Developing WooCommerce website is a privilege for all the top eCommerce development companies. WooCommerce it’s WordPress plug-in has many benefits for all sizes of eCommerce websites.

How Flexible WordPress Building Online Store

Reasons to select WordPress as a platform for Online store

• WordPress provides you full access and control of your online store.
• Using WordPress as CMS for your website can provide you easy access to all other portions of the website that are not e-commerce like a blog, pages etc.
• If you are not so familiar with the technical things like coding and programming. Then you don’t need to think about it as it doesn’t need any technical skills to be operated.
• You can use WordPress online site in case if you want to start with some small site and want to grow up with it.
• If you don’t have any plan to work with complicated payment system then you can opt for the WooCommerce payment system and further carry on with other payment gateways like PayPal, Google Pay Wallet, and Amazon etc.
• WordPress can be a good platform for you. If you want to pull developers into your project as you start growing.
• You can use WordPress as an online site. If you need some other features also included with it like a blog, portfolios etc.

Limitations of WordPress as Platform for Ecommerce

WordPress is the ultimate popular platform and its popularity is one of the biggest downfalls for it. As due to popularity, it holds a huge number of websites on its servers. And due to large databases, the WordPress is also getting attacked by various kinds of hackers. WordPress always releases new versions to overcome these issues but one should always opt for the safer side. Especially when we talk about the e-commerce website development, safety is considered to be the first and fundamental requirement.

As soon your business starts growing you will need to handle tons of data and orders and for these the WordPress executes can be overloaded by many web servers.

For any kind of e-commerce website, you will always need to have the perfect plugin and best theme. When you are using it through the WordPress. These themes and pre-built plugins can because of many major conflictions when you try to upgrade your WordPress core files. The major reason behind this is most of the themes and plugins does not become compatible with the WordPress upgrade.

Everything in the WordPress needs to be upgraded whether it is a theme, plugins or the core files. In many cases, some of your customization’s can be lost once you upgrade your current versions of themes or plugins.

WooCommerce Step-by-Step Tutorial: Installation

To understand and make full use of this e-commerce solution, you should learn the ways and means to install and use WooCommerce. It will help in making the process smooth enough for you.

• Step 1: Type in the keyword WooCommerce in the WordPress Repository, you will see the e-commerce plugin options, and you can install the plugin from there.
• Step 2: Once you install the program, you will be able to see a prompt that will ask you to ‘activate’ the plugin. You can learn how plugins can help you to automate many tasks.
• Step 3: You will come to the homepage of the setup, which is like a WooCommerce Step by Step Tutorial walkthrough, or you can start working on the system on your own by clicking on ‘Not right now.’
• Step 4: After the completion of the first process, you can go to the store setup. The store setup will ask about the details of your whereabouts that helps in creating a faster link to the website.
• Step 5: If you take the step-by-step method of understanding, the system will be installed in such a way that it will let you make the prerequisite pages that are required for creating a shopping link on WordP These pages include shop, cart and checkout options.
• Step 6: You can do the shipping and tax setup on the website. Filling in the details about shipping and tax setup is essential for you. If you have partnered with a courier service that has an excellent reputation in the market, then you can mention the same online for consumers benefit.
• Step 7: Once the necessary steps of setting up are complete, you can jump to the payment methods. It helps you to take online as well as offline payments. You can pick and choose the payment options from the ones available and later on add additional methods to the kitty to look like a perfect website with payment options for customer satisfaction and ease of use.
• Step 8: In the extras section, you can go on and install the Storefront theme and switch it on to ease out the process. It is one of the most coveted themes online that will make the website look more genuine and worth trusting.
• Step 9: If you use the extra features of Jetpack in the activate section, you will receive bonus benefits like better security for the consumers and will get to do store monitoring as well. The better the level of protection in your website, the better are the chances of attracting a potential audience that believes in your products.
• Step 10: You can start with the sales store after entering the necessary details of ‘Contact us’, emailing addresses and importing the products that you wish to sell on the website.

The Emerging Trends

The business owners are using Woocomerce to their benefit in more than one way possible. It lets you create a website that is used for selling products with a higher level of security. The constant innovation in WooCommerce has made it the number one option for the users.

For all the common people, who have little or no knowledge related to the e-commerce shopping, venturing into the online world has become quite an easy task to accomplish. Even small business owners or start-ups, all around the globe that have a limited budget to spend on these options can now go for the free yet near-perfect WooCommerce setup on their website. These emerging trends in wordpress help to skyrocket your sales like anything.

Create a Lively Product Page

With the progress in the field of Internet and rise in the ways of utilizing it to your benefit, the business owners have now resorted to creative means of selling products online. For example, Woocommerce has the option of uploading the 360-degree view of each product that you upload.

It gives an extra edge to your website and attracts consumers who will be sure of what they are buying from your site. There is an additional feature on the product pages wherein you can add more details about the product for a better understanding of the consumers.

Adaptive to Mobile

Research suggests that most of the purchases made online are done on the smartphones. WooCommerce store is responsive and mobile friendly too. It enables people to log on fast and get what they want within a short span.

You can apply any kind of themes for your site, from a wide variety of themes online to make your website more appealing to the consumers, even if they are not logging in on a big screen. Flatsome, Woomobify, and Mobile stores are some of the most coveted themes that you can use with the help of Woocommerce.

The Use of Artificial Intelligence in WooCommerce

Artificial intelligence has taken over the world, and the e-commerce websites have done their bit to make things easy for the consumer. With the introduction of chat-bots online, the consumer can interact and give their feedback on the products consumed.

A well-fed programmer that can answer the query of the consumers and assist them in making the purchases has replaced the manual labor. Round the clock services on these platforms are helpful for people who only have time in odd hours to purchase the items that they need and can get help from these programs. Some of the Woocommerce friendly bots are WooWBot, Facebook messenger for Woocommerce and Omise.

Reference: https://www.pattronize.com/blog/woocommerce-step-by-step-tutorial/

https://www.pattronize.com/blog/how-flexible-wordpress-building-online-store/

Website Development on Woocommerce was originally published in Pattronize on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Internet of Things (IoT) has been a game-changer across the globe. We see its influence in our day-to-day lives as well as work. With the emergence of broadband internet and Wi-Fi capabilities and sensors. We are seeing the penetration of wearable and Smartphone’s soars. All these things, combined, have provided a clear path for the IoT in the everyday lives of people. It also had its influence in different sectors of the economy, including healthcare.

Various industries have adopted connected devices, and the IoT more. One of them is the healthcare domain wherein their professionals have watched this trend quite carefully to make their works more convenient, efficient, and automated in the future. In fact, according to a forecast conducted by Business Insider, it was revealed that the growth of the installed base of healthcare IoT devices (excluding wearable’s) would be from roughly 95 million in the year 2015 to 646 million by the year 2020.

