They were annoying, yes.

But they worked.

In today’s fast-paced world, where everything has a logo or advertisement slapped on it, we’ve become skilled at tuning out the noise. This is especially true for younger generations who grew up in the social media age.

So the question for brands has become: How do we deliver our ads to fans in a way that will get their attention without feeling disruptive to their daily routines?

The solution is experiential marketing.

This form of marketing can take many forms: immersive experiences, interactive product showcases, and content generating stunts (take a guess at which company does all three of these things at once 😉).

Immersive experiences — This one is kind of self-explanatory. When we think of immersive brand experiences, we think of emerging tech like Augmented Reality and Virtual Reality. These experiences help fans feel like they’re in a different environment while engaging with the brand.

Stephiiee 🦄💛 on Twitter

My mom is the true champ! 💪🏼💚 She got soaked in slime!!!! #NickSlimeFest @gofooji @Nickelodeon https://t.co/IQfYKZ5VJ1

Interactive product showcases — Let’s be honest here, not every brand has a great product. But if you’re one of the lucky brands that does, it can be a smart move to allow people to interact with it. The best forms of product showcases with regards to experiential marketing are activations that allow people to engage with the product while also delivering some bonus that would not normally be included with the product.

Content generating stunts — These are probably what you think of when you think of the phrase “experiential marketing.” These stunts are set up for a small target market, but with a larger audience in mind. Each experience is crafted in a way that will drive people to take pictures and share on social media.

Experiential marketing is completely shifting the way brands need to think about reaching their audience. We’re so excited to be a part of that movement and to bring a fresh perspective on what it means to deliver experiences to fans!

Let us know your favorite examples of experiential marketing on Twitter!

With love,

Fooji HQ

@goFooji

Oh, how the times have changed ⏳ was originally published in Fooji on Medium, where people are continuing the conversation by highlighting and responding to this story.

From the high-end fashionistas of Coachella, to the longtime punk devotees of Van’s Warped Tour, large music festivals attract fans with various demographics from all around the world.

The one thing that all festivals have in common is an obsessive audience that loves live music and, ultimately, live experiences. This is the exact reason that brands have become more closely integrated with festivals, setting up interactive promotions, giving away free product, creating one-of-a-kind art installations, and more.

As we’ve continued to expand our offering at Fooji, we’ve noticed a growing interest from brands to have on-site activations at music festivals.

In the past year, we’ve done activations at SXSW and Coachella (as well as some other on-site conferences).

marlonsaurus rex on Twitter

Speedy delivery! Thank you @gofooji @TeamCoco #ConanCon 😎

So why are brands suddenly taking such a large interest in festivals?

Here’s three reasons why every brand should be at live concerts:

Younger demographics are already attending

Brands know that in order to continue to dominate their respective markets, they need to be in front of the younger demographics (Gen Z and Millennials). According to a study by Eventbrite, 78% of Millennials would choose to spend money on an experience or event rather than buying something physical. The study went on to state that 55% of Millennials say they’re spending more on events and live experiences than ever before. Lastly, 69% believe attending live events and experiences makes them more connected to other people around them and out in the world.

It gives brands a chance to take over event conversation

You would think that the main topic of conversation at a music festival would be the music, but thanks to social media and some creativity from brands, you’ll regularly see branded hashtags trending during events. If brands position themselves correctly and offer an experience that caters to their fans, they’ll be able to dominate the conversation.

We’ve helped brands do this a few times by driving nationwide and city-specific trends during Coachella and SXSW. In fact, since Fooji is highly scalable, we’ve helped brands trend even though they didn’t have a physical presence at the event.

It aligns brands with fans in a meaningful way

Fans are tired of having ads pushed in their face at every turn of the digital world. When they attend an event, they expect an escape from the normal. Slapping a logo on a banner just isn’t going to do it for them anymore because the interaction isn’t organic.

However, if a brand delivers a unique experience (like the Westworld activation at SXSW this year), then they prove that they can fit within the environment of the festival. In this sense, the brand will feel like a natural extension of the festival.

Now, more than ever, it’s important that brands create true experiences at festivals — go beyond the beer tents and stage-side banners.

Fooji allows brands to deliver a unique experience to fans, whether or not the brand has a physical presence at the event. If you’re going to any fun concerts or festivals this year, let us know and tag some brands on Twitter that you want to see us work with!

