Sunday night marked the start of awards season — The 75th Golden Globes! The Globes are seen as a great precursor to predicting the Oscars, but this year the attention was on the controversial times in Hollywood. Those controversies were addressed on the red carpet, in the outfits with everyone wearing black for #TimesUp, the speeches and the show itself.

More and more celebrities have been using social media to be more vocal about both political and societal issues. We’re not just seeing actors as artists playing a character, but using their fame to voice opinions and they are more influential than ever. We’re used to seeing them promote brands and causes in commercials, magazine ads, etc., but now we are learning and connecting with them more through their social media presence.

Celebrities are influencers, even more so now that they’re not afraid to express themselves and create their own social media content. We still may not relate to them nearly as much as we do with digital influencers, but we do follow and listen to them.

Below are a few actors’ Twitter accounts with stats from the Julius platform and a dive into how they use their social voice.

Tom Hanks — Best Actor Nominee, Motion Picture, Drama for The Post

Twitter Reach: 15M
Engagement: 20.1K
https://twitter.com/tomhanks

Tom Hanks’s social presence is one of the most amusing. The widely-loved actor keeps his feed quirky — often posting images of lost objects such as gloves, shoes, hats, and umbrellas, with his commentary. Each post ends with his signature — “Hanx.” It’s simple, wholesome content with a touch of fun that you’d expect from the actor. His followers can always expect fun, genuine content from the actor.

Tom Hanks on Twitter

Put 'er there! Hanx

Jessica Chastain — Best Actress Nominee, Motion Picture, Drama for Molly’s Game

Twitter Reach: 660.1K
Engagement: 3.7K
https://twitter.com/jes_chastain

Jessica Chastain’s feed is much more political, as she focuses on women’s rights, equality, and female empowerment. She connects with her fans through her personal beliefs as well as her work — often asking them to share their opinions or photos of themselves seeing her latest films and to support fellow female artists. Her powerful content helped shape her into a driving force for the latest women’s empowerment movement, and gives her followers something deep to connect to.

Jessica Chastain on Twitter

Contribute to our legal defense fund, to help less privileged women - like janitors, nurses and workers at farms, factories, restaurants and hotels - protect themselves from sexual misconduct and the fallout from reporting it @timesupnw https://t.co/mAPr3RGK1i

Reese Witherspoon — Best Actress Nominee, Limited Series or Television Movie for Big Little Lies; Winner, Best Limited Series for Big Little Lies

Twitter Reach: 2.1M
Engagement: 2.8K
https://twitter.com/RWitherspoon

Reese Witherspoon has also used her social media platforms as a way to voice equality and female empowerment. She leads a production company and focus on female-driven stories, such as the TV series she was nominated for. Her Southern charm on social media is also fun and relatable (Draper James, y’all), no wonder she has over 2M followers!

Reese Witherspoon on Twitter

Happy Holidays from my whole @HelloSunshine crew! We look forward to bringing you some good news and sunshine in 2018! https://t.co/5do86AoQKB

Sterling K. Brown — Winner, Best Actor, Television Series, Drama for This is Us

Twitter Reach: 196.5K
Engagement: 3K
https://twitter.com/SterlingKBrown

Sterling K. Brown has made award show history as the first black actor to win in this category. On social media, he posts regularly about his show This Is Us, and organizations he supports. One of the reasons This Is Us became so popular is how well it connects with its viewers, and Sterling does an amazing job of staying connected and sharing the love with his fans on Twitter.

Sterling K Brown on Twitter

I'm here!!! #ThisIsUs #GoldenGlobes

Kyle MacLachlan — Best Actor Nominee, Limited Series or Television Movie for Twin Peaks

Twitter Reach: 189K
Engagement: 1.3K
https://twitter.com/Kyle_MacLachlan

Nostalgia and revivals have been huge in the entertainment industry, and helped bring back the cult fave Twin Peaks. Kyle MacLachlan connects with his followers on social media who have just discovered the show, or have been fans before tweeting was the craze. He also has his own wine company, which he often posts about and shares with fellow wine fans. Nostalgia and wine, definitely an easy way to connect to your fave celeb!