Breakthrough Technologies of Future Healthcare Industry

There are lots of breakthrough technologies like mobile app development, artificial intelligence, IoT solutions, Chatbot development, AR-VR, etc. These go to show that the future of the healthcare industry is on the right track and growing steadily. For example, did you know it is possible to employ AR-VR for remote surgery and medical learning purposes also?

With the help of IoT-based mobile applications, there is tremendous scope for enhancing the quality of the treatments, which will go a long way in improving the health of the patients. With the introduction of IoT in the healthcare domain, it is possible to resolve significant problems for people like increase R & D cost and rise in the cost of healthcare amenities. It even tries to counter the shifting demographics in the emerging market and meeting the needs of an ageing population that is looking for personalized medication facilities.

Let’s now trace back the history connected with the introduction of IoT in the healthcare industry. It was in the year 2009 when electronic healthcare emerged in the US. It started to gain impetus after the emergence of the Health Information Technology for Economic and Clinical Health Act (HITECH Act). This resulted in the adoption of Electronic Health Records (EHR) and other supporting technology.

Portal Technology and Home Monitoring Systems

Then come the portal technology which engaged patients to become more engaged in their treatment. This way, it became possible for the patients to access their medical records, prepare for appointments, and contact their doctors. The next innovation was the home monitoring systems. These automated systems enabled patients to become more engaged in their treatment since it allowed patients and health care providers to keep a check on individual health records in real-time mode. All this happen, while the patients stayed at home. This is handy for patients with chronic illness and older people.

IoT Based Mobile Applications

The next obvious step towards innovation was IoT. It enabled electronic devices to capture or monitor data and connect them to a private or public cloud. This way, it became more comfortable for devices to trigger certain events automatically. There are lots of medical devices employed in the healthcare domain, like blood-gas analyzers, smart beds, mobile x-ray machines, ultrasound units, glucose meters, etc. These are all IoT based devices that can aid in transforming patient care.

Now, that you have got a basic idea about how IoT based mobile applications came into existence, in the next section, we will look at some IoT based mobile app solutions that can prove to be a boon for the healthcare domain.

Let’s start.

Remote Monitoring of Patient’s Health Through Wearable Apps

This element is an integral part of the IoT. With the help of the internet of things, it is possible to provide proper healthcare to the people who are in dire need of it. There are lots of people who die because they are not given timely treatment. This problem is resolved through this IoT solution.

Wearable app monitoring solutions in the healthcare industry assist the doctors in tracking the health of any patient even if he/she is not present at the hospital. With the help of IoT, devices fixed with sensors inform the concerned healthcare providers whenever there is any change in the vital functions of the patient. This way, it is possible to get the most accurate results.

These IoT solutions apply complex algorithms that assist in examining the data of the patients. This way, the patient can always expect proper attention and medical care. The fantastic thing is the information collected in the device is stored in the cloud.

With the help of remote monitoring, the patients can spend less time at the hospital. If there is any change in the daily activity of the patient, alerts are sent directly to the concerned person and family members in case the patient is old. These remote monitoring devices are available as wearable, so they can quickly be taken anywhere.

Hand Hygiene Compliance IoT Application

It has been researched by the Center for Disease Control and Prevention in the United States, nearly one patient out of every 20 gets an infection due to a lack of proper hand hygiene in hospitals. There are lots of patients who have lost their precious lives as a result of unhygienic conditions resulting in infection. Here, the IoT healthcare application can come up with a solution to this problem.

In real-time, whenever a doctor/nurse approaches a patient without washing their hands, a sensor would beep. This would assist them to remember to wash their hands before visiting a patient. In turn, this will aid in maintaining proper hygiene.

Not only that, you even gets to learn about the complete details of the healthcare worker like his ID, time, and location. This information is already there in the database which is then transferred to the concerned authorities.

Blockchain Initiatives with the Help of IoT Solution

Blockchain can be an extremely vital component to provide IoT based healthcare solutions. Everyone knows that it can be effectively employed in the banking & finance sector. However, not many are aware that it can be used in the healthcare industry too. We all know that in large hospitals, there are lots of transactions being processed, which requires safe storage of data. All this is possible with the help of blockchain technology.

You can employ Ethereum, a decentralized platform where applications run precisely the way they are programmed. All this is done without any chance of fraud with proper authentication of the person who gives access. This way, transactions between significant industries and hospitals can be secured with the help of blockchain technology.

Real-Time Location Services

Thanks to IoT, it is possible for the doctors to track the devices used for treating patients with the aid of real-time location services. There are times when the medical staff keeps specific devices out-of-sight, which makes it difficult for other staff members to locate it. You can easily locate medical devices and apparatus like nebulizers, pumps, scales, defibrillators, or monitoring equipment tagged with sensors. This way, it becomes easy to track using IoT. Apart from this, you can even use IoT devices for environmental monitoring, like checking the temperature of the refrigerator, etc.

Foretell the Arrival of the Patient in the Post-Anesthesia Care Unit (PACU)

IoT assists healthcare providers to predict the arrival of patients recovering in the Post-Anesthesia Care Unit (PACU). It is even possible to monitor the status of the patients in real-time.

Limited Spending and Enhancing Patient Experience

The healthcare industry always has to keep an eye on the budget. Along with this, it also has to ensure that the infrastructure is updated to enhance the patient experience. Due to the seamless connection between IoT devices, this is now possible.

Medical staff today can access the patient information from the cloud for a very long period. The ultimate objective of the hospital is to provide quality medical care. That can be ensured by spending a nominal amount on the infrastructure.

IoT can help achieve this endeavor by:

1. Providing room lighting with the assistance of personal control;
2. Being in constant communication with the families and friends of the patient through email services;
3. Providing prompt attention to the needs of the patients.

Concluding Thoughts

These are some applications that employ IoT to ensure that healthcare professionals can take care of the patients in a better way. There is a definite scope for advancement in IoT for the healthcare domain. If you are interested in creating an IoT based mobile application for the healthcare domain, get in touch with an experienced mobile app development company today!

Tags: Health Care, IoT Mobile Apps, Mobile Applications

Originally published at https://www.pattronize.com on August 23, 2019.

How IoT Based Mobile Applications are Changing Health Care Industry? was originally published in Pattronize on Medium, where people are continuing the conversation by highlighting and responding to this story.

So, you are ready to make the start for video marketing? Well, the more sensible question is, why so late?

There are reasons that I ask you for the delay. Well, Video marketing is a tangible way that makes your content shine.

Still worried that if it’s worth to invest in this style of marketing? well, then you need to read about it and then make the decision.

There are around thousands of blogs on every topic and the sad part is, that most of them remain unnoticed.

So, if you are dwindling your thumbs to make a start for video marketing. You are missing something very relevant for your company.

Here are the statistics that reveal a lot of important info about video marketing

• Videos improve the conversion rate by 80% if they are available on the landing page
• More than 90% of consumers believe that demo videos are easy to understand and helpful.
• If the subject line has “video”, then it increases the chances for the opening rate.
• Visitors dwell time increases 2.6 times more on a page with a video.

