market became 80% DC Inverter and 20% Fixed Speed while the international market stood at 60% DC Inverter and 40% Fixed Speed.

The DC Inverter Air Conditioners are generally 40% to 50% more expensive than their Fixed Speed counterparts. People wanted to know if they were getting value for money while investing in DC Inverters.

Economic Crisis of 2019

Last year (2019) has been generally marred with the economic crisis that caused Year-on-Year inflation in Pakistan to reach 12.3%. Adding fuel to fire, Pakistan was forced to increase electricity prices multiple times during the year due to IMF program requirements.

Pakistan’s air conditioner market became 96% DC Inverter and 4% Fixed Speed by the summer of 2019.

Delivering REAL Value to Customers

The vision behind the Mevris IoT platform from day one was always to provide our customers with REAL value using the 4th Industrial Revolution technologies.

The feedback from our first customer has always been a guiding star for all the development that has always gone into Mevris.

Responding to the deepening energy and economic crisis, Mevris Product Development Team decided to harness the power of artificial intelligence to help our customers reduce their air conditioning costs.

Mevris Predictions

In mid-2018, BlueEast introduced the Predictions feature into the Mevris platform which helped our customers to visualize the relation between thermal comfort and energy consumption.

The prediction models behind Mevris Predictions use the energy metering data of individual air conditioners. The insights let people know how much energy and time would it take to reach a certain thermostat temperature set-point at that point of the day with internal and external weather conditions.

The predictions created a lot of awareness among the energy-conscious air conditioner customers. We started getting a lot of positive feedback from the customers as they began realizing energy savings by sensible use of the air conditioners.

Abdul Rehman Talat (Chairman and CEO of BlueEast) was not satisfied, he wanted to automate the energy-saving and package it into a service that people could just subscribe and leave the energy-savings to Artificial Intelligence.

Mevris Autopilot

In 2018 Engineering Team experimented with the implementation of energy-saving as a service at one of the leading multinational banks with nationwide branches across Pakistan. The implementation was aimed to achieve at least 20% electricity bill reduction across the nationwide bank branches. The team out-performed it-self and achieved savings north of 43% in some branches.

The data gathered from the implementation at banks became the basis of our next innovation. At the beginning of 2019, BlueEast Engineering Team embarked on a very ambitious and one-of-a-kind Artificial Intelligence-based energy-saving algorithm. We named it Mevris Autopilot.

Just like the several fitness-cardio programs on an advanced treadmill at gyms which focus on different aspects ranging from endurance building to weight loss to fat loss. Mevris Autopilot gives our customers to make automatic Ai based trade-offs between comfort, convenience, energy savings, and resource management depending on the specific situation and needs of a particular air conditioner installation.

The Results

At the beginning of every new year, the data science team at BlueEast generates insightful analytics on Mevris platform performance as well as impact made on the daily lives of our customers during the last year.

Naturally, this time we were all anxious to find out how our Autopilot performed!

Mevris Customers have reduced their monthly air-conditioning energy consumption to 81 KWh (July 2019) from 390 KWh (July 2018). That is a 79% reduction reported from the raw anonymous data-sample.

A deeper inspection reveals that Mevris Customers also optimized their air conditioning run-time from 146 hours (July 2018) to 119 hours (July 2019). This indicates a reduction of air-conditioning usage by 18%.

Accounting for reduced run-time of air conditioners, July of 2018 saw an average power demand of 2.67KW while it got reduced to 0.68KW in July of 2019. Thus, the adjusted energy consumption reduction stands at 75%.

Commenting while reviewing the Mevris Autopilot performance, Mr. Abdul Rehman Talat, Charman and CEO of BlueEast said, “Mevris platform is living up to its promise of educating and helping the consumers in optimal-way of using their air-conditioners while ensuring comfort as well as energy savings”.

It started with Value creation: Energy Metering

This success story started with our first customer who ignored everyone in his home and started playing with Mevris App as soon as his airconditioner became online on the Mevris platform. We observed he was attracted to the insights and visualizations that Mevris provided.

Apart from analytics and data visualization, Mevris also provides online control on the go along with the timeline of activities and events taking place on the smart air conditioner.

Asad Bukhari, Head of Marketing Operations at Orient Electronics also simplified this mechanism of Mevris:

“The energy metering information available for our Ultron Series DC Inverter Air-conditioner is similar to the ECO mode indicator in modern cars that let drivers know if they are pressing the accelerator pedal in an optimum way.”

Impact on Customers Daily Life

Our customers are now more confident and enlightened regarding their air conditioning usage than those who haven’t installed the Mevris App.

Most of the consumers in the past used to set their thermostats at 16C which is, in fact, neither achievable nor comfortable. So, the air conditioners, despite being DC inverters, kept running at max-power to achieve this impractical temperature. Consequently, making their electricity bills to escalate. Now with the proper knowledge and artificial intelligence of Mevris comfort and energy savings are both are balanced.

What’s Next?

