One of the most common fears I hear from marketers about the prospect of building a social media team: How will we keep everyone on message? My answer? When we share as employees, we aren’t sitting down to write new key messages — we’re sharing the moments that are proof of what we love and value about our work. In their book, The Social Employee, Cheryl Burgess and Mark Burgess describe these moments as “making the brand’s message more granular.”

That granularity can reinvigorate our social media presence by providing social proof for our most important messages. In fact, when our social media only includes our key messages at a high level, it’s easy for our deepest held beliefs and priorities to begin to sound like platitudes.

When we share our individual experience and perspective, we provide new windows for others to see our closely held beliefs and priorities in action.

So, don’t just say what you value. Show it. Here’s how three organizations are doing just that.

Safety is a Top Priority

In a factory setting safety is paramount. American Crystal Sugar Co. emphasizes the importance of safety when they talk about hiring and their culture in social media. But, it’s moments like these, shared by their employees that really make that commitment to safety tangible and understandable.

Randy Schatz on Twitter

The red tanks atop our 'production elevator' are part of a Fenwal fire suppression system, making sure that the smallest of fires are put out instantly. Fascinating #technology in these things! Just another way that @CrystalSugarCo makes sure that we all go home #Safe every day.

Hudi Kobrinsky on Twitter

Arrived at crookston this morning to see the crookston fire department giving hands on training with fire extinguishers. So cool to see safety is such a high priority ⁦@CrystalSugarCo⁩ #safety #SafetyFirst #FireSafety

We Appreciate Our Volunteers

Volunteers are a very important part of most nonprofits. At Ronald McDonald House, they provide meals for families, do housekeeping and yardwork, make blankets and generally help families feel at home. RMHC appreciates volunteers in many ways, but it’s the genuine voices of employees that really show the specific ways that volunteers make a difference — for both families and staff.

Alexis Swenson on Twitter

@1dknordling is in the kitchen @RMHCFargo! 👩‍🍳 She's making multiple cakes & a seven layer bar dessert. 🍰 The sweet aroma is so delectable that I feel dizzy. 🌀 We 👏 have 👏THE👏 BEST 👏volunteers. #RMHCKudos #KeepingFamiliesClose

Kelly Binfet on Twitter

Today's favorite email said "Please keep us on the schedule for the 3rd Monday of each month until you are told otherwise. Our groups have been so impressed by your facility and staff! #VolunteerRMHC #RMHCKudos❤️❤️

We’re Proud to Be a Top 150 Workplace

Creative Care for Reaching Independence (CCRI) is proud to have been named a Star Tribune Top 150 Workplace four years in a row. The award is especially rewarding because it is based on feedback from their team. And, just a few minutes reading the team’s tweets with the #ILoveCCRI hashtag provides tons of social proof for the award. In fact, they can easily tell the story of why they’re a Top 150 workplace through the voices of their employees. (Pro tip: That’s exactly how CCRI has told the story of their award in emails to their supporters — by including screenshots of tweets from their team.)

Bailey Schumann on Twitter

WOW! I am overwhelmed with joy after receiving such a thoughtful card from my supervisor! I can't wait to attend events this week to celebrate DSP week! Thank you for the endless support and encouragement to help me reach the best version of myself as a professional! #ILoveCCRI

Jody Hudson on Twitter

Look at all the love today! Corn from Farm in the Dell and a lovely note from a sweet young lady! #Grateful #ILoveCCRI

Amber Lobdell on Twitter

Greg ran to his room to get his guitar so we could sing together. What's not to love about my job? Every shift is full of these moments ❤️. @CCRIMoorhead

The Challenge: Don’t just say it. Show it.

Take a moment to reflect on something you love about your job. Don’t just tell us. Show us. Share with the hashtag #NextInspiration.

Your #NextInspiration

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Don’t Just Say What You Value, Show It was originally published in #NextInspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.

New connections bring new ideas and new opportunities into our life. As the wise Science Guy said, “everyone you will ever meet knows something you don’t.” And, you never know when what or who that person knows will be exactly what you need (or you’ll know something they need.)

I’m just old enough to have had a Rolodex as the primary way of managing my business connections. I vividly remember trying to decide whether it would be better to categorize my business cards alphabetically by company or by last name. And, I remember flipping through the cards a few times a year, discarding cards for folks who had moved on to new roles. Sometimes, I would think “I wonder what they’re up to, now?” with no easy way to find out.

Even with all the digital tools I have to manage my connections myself, I find LinkedIn to be the best way to ensure I stay connected. Phone numbers and email addresses may change, but LinkedIn can be an easy way to quickly get back in touch or to see what people are up to now.

When you’re starting to build your LinkedIn connections, it can be daunting to brainstorm all the people you’ve met over the course of your career. But, it is possible to start where you are. One simple question, asked consistently every week, can make a big impact. That question is this:

Who have I met this week that I should connect with on LinkedIn?

You might be able to flip through a mental picture of your week and make a list. You might add to that list by flipping through your calendar or the camera roll on your phone. Just take a few minutes to reflect on new connections each week and reach out on LinkedIn.

Even better? Ask yourself who you will be meeting next week and use a LinkedIn connection to note that you’re excited for the meeting.

Asking this one question intentionally and consistently has helped me get connected to more than 250 people I’ve met this year. And, I expect you’ll be surprised by just how many people you meet, too.

The Challenge: Make Time for This Question Each Week

Add an appointment to your calendar or put it on your to do list to ask the question “Who did I meet this week that I should connect with on LinkedIn?”

Your #NextInspiration

Ready for more inspiration? Check out our weekly #NextInspiration email. You can subscribe below.

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Ask Yourself This Question To Grow LinkedIn Connections was originally published in #NextInspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.

I hear it All. The. Time. “I just don’t have time to post on social media.” It’s true. We’re all busy. And, it’s easy for social media to feel like just one more thing on our to do list.