Videos also boost SEO as the dwell time on the page is increase and the ranking improves as a result. SEO Services will help you for website rank on search engine result page.

But you cannot post a video randomly to get the benefits. This directly or indirectly affects your website.

You need to know the right tactics and rules to get the paybacks from it. To understand it, first, let’s answer the question below.

Why Video Marketing is Growing at a Rapid Pace?

With video marketing, you are able to bring in more traffic which is still untapped for you. The rapid increase of YouTube and Facebook audience. There is a genuine rush to go for video marketing.

Why Focus on Video Marketing?

Because it is slowly creeping up and giving a nudge to blogging and content marketing. The trend suggests that it will grow at a rapid pace and ultimately rule the digital or better online marketing.

But there are filters to it. And the first one is that you cannot simply upload any video and your sales number will start increasing. You need to plan and then roll out things for your strategy.

Only those videos will produce results which have the goals and specific purpose in mind. In short, they are lace with the right tactics and are result oriented.

To get the best of video marketing, you need to know about it and focus on your strategies to get results.

To make things clearer, we here share 15 reasons to explain why video marketing is so powerful.

We have these 15 pointers to explain things in a more specific way. Reading them will give you an idea of why we recommend video marketing so strongly.

1. Videos Do Increase Conversions and Sales

Videos lead to sales directly and we have already given the stats which proves the fact. Sellers who have videos explaining the details of the product or services are getting better sales. Than those who are simply relying on content for their marketing.

It is so because out of all the sense, vision is the one which rules. Buyers depend on what they see and do videos increase conversion rates.

2. Videos Have A Direct Impact On ROI

Conversions, sales, and ROI are interrelating. They all have their impact from videos. Which are responsible for the waves in the final result- ROI. Different tools available even the smartphone is capable of making a perfect video. This means that the investment to make a tutorial or a simple conversation video is much less.

The ROI is, therefore remaining high with video marketing.

3. Trust Is Fuel by Videos

It is an age-old thing that still works, without trust the buyer will not make the deal. It is the foundation for any deal. Also triggers the long-term relationship between buyers and sellers. But, when you are on the online platform, you are not able to visualize your buyer and even the buyer cannot see you.

But with videos now you can make yourself appear in front of them.

They know you, realize your presence. Get a face which they can recognize and then proceed to make the purchase.

4. Google Appreciates Videos

This is true!! Google loves those sites where visitors spend a good amount of time. This high dwell time indicates. You have good and informational content for your visitors. This finally increases the chance of getting the right search result ranking.

This is where video marketing is absolutely necessary. Optimizing your videos for YouTube SEO will help you for this particular pointer. Appearing for the right search results is very essential. So the need for video marketing increases.

5. Mobile Users Are More Comfortable

Most of the searches are now made from mobile is a known fact. All over the world, searches use this device to find solutions for their queries. And Why not? Mobile searches can make even while. They are on the go, taking short breaks, going to the office and even better traveling. It saves their time.

With videos, they do not have to give entire focus on the content and watch it along while doing some other work.

6. Videos Explain Better

This is the reason most of the product or service companies launch seminars and workshop videos. Tell the audience in details about the features and details. It takes much less time than with written words.

Audience can understands the content in much less time than by reading a block of content. They might miss out details while reading. But they remember more details with an explainer video.

7. They Take Less Time

Videos are fast, in a few minutes they can explain a lot of details. In compare to written blogs and articles, they take less time and have a better approach.

It is a known fact that our brain is lazy. So, anything that comes in simple ways is always understood first and in a better way.

Videos do the job perfectly. Explaining and describing videos attract more audience when compared with blogs.

Marketing of these videos adds a lot of impact on the performance of the products and services.

8. They Can Tap Even the Lazy Buyers

Most of the things that sell need to create a demand for themselves. Didn’t get my point? Let’s analyze. The products and services that are launch in the market or are already there. Does not being a significant change or have urgency from the buyer to invest money in them.

Marketing creates demand, and with video marketing, the urgency created.

Even the procrastinators who are delaying the purchase. Without any tangent reason are instigated to buy when they watch a nice and educative video.

9. Social Shares Are Encourage with Videos

With social share the range of audience increased and you get to reach the maximum number of people. Each social platform has its own dedicated audience. With the videos you can tap them for your product or services.

You can ask your audience politely to share and like if they find the content in the video valuable.

But one thing is for sure. Social media appreciates interpersonal messages, and so you cannot post any kind of content on these platforms. To get the right attention, the content of these platforms has to be perfect and targeted.

Do not mess by posting any kind of video in these social media shares.

10. Emails Campaigns Have Better Results with Videos

The subject line with “video” has a much better opening rate. People want to see what is there for them. The inquisitive level is high with these subject lines.

It works and instigates action to the receiver.

11. Story Telling Still Works

How to break the monotony for the audience? Well, speak not like a preacher but like a storyteller. This will relax them and make them feel comfortable. If you always trying to promote and preach, they tend to get annoyed as everyone else is doing the same.

To create your own niche, videos which describe everything in the form of a story are better accepted.

Videos that do the same are perfect and you need the marketing skills to boost them.

This does not appear promotional as well. so, marketing of these

12. Videos are Easy to Create

You do not need the fortune to create a mind-blowing video. Even a smartphone is enough to make a vlog or video. This reduces the cost and overall expense of marketing. There are free tools available which make the work much simple and easy.

A perfect mobile with a plain background is enough to create a watchable video. This has increased the demand for marketing them as they are really made on a shoestring budget.

13. Majority of Viewers Pick Watching Over Reading

This is quite obvious, getting answers to their searches will always look for much simple options. Given a choice of picking watching over reading is absolutely perfect for the modern age audience as they do not want to waste time reading the wall of content.

Watching is easy, simple, and saves a lot of time of the searcher.

14. Videos Make the Audience Feel More Connected

They get a face to recognize as they now get more connected and familiar with the brand. The audience knows more details if the website has a video. The company which post videos speaks about its work culture, mission and vision and of course has a dialogue which has a human interface.

Online audience welcomes it with an open heart, why? Because they are tired of words and AI generated results. Even chatbots are AI commanded and so wonder the videos are a refreshing change.

They connect well and understand that are interchanging with a human when they get a video to watch.

15. Brand Is Recalled Quickly

Do you our brain is a huge library and can store details which are captured with our senses? When you watch you tend to learn and memorize quickly? This is the reason that kids at the preliminary stages are made to watch content so that they do not put the extra effort to read and understand.

Your audience too appreciates when you show them about your company. They recall the brand quickly and believe me, this is the reason that commercials are always more successful in the audio-video medium than the print media.

Your logo, brand image, taglines are fast recalled when they see it on the audio-video medium.

This is the probable reason why everyone is so concerned about video marketing.

Final thoughts

Making videos for the purpose of marketing needs knowledge, creativity, and a deep understanding of human psychology. With the perfect blend of this important elements, You can create overwhelming results from marketing these videos.