Kyle MacLachlan on Twitter

Damn fine year it's been! #YearInSearch #TwinPeaks

Issa Rae — Best Actress Nominee, Television Series, Comedy for Insecure

Twitter Reach: 866.1K
Engagement: 13K
https://twitter.com/IssaRae

Issa Rae has made herself a household name in the last year. She’s not only the creative force for Insecure, but she’s also the new face of CoverGirl. She uses her platform to connect with younger women and inspire them to stay strong and keep working towards their dreams. The voice she has built on social media helped her build a bigger fan base and create awareness for her show. She is a perfect fit for CoverGirl’s new message — I Am What I Make Up.

Issa Rae on Twitter

Proud to be featured in @brookebcnn's "American Woman" series. I'm in the company of so many wonderful women! #AmericanWoman WATCH: https://t.co/4XsEADt8wI https://t.co/kNtvzkqSlY

From Pins to Gowns: Celebrities Influencing Causes & The Narrative was originally published in Julius Blog (Influencer Marketing Platform) on Medium, where people are continuing the conversation by highlighting and responding to this story.

There have been a lot of predictions for 2018. We agree with many, but want to take trends/predictions to the next level and make them tangible for business making decisions.

We recently surveyed a large cross section of marketers from a variety of industries, most are either doing influencer marketing or planning to in the new year. Before moving forward with any influencer marketing campaign, the big question is always it’s ROI. Let us help you with some quick high-level information to demystify the ROI’s of influencer marketing for you.

1. Influencers are currently being used for a variety of objectives including: inspiring your marketing narrative, creating content you can license, increasing interest, driving sales, encouraging advocacy and boasting SEO. We know this, we see it or are doing it. But is it really an advocacy/awareness play?

Based on our survey results this past month, more than 76% of those surveyed said they use it is a great tactic for driving sales! 71% said it is also helping to “Encourage Advocacy and Inspire Marketing Narrative”. How you measure that ROI depends on what the goal is for your Campaign. If it is to drive sales, those are different KPI’s than brand engagement or awareness. But there is no doubt it is a cost-effective way to drive sales.

So now you are wondering, “well there are costs associated with it”. Sure, there are. So we asked marketers the following:

2. How are influencers currently compensated?

Our survey showed it is a mix bag of Freelance Fee, Pay per Social Post (or post performance) and gifting.

a. 43% — pay per social post

b. 38% — freelance fee

c. 29% — gifting

From a cost-effective perspective, research shows that using influencer marketing as a tactic (based on industry cost averages and our own research) can be 2.5–3.0x less expensive than professional production. Therefore the ROI from a cost efficiency perspective is higher. Our survey results also align with recent publications that state close to 30% of consumers are more likely to purchase a product endorsed by a non-celebrity blogger or digital content creator than a celebrity endorsement.

These are two major points that are not without challenges some of which are; the ability to search and find the right influencer, getting good costs and contact information for an influencer, ensuring authenticity for the brand. This has of course spurred an industry of software’s which are not all created equal.

That’s why we have spent so much time building a platform that doesn’t just address a need but address’ the challenges brought on with those needs.

So what is in store for 2018?

1. The need for GOOD QUALITY DATA is the most important thing — full stop! It is the only way to ensure your campaigns are authentic and cost effective.
2. The need for process efficiencies to work at scale. Influencer Marketing is a process oriented discipline with many steps and variables that cannot effectively be managed manually without a high degree of error. Many tasks can and should be automated.
3. Influencer Marketing Platform no longer a “nice to have”; it’s a “must have”. As more and more marketers turn to influencer marketing as the #1 tactic for content creation and curation, the need for a platform to search, create and report on campaigns will be a basic need in their toolbox.

Here are the top 3 reasons our clients love working with us:

#1: Discovery of Authentic Brand aligned influencers. Our human, curated and vetted database is powered by a research team made up of vertical experts who are continuously and relentlessly adding and checking data for every influencer on our platform. No more googling other brand work they have done; no more manual calculating their average engagement and searching for recent content. You can be sure that the heavy lifting of the vetting process has been taken care of not by bots or machines but by a qualified research team. It’s why large media and agency organizations use the software.

#2: Streamline Campaign Management. No more spending hours pouring through spreadsheets, google docs and emails. Our platform has best in class data with a comprehensive campaign workflow. Now you can search, vet, contact, negotiate and collaborate internally on any campaign all in one place.

#3: Measure what matters. Analyze results by platform, influencer and or post in one easy to use dashboard.