If the real objection behind your “I don’t have time” mindset is “I just don’t see the value” then check out my previous article: “Don’t Spend Time on Social Media” (spend time on your goals using social media as a tool).

But, if what you mean is “I don’t have time to figure out what to post,” then let’s talk about how to connect your social media sharing to things you’re already doing. One of the quickest ways to get started sharing your professional story on social media is to identify posting triggers that are connected to things you’re already doing.

In short, I recommend building your own personal set of “when this, then that” reminders. Once you’ve connected posting to something you’re already doing, it will feel like an extension of that activity rather than something else you need to do.

Here are a five activities that might already be a part of your work life that offer a perfect opportunity for a social media trigger that aligns with your goals:

WHEN we welcome new employees to our organization, THEN I will share a photo and welcome message on social media.

The team at Creative Care for Reaching Independence (CCRI) has this down to a science. Most often it’s their Executive Director, Shannon Bock, who posts a welcome message to the newest group of employees. This is an easy trigger to add to your social media toolkit. And, it reinforces a welcoming culture that’s committed to onboarding employees. Also note — they consistently use the hashtag #CCRINewbies for these welcome posts.

Shannon Bock on Twitter

Welcome to the #CCRINewbies. We are so glad you joined #TeamCCRI!

WHEN I send thank you notes, THEN I will share a photo on social media.

Yep, I said when you *send* a thank you note, not when you receive one (although that can make a great post, too). Sharing that you’re sending a thank you note can be a powerful way to demonstrate your commitment to gratitude. Before you send the notes, take a moment to reflect and share on social media. You DO NOT need to say specifically who you are thanking to share the fact that you feel grateful.

I love how Anna Larson from CCRI shows us this heaping helping of appreciation for their team. Gives you a pretty amazing visual of dedicated service, doesn’t it? After all, this is just milestone anniversaries for a single month. I also love that they use a gratitude hashtag (#CCRIThanksYou) so you can see all the other reasons they have to be thankful, too, with just one click.

Anna Larson on Twitter

See all those cards? Those are all going to #TeamCCRI ers celebrating work anniversaries this month. #CCRIThanksYou for your dedication!

It can also be powerful to share unique ways that you incorporate gratitude into your life. Like this example I shared, inspired by a concept I learned in the book The Magic by Rhonda Byrne.

Kirsten Jensen on Twitter

I love to pay bills with a #thankyou note. It reminds me to be thankful for what I have and to express thanks to the amazing partners I get to work with. #groundedingratitude

WHEN I read something interesting, THEN I will share on social media.

In the book Grouped by Paul Adams, he writes “In a world of too much information, we turn to our friends.” Most of us have “to read” lists that are longer than it is humanly possible to complete. And, sometimes it’s hard to know where to start. When you read something particularly insightful, share it. It’s a beautiful way to help your connections cut through the clutter.

I love how Erin Hemme-Froslie of Whistle Editorial shares this piece about the intersection of faith and investigative reporting. She certainly makes me want to read it.

Erin Hemme Froslie on Twitter

Insightful and timely essay by @marshall_allen. Yes, to all of it. Faith and investigative reporting are not on opposite sides of the moral spectrum. https://t.co/rdHFNBbT4T

And, if a concept you’re reading about reminds you of someone, say so. When the concept of “sisu” was introduced in the book Grit by Angela Duckworth, I immediately thought of my friend Carleen. And, from her reply, I learned she had a friend who was connected to the author. ❤

Kirsten Jensen on Twitter

listeningto Grit by Angela Duckworth. Mention of sisu made me think of you, @CarleenMatts https://t.co/DQc8aNJORw

WHEN I have a project milestone, THEN I will share it on social media.

While not every project lends itself to sharing on social media, be aware of moments and milestones that can be shared. It’s a helpful way to give connections insights into what you do.

I love how Sara Stolt of The Project Co. gives us a behind-the-scenes look at a workshop she’s helping to facilitate for the State of North Dakota. Such a great photo that helps us better understand her work.

Sara Stolt on Twitter

Spending a great day with #NDWC, @KommerMichelle and @SarahWritesIt helping plan ND strategies for workforce development. #ILoveND #buildyourskills

WHEN I attend an event, THEN I will share it on social media.

Events are a perfect time to get engaged on social media, especially Twitter. Look for the event’s hashtag to connect with other attendees. And, get creative with what you share. It’s the perfect way to meet new people.

You might consider thanking the speakers for their insights, as Lisa Karch from Minnesota State University Moorhead does here. A great example of tagging all of the speakers in addition to using the event hashtag.

Lisa Karch on Twitter

Thank you ⁦@MoorheadSuper⁩ ⁦@RupakGandhi⁩ ⁦@BethSlette⁩ for your leadership in our school districts and sharing updates at #fmwfeggs this morning! ⁦@MSUMoorhead⁩ looks forward to our continued partnership in serving our students! #LifeTransformed

Bonus Tip: Tie Your Trigger to a Specific Part of the Activity

The more specific the trigger, the more likely it will serve as a reminder. So, think about exactly what should spark the reminder to share. For example, when welcome new employees, say: “I’ll stake a group picture to post right after I speak to the group.” Or, for sending thank you notes, say: “Right after I address the envelopes, I’ll take a picture of the notes to share.”

The Challenge: Identify Three Triggers

Identify and write down three triggers (or more!) that you will commit to posting about regularly. It might be three of the examples above or any triggers that make sense in your work.

Your #NextInspiration

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Using Triggers to Share on Social Media Even When You Don’t Have Time was originally published in #NextInspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.

When people are new to sharing their professional story on social media, I often hear: “I just don’t know what I have to post.” My answer? “The original idea doesn’t always have to be yours.”