Advertising is now done at a different level. You need to meet your audience at different platforms. Else you will get lost in the cut throat competition. The whole idea of video marketing is to voice about your presence in a more casual way.

But the only term and condition are to be creative. Don’t compromise on the quality of content.

Originally published at https://www.pattronize.com on April 12, 2019.

15 Reasons Why Video Marketing is So Powerful was originally published in Pattronize on Medium, where people are continuing the conversation by highlighting and responding to this story.

Getting a website to rank up higher on the index of Google or any other search engine isn’t one of the easiest things to do as ascertaining what is actually happening in SEO is a little tricky. What’s makes it tricky is keeping up with the ever-changing trend in the algorithms that search engines (especially Google) implement on the websites to follow.

If your business is encircled on the online platform mainly, taking advantage of the SEO strategies is the core of the entire structure. Writing content for websites, running blogs and maintaining a healthy social media presence is just beginning into the scheme of things. If you miss out on the latter steps, you will (most certainly) miss the bus that could take you to being a recognized website and include you in the good books of Google.

SEO Tips and Tricks — Then and Now

Gone are the days when including keywords in articles and getting backlinks by guest posting assured success in the business by driving an envious number of traffic, generating high page views every month. What is actually happening in SEO nowadays is a lot different than that because with the introduction of the Panda algorithm in 2011, followed by the Penguin in 2012, strict rules began to be implemented. Moreover, with every new update made on these algorithms, things started to become a little difficult, thereby cutting down on a huge number of fake websites or the irrelevant ones from the priority.

Hence, as of now, SEO tactics for any web business is much more than just keyword stuffing and low-quality spam backlinks. In fact, as triggered by the Panda update made by Google, thin or duplicate content and low-quality articles. Moreover, the SEO algorithms nowadays even target blogs that have a very unbalanced content-to-ad ratio or low-quality content affiliate links in the surrounding. Hence, for 2019, we have moved a lot ahead over what SEO algorithms used to be back in the easy days. Here is the latest SEO trend that is worth adopting for every such business.

Contents that are Worth Linked and Extremely Useful

For 2019, the biggest resolution for bloggers is to create useful content that would be very user-focused. Straight and useful information is what drives people to the blog, and now, it would drive you to the good books of the search engines. Apparently, blog posts and contents that are specifically created to answer the queries of the visitors will be extremely link-worthy and would be helpful to generate organic traffic.

The Focus is on Voice Search

Voice search is almost one of the most promising future for the SEO algorithms. In fact, the percentage of people relying on voice search has been increasing overwhelming in recent times, thanks to the growth of related mediums.

Hence, forming content that revolves on keywords isn’t the wisest thing to now. Instead, a better score will be allotted (figuratively) to the blogs that have a very conversational and are focused on the searchers’ and visitors’ intent. Bots used by the search engine can interpret the content pretty well and give special credit to the ones that are more informative and answers all the users’ questions.

Quenching the Searchers’ Intent

Forming content around specific keywords is long gone and history now. What matters now is how much of a savior your blogs are to the readers who are desperate to find an answer to their questions. Hence, as bloggers yourself, the primary goal should be answering the questions of your readers rather than focusing on the irrelevant long tail and short keywords. The contents that are the most relevant to what the people need will be given higher priority.

Long Contents are in

Writing content has always been about the minimum word count that has to maintain. At one point of time, blogs that just crossed 300 words were considered to be enough and this lower limit has always been dynamic. But, for 2019, the algorithms of search engines have prioritized long contents, blogs that are around 1,500 words or above. Such long posts have mostly performed well for the year, much to the surprise of the people who always thought crisp and to-the-point articles were the way to go. As studies prove, long content pages received more backlinks than otherwise.

Social Media Engagement Matters

This isn’t anything new to some experienced SEO experts. Social media engagement is something that has been in the news for quite some time now. Most of the search engines have shown immense priority on the engagement of the content on social media like Twitter, Facebook, etc. Re-tweets, shares and clicks can get the website to be listed among the top ones.

Hence, it is time to build your audience on social media and share your links up there, and if they are interesting and informative, it will attract high engagement.

The Smartphone Resurgent

Believe it or not, 2019 has seen Google take giant strides towards prioritizing smartphones as an important interface. The shift from the desktop-based interface to mobile-friendly website looks imminent now and the websites that have a richer layout for the small screens have benefited.

Remember the time when Google announced that the page speed for mobile device layouts would also be a factor for the ranking of the website or blog?

How Fast the Website is

Faster loading and sprinting web pages have always pleased the visitors. However, at the moment, the site speed is a big issue even for search engines too. And drawing back to the same incident when Google announced the importance of site speed for ranking, it is officially an important factor now. Apart from just the search engines, faster site speed would even please the visitors. And as a matter of fact, no one likes long load-time.

Look to Get the Video SEO Right

This isn’t a hidden truth that videos occupy a chunk of our daily searches, evidently making YouTube the second biggest search engine in the world. In fact, according to a study conducted by Cisco, by the end of 2021, video search will account for more than 82% of the total internet traffic consumed by the users. So, there could be no better time than 2019 to embrace the change and focus on making use of the opportunity that comes along with creating some well SEO-optimized video content for your brand.

Aim for Google Quick Answer Box

You might have noticed that at times, Google comes up with a small list relevant to your search terms right at the top of the results. This is called Google’s Quick Answer Box, which is taken from the website or blog that is more relevant to the searchers’ queries. Right from the Hummingbird update back in 2015 and the Rank Brain, Google made huge changes to its algorithms that worked on the Quick Answer Box, making it more relevant to the user’s question and not just the keywords. Hence, once you are up there, you can be assured that your website is doing well.

Summing up the SEO Trends for 2019

The trend in the SEO has evolved each year and has called out to the bloggers to make massive changes in the way they make things available to the users. And due to the dynamism of this trend, being proactive and knowing what is actually happening in SEO has always been the key. Though some of the old SEO tactics are still around 20% effective, over-doing them may lead to the website being penalized for the spam-my approach. As for an example, keyword-focused articles (especially long-tail keywords) still work, but keyword stuffing will have an adverse effect on your reputation in the eyes of Google and your ranking may see a sudden and steep fall.

Originally published at https://www.pattronize.com on April 1, 2019.

Hot SEO Trends to Watch in 2019 was originally published in Pattronize on Medium, where people are continuing the conversation by highlighting and responding to this story.

Building a website may seem to be a very complex thing to do. The complexities of coding, hosting and name-servers may seem to be big names that could escape over our heads any day. But ask a website developer and he would turn to you and say “It’s quite an easy job”. So what does a WordPress developer do exactly?

The moment you consider building a website, the developer comes into the picture, who then takes the onus on himself/herself to create your company’s identity online. However, have you ever wondered what a website developer does to create those stunning websites for you?