With love,

Fooji HQ 😍

@goFooji

Why brands love bands 👀 was originally published in Fooji on Medium, where people are continuing the conversation by highlighting and responding to this story.

As a company that prides itself on working with forward-thinking brands, we like to stay up-to-date on all of the top trends in the industry to ensure we’re providing the best service possible! Here are 5 trending marketing strategies that we think are changing the game in 2018:

1. Real-time/live experiences
2. Appealing to emotions
3. Appealing to the senses
4. Advertising that surprises and delights
5. Messenger marketing

Real-time/live experiences

Marketing in the moment makes the consumer feel like they can be an important part of any event, at any time. By making them feel included and giving an enhanced experience, brands have the opportunity to build a lasting, one-on-one relationship with a consumer. Real-time experiences may include live contests, giveaways, or sweepstakes.

At Fooji, we’re able leverage social media to provide fans with unique experiences in real-time. These real-time experiences create a personal connection between a consumer and a brand that the consumer will value for a lifetime.

Appealing to emotions

A consumer always remembers the way a brand makes them feel. Building an emotional connection with the consumer is imperative to becoming a stand out brand. For this reason, it’s important to be sure that the experiences provided to your consumer stimulate the right emotions.

The difference between a one time interaction with your brand and continuous interactions is the emotions that were brought about in the process. Fooji extends the interaction between the fan and the brand, allowing for a more positive emotion towards the brand.

Appealing to the senses

Engaging multiple senses of the consumer makes a brand more valuable. The more senses a brand can successfully engage in a campaign, the better the consumer’s experience with that brand will be, and the more likely they are to interact with the brand in the future 👍

Since we can deliver just about anything, the Fooji platform allows a lot of leeway for our partners to appeal to many senses. From free pizza to exclusive gear, giving fans a branded experience at their fingertips will allow them to use more senses than when they encounter more traditional ads while scrolling through social media.

Advertising that surprises and delights

The element of surprise is a huge factor in the industry today. When fans receive a product or benefit they don’t expect, it puts a smile on their face. Since consumers always remember the way you make them feel, why not create the lasting impression of a pleasant surprise?

Many marketing strategies have lost the element of surprise and become predictable in the eyes of the consumer. Although sending digital coupons or placing a tailored ad on a social feed may be effective, these methods have also become expected. Using the surprise and delight method, fans are happy with the contents of their surprise and they’ll hold on to that experience for much longer than they’d remember a traditional ad.

Fooji has perfected this method by accomplishing experiential campaigns that can be adjusted to fit all types of brands 🙌

Messenger marketing

A new method that’s expected to be a major factor in the growth of brands today has emerged in messenger marketing. Traditional methods of branded messaging (including email or text message) are subject to lower click through rates because they’re so common and often become cluttered.

As this is a trend we’re seeing in marketing that’s picking up a lot of steam, we have built a product that matches perfectly with consumer behavior. Fooji just launched AMP, a way to amplify social media engagement by delivering branded content through automated messaging campaigns. We can send whatever a brand wants, whenever. Creating that instant conversation is how you increase conversion.

Implementing these strategies into your marketing approach will enhance consumers’ perception of your brand, while also increasing their likelihood to purchase your products and/or services 🎉

If you’d like to learn more about how Fooji can apply some of the top trends to your brand’s marketing strategy, email us at hello@fooji.com!

With love,

Fooji HQ 😍

@goFooji

Top 5 Trends in marketing for 2018 💯 was originally published in Fooji on Medium, where people are continuing the conversation by highlighting and responding to this story.

It’s that time again! More random facts 💯

Humans share 60% of our DNA with bananas 😲 Makes you think what other foods we share DNA with 🤔

Consuming dairy may cause acne 👀 The love for milk is too real with this kid 🔥

The highest calorie fast food item in the world is a milkshake which contains 1,680 calories 😱 Our reaction when we know how bad it is, but it’s just too good not to drink 😂

We’re glad you chose to read these 🤗 Come back next week for more 🙏

With love,

Fooji HQ 😍

@goFooji

Related to bananas 🤔 was originally published in Fooji on Medium, where people are continuing the conversation by highlighting and responding to this story.