It’s true. Unique, original moments can be amazing. And, I love to teach people to see and share those moments. But, adding your voice and perspective to someone else’s post; that can be amazing, too.

In fact, your social media feed shouldn’t be all original posts. That’s broadcast, not conversation.

Sharing posts from others:

• Creates connection by signaling that you see and hear that person or humanizes a brand message by showing people a moment through your eyes.
• Inspires you to share stories or ideas you may not have thought about before.
• Sparks a conversation, inviting others to share, too.

And, your unique perspective is guaranteed to get that original post noticed by a new audience. Certainly, by the people who care about you and what you share. And, also by those who see a new perspective through your eyes.

Check out these five approaches to social shares that grabbed our attention and helped us see the original post in a new light.

1. Tell a personal story

I don’t know Dick Muhlbeier, but, as a farm girl, I remember parts runs (or at least running to town) with my Dad. This post really tugs at my heart strings. It takes a business announcement and connects us to the people that it impacts positively.

Dick Muhlbeier on Twitter

Some of my earliest memories of growing up were parts runs with Dad to Evergreen Implement in Othello. Looking forward to spending time in this store again. #rdoequipment #JohnDeere https://t.co/7fcsxmtdkj

2. Add fun facts.

So much history at the New Life Center in Fargo, ND. But, it’s this fact shared by executive director Rob Swiers that really drives home a long, dedicated history of leadership. It makes me interested to learn more about the folks who dedicated long careers to the organization.

Rob Swiers on Twitter

It is a real honor to lead an organization that is 111 years old... and I'm only the 4th director! @FargoNLC, @FargoNLCsteph , @FargoNLCmak https://t.co/90CmxA5tES

3. Give a personal recommendation.

This original post is pretty attention-getting, too. But, the combination of emojis and Danielle’s recommendation that “it may be my favorite issue, yet” gives us even more reasons to dig in.

Danielle Page on Twitter

I had a blast working on this delectable issue with the @MSUMoorhead #MoorheadMagazine team 🍏🍒🍐🍇🍷🐝🍯🍁 It may be my favorite issue yet! https://t.co/4xLdBY6qTX

4. Share the impact the moment had for you.

Cute kids in accounting-themed shirts are pretty likely to get us to stop and smile. But, knowing that this is a moment that Anna really loves her job makes me love the original post all over again.

Anna G. Larson on Twitter

One of my fave things about this job is when staff share photos of their kids. There's always so much pride and love when they tell me about them. Makes my heart happy. I mean, look at these two! 😍 https://t.co/SsI3ETm2W4

5. Say “I Love My Job.”

There’s an implicit understanding that an employee loves their job when they are featured in a campaign, such as CCRI’s #IAmCCRI campaign. But, Tanner makes sure we all know just how much he loves his job by sharing this post (with LOTS of enthusiasm). This social proof elevates the original message.

Tanner Heitmann on Twitter

Thank you @CCRIMoorhead and everyone that is connected! This is the most amazing job that I'd ever had and I'm proud to say it! 😁😁😁😁😁😁😁 https://t.co/xNkGMRKWa5

The Challenge: Share Once a Day

Start by sharing. Follow the people and organizations you care about and be mindful to share and add your voice and perspective to at least one post every day.

Your #NextInspiration

Ready for more inspiration? Check out our weekly #NextInspiration email, delivered on Tuesdays. You can subscribe below.

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Five Social Shares That Help Us See the Original Post in a New Light was originally published in #NextInspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.

I think about this definition from Brene’ Brown just about every day. And, if you’ve been to one of my trainings, you probably already know that. I refer to it early and often more than once in every training. Fundamentally, I believe that the magic of social media is in connection.

Yes, social media can be a place where we feel alone. Or judged. Or less than. It can be a place that divides us. But, it can also be a place of real connections. A place where we feel seen, heard and valued. If we choose to use it that way.

After all, social media is a tool. We can choose to waste time or be divisive. Or we can choose to be grounded in gratitude, support causes we care about, invite people to a behind-the-scenes view of our work or taking a moment to say “I see you.”

This week, let’s take a look at a few inspiring moments where folks on Twitter showed they really see their clients and colleagues.

I see that you care about the neighborhood you serve

This post from Britta Trygstad has really stuck with us. Such a beautiful way to lift up a client by really seeing how they serve their own customers.

Britta Trygstad on Twitter

Doing some photo-work for the Fargo Medicine Shoppe pharmacies and now I kinda wish that one of their locations was in my neighborhood. They are the nicest people who really own their neighborhood vibe.

I see that you walk your talk

Sometimes a coffee mug gives you the opportunity to reflect on the everyday greatness of a coworker. I love the genuine care between these colleagues. Thanks, Tammy Swift, for sharing this moment with all of us.

Tammy Swift on Twitter

Sitting in our #LSSNDintern orientation today when I notice @donna_schneider's cup. Had to snap a pic because I know this lady walks her talk - and her faith. Afterward, Donna tells me it's a reminder that she can't do it all alone. What a great reminder for us all! #lssndproud

I see the amazing work you’re doing

Or, sometimes it’s a series of connections that help us see something we love about our community. More of a you-know-who-you-are shoutout that lifts up the whole community. Thanks for this insight, Jack Yakowicz.

Jack Yakowicz on Twitter

Virtually every meeting I've had this week, clients and community friends have referenced how busy things are with their business. Just a general note: shoutout to Fargo business, collectively, for kicking butt this summer. https://t.co/plNSUzaDK6

I see and appreciate your sense of humor

It’s always good when the CIO has a sense of humor. And, I love that this post sees and celebrates a colleague with a good sense of humor. Thanks, Brenda Amenson-Hill, for sharing this moment with all of us. (And, if you click through, the Physical Plant did reply that they’d take him!)