Well, if you look at the process step-by-step, you will find it to be easier than you actually considered it to be to date. Perhaps, CMS platforms like WordPress or Drupal has made life easier for newbies as well as for those experiences coders and script experts.

Here is what your WordPress website developer does once you employ him/her into building a website for you.

Every Detail on What does a WordPress Developer Do?

Chooses and Buys a Domain

If you are pondering over the question of what does a WordPress developer do to set up your website, this is the first phase. This is probably the first and the most tricky step and includes the owners’ (of the website) inputs too.

Domain name is the web addresses that people type on their browser’s search bar. The reason why it is very important for you is that it should replicate the identity of your business with the most relevant address. For example, if you want a website for you ABC company, the website address should preferably be ABC.com.

Hold on a second! Did I tell you that with millions of websites already on the cloud, the availability of the desired name is questionable, unless you are willing to shell out huge bucks to buy it from another existing owner?

Choose a Web Hosting Package

In simple terms, hosting is that facility that makes your website available on the internet and accessible to the billions all around. Hence, without hosting, your website is nothing but a domain that would not even show even for one device with internet.

It is also considered to be the virtual location of your website over the internet along with being the storehouse of data, information, images, videos and any other content that your website is made up of. The service provider maintains the servers so that the data that is associated with the website is available to the users without much hindrance.

Your WordPress developer will know very well which hosting company is the best for your website. Hosting packages mostly include features like the disk space (bigger packages have unlimited space), email accounts, bandwidth, etc.

Minor Technical Things

Most of the hosting companies offer domain name registration too. Hence, if the developer buys the domain and hosting from the same company, he is almost good to go. However, if both the domain and hosting are from different providers, the name-servers from the domain account needs to included in the hosting account so that they are linked.

Installs WordPress

This is where the real part starts. The developer opens the C-Panel from the hosting account that gives access to a plethora of steps. As for example, you get access to using any CMS platform for your website like WordPress, Joomla, Drupal, etc., out of which, WordPress is the easiest and most beginner-friendly.

WordPress installation takes just a minute or two and would require the setup of the admin username and password to be used to access the back end of the website. Once the installation is done, it becomes a cake walk for most of them.

Chooses a Theme

Though every step following this is extremely simple and just like a trial-and-error method, it could consume a lot of time. In fact, it can be considered to be slightly tricky because the developer needs to come up to the expectation of the owner in terms of the website design.

WordPress comes with a wide range of themes that have their pre-designed skins and Homepage templates. Plus, the premium ones (which you need to buy) are better on the block as they come integrated with many plugins like WooCommerce for online store, page builders and various other designing ones.

Once the plugin is installed, the person handling your website will settle things in place, create the required menu style, design the header and add the footer menu, settle the sidebars’ content.

Adding the Website Content

After the designing part is done and approved from the owner’s side, there are several website contents that need to be added. The basic, but most important, website content includes those of the “About Us” and the “Contact” Page. Additionally, if it a service-related website, there would be a lot of content required for each of the services on the “Service” pages along with a summary for the Homepage.

Installing and Setting up the Required Plugins

There are some necessary plugins that should be installed in order to keep the page website interesting and interactive. As for an example, if the website is an informative blog, there should be a plugin for the push notification for every new post that would be published.

Alternatively, most of the websites use a subscription plugin via which the visitor can simply feed in their emails and start receiving post updates and newsletters. The WordPress develop knows the know-how of the plugins and their setup process as they might be tricky for any beginner.

Setting up E-commerce Based Websites

Setting up an e-commerce website is definitely the trickiest of them all. There are several things that need to integrate in the website that isn’t possible for any newbie. As for an example, starting from the product sliders on the header area to the customized products on the homepage, there are separate plugins that manage them.

Besides that, the installation and setup of WooCommerce for online store are slightly difficult. Moreover, checkout pages, dynamic pricing and payment gateway integration are a few of the things that would take a lot of time for any developer to come up with. But once all of these are done, the website owner can start with building the database of products.

Managing and Maintain the Website

The job of the developer isn’t over once the website is handed over to the owner as the maintenance is a continuous process. Just because the hosting and domain are handled by the developer, making sure that the up-time, load time and server are working at the best becomes a part of the job.

Also, in most cases, there is an urgency to keep updating the website and its layout to suit the situation, especially in cases of an e-commerce website design and development. Normally, an e-commerce site runs various sales and deals that are dynamic based on the occasion.

Conclusion

After having run through almost all of the things that a WordPress developer does to get a website spring to life, you might consider hiring one, especially if you have a complex business idea in your head. Though many people prefer doing things themselves with the help of the internet, it would only be the elementary website design that would be possible, just like any standard informative blog. For anything that is slightly more complex than that, the developer is the best-equipped personnel to handle the stuff.

Having said that, the owner involvement in the entire process is a must, especially at the time of website designing the front-end of the website. In some cases, developers make several attempts at the designing just to get the layout approved by the owners. Also, the web contents and the requirements are all put forward by the owners and the developer works on it.

Originally published at www.pattronize.com on March 18, 2019.

What Does a Wordpress Developer do in a Website? was originally published in Pattronize on Medium, where people are continuing the conversation by highlighting and responding to this story.

Better Content Means Better Business

It’s our pleasure to announce that we (Pattronize InfoTech) welcome guest blogs from qualified bloggers to share valuable content which helps both of us mutually. We would be happy to publish guest blogs (qualified) on our website.

Before posting a blog or sending a blog to us, please read our guidelines to write for us on our blog.

Here are our guideline to follow:

• Content should relevant to our business/services
• Your guest blog content and title should be relevant to the topics mentioned
• Your content should be 100% unique and good quality
• Your guest blog words should be minimum 1200 words
• Blog content/title may be altered to bring more perfection to the topic
• Share images which you own copyright, otherwise we will use our own image
• Editor have all the right to reject a content
• Plagiarized contents are not accepted
• Check the spellings and grammars for article before sending for review
• Illegal contents and affiliated links are not allowed
• We provide one backlink to your profile/website
• Once your blog published in our website, content copyright is belong to us
• In future if the content is found to be reproduced in some other website, then the content will be removed immediately without any notice

Send your queries and blog submissions with name and description to pattronizeseo@gmail.com, Our editors will review it and get back to you.

Originally published at www.pattronize.com.

Write for Us | Pattronize Infotech was originally published in Pattronize on Medium, where people are continuing the conversation by highlighting and responding to this story.

The role of Digital Marketing in modern world cannot be underestimated or ignore if online presence for personal or commercial promotion is desire. Digital marketing involves the application of digital technologies and media to spread brand awareness for driving more sales. The country is steadily gearing its attention to achieve complete digitization of every possible field but that might take a bit more time to happen. In the world of trade and commerce, however, digital marketing has been in practice popularly for quite some time now.

In this modern world of business where technology is the key player, not implementing digital marketing techniques and tactics for product promotion and brand awareness will be a suicidal decision. As per the expert market surveyors, above 75% of the world population now prefer online shopping, 80% of people seek information online, and above 50% of buyers go through online reviews and related data before buying anything.