Ready to catch up on this week’s major events? Here’s everything you need to know 😉

• After extreme anticipation, Cardi B finally blessed us with her debut album today 🙌 The album is called Invasion of Privacy and it’s 🔥 Check it out here:

Complex Music on Twitter

IT'S HERE 🙌 Stream @iamcardib's debut album 'Invasion of Privacy' featuring @chancetherapper, @sza, @Migos, and more: https://t.co/sCasMt2JS4

On Monday, Villanova put an end to March Madness with a 79–62 victory over Michigan 🏀 This was the program’s 3rd NCAA Championship 🏆 Congrats to the Wildcats 🎉

Villanova MBB on Twitter

2018 #NationalChamps! 🏆👀 #LetsMarchNova

• Power couple Channing Tatum and Jenna Dewan announced their breakup this week 😱 Fans have been rooting for them since their on-screen romance in Step Up, but the couple grew apart after 9 years of marriage 😢 Read more about it here:

E! News on Twitter

Love is dead: Channing Tatum and Jenna Dewan Tatum announced that they have split in a joint statement. https://t.co/JFPiWzZCBh

• 90s television hit Sabrina the Teenage Witch is scheduled for a reboot on Netflix 👀 The new version will star Kiernan Shipka as Sabrina and Ross Lynch as Harvey Kinkle. Fans of the show are interested in seeing the direction of the reboot 👍

RobertoAguirreSacasa on Twitter

Well, it's out there. A 1st look at Harvey and Sabrina from the "Chilling Adventures of #Sabrina." ADORBS, right?

That’s all for this week! Check back in with us next week to see what’s going on in pop culture 💯 Don’t forget to give us some claps and a follow on your way out 😘

With love,

Fooji HQ 😍

@goFooji

Cardi B’s album is finally here 🙌 was originally published in Fooji on Medium, where people are continuing the conversation by highlighting and responding to this story.

Before you read these, you’re welcome 😎

Despite being regarded as chocolate milk, Yoo-hoo contains more water than milk or chocolate 👀 We’ve been lied to our whole lives 😱

The Coca-Cola bottle was designed with instruction that it should be recognizable even if left in the dark 😳 So much respect to the designers 💯

95% of US avocados can be traced to a single tree planted in 1926 😳 Let’s just appreciate everything this tree has done for us 🙏

Enjoyed these facts? Give our blog a follow for more every week 😘

With love,

Fooji HQ 😍

@goFooji

Coca-Cola bottles for the win 💪 was originally published in Fooji on Medium, where people are continuing the conversation by highlighting and responding to this story.

Last week we launched the Fooji App!

The main goal of the Fooji App is to enhance the fan experience 💯 What better way to do that than to centralize the campaign process?

We wanted to make participating in a campaign as easy as possible for fans. With the new app, that’s exactly what we’ve done. Now, it only takes 3 taps for fans to participate in a campaign and receive their branded delivery 😏

From the start, fans are automatically subscribed to every campaign that we have. If you don’t want notifications, just turn them off under Settings. This ensures that each fan will never miss an opportunity at a fun experience!

Here’s how it plays out:

• After receiving the notification, fans click it and it directs them to the campaign card within the app. That’s tap #1️⃣
• When arriving at the campaign card, fans will click the Call-To-Action (CTA) button that usually reads “participate.” Once clicked, a pre-populated tweet will appear with the correct CTA needed to be entered into the activation. That’s tap #2️⃣
• Finally, the only step left is to post the tweet. Once it’s posted, fans get an auto-reply with a micro-site link, from either us or the partner that’s running the campaign. That’s tap #3️⃣

Nex stop: an unforgettable experience 🚗

One of the most convenient things about the app is that once you put your delivery information in one time, you’ll never have to do it again for any other campaign you want to participate in! This makes the campaign process that much easier 👏

You’ll never really understand the impact of the Fooji App on a fan’s campaign experience until you check it out for yourself 😉

Download the app here: App Store

If you’d like to see how the Fooji App can enhance your fans’ experience, email us at hello@fooji.com!

With love,

Fooji HQ 😍

@goFooji

Fooji’s campaign process just got easier 😏 was originally published in Fooji on Medium, where people are continuing the conversation by highlighting and responding to this story.