Brenda Amenson-Hill on Twitter

Love it when my colleagues bring a sense of humor to our morning Cabinet huddle. Dan @danheckaman is ready to pitch in with some of the @MSUMoorhead @MSUMPhysical construction projects on campus. Love your #MSUMGrit #Team #Progress

I see that it’s hard to celebrate away from home

Unfortunately, childhood illnesses don’t take a break for birthdays and holidays. I love that Caitlin Rakow of RMHC Fargo saw that families were missing birthday celebrations because they were away from home and made arrangements to celebrate birthdays at the house. Thanks, Caitlin, for ensuring that these families got a little time to celebrate.

Caitlin Rakow on Twitter

We're celebrating August birthdays at the house today! Some of our families are here for months at a time and aren't able to celebrate at home, so we wanted to bring the celebration to them :) Thank you to Deanna for providing the cake! #celebratetogether #KeepingFamiliesClose

The Challenge: Show us who you see

We all have the power to create the energy of connection on social media. When you see something you appreciate, share it!

Your #NextInspiration

Ready for more inspiration? Check out our weekly #NextInspiration email, delivered on Tuesdays. You can subscribe below.

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Say “I See You” (Here’s How!) was originally published in #NextInspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.

I invest most of my energy advocating for organizations to encourage the voices of their employees in social media. It’s often hard for organizational leaders to get their head around the concept of employee advocacy in social media. After all, less than a decade ago the prevailing sentiment was “don’t list where you work on Facebook and don’t talk about work.”

I love lifting up great social media examples that inspire people to share small moments that tell a larger story. And, every once in awhile, an example blows me away all over again.

This. This, folks, is why we do employee advocacy. It is the ONLY way we get a unique story like this. It’s beautiful because we see an amazing experience directly through their eyes.

CCRI Moorhead Goes to Camp HERO

The social media coverage of this amazing outing included nearly 50 tweets from 12 CCRI employees. One-heartwarming-photo-after-another, it is clear that #CCRICampHERO was a huge success.

Check out the Twitter Moment to see for yourself:
>> CCRI Camp HERO

Then, read on, to see what this social media example teaches us, through my eyes.

First, I reflect on what might have been captured for this event without an employee advocacy program. I suspect that fewer pictures would have been captured. Even fewer would have been shared back to the person that manages the social media accounts for their organization. And, we would lose a lot of the intimacy of the posts as captions are written in third person instead of first person.

Here are some of the key things this moment illustrates about the power of our individual voices in social media:

1. We capture and share SO MANY more more moments.

The math isn’t too hard, here. We might share a handful of posts about an event like this from our organization’s account. Even if we generously say five posts, the team at CCRI posted nearly 10 times that amount, creating greater buzz.

2. We can’t pack all that content back into the org’s account without overwhelming our audience.

Even if all of this content had made it’s way back to be posted from the CCRI social media accounts, you’d need to pick and choose to avoid overwhelming your audience on one topic. It could certainly all go in a Facebook album at once, but you’d never get as many individual posts that reach so many different people.

All the individual posts make it possible for CCRI to create a whole story of the event with a Twitter moment. And, that can be shared on other social media channels.

3. Moments are infinitely better when shared through the eyes of the person who experienced the moment.

When you see through someone’s eyes, you feel connected to them AND their organization. You feel like you’re there in the moment. As the Henry David Thoreau quote above suggests, there is something miraculous about really seeing through another’s eyes.

Mercedes Eke on Twitter

Roasting up some mallows for smores and singing campfire songs! 😄🎶 Day one of #CCRICampHERO was a success!! #TeamCCRI #ILoveMyJob

Mercedes Eke on Twitter

What a wonderful way to end the night! 💃#DancingTheNightAway #CCRICampHERO

4. We can really see how much this team cares about the people they serve

As you flip through the tweets, there’s really an overwhelming feeling of how much these folks care about the people they serve. They didn’t send a professional photographer. These are family photos. The kind of moments you capture because you really care about someone.

(In case you didn’t take time to flip through the tweets, here are some of the photos that I loved.)

5. We get a richer story.

Andy Crestodina of Orbit Media once said “When you say it, it’s marketing. When your customer says it, it’s social proof.” In this case, I’d modify that to say, “when your employees say it, it’s social proof.” We see some pretty amazing social proof of CCRI’s culture.

• Nine tweets say “thank you” to Joy Ranch or the donors that make the event possible and many use the #CCRIThanksYou hashtag.
• Sixteen tweets use one of these superlatives: awesome, wonderful, fun, lucky, loving. success or best day ever.
• Four tweets include the hashtag #ILoveMyJob

And all of that means so much more when it comes directly from the employees who worked hard to create an amazing experience for the people they serve.

Big kudos to the team at CCRI. So proud to watch you share your story.

The Challenge: Take the Next Step

Let’s talk. Already have a social media team? Ask me about storybuilding sessions to help inspire your team to share new stories. Interested in getting started with a social media team? I would love to help.

Your #NextInspiration

Ready for more inspiration? Check out our weekly #NextInspiration email, delivered on Tuesdays. You can subscribe below.

>> Subscribe to the #NextAction weekly email.

This is Why We Need to Embrace Employee Voices was originally published in #NextInspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.

Did that headline get your attention? A social media coach and trainer telling you not to spend time on social media? I’m often asked “So, how much time should I spend on Twitter?” Or, “how much time does it take to really be good at social media?” My answer: Let’s ask a different question. We need to reframe that thinking because that mindset is what can make social media feel like a colossal waste of time.

When we are intentional about using social media in service of our goals, we can determine how much time we’re willing to invest in that goal. Then, social media becomes the tool, not the end game. It doesn’t feel wasteful or unreasonable to spend 30 minutes per day lifting up your team, sharing your expertise, welcoming new employees or showing how you give back.

So, take some time to think about what you’re working to accomplish in your professional life and identify ways social media could serve those goals. Here are some examples of goals you might consider.