In this article, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.

Digital Marketing

Digital marketing in the business world involves the proper management of the online or digital presence of a company or brand in its different forms that include social media company pages, company websites, mobile apps etc. This equally involves online communications techniques such as social media marketing, search engine marketing, e-mail marketing, online advertising etc.

In simple terms, advertising and marketing business offerings online across any online channels can be define as Digital marketing. In even simpler terms, it can be said that any form of marketing that involves the use of electronic devices is called Digital Marketing.

Two pillars of Digital marketing is Online marketing and Offline marketing though it is online marketing that enjoys the lion’s share when it comes to popularity.

Why Does it Matter so Much?

Digital marketing matters for primarily these 3 purposes, which are

• It facilitates handling the complex and challenging customer relationships across a diverse range of channels (both digital as well as traditional)
• Digital marketing can make it possible for the business community in responding to and initiating dynamic consumer interactions.
• Digital marketing is useful in extracting big data value to support making better decisions faster.

Reason for its Popularity?

This form of marketing allows attracting targeted audiences, converting the web visitors, generating leads & closing the leads, and also delighting the customers enough to turn them eventually into brand promoters.

• Economical option — It is cost-effective and investing a handsome amount for brand promotion is not necessary for digital marketing. Other traditional marketing options require investing more.
• Mobile-ready- Maximum people access information and shop for goods through their mobile phones. The digital marketers can easily deliver their marketing message to their targeted audiences.
• Accessibility anytime and anywhere– Better and faster connection is achieve with the customers digitally from anywhere round the clock compare to any other form of marketing.
• Quicker brand recognition- Just like connection, promotion and spreading of brand awareness is also faster with digital marketing. It is easy to popularize business using a digital platform. Than any others if the players know how to play the game!
• Share information and get feedback better- business-related information, blog writings, SEO articles can be shared with target audiences. Also digital marketing platform often acts as a highly interactive marketing form where customers too can give their feedback. This helps to get better insights into business-driven data for taking decisions accordingly.
• Social media inclusion- Digital marketing offers the best opportunity to receive customer support on your social media platforms like Twitter, Facebook or Linkedin. It helps to get better connections and adds to the business web traffic.
• Offers a competitive edge- This form of marketing offers one with significant data and tools. To help stay competitive and all-ready to win the race if tactics are employed strategically.

All these are the main reasons behind the ever-growing popularity and wider acceptance of Digital Marketing in modern business world.

Opportunities on Offer in Digital Marketing

In this section, the actual benefits of digital marketing have been mention in a clear-cut manner to understand its value in simpler language.

• You can reach your targeted customers or clients better and faster via digital marketing channels.
• Less investment in marketing means you will have the chance to invest the remaining in other important business areas.
• Lead generating capabilities of digital marketing mediums are better.
• The chance to become popular and popularize the business is quite instantaneous.
• You can always stay in touch with customers, respond to their queries/comments. Thus happy customers will help to attract new customers.

Digital Marketing Tactics Simplified

It is important for business owners to understand. The tactics employed in this marketing form in order to reap the maximum benefits of digital marketing. It is necessary to have knowledge regarding how digital marketing works. So that business people can make smarter decisions about their digital marketing campaigns.

The key to understanding the role of Digital Marketing in modern world. is getting to learn each digital marketing element. Know how each one helps to achieve marketing targets.

Search Engine Optimization

If your sites do not appear at the top position in the popular search engine (like Google). Then online customers might not visit them ever. Online marketing can bring you the fruits only if your website is appropriately search engine optimized. A significant number of leads is missed out if this tactic is not value.

Website Marketing

The idea here is very straightforward and simple. Your goods can be promote and sold only after people get familiar and impress with your shop, from where you would be selling. Similarly, in online marketing of goods/services doing website marketing first is equally essential. Your targeted customers will visit your website to make a purchase or access necessary information.

Social Media Marketing

Social media sites are visited by millions of people across the world. Thereby making it a breeding ground of opportunities to drive leads, sales, and build committed brand advocates. Social media marketing involves content promotion and connects with target audiences on social media platforms like Instagram, Facebook, LinkedIn etc.

Apart from these few key tactics, content marketing, integrated multiple channel marketing, search engine marketing, email marketing etc are other significant tactics used in harvesting digital marketing benefits.

Recent Trends Observed in Digital Marketing

In digital content marketing, video marketing is enjoying paramount importance and it is believed to continue for quite some time to come. As per a reliable source, Facebook account holders watch over 8 billion videos each day. Videos are watched using mobile devices mostly these days. Social influencer marketing is gaining prominent attention and expert marketers are considering to establish organic relationships with celebrity influencers that better mesh with their brand. Chatbot marketing strategy is a highly lucrative digital marketing trend.

Remember this that the business world is extremely competitive and leaving any scope to showcase one’s offerings cannot be afforded. Digital marketing is playing and will continue to play a key role in the modern business sphere, using existing as well as new emerging tactics.

Originally published at www.pattronize.com on March 6, 2019.

Role of Digital Marketing in Modern World Business was originally published in Pattronize on Medium, where people are continuing the conversation by highlighting and responding to this story.

Should I buy a WordPress Theme or opt for free ones is a question that confuses the brain many times. People interested in launching their website and start a new blog might get tempted to opt for free ones so that no budget-related issues can ever challenge their launching plan. It is also justified to think that when free WordPress themes are capable to meet the expectations and satisfy the demands quite well then why to spend bucks on premium ones unnecessarily.

Well, if the premium ones had really been unnecessary, there would not have such a vast market for them. A lot many startups and companies already are willing to buy and use the themes. So definitely it has got its own merits. Remember, a theme is in control of the website along with its content presentation.

In this article, let us understand WordPress in a precise manner, the advantages and disadvantages of Free and Premium WordPress themes and finally why the Premium ones should be given any attention at all.

WordPress and Theme

Maximum people going through this article already are familiar with what WordPress is but still, those who want a simple definition and understanding of this can go through this section. In the simplest form, it can be said that WordPress is an online open source website and blog creation tool. It is a free yet robust and most popular website and blog content management system based on MySQL and PHP.

A WordPress theme is responsible for customizing the design of a website, including its layout. It influences and decides how the website is portrayed visually on the front-end when a web visitor visitor browse through the site content. It supports the addition of quality design elements like in order to make the website & web content more engaging and appealing.

Factors to Consider While Selecting WordPress Theme

Selecting a WordPress theme poorly like a complete novice will prove to be devastating for your online goals. Before deciding on whether to opt for free ones or buy premium ones, it will be a good idea to know the vital points to consider while selecting a WordPress theme. The WordPress theme should be of high quality, like-

• It should work for you for at least 3 years.
• The website should not crash every time you try to update the theme
• The theme should support changes easily whenever you require down the road.
• It should be SEO optimized
• It needs to be fast.
• Enjoy a time-effective customer support service

Now, gearing our attention to the main subject of our article, we have to find if these mandatory significant WordPress selection targets are fulfilled by free ones or premium ones better. Should I Buy a WordPress Theme or enjoy the free ones enlisted in the official WordPress.org Themes directory.