In the New Year, we will continue exploring ROI and its many facets in the hopes of helping our clients and the industry at large understand what to measure for, how to measure and understand the effects of influencer marketing to the overall bottom line.

If you are as passionate as we are about this, we want to hear from you and collaborate on studies. Send us an email and share your thoughts any time.

Wishing you a wonderful 2018 filled with lots of influence!

What does 2018 have in store for influencer marketing? was originally published in Julius Blog (Influencer Marketing Platform) on Medium, where people are continuing the conversation by highlighting and responding to this story.

The negative trend continues for retailers and the malls they reside in. In 2017, there will be a record number of store closures. According to retail think tank, Fung Global Retail & Technology, retailers have announced the shuttering of over 6,700 retail locations. This number beats the previous record of 6,163 which was set in 2008 amid the financial crisis. As these numbers suggest doom and gloom for many retailers, consumer spending is not declining. Share is shifting from physical stores to online sales at a more rapid pace. Back in July 2017, eMarketer published a report citing that worldwide retail e-commerce sales will make up 10.1% of total consumer sales by the end of 2017 and this share is expected to grow to 16% by 2021.

With such massive disruption on the horizon, brands both new and old need to explore more effective ways to story tell and connect with potential consumers. Over the last two years, I have seen the use of influencer marketing skyrocket. Larger brands are slowly shifting marketing dollars from print and other traditional media to deploying those resources into influencer marketing campaigns and other digital strategies. As exciting as this is, there is still a long way to go before brands understand exactly how to properly recruit and utilize these resources to tell stories. Influencers have the ability to create authentic, non-scripted, well thought out stories.

Over the next 36 months, Influencer marketing is poised to outgrow any other form of digital spend for one main reason. It is what some have called ‘underpriced attention’. Influencer marketing is still a relatively new tactic. Millions of people each day are working to develop a personal brand with the sole focus of capturing a piece of the pie. Unlike a consumer products company trying to build brand awareness using Facebook marketing and other social channels, building a personal brand online is more about creating engaging content and countless hours of follower interaction. This is done almost exclusively through organic growth vs. capital deployment.

Simply put, if brands are not engaging in influencer marketing currently and not planning to in 2018, they will fall behind. At the rate that this landscape is changing, a six month delay will cost you dearly on the backend. By the end of 2018, the ‘underpriced attention’ will level set. If a brand does not have established relationships with a group of influencers, they will need to overpay to achieve the same reach.

When I reflect on my experience as both an influencer and campaign manager over the last two years, I’ve compiled a list of do’s and don’ts to help brands plan and execute an effective strategy.

Do:

Focus on micro and power influencers

The larger the size of the influencer’s reach does not necessarily determine the best results. Depending on your niche, develop a campaign with micro (5K-50K) influencers as well as power (50K-250K) influencers. Influencers with smaller followings tend to have more engaged audiences and are very inexpensive compared to a traditional spend. Platforms such as Julius, provide in depth information on influencers which cut down the time spent searching.

Diversify your influencer mix

Consider influencers across several niches. For example, if your product is Men’s denim don’t just seek out influencers in the men’s fashion and style space. Doing so will get you audience crossover. Instead branch out into fitness, travel, food and other lifestyle influencers. Remember that the goal is to tell an authentic story.

Consider dynamic partnerships

Challenge yourself to be creative with your influencers. Go beyond providing product and pay for created content. Back in 2016, I worked with subscription based wine company TastingRoom.com. We worked together to create a private label wine. They allowed me to name it, work side by side with their designer to create a label and draft copy for the back of the bottle. Since I was very proud and heavily invested in the success of the wine (and the company) I was much more compelled to promote the product every opportunity I could.

Don’t:

Undervalue AND overvalue the attention

Finding the right amount to offer an influencer can be tricky. The Julius platform helps you research and eliminate the guesswork. One of the biggest mistakes you can make once you decide to commit to an influencer marketing strategy is to mismanage the relationship and the spend. Influencers will come back time and time again as well as provide additional content over and above the agreed upon terms if they feel valued. Many if not most influencers are trying to make this a career. When a brand comes along and is willing to provide a slightly higher value to the influencer, they will want to keep that relationship long term.