Lift Up & Thank Your Team

In “12: The Elements of Great Managing,” Gallup writers note that “less than one in three employees can give a strongly positive answer to the statement ‘In the last seven days, I have received recognition or praise for doing good work.’” And, that little jolt of energy we get when we are recognized? It can result in measurable gains in productivity (in that same book, one organization saw 6.5% greater productivity as they increased the positive answer to the Gallup statement.) So, investing a little time to lift up your team is well worth it. I love this heart-felt example from Shannon Bock at CCRI.

Shannon Bock on Twitter

Thank you to ⁦@CCRIMoorhead⁩ office coordinator Rachelle for always making each person who walks through our doors feel welcome! We are so fortunate you chose #TeamCCRI #groundedingratitude

Share Your Expertise

Taking a few moments to share tidbits of your expertise can help your connections understand what you do. Sara Stolt of The Project Company noticed that the concept of “communicating rigorously” resonated at a recent business training presentation, so she shared more on social media.

Sara Stolt on Twitter

Building a process culture requires you to communicate rigorously! What does communicate rigorously mean in your organization? #CommonSensePM #ProcessCulture

Show Products in Action

If product demos are a part of your work, investing a little time in sharing the demo on social media can be a great way to reach a wider audience. (Check out the previous blog “Inspired by a Product Demo” for more inspiration on this goal.)

Bryan Feemster on Twitter

Great day demoing the @JohnDeere 6215R with the new @SoucyTrack S-Tech 600R kit and SF6000 RTK receiver. #RDOdoesThat @AdamJacop @RDOWoody @rdoequipment https://t.co/GsUgWGcezo

Practice Gratitude

If a gratitude practice is one of your goals, share the moments — big and small — where you feel grateful. It will reinforce your gratitude practice and serve as helpful reminder for your connections to look for moments of gratitude. And, it creates a contagious energy that people like to be around. Not a bad way to invest the time you spend on social media. (Check out a previous blog “Inspired by Social Media That’s Grounded in Gratitude” for more inspiration on this goal.)

Anita Hoffarth on Twitter

My email needed one change and realized it after I hit send. #Grateful for the undo option in Gmail. Yes, it's #MondayMorning https://t.co/HNElZb1mnH

Share the Wisdom of Your Experience

When an article or post reminds you of advice that has served you well in your career, share it. I love how Anita Brienza is inspired to share a bit of her career wisdom, inspired by a post from Adam Grant.

Anita Brienza on Twitter

So true. Years ago, when I was dismayed after losing my first employee to another organization, my then-boss told me, "Part of our job is to teach people well and send them out into the world." I've never forgotten that, and you just reaffirmed it. https://t.co/9lqB436Z1L

Show How You Give Back

When you appreciate your organization’s commitment to giving back to the community, taking a few moments to share that experience can be a beautiful investment of your time on social media. It can attract prospective employees who care about giving back. And, it’s a great way to lift up the non-profits you care about, too. (Check out a previous blog “Inspired by the Impact of Giving Back” for more inspiration on this goal.)

Hudi Kobrinsky on Twitter

Great times had by all!⁦@CrystalSugarCo⁩ volunteering at @SalvationArmyUS⁩ in fargo. #communityroots #sugarissweet

Welcoming New Employees

Taking a few moments to welcome new employees can be a beautiful way to spend your time on social media. (Check out a previous blog “Inspired by a Welcoming Voice” for more inspiration on this goal.)

Shannon Bock on Twitter

Welcome to ⁦the⁩ #CCRINewbies! So glad you chose the ⁦@CCRIMoorhead⁩ family!

Encouraging Others

One of my goals is to help foster a vibrant social media conversation in our community. So, I love spending time encouraging and recognizing folks who post great content. Every day, I spend a few minutes looking for great content and recognizing it. So much fun!

Kirsten Jensen on Twitter

@AgCKellyM @ToolsForTalking @AgCAndreaO Thanks for sharing this great moment. I used it in a training last week and it's going in our #NextInspiration example archives.

The Challenge: Identify 2–3 goals

Identify a few goals that can drive your use of social media. Brainstorm the kinds of posts that would meet those goals. And, focus on investing your time on those goals using social media as a tool.

Your #NextInspiration

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Don’t Spend Time on Social Media was originally published in #NextInspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.

Not sure what you should post in social media? Take a step back and look at your day with fresh eyes. Michael Margolis writes that “Storytelling is about connecting to other people and helping people see what you see.” I guarantee that there are powerful stories packed into many of the moments you experience. It’s just a matter of seeing the story in the moment.

So many of the best moments in our work are moments others don’t see. Capturing a behind-the-scenes-view shares the story packed into that moment.

Here are some local folks who have done an amazing job of taking us behind the scenes.

Hosting a Media Interview

If you’re sharing a story with the media, it’s a perfect time to give connections a behind-the-scenes look that teases the story. This example from Nadine Aljets at Sanford Health Fargo is perfection. Not every media interview will be this photo-perfect, but it’s always a great chance to give your connections the inside scoop on what they’ll hear on the news later.

Nadine Aljets on Twitter

Tune into @KVRRTV as @jackiekellytv & @Pcon1979 showcase @SanfordAirMed! Watch them take to the skies learning what flight paramedics do.

Getting Ready for an Event

Help to build anticipation for an event by showing the preparation behind the scenes. You can share how you’re getting ready as a speaker, as Bethany Berkeley of Dale Carnegie of ND and NWMN, does here.

Or, give us a sneak peek at a transformational set up for an event (the folks at Livewire are masters at this — both creating the transformations and sharing them.) I LOVE this behind-the-scenes moment that Jon Walters shared as Kent Kolstad and team prepare for TEDxFargo.

Seeing a Typical Day in Your Workplace

Because of course a workroom counter at the YMCA would have healthy food, baby shower cake, life jackets and office supplies. But, I love that Britt Selbo saw that this moment as a story to share — one that highlights a perfect intersection of their culture and programs.