With this experience of successful implementation of Artificial Intelligence in solving REAL-LIFE problems — We at BlueEast plan to launch a complete ecosystem of IoT solutions in both Smart Home and Industrial applications in 2020.

The solutions will focus on providing a world-class experience to our customers while focusing on localized unique problems.

Case Study: Mevris AI helps Orient Customers cut their Air Conditioning costs by 79% was originally published in BlueEast on Medium, where people are continuing the conversation by highlighting and responding to this story.

BlueEast’s new E-commerce only brand is developing and exceeding to other online platforms as well. The launch of Reason Electronic has already created an impact on the customers. Now, with the official store on Daraz.PK is going to be another step toward availability and access. Through the exclusive variety of Home appliances, this brand is been promising regarding the high-end product quality at reasonable rates! Discussing the products line-up, Mr Abdul Rehman Talat, CEO Reason portrayed the concept behind his E-commerce only brand in just one simple sentence.

“Reason is all about selling experiences, not products!”

Abdul Rehman Talat

Overview of Daraz Store

Reason Electronics’ store on Daraz is a ‘Well Designed’ website page. The combination of lifestyle images along with the blend of lively colours makes it one of the most beautifully crafted stores online. Here you will witness the detailed demonstration of each product along with the synchronization of features and images. Descriptive information about the company has been displayed as well to increase the trust level of customers regarding their purchase.

Following products are available for the customers on Daraz,

LED TVs

Reason LED TV is all about high-end graphics and built-in sound boaster! The solid black colours and the active view engine of this LED TV suites the unique and modern taste of customers. Celebrate movie night, watch your favourite TV shows or enjoy playing video games with a seamless view, vivid colour range and 5 million display colour at Reason LED TV. These LED TVs are high in demand because of its mesmerizing features available at economical rates!

Variety of Kitchen appliances

“A modern kitchen requires modern appliances! Reason kitchen appliances are built on the advance mechanism of providing durable solutions for your regular kitchen processes.”
-Abdul Rehman Talat

Kitchen appliances by Reason Electronics include juicer blenders, glass electric kettles and sandwich makers. State of the art technology has been used in these small domestic appliances for retaining quality and functionality.
For more details, you can visit Reason’s Daraz store and website.

Reason Electronics, Powered by BlueEast is now Live on Daraz! was originally published in BlueEast on Medium, where people are continuing the conversation by highlighting and responding to this story.

Pakistan’s first E-commerce only brand Reason Electronics by BlueEast is all set to be launch with the verve of the latest technology in home appliances. These appliances will be available to customers at low rates with easy access. Mr Abdul Rehman Talat (CEO, BlueEast) has taken this initiative for making technology more accessible and efficient. This is also a big step because we have not seen anything like only online selling Electronics brand before in Pakistan.

Why Reason is a much-needed brand in Pakistan?

Customers usually purchase products after visiting various brand outlets. This brand will change the conventional concept by providing these products to you at your doorstep without any fatigue! In developed countries, consumer base has devoted all trust on the E-commerce brands because they have recognized the significance of online shopping. Through Reason Electronics, BlueEast want to bring this revolution in Pakistan as well, where we will eliminate the distributions and outlets, providing customers with the direct link with the manufacturer while reducing the rates of the appliances, As simple as that!

Easy Online Access

Reason Electronics powered by BlueEast has an app which is specially designed for the customers to buy products easily. This app is going to be interesting because there are many innovations lined up for the Reason App as well, including the online warranty system.

Excellent After Sales Services

There is nothing more interesting and convincing than the marvellous after-sale services. Now customers will have direct contact with the manufacturer. In fact, the installation will be done by our trained technicians. Reason Electronics will also provide the best after-sales services as BlueEast is offering amenity to increase the tenure of warranty as well for the Reason Electronics’ customers.

Rapid Technology Updates

In mega brands such are Orient Electronics, launching the latest researched approach requires an extensive duration. This time will get squeezed when such innovations will be applied to a newly launched brand with the motive of technological growth in appliances. Mr Abdul Rehman Talat has a very visionary approach towards Reason Electronics.

“Working as director sales and marketing at Orient Electronics was an excellent and extremely professional experience for me. However, in mega brands such as Orient, bringing innovation in the market can consume a long duration of approximately three years starting from conceiving the idea till bringing it in customers’ homes. In today’s world, any other startup can easily disrupt you in this extensive tenure. With Reason Electronics we intend to do the same by squeezing the go-to-market strategy from three years to three months using state of the art technology.”
- Mr Talat

Many more surprises are lined up!

Well, this is just the beginning of E-commerce era for Pakistan. Our company is working on improving the quality of the product, yet our eternal motive is to introduce something out of the box through the combo of technology with home appliances industry. We are motivated to develop some reforms which will set an impression on a national and international level. Soon men & women fashion brands are also going to be initiated by BlueEast.
For more information regarding products by Reason Electronics visit; https://www.reason.pk

BlueEast Presents Reason Electronics; First ever E-commerce only brand in Pakistan was originally published in BlueEast on Medium, where people are continuing the conversation by highlighting and responding to this story.