Free WordPress themes

Several questionable sources are known to distribute online free WordPress themes that users need to download and install. They are not be relied on. Free WordPress themes are primarily the ones that are listed in the official WordPress themes directory.

You can install a new instance of WordPress on the chosen web host. WordPress official theme directory contains multiple options on themes that one can access by following this navigation guide-

Appearance > Themes > Add New Theme

Advantages

• Free themes do not require any payment and nothing else can beat this merit point!
• Free themes listed in the official WordPress themes directory comes officially reviewed and approved.
• The themes in the theme library are such that they can be easily used by an inexperienced user or a beginner. This is because for a WordPress developer it is is a part of their testing process (approving the theme) to ensure if the themes can be used by beginners.
• They usually feature a minimalist design that actually can favour the loading speed of your WordPress website.
• Speedy websites are known to improve the website’s technical SEO.

In one sentence, you get user-friendly themes without paying money that can boost website loading speed and technical SEO. Why not Free ones definitely then? Well, now comes the disadvantage part.

Disadvantages

• If you have admiration for uniqueness then you need to buy Premium ones and not avail free ones. Your website cannot feature a unique design as free themes are in heavy use by all.
• Very minimal customization options in the free themes.
• If anything wrong goes, you are to resolve it as there is no warranty. It’s after all given free of cost! No one obliged to respond to your support queries.
• Standard features are present but not extra ones that might be useful to you.

Premium WordPress Themes

WordPress themes that are available only when you make a payment for them are termed as Premium WordPress themes. One can purchase these from several third-party WordPress theme digital stores and marketplaces.

On buying them, you can enjoy attractive features like diverse layout choices, the drag and drop builders, beautiful templates, and limitless color options.

Why Opt for Premium Ones?

These themes come with several lucrative advantages over free ones and that is why people pay to use them. Let’s see some of the points below,

• Maximum possible features are available with premium ones.
• If you buy themes, you are free to personalize them as much as you require or desire.
• When you give money to use a WordPress theme, you also buy yourself the right to access good support and updates as and when is necessary.
• People pay to use Premium ones so not all use these themes. This fact gives you the scope to feature unique website design. Your website gets the better opportunity to stand out.

All these beneficial contributions of Premium WordPress themes and the drawbacks of free ones come together to appropriately answer the question- Should I Buy a WordPress Theme.

Wait…Disadvantages are Awaiting as Well!

• Some people buy them from unreliable sources and they mistakenly get stuck with attractive-looking but poorly-coded themes. These are then known to become incompatible with few plugins.
• You are not going to use all the features but you cannot get rid of them.
• The unwanted features slow down the website loading speed.

You, therefore, can understand that not just free items but premium stuff also can pose challenges. The issues associated with paid themes gets fixed with the help of theme developer very easily.

Always make sure you judge the viability of the sources you are buying WordPress themes from. It should contain the features you find helpful and just negligible extra ones.

Do think judiciously what features you require and what not. Do not fall prey to the temptation of buying ones that come packed with a myriad of features. Appropriation is desirable while selecting a Premium WordPress theme.

Now, hopefully, the confusion of confirming if buying (instead just enjoying free stuff!) WordPress themes can be a good decision for your personal/commercial websites. You know your online presence needs to be attached with goals and weigh them against the cost involved and added advantages received on buying Premium WordPress themes. The understanding of the advantages/disadvantages of both Free and Premium ones will surely play a major role in the future selection process.

Originally published at www.pattronize.com on February 26, 2019.

Why and When Should I Buy a Wordpress Theme was originally published in Pattronize on Medium, where people are continuing the conversation by highlighting and responding to this story.

Mobile marketing goals cannot be successfully achieved if mobile Apps For business are not developed appropriately. Mobiles apps are proving to be more productive in engaging with customers. It offers a better & direct communication line between the business and its prospects. A business owner can witness more sales opportunities as according to a reliable source. Generally people spend considerably less time on mobile websites than what they do on mobile apps.

Business owners need to sharpen and polish their knowledge crucial for ensuring the mobile apps being developed are actually beneficial to their unique businesses.

Realistic Goal on Building Mobile Apps for Business

First of all, a business person needs to have a clear idea as to what particular purpose the mobile app is being considered. Trying to develop an app just to look trendy and just because other people in the same line of business are doing cannot be an intelligent business decision.

Your reason to develop mobile apps for business needs to encompass all of these

• Increase sales
• Enhance customer experience
• Staying competitive

If staying competitive and flaunting it is the only reason, you are advised to reevaluate your mobile app development decision. Determining the definition of success for your mobile app is crucial.

Advantage of Mobile App Development

The gain in developing and designing mobile apps for business use is to maximize the target audience reach with enhanced consumer engagement. It offers an attractive and instant one-stop access to your marketed products/services. With regular updating of apps, you can keep the targeted customers informed about new products, sales and discount offers.

In customer acquisition, retention and interaction mobile apps can play a key role if developed and maintained appropriately. Business know-how and skills are necessary to shape an engaging and user-friendly mobile application for business.

Native App or Hybrid App

Native apps can be describe as mobile apps design exclusively for a definite mobile operating system. For example, Java is use for Android while swift is considered for iOS. Hybrid apps, on the other hand, constitute both the elements of native and web apps. The same app can be deploy in different operating systems (Windows, Android, iOS). Also run in multiple browsers (Safari, Chrome, Mozilla). “Write once and deploy everywhere” principle is applicable for Hybrid apps and they are cross-platform.

Native apps have the ability to use device-specific software, hardware and can offer its users the smart technology available on their handsets like camera, GPS, figure print etc. It has its limitations though like longer overall app development time, cost maintenance & upgrading as well as availing support at times become difficult.

Hybrid apps enjoy faster launching time, are highly scalable and features one of the most cost-effective web development solutions. This app category also has its own cons. Hybrid apps cannot offer as many functionalities and as such quality UX as native apps can. Loading time is slow, graphic and visual representation scope is restrict as well.

The business owners can weigh both the merit and demerit sides of both the app category to decide which one they would like to opt for.

Platform Preference

The business mobile apps need to efficiently connect with the targeted users. Also provides the business with a competitive edge over others in the similar line of business. To ensure deciding on the most appropriate platform for your mobile application. You need to keep in account certain points in mind like target audience age group, app brand, the targeted nation, app features and very importantly the pricing strategy.

The number of platforms you plan to launch your app in at the initial period. Yet another vital factor to focus on. It is suggest to get totally comfortable and gain expertise with one platform first and then venture into other ones.

Mobile App Development Cost

The cost of mobile app development and the driving factors behind it are important for any business person to know. App types, app functionalities, hours consumed in building the apps, third-party integration, use of complex visual objects, maintenance scheme etc all influence the final billing amount of an app development.