Britt Selbo on Twitter

Typical workroom counter at the @ymcacassclay . Fruit, veggies, baby shower cake, a box of life jackets and spare office supplies...

Seeing Progress on a Project

It might be a moment on a project that made you smile. Love how Jessica Korynta of Fargo Parks saw the challenge of an event map as a moment to do a shoutout to cartographers everywhere.

Jessica Korynta on Twitter

Shout out to all the cartographers put there... map making is hard! #IslandParkShow

It might be reaching a milestone in the season. A great photo from Chad Wheeler of American Crystal Sugar Co., sharing the first yield sample pulls in preparation for #Harvest18.

Chad Wheeler on Twitter

1st Yield Sample pulls are under way for #crop18 and #Harvest18 #CrystalSugarCo #agriculture #sweetlife #jobswithaview #sugarbeets #agchat

Or, it might be the first glimpse at how much of a difference a project will make. Love how Victor Heitkamp shares this moment of pride in the team at Fargo Parks.

Victor Heitkamp on Twitter

The crew finished up the last stretch of fencing yesterday. #WOW did it make things look better. A nice clean, professional look. #ILoveMyTeam #FargoParks #OsgoodPublicGolfCourse

Previewing a Story

When we’ve identified stories that we intend to share in a video or as an article, the process of storytelling can become a story in itself. Love this powerful insight that Drew Henry shared during a recent video shoot at ARRM.

Drew Henry on Twitter

On location, reminded that "#disability" is very much in the eye of the beholder. cc: @ARRM @LivingWellDS

Or, excitement shared by Kristina Hein, United Way of Cass-Clay, in anticipation of a Concordia College alumni video featuring Kristi Huber.

Kristina Hein on Twitter

We're #BehindTheScenes w/@Concordia_MN today - super excited to see their alumni video featuring @UnitedWayKristi !

Or, this picture-perfect moment captured by Jessi Zenker of RDO after a day spent on-site with the team and customers in Sacramento.

Jessi Zenker on Twitter

An awesome day working with the team and customers in Sacramento. #vermeer #rdoequipment

Sharing Where Your Job Takes You

When your job takes you somewhere new, it’s a perfect opportunity to see through fresh eyes. I love how this post from Randy Schatz at American Crystal Sugar Company shows us that IT isn’t all done by pressing buttons in dark rooms.

Randy Schatz on Twitter

My office for the afternoon as I set up a #ScaleHouse for #Harvest at @CrystalSugarCo Reminds me of the "Cracker Jack" railroad depots that I used to visit with my old man.

Or, how Stephanie Sand from American Crystal Sugar Company takes us with on a site visit to the Hillsboro factory.

Stephanie Sand on Twitter

I was able to spend the day at the Hillsboro factory with Natasha while she ran the carbonation station! Carbonation is a very complex and integral part of the sugar process. She was able to run it like a champ! We need more people like her 🤓🙃👍🏼 @CrystalSugarCo

Or, how Caitlin Stoecker of Arvig Communications show us a piece of the culture she sees on her first visit to their Melrose location.

Caitlin Stoecker on Twitter

Look at the great info from the Well-Being Committee posted at the @ArvigHQ Melrose location spreading the word about #Wellness #ArvigConnected

Sharing the Song You Can’t Get Out of Your Head

When the beet rows are closing, it’s only natural that Semisonic’s song “Closing Time” would be stuck on repeat in your head. But Austin Holy from American Crystal Sugar Co took this little earworm to a whole new level! He shot the video below and added the music so we could all enjoy. Seriously, go here and see for yourself → Watch the Video.

Austin Holy - @CrystalCoAustin on Twitter

Rows closing in Kennedy! https://t.co/OHln8M9RRU

The Challenge: Take Us Behind the Scenes

Take a step back and look at your day with fresh eyes. What opportunities do you have to take your connections behind the scenes? Or, is there something you already took a photo of and didn’t think to share? Show us the stories packed into the moments of your day — look for at least one moment you can share behind the scenes each week.

Your #NextInspiration

Ready for more inspiration? Check out our weekly #NextInspiration email, delivered on Tuesdays. You can subscribe below.

>> Subscribe to the #NextAction weekly email.

Inspired by Behind-the-Scenes-Views was originally published in #NextInspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.

So, you’ve committed to being a non-profit board member. There are so many ways that this can be an opportunity to give back — financial support, sharing your professional expertise and advocacy for the cause are just a few. I hope I can inspire you to make being a social media advocate a constant part of your service to the non-profits you care about.

Michael Margolis says that storytelling is “connecting to others and helping them see what you see.” As board members, our reason for giving time to a nonprofit cause can be a powerful lens that helps others connect as well. From deep reflections about the cause to everyday moments where we’re proud of the work being done, it’s about giving a voice to the moments where our nonprofit makes a difference in the community.

Our personal voices matter to the causes we care about. Studies show that we’re all 16x more likely to read a post from a friend than from a brand. We reach more people and create more buzz when we lend our unique perspective and voices to our nonprofit cause.

Here are some of the ways I’ve shared my love for RMHC Fargo. I hope it will inspire you to see moments that you can share, too.

Sharing My WHY

RMHC made a huge difference for my brother’s family when my nephew was in the NICU. When my nephew asked to wear an RMHC pin for “fancy Friday” in Kindergarten this year, it inspired me to share my WHY in a series of tweets.