Dismiss the influencer’s content

When you hire an influencer to create content, the best way to tell an authentic story is to allow the influencer to create or be a major lead in the creation process. Influencers understand how to engage their audience best. You may want to give influencers free creative reign and then use the content! Far too often we see brands enlist 30–40 influencers who create hundreds of pieces of content only to have them not use any of it. This creative process is what brings authenticity to the campaign. When vetting an influencer, don’t just look at their audience but the type of content they create.

Ignore Platform Context

Not all platforms should be treated the same. Content created for Instagram should differ from the content created on Facebook, Twitter and LinkedIn. Avoid the temptation to use each platform as a distribution channel. The mindset of the viewer when they are on LinkedIn is dramatically different when they are on Instagram. Respect the context of each.

Ryan Sprance is the Founder of Kaihatsu Media, a Digital Marketing agency focused on developing brand awareness through social media growth, optimizing digital marketing spend and influencer marketing programs. He is also the Creator & Editor-In-Chief of TheStylishMan.com and contributing editor for Julius.

The Future of Influencer Marketing: Predictions plus the Do’s & Don’t’s was originally published in Julius Blog (Influencer Marketing Platform) on Medium, where people are continuing the conversation by highlighting and responding to this story.

Julius on Twitter

Getting ready for #InfluenceLive at The Ad Club NY! (Also feeling pretty festive) 👏👏👏 #InfluencerMarketing

Finding the right influencer and the right messaging kicked off the discussion. Lina says they always start by asking this question; “What kind of messaging are we tailoring to that specific audience?” This may seem like a simple enough question to answer but is at the very core of how the campaign will be built. It’s a fundamental yet difficult question to answer.

The moderator, Bethany, went on to ask the panelists how they go about finding the right influencers for their audiences and how they “make it stick.” For Ken, the answer seemed simple, “Authenticity…we’re really looking for the authenticity and engagement.” The panel went on to dive deeper into authenticity noting everything from the influencer, to the creative, needs to have an authentic feel and voice. Chris also noted that another important element was ensuring you had a “good story to tell”. For him, it starts there.

Dan talked about how boomers and Gen X will tolerate traditional advertising, they grew up with it, but millennials and Gen Z have a different take: “Don’t interrupt me, don’t get in my way, don’t derail my process…Tell me what you need me to know, add some value to the conversation and I’m in.”

Julius on Twitter

Thanks @kengibbsjr, Lina Renzina, Dan Coates, @chrisgee, and @bethanybiron for joining our Influence Live Gen Z to Boomers panel at @AdClubNY! Such a wonderful conversation. #InfluencerMarketing

Another area the group explored was how important data is in assisting marketers, but also how the data should not dictate or override the storytelling aspect. Lina said she is wary of focusing only on data points, and wants to make sure the storytelling is part of the conversation. Chris noted, “If you don’t have a good idea I don’t care how much delivery and analytics you have, it’s going to fall flat. On the other hand, if you’ve got a great concept that is right for the times, sometimes that is the perfect combination. That’s the key, finding the perfect balance. It’s both an art and a science.”

Interested in learning more about influencer marketing to different generations? Check out our livestream of the panel below! What was your fave moment from the panel? Did you learn anything new? Make sure to stay tuned for our next Influence Live!

Influence Live: Influencer Marketing from Gen Z to Boomers was originally published in Julius Blog (Influencer Marketing Platform) on Medium, where people are continuing the conversation by highlighting and responding to this story.

We are only days away from the ultimate holiday for foodies! We have over 6 thousand foodie influencers on Julius. This includes people who travel around for international eats, cooking recipes, DIYs and ones that love to bake sweet treats.

With Thanksgiving this Thursday, we went through our database to find some of the best of the best when it comes to cooking for Turkey Day.

Stuffing can be a delicious, festive pain to make, but The Domestic Geek is the queen of making cooking a lot easier. She has several simple hacks for different Thanksgiving entrees and sides, but her stuffing recipes are life-changing.

Total Reach: 1M
Most Popular Platform: YouTube
Average Engagement on YouTube: 4.2K

Harry Potter is perfect for the holiday season, so if you want to geek out and make some wizardry-inspired food, Binging with Babish has some magical ideas for you!

Total Reach: 1.8M
Most Popular Platform: YouTube
Average Engagement on YouTube: 52.2K

If you’re sick of pumpkin pie (like there is such a thing!) or want to liven up your pumpkin dessert, YouTuber Gemma Stafford has you covered. She’s also a professionally-trained chef and has hundreds of baking recipes that will make your mouth water.