Managing a farm requires various activities that can be supported by Internet of Things applications.

Ahmed Fahad is a fruit grower (mixed farming) who cultivates apples, pears, peaches, strawberries, mangoes, melons and oranges (greenhouse cultivation and natural fields). Depending on the season, he employs seasonal workers.

His farm is equipped with sensors that monitor …

– the conditions of the crops (each area of the farm is separately monitored): duration and level of sunlight, temperature, humidity, level of rainfall, wind speed …

– the state of the plants:
size, humidity in the ground, ripeness of the fruits (size, colour, sugar level) …

– and the workers: position in the area (in the farm or outside),
equipment in use as well as physical condition.

Internet of Things infrastructures can improve farming but this data can
also be sold to third parties.

For example, Ahmed’s must always have a detailed picture of weather, crop and soil conditions. This monitoring requires effort and is time-consuming, in particular for a large farm or even in situations where Ahmed owns fields that are geographically dispersed.

A sensor network allows Ahmed to get current data about temperature or ground humidity from all of his fields.

Based upon this data, he is able to make better decisions in the planning of upcoming activities.

Moreover, data gathered by these sensor networks can also be sold to organisations such as weather agencies, the crop industry or other
research communities.

Accordingly, investments into sensor networks must not only rely on Ahmed alone but they might be part-funded by the entire surrounding business ecosystem.

Overall, Internet of Things applications have not only the potential to improve decision-making in a specific sector but they can also be keystones for a service business ecosystem from which various stakeholders benefit.

Internet of Things applications are often a mixed blessing when it comes to benefits and risks.

In the farming scenario, the sensor networks can be used to track the location and even the activities of the workers on the field. This can help Ahmed to make better decisions regarding the planning and progress of his workforce.

Additionally, this monitoring can be helpful in situations where a worker has a serious accident and needs immediate assistance. In this regard, sensor networks address safety needs in working environments.

But in contrast to these anticipated benefits, sensor networks may also be used for controlling and comparing the workers on the field.

Calculated performance scores could be used as basis for dismissing workers accordingly even though these scores might not reflect the actual working behavior and performance.

The design, deployment and use of such Internet of Things applications must therefore always address ethical principles too. And it must be the first and foremost interest of all stakeholders to discuss these issues in advance of a roll-out because otherwise, user acceptance suffers and expected benefits would not be present.

Use Case of Internet of Things: Smart Orchards was originally published in BlueEast on Medium, where people are continuing the conversation by highlighting and responding to this story.

One of the most common use case of cIoT (Consumer Internet of Things) is “Home Automation”. From Smart Plugs to Bulbs to Motion Sensors to Smart Coffee Makers to Smart Washing Machines and what not….. There is a full-fledged chaos in the home automation market with all kind gadgets and doohickeys!!

The rise of home automation products has started to result in a widely spread syndrome known as “Mindless Connectivity”. People really don’t know what value to drive from all this connectivity.

Would a Smart Refrigerator automatically ordering eggs… really solve the problem? What value do you get from a Washing Machine sending a push notification of completing the laundry job?? What real value do we really get from home automation other than “WoW” factor and impressing our friends?

After a decade of hearing about Home Automation… finally, there is a real value that can come from it… and that is related to our Behaviors!!

The Internet of Things really knows us… and it will show us who we are!

Well, maybe it will not look into our “soul”, but it will definitely let us know what we did for how long, where and when.

We interact with things a lot– and really lot with our mobile phone — and we tend to leave our digital footprints already today with our actions. How much of this is being or will be recorded and processed is an open question, but Facebook and Four Square for example already provide us and insight into how much some people are willing to share with the world. So why not we let the “smart things” record our everyday actions around the house to figure out where does our time and money really goes –what is a good and what is a bad day??

One application can be informed of a Home Central Control or HCC. The HCC provides the complete control of your house. It regulates access, energy, heating according to your environmental conditions, profile and price.

The HCC would trigger the heating system by combining data from outdoor and indoor temperature, weather forecast from the Internet, and user preferences. It can adjust the house energy consumption to the real needs of the household, and most importantly it helps you save money.

The HCC recognizes with a high probability which appliances (washing machine, dishwasher, water heater, heating system, etc.) are turned on at a given time and synchronizes them to ensure the best energy efficiency taking into account pricing structure of the utility companies and backup power options available like generators, UPS and renewable sources like Solar & Wind.

Sensors and tags in objects are already recording when they are being used and for how long — linking this with who is using them is just another step. The Internet of Things enables tracking of how people interact with their surroundings. This is a piece of information that can really lead us to the knowledge on how to improve our day, find ways of saving costs and energy, or simply remembering and sharing what we are doing now and did in the past!

Use Cases of Internet of Things: Home Automation was originally published in BlueEast on Medium, where people are continuing the conversation by highlighting and responding to this story.