Kirsten Jensen on Twitter

This handsome dude. He's my nephew. He's also my WHY for supporting @RMHC. It was #fancyfriday at his school and he chose to complete the outfit with a #forRMHC pin. He was excited to tell his teacher and class how important RMHC is to his family. ❤️❤️❤️ @RMHCFargo

Kirsten Jensen on Twitter

Mr. H was born at 28 weeks, weighed 2lbs 1 oz and spent months in three different NICUs (that's a whole story!). Our family was so thankful that my brother and sister-in-law had places to stay @RMHCDENVER & @RMHC_UM while H was in the NICU. And, look him today! #forRMHC

Kirsten Jensen on Twitter

I'm proud to be a member of the board of directors for @RMHCFargo where we're about to open a new house for families in our region. Every minute I've put into helping with this project has been out of gratitude for the love and care given to my nephew & family.

Kirsten Jensen on Twitter

You can help support the dream of a new @RMHCFargo. You can give on our website: https://t.co/7gOGmjdBJG #ImbuildingRMHC

And, I’ve taken a few other opportunities to share my WHY over the years I’ve been on the board, too.

Kirsten Jensen on Twitter

My nephew (center) is a proud NICU grad and why we are #forRMHC. Please support @RMHCFargo http://t.co/KENt2ZfxKs

Kirsten Jensen on Twitter

Thankful for an opportunity to give back to @RMHCFargo #forRMHC Read the #FargobyFargo article here: https://t.co/aa9hZC6j1M

Share When Attending a Board Meeting

Sure, there are a lot of confidential moments in board meetings. And, it’s often not the place for group selfies or photos. But, it IS the place when the cause you care about is most top-of-mind for you. Use board meetings as a prompt to share something in social media.

Reflect on a good meeting

Kirsten Jensen on Twitter

Lots of laughter at tonight's @RMHCFargo board meeting. Proud to work with this fun, committed group of #volunteers #forRMHC

Show something visual from the meeting

Kirsten Jensen on Twitter

It's @RMHCFargo board meeting day. Love supporting this organization. #forRMHC

Kirsten Jensen on Twitter

Reflecting on an amazing 2017 with the @RMHCFargo staff and board. And, 2018 will be even more exciting. #imbuildingRMHC #forRMHC

Kirsten Jensen on Twitter

We had our @RMHCFargo board meeting yesterday. New addition to the conference room: our mission statement. ❤️ Beautiful installation, @officesigns. #forRMHC

Mark momentous occasions with a group shot (I didn’t take this one, but I did request the group photo for our first meeting in the new house)

RMHC Fargo on Twitter

It's not quite done yet but we were excited to have our 1st board meeting in our new conference room tonight!! #ImbuildingRMHC

Share Writing Thank You Notes to Donors

One of the pleasures of board service is the opportunity to thank people who also care about the cause. If you’re writing thank you notes, use that as an opportunity to share in social media, too.

Kirsten Jensen on Twitter

Had the pleasure of writing thank you notes to @RMHCFargo donors at tonight's board meeting. #forRMHC

Thank Others Who Share Their Love in Social Media

A simple thank you goes a long way. When someone posts about volunteering or giving to your nonprofit, add your voice of thanks. Or, comment or share when the nonprofit lifts up donors or volunteers, too — especially if you have a connection to that organization. That’s one more thank you to build important relationships.

Kirsten Jensen on Twitter

THANK YOU @CrystalSugarCo! Your gift to @RMHCFargo is so appreciated! https://t.co/uxdRn2PxJn

Kirsten Jensen on Twitter

Thank you so much @MuscatellSubaru! This gift means so much to the families served by @RMHCFargo #ImBuildingRMHC https://t.co/gMdeWz6xo1

Share When Attending Fundraising Events

Events are typically packed full of fun photos to share. Be sure you’re active during the event. Or, share the photos after.

Kirsten Jensen on Twitter

Excited for a night out with @tdjensen13, celebrating @RMHCFargo at #SweetheartBall16

Kirsten Jensen on Twitter

Glad to see amazing support for @RMHCFargo from the #RMHRide in #newyorkmills today.

Share When You See the Nonprofit in the Community

Expected or unexpected, when you see mentions of your nonprofit in the community, it’s a great opportunity to share. I was excited when I saw kids from Oak Grove supporting RMHC at my church.

Kirsten Jensen on Twitter

Love that the @Oakgrovers kindergarteners are enlisting the help of @gsmoorhead to save pop tabs for @RMHCFargo #forRMHC

Share When You Get Something in the Mail

Whether it’s a thank you note, an invitation or the latest newsletter, getting something in the mail is the perfect reminder to share in social media.

Kirsten Jensen on Twitter

When a #thankyou note from @RMHCErica makes you a little emotional ... so glad for the opportunity to work with you, too, Erica. #forRMHC #ImBuildingRMHC #groundedingratitude

Kirsten Jensen on Twitter

Aren't these invites for #sweetheartball17 the cutest? Get your tickets today. https://t.co/KNr2GlhhFm #forRMHC @RMHCFargo

Share When Wearing or Using Something with the Logo on It

Yep, donning logowear is a perfect opportunity to share. Stripes #forRMHC always make a great photo opp.

Kirsten Jensen on Twitter

It's groundbreaking day for the new @RMHCFargo. I'm all striped up and ready to go. Follow along: #ImbuildingRMHC #forRMHC

Kirsten Jensen on Twitter

Proud to sport stripes #forRMHC @RMHCFargo. Follow to find out more about how they help families with a child in the hospital.

Kirsten Jensen on Twitter

Showing my stripes #forRMHC - to support this great org in #fargo @RMHCFargo You can, too: http://t.co/c1YVr4bWCr

You can encourage your friends to share, too.

Kirsten Jensen on Twitter

I have such great friends! Thanks for showing your support #forRMHC today! @RMHCFargo

Share Fun Facts

There are so many interesting ways that others support RMHC. I love sharing the unique ways that people give.

Kirsten Jensen on Twitter

Wow! @Oakgrovers Kindergarteners are amazing supporters of @RMHCFargo. Thank you! #forRMHC #gogrovers https://t.co/4AnczKh0Ms

Share Moments of Pride

Nonprofits are doing so much good in our community. There is much to be proud of. When you’re proud, share it. Here are some moments I was particularly proud of.