Total Reach: 2M
Most Popular Platform: YouTube
Average Engagement on YouTube: 6.8K

Need ideas for your leftovers? YouTuber Rosanna Pansino is known for her delicious pop culture foods, but also has a video showing creative, homemade ways to put your leftovers to good use.

Total Reach: 14M
Most Popular Platform: YouTube
Average Engagement on YouTube: 36.9K

Happy Turkey Day! Our Thanksgiving Influencer Roundup was originally published in Julius Blog (Influencer Marketing Platform) on Medium, where people are continuing the conversation by highlighting and responding to this story.

The majority of the responsibility falls on the brand to enforce guidelines with the influencer. Just put yourself in the frame of mind of the FTC. If a large brand seeks out 30 micro- and power influencers with a fan base from 5,000 to 100,000 followers and they were not properly directed on the requirements to disclose, the FTC will go after the largest player, which in most cases is the brand.

Here are five tips to implement in your future campaigns to keep your brand protected and help your influencer partners tell better stories about the relationship.

1. Have a clear policy on HOW and WHAT to disclose

Be transparent from the onset. Set some internal guidelines on how you will require your influencer partners to disclose the relationship. Familiarize yourself with each platforms disclosure requirements. This is especially important if your campaign spans multiple platforms. Instagram for example, has different requirements from Twitter.

2. Enforce it by tracking content and step in when changes need to be made

Social Media Marketing Managers have a lot to manage. From finding the influencer, negotiating rates, sending out the gifted product, to managing the content and making the payments. Now they need to make sure the influencer is actually doing what they agreed to with regards to legal compliance. Since this is not a statistic most marketing executives ask about at the weekly meetings, it often gets overlooked. Find a way to track compliance and build it into your process.

3. Refuse to work with influencers who break the rules.

One of the most difficult parts of running an influencer marketing campaign is balancing the campaign direction with the influencer and their own artful expression. It is a delicate dance that brands need to master. One thing that cannot suffer is the need for legal compliance. This should be a non-negotiable. Before you go too far down the creative path, check back on the influencers prior posts. Have they clearly disclosed in the past? If not, have a straight forward discussion about it before moving forward. Remember, the majority of the legal and financial responsibility will fall on the brand.

4. Make the partnership part of the story

Let’s not forget that the reason influencer marketing is so powerful is the credibility between the influencer and their audience. Built in trust is what sets this type of marketing apart from a print or television ads. Authenticity is key to success.

When I first heard that Gary Vaynerchuk was coming out with a sneaker from K-Swiss, my initial thought was less than positive. It seemed like a way to capitalize on his personal brand and not much more. Until I saw a 20 minute video with Gary and Barney Waters, President of K-Swiss. They talked in detail about the project and why they felt it was a good thing for entrepreneurship in general. They pulled the curtain back on everything from the design process to total inventory that would be produced for the initial run. They made the partnership a part of the story.

If the trust is real their fans won’t mind them sharing an honest opinion of a product they really like which brings us to the next tip.

5. Seek out long term partnerships, not one-off campaigns

One of the most seamless ways to ensure proper compliance adoption is to seek out long term relationships with influencers. Once you run a few successful campaigns and it is clear that they understand how to weave it into their story telling, stick with them. You will see greater returns have less stress chasing down FTC compliance. By the same token if different campaigns require working with different influencers, highlight those that have done it well as part of your own internal best practice play book.

I am sure we have not seen the last of these guideline changes. As influencer marketing moves from the Wild West to a more traditional and necessary form of marketing to survive, things will continue to evolve. Be sure to stay ahead of the curve. The sooner you establish a culture where compliance is demanded, the easier it will be to adjust.

Ryan Sprance is the Founder of Kaihatsu Media, a Digital Marketing agency focused on developing brand awareness through social media growth, optimizing digital marketing spend and influencer marketing programs. He is also the Creator & Editor-In-Chief of TheStylishMan.com and contributing editor for Julius.

5 Tips on FTC Compliance in Influencer Marketing Campaigns was originally published in Julius Blog (Influencer Marketing Platform) on Medium, where people are continuing the conversation by highlighting and responding to this story.