It has been found app development cost also differs country-wise, platform-wise, category-wise, app development size-wise etc. Cost of anything used for business cannot be underestimate so a business owner needs to cultivate knowledge regarding this.

App Development Models

Specified models and methods are there that need to be follow to develop quality mobile apps that can actually help a business. One needs following every important guideline of the specific platform chosen. Following the same approach for different platforms will never work. Two most popular methods are there for developing mobile apps for business.

Opt for the agile method of mobile app development in case you have an overall but not deeper idea concerning what to be include in the app. Ann array of iterations are present before arriving at the final stage. Quality of the app development is better maintain using this model/method as it offers abundant scopes to the app developers to ensure the app is in the right track across the development cycle.

Opt for the waterfall method of app development if your needs are crystal-clear to you. It is the method where reaching to next phase of development or testing is possible only when the previous step is completed successfully.

User Interface/User Experience Design

This is so crucial to consider for anyone developing a mobile app that ignoring this aspect can cause failure of the entire app. The app should not be complicated but user-friendly as well as appealing. There should be no ambiguity face by users while dealing with your business app. A thoughtfully designed mobile app delivering a seamless user experience only can offer key business benefits. The functionalities and content your app have to offer needs to be in sync with your target audience.

Device Responsiveness

The design of your app should be responsive enough. Detect to the user’s device screen size & orientation and adapt to it accordingly. Screen density varies among devices and this influences the look as well as the feel of the app.The flexibility of the layout, images and the screen density should be impressive to serve the business needs of developing the app.

These are the basic and most significant things that a business owner also needs to know. Besides expecting from an app developer or designer. It is highly recommend to brush up and develop knowledge regarding these basic few or else shrewd app developing agencies are there to rob you of your money and deliver sub-standard app development services in return.

A business owner (despite staying busy with other business matters) should have a fair understanding of what he wants in the app, how he wants it, what are the major types of apps, fundamental methods of creating apps and how poor screen layout flexibility can affect UX/UI. This article might help them have an overall idea of what they need to know about developing mobile apps for business.

Originally published at www.pattronize.com on February 20, 2019.

Mobile Apps for Business an View from the CEO was originally published in Pattronize on Medium, where people are continuing the conversation by highlighting and responding to this story.

People differ and so does their thought.

There are many small and medium businesses. But finding a couple of businesses with the same necessities is tough.

And that’s why it is important for businesses to have a flexible eCommerce platform.

This is where Magento comes into action.

The best e-commerce platform should fit in well with all sizes of businesses. It should be the darling of the experts. And, guess what, Magento is the best example for such software.

Core Features of Magento:

Flexibility, Expandability, and Scalability

Magento works best with all sorts of platforms allowing the user to shape it the way they want.

And the best part?

It comes for free! Yes, Magento is open source software.

So, let’s dig deeper into the advantages that Magento offers.

Community:

Magento is huge software which is still growing, but that ain’t it.

Here comes the best part, it is super fast!

The reason behind?

Let me make you aware of the fact that Magento has almost 150,000 developers strive behind. It’s a complex architecture to make it better every single minute.

They even have a committed Q&A site. There the shop owners can verbalize their queries. Request a session to sort out the issues that they have faced using the platform. And, to mention, the team a pretty active so you can expect to get a reply sooner than ever.

Architecture:

Magento often appears to be over construct software because of its complexity. But in reality, it has the capability to fulfill all the requirements.

It is build to scale up to Million and this, in fact, helps the developers to avoid any sorts of drawbacks. Few of its other advantages are maintenance, reusing, quick support etc. People often face issues about these. But Magento manages to take care of these without bothering users a bit.

Powerful & Large:

Guess what, Magento is one of the most powerful software in the market. It can support almost 500,000 products on a website. Other than that, Magento can take care of 80,000+ orders in an hour. It indicates that it can handle even more deliveries in the upcoming days.

And due to its complex design. Magento is capable of taking care of the special hosting needs of its clients. Get better performance. Better loading speeds of the websites.

Features That Make It Stand Out:

Magento provides its users with many features and handles them in a subtle manner. The stock version of Magento is allies with shoved, configurable, cybernetic and digital stuff.

Extensions:

Being the owner of a Magento website anyone can wish to upgrade and their site or add some extra features to it. It is pretty natural to wish for.

Well if you are one of them, Magento is your Santa.

Magento comes with a set of extensions which are readymade and are able to fit in well anywhere.

That there are any chances for you to not find something that isn’t there and statistics do agree to it.

Between, there is an extra perk left. These features are shoe-string cheap.

Upsells and Cross-Sells Both Built-In:

Magento has extra perks when it is about enhancing the UX.

In Magento, you can browse particular options on products as well as the checkout pages. This not boosts up the UX but also betters your sales graph.

As Similar other cross-sells. Other accessories are also available with out of the box features.

Extra Benefits:

The features that mentioned here earlier are. Not the only benefits a user experiences while using Magento.

Additionally, Magento also contains a Content Management System (CMS) which is very urbane.

Other than that. This robust software also allows third-party plugins to blend in real quick. Using Magento you also get to experience an intelligent filer attached to the search option.

Reasons Behind Magento’s Success

Keeping aside the benefits. Let’s focus on the reasons which have managed to put forward. Magento among similar other software in the market. Magento is specially designed for e-commerce.

• Magento is design for e-commerce.
• Simple features which are very easy to get hands on. Which reminds of three simple steps, download-install-use it like a pro
• Magento has a never-ending list of new. Updated and superior extensions to smoother the experience of the users.
• The flexible rules of Magento help to decrease the prices. It attracts a large number of potential customers.
• Search engine friendly URLs get generated in Magento. It help in boosting up the marketing and sales hub
• Magento has the capability to update itself on regular intervals. It is often not available in other e-commerce software.
• Magento has the capability to support many sites to promote services. As well as products across all platforms.
• Magento has an uber-cool mobile friendly configuration for smartphone users.
• It provides both multi-lingual and multi-currency support.
• Magento provides users with a quick checkout process.
• The advanced SEO service of Magento is capable enough. Put your websites in the top charts of the search engine results.
• It can even manage the products pretty. It allows you to put specific prices for different groups of customers. At the same time add up several pictures of the products. And the best part, all these features are control by some simple options.
• Magento is a popular software and it also has a pretty vast history. There is a lot of information available for both the users and the developers. Finally…

Magento has a lot to offer to its users. It has been most used, by eCommerce website Design Company since its foundation. It has been aiding the entire industry throughout the period.

And after such a long discussion, that we are on the same page. You have understood the ultimate benefits of Magento as a marketplace solution.

Still, have queries? Feel free to knock us.

Originally published at www.pattronize.com on February 6, 2019.

Ultimate Benefits of Magento as Marketplace Solution was originally published in Pattronize on Medium, where people are continuing the conversation by highlighting and responding to this story.