Kirsten Jensen on Twitter

Bursting with pride to share the new @RMHCFargo with clients and colleagues today. So proud of everything the team has done to bring this vision to life. Thanks @RMHCErica & @RMHCjill for the tours. #ImBuildingRMHC #forRMHC

Kirsten Jensen on Twitter

Thanks, @FMWFChamber members for all the #ChamberChoice18 votes for @RMHCFargo. ❤️ Proud of this team and so happy to see them recognized with the People's Choice award. #forRMHC #imbuildingRMHC

The Challenge: Share Your Service

There are SO MANY moments that you can share that will help keep your nonprofit and the amazing work they’re doing top-of-mind with the people you’re connected to. Your voice makes a huge difference. I hope I’ve inspired you to see moments you can share.

Training: Board Members: Why We Need Your Voice in Social Media

I would love to come and speak to your board about ways that you can share your cause in social media. I offer a workshop that can be 30 or 60 minutes designed to help you see the moments you could share. Drop me a note at kirsten@nextactiondigital.com for more information.

Your #NextInspiration

Ready for more inspiration? Check out our weekly #NextInspiration email, delivered on Tuesdays. You can subscribe below.

>> Subscribe to the #NextAction weekly email.

How I Support RMHC Fargo in Social Media and Why Board Members Should Be Social Media Advocates was originally published in #NextInspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.

Our individual voices wield a lot of influence in social media. Studies show that we’re all 16x more likely to read a post from a friend than from a brand.

But, when we work so hard to write in a way that we believe sounds professional we lose some of what connects us to the people reading our posts. If our posts are too educational or too factual or just too boring, they aren’t as likely to be read. But, when we bring our unique perspective and use words that sound like us we can make powerful connections. Storytelling really is about “connecting to others and helping them see what we see” (Michael Margolis) and we can truly capture a story in a moment.

Excited to share some of my favorite posts with you. When I read these posts, I can hear the voice of the person sharing it in my head. Some posts are emotional or reflective. Others inspire. Still others just make me smile. All of them make me wish I could spend a little time with the person posting. Coffee, anyone?

Share Your Emotion in the Moment

Wow. This post has all the feels. After a recent tornado, Gretchen Hjelmstad from Red Cross Dakotas not only shares the facts about the relief efforts but helps us see the moment through her eyes. It’s easy to imagine standing where she’s standing and feeling what she feels.

Gretchen Hjelmstad on Twitter

I cried while touring the devastation in Watford City, listening to people's stories. I'm humbled to stand beside our volunteer workforce as they proudly carried out the mission. Support from #RedCrossDakotas will continue in the days ahead. Photos Here: https://t.co/Y4F7aJUwnD

Share a Story

In this LinkedIn post, Anita Brienza takes us back to advice from a long-ago interview that has always stayed with her. I can hear her voice as she shares this story. And, I’m inspired to incorporate this advice into my life.

Share How Something Makes You Feel

You can instantly hear Dana’s voice when reading this post — she’s painted a vivid picture with her words — and it’s so much more powerful than just saying this performance is going to be great.

Dayna Del Val on Twitter

I get instant chills every time I hear The Four Seasons; I typically cry when I hear it live. Look for me and my raccoon eyes on Saturday night! :) Can't wait to #supportlocalart with the @FMSymphony this weekend! https://t.co/LXFeK8mudE

Share a Moment of Pride

A simple moment shared before MSUM’s College for Kids inspired Dean Atchison to share a moment of pride. I love how he can see all the things he values in a strong organization reflected in a simple post and I’m thankful that he helps us see that, too.

Dean Atchison on Twitter

Leadership at @MSUMoorhead gets it! They are kicking butt at community engagement. Creating a positive buzz around their organization and their brand. Bringing energy. Living their mission and delivering it to the people the serve! https://t.co/8RaBAzcqsy

Share a Moment of Reflection

It was SO hard to choose just one post from Amber Lobdell at CCRI. She shares her heart so fully with the people she serves and does an amazing job of putting those feelings into words. I love how she helps us see what she loves about her job.

Amber Lobdell on Twitter

Last night I went to go to prom with the people I serve (including this handsome guy). I LOVE my job. Not just a little. A lot. And I feel pure joy that I've had the opportunity to have a small part in these guys' beautiful, authentic, and exciting lives.

And, of course, your voice and perspective doesn’t need to be reflective or serious or emotional. You can share your excitement or your sense of humor, too.

Share the Anticipation (And Use Emojis!)

A new house for Ronald McDonald House in Fargo means a lot of exciting firsts. I love how Alexis helps us feel as excited as she is about the new grass that will be here any minute. It was really hard to choose just one post from Alexis, too. Her Twitter account is bursting with posts that will make you smile. And, her use of emojis drives home the excitement.

Alexis Swenson on Twitter

Any minute there's gonna be grass! 🏠☀️💧🎉 @RMHCFargo

Share Your Sense of Humor

When a late-Spring blizzard is headed our way just after the always-anticipated opening of the Moorhead Dairy Queen, it calls for a joke. And, Dave Wahlberg didn’t miss that opportunity. This tweet always makes me smile.

David Wahlberg on Twitter

Why wait for a blizzard on Monday when you can have one today! https://t.co/An9bd3KERE

The Challenge: Post with Words that Sound Like You

Make deeper connections by sharing posts that sound like you — whether it’s word choice, emoji, emotion or your sense of humor. Help your connections see what you see.

Your #NextInspiration

Ready for more inspiration? Check out our weekly #NextInspiration email, delivered on Tuesdays. You can subscribe below.

>> Subscribe to the #NextAction weekly email.

Inspired by Authentic Voices was originally published in #NextInspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.