MLB on Twitter

Let's break @JoseAltuve27's phone. Everyone go follow the world champ! https://t.co/AVX7g787V9 https://t.co/0yqgqoxJVa

Altuve did have significant growth in his overall social media following, since the start of the World Series on October 24 his reach on Twitter and Instagram grew 18% combined.

How about his teammates?

Carlos Correa made headlines, besides the big win, by proposing to his girlfriend during the post game interview. You could say he had a pretty good night!

FOX Sports: MLB on Twitter

1 night, 2 rings. Carlos Correa proposes! Congrats to the Correa's! #WorldSeries

The Astros’ shortstop grew his reach 17.1% (on Twitter and Instagram) since the start of the World Series.

And where would the Astros have been without mid-season pickup Justin Verlander, the ALCS MVP? Winning his first ring was so exciting, even his former team had to congratulate him.

Detroit Tigers on Twitter

For someone who has earned several honors over his career, we know this one is special. Congrats @JustinVerlander.

Unlike his teammates who saw a sharp growth at the end of these playoffs, he’s been steadily growing his reach on Facebook, Twitter and Instagram, growing 20% over the last 90 days.

The Astros run was the first in the franchise’s history and resulted in the growth of many of their athletes’ social following. Winning = more followers!

Astros’ Players Become Increasingly Influential After Winning Franchise’s First World Series was originally published in Julius Blog (Influencer Marketing Platform) on Medium, where people are continuing the conversation by highlighting and responding to this story.

It’s Halloween! We’re hours away from drinking cider, watching Hocus Pocus, and eating way too much candy (but who are we kidding? We’ve had candy in the office for a week!). Since Tuesday we’ve been counting down with our favorite influencers we found on the Julius platform who truly embrace the Halloween spirit. This blog is our roundup with their latest videos so you can get some last-minute Halloween ideas before tonight!

These examples show how creative and relatable influencers can be. They know when their followers want an easy, no SFX makeup look that still slays, or a simple SFX tutorial to test the waters. They know when their followers want creative DIY “hacks” for the spooky holiday or fun dog treats to step away from the usual snacks for their pets. They aren’t selling out-of-this-world, impossible ideas, but still create compelling and creative content.

Need an easy but spooky makeup look? YouTuber Alex Faction’s Freddy Krueger makeup is super scary but not too difficult to put together. On his YouTube channel he has tons of makeup tutorials that you can easily pull off for your Halloween party.

Total Reach: 525K
Most Popular Platform: Instagram
Average Engagement on Instagram: 6.3K

For those who want to try out SFX and need a good idea for a full costume, Youtuber Kayleigh Noelle KILLED IT with this Poison Ivy look (sorry, Uma Thurman!). Her step-by-step tutorial show you how she put together her wig, costume, and bloody and gorgeous makeup.

Total Reach: 870K
Most Popular Platform: YouTube
Average Engagement on YouTube: 3.7K

Just looking for some simple DIY inspiration for party decor, accessories, and Halloween desserts? YouTuber xoJahtna is an everyday DIY pro, and shared seven super easy ideas for the holiday including an awesome glowing skull light and punch with a special effect.

Total Reach: 455K
Most Popular Platform: YouTube
Average Engagement on YouTube: 15.5K

We all know the typical spooky treats and party foods by now, so why not shake things up and share the Halloween love with your dogs? YouTube channel Gone to the Snow Dogs features a pet owner who vlogs about her Siberian Huskies, along with treat ideas and helpful Q&A’s and tips for dog owners. One of her latest videos features Halloween treats for dogs with pumpkin and peanut butter. You may have to watch twice, just to pay attention to those beautiful puppers.

Total Reach: 4M
Most Popular Platform: Facebook
Average Engagement on Facebook: 3.3K

Do you feel the Halloween spirit like we do? Who are your fave influencers to follow for the holidays?

Happy Halloween! Our Spooky Influencer Roundup was originally published in Julius Blog (Influencer Marketing Platform) on Medium, where people are continuing the conversation by highlighting and responding to this story.

Not only were attendees able to network and learn about brands, but there was a well thought out agenda with insightful panels sharing insights and learnings about the evolving market from every perspective. Using #YMS17, attendees were busy tweeting out quotes, photos, and things they took away from the panels. It was very interactive.