It’s that time of the week 😏 Here’s everything that went down this week 🔽

• The Weeknd surprised everyone yesterday when he posted a picture of his album cover announcing that it would drop at midnight! The album is amazing 🙌 Be sure to check it out here:

• Apple announced the new 9.7-inch iPad this week 👀 This version of the iPad will be sold at a discounted price for school usage, but priced at $329 for individual buyers 💯 Check out all the newest features here:

CNET on Twitter

What you need to know about the new iPad! #AppleEvent ✅ $329 for you, $299 for schools ✅ Supports Apple Pencil ($99) ✅ 10 hour battery life ✅ A10 chip https://t.co/lUbsloo0Ng

• LiAngelo Ball just declared for the 2018 NBA Draft 😳 After starting his professional career in Lithuania, Ball is ready to take his talents back to the states 🏀 This could be huge for the Big Baller Brand 👌

Complex Sports on Twitter

🚨 LiAngelo Ball has declared for the 2018 Draft after playing professionally in Lithuania. (per @ShamsCharania) What number do you think he'll be taken?

• Fans and celebs went crazy over Rihanna’s Instagram story as she announced and demonstrated the newest Fenty Beauty product…Body Lava ✨ The luminizer launches April 6th and everyone’s excited to show off their glow 💎

Rihanna on Twitter

who ready for dat 2018 glow up? #FairyBomb Glittering Pom Pom and #BodyLava luminizer is out next Friday! April 6th @fentybeauty

You’re all caught up! Stay tuned for next week’s rundown on all the hottest topics 🔥 Be sure to hit us with some claps and a follow on your way out 😘

With love,

Fooji HQ 😍

@goFooji

The Weeknd is back 🔥 was originally published in Fooji on Medium, where people are continuing the conversation by highlighting and responding to this story.

This was a big week for us!

We released our brand new Fooji App on the App Store 😍

We’ve been building this app for a few months now and we’re finally ready to share it with our fans! After strategizing and conducting multiple tests with various groups of fans, we’ve made the updates and changes necessary for a successful launch ✈️

We built the app to make it easier for fans to engage with us!

Fans now have all things Fooji in one central place, making the user experience that much better. They can participate in both internal campaigns with us and external campaigns with our partners straight from the app. Needless to say, our partners are just as excited as we are to see what’s to come 😉

When downloading the app and creating an account, fans will automatically receive notifications for each individual campaign. Based on beta feedback, users were more interested in being notified about upcoming campaigns so they wouldn’t miss out.

Now (unless they choose to opt out) fans will stay up to date and never miss a campaign 🎉

We’ve compiled a few screenshots to take you through some of the best parts on our new app. Check it out 👇

We made a simple tutorial to show fans how to maneuver through the Fooji App. This tutorial pops up after first opening the app and creating an account. After going through the tutorial once, if you ever need to reference it again, it’s located in the Settings section of the app.

On the Home page, users can take a look through all of our featured campaigns. This section includes both past and future campaigns. Fans can tap on campaigns that have already happened to see campaign details, along with getting more information about the brand and what they promoted. Upcoming campaigns on the page let fans know how they can participate in the future 🙌

The Trophy Case section holds a trophy that corresponds with each campaign that a fan participates in. Each time a user earns new trophies, they can share them on social and even use them as stickers in their native messaging app 🏆

The Profile page allows our fans to connect their social accounts, enter their email addresses, delivery addresses & more. Each piece of information is meant to make the campaign process more efficient for the user. Instead of asking for each separately, they will already be complete within the app. Additionally, users are given points for every profile field they fill in 💯

(If you’re wondering what points are for, stay tuned 😏)

We’re beyond pumped about the release of the app! Download it here to enhance your Fooji experience: App Store

With love,

Fooji HQ 😍

@goFooji

This One’s for the Fans 😏 was originally published in Fooji on Medium, where people are continuing the conversation by highlighting and responding to this story.

Your day is about to get 💯 times better!

Brussels sprouts, broccoli, cabbage, cauliflower, and kohlrabi all come from the same plant 👀 That’s what we call a multi-talented plant 👏

Cheez-its contain paprika 🔥 Let’s get to the real facts, what a good boy 😍

Haribo green gummy bears aren’t lime or green apple flavored, but strawberry 😱 The green one has always been so 🔥

With this amazing gummy bear gif, how can you not follow this publication 🤔 We hope your week is amazing 🤗

With love,

Fooji HQ 😍

@goFooji

Green gummy bears aren’t apple flavored 😯 was originally published in Fooji on Medium, where people are continuing the conversation by highlighting and responding to this story.