Sarah Stovold on Twitter

Kind of obsessed with this all female panel at #YMS17 talking The Experience Economy

Jim Marko on Twitter

Absolutely loved the workshop session #YMS17 please more for next year! @FunworksSF did an outstanding job (and had fun doing it)

Justine Frostad on Twitter

Brands benefit from shareable moments. When you encourage your audience to create content show them you're listening by using it #YMS17

Wendi Hansen on Twitter

GenZ is bringing snarky back, yo! The question is how to market in a way that reaches a more cynical and independent mind set #yms17

Laura Cioffi on Twitter

Millennial is not synonymous with Youth. Gen Z is very different. Don't assume they'll behave like Millennials. #yms17

Danielle Freni YMCA on Twitter

yms17 ladies, get in formation

Voxburner on Twitter

TOP #YMS17 TIP! "Identify three tiers of #influencers - 1m plus, 100k, and below, to create a #contentecosystem" @MuseGames

Our panel, Consumer Psychology & the Rise of Digital Influencer Marketing, was moderated by our VP of Sales and Customer Success Bryn Caruso, and included Tom De Napoli from Viacom Velocity, Joy Peabody from Estee Lauder, Ellyn Fisher from Ad Council, and Effortlyss founder/influencer Alyssa Bossio. The panelists shared thoughts on how it’s been shaping product launches, business and their marketing strategies overall.

Sarah Stovold on Twitter

Joy Peabody from @EsteeLauder asks: How does your influencer initiative fit into your broader campaign? Shouldn't be a standalone. #YMS17

Julius on Twitter

Influencers are creatives, they're always looking to expand beyond their boundaries" Joy Peabody @EsteeLauder #YMS17

Sarah Stovold on Twitter

How to succeed with influencers? Ellyn Fisher from the @AdCouncil says let them do it their way. @effortlyss looks like she agrees. #YMS17

In case you missed it, you can watch it on our Facebook below!

Marketing to Millennials & Gen-Z: YMS Recap was originally published in Julius Blog (Influencer Marketing Platform) on Medium, where people are continuing the conversation by highlighting and responding to this story.

Sunday night the stars of television all gathered for the 69th Primetime Emmy Awards. Stephen Colbert hosted the big event and the night gave us tons of hilarious moments (RuPaul as the Emmy? Yes please!).

One thing was prevalent, the causes the actors and actresses care about were in the spotlight. One of the biggest fashion statements of the Emmy’s was the blue ribbon. Pinned on numerous actors and actresses outfits for the night, these stars, including Rashida Jones, Riz Ahmed, and Kathryn Hahn, were showing their support for the ACLU and Dream Act.

Another honorable statement at the Emmy’s was the blue “&” pin. The ampersand symbolizes solidarity with the LGBTQ community and support for GLAAD (Gay & Lesbian Alliance Against Defamation). Orphan Black actress Tatiana Maslany and Westworld actress Tessa Thompson proudly rocked their pins.

GLAAD on Twitter

Join @tatianamaslany and the Together movement and get the pin at https://t.co/dBUqg2KN3a #Emmys

Lena Waithe recognized and thanked the LGBTQIA community when accepting her Emmy for Outstanding Writing for a Comedy Series, and she is now the first black woman to win in the category. “The things that make us different, those are our superpowers. Every day when you walk out the door, put on your imaginary cape, and go out there and conquer the world. Because the world would not be as beautiful as it is if we weren’t in it.”

One of the big winners of the night was Nicole Kidman, who won Best Actress in a Limited Series for Big Little Lies. She used part of her acceptance time to share why it was important to show a story with domestic violence. Big Little Lies won 5 Emmys including Outstanding Limited Series, and it gave them the perfect opportunity to share why we need powerful stories focused on women, written by women, and making women the heroes. #GirlPower.

Vogue Magazine on Twitter

Nicole Kidman got real about domestic violence in her #Emmys acceptance speech. https://t.co/M2eJmngCmc

Dave Chappelle, who didn’t have a chance to practice his presentation, gave an impromptu shout out to DC Public Schools for his ability to read off the teleprompter. John Oliver, winner of 2 awards, used his second acceptance speech to attempt to get DC Public Schools trending on twitter. The school district’s response on Twitter was priceless.

DC Public Schools on Twitter

Us right now. #dcpublicschools #emmys

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