Let me tell you a story about two music festivals.

Festival A: a sold-out three-day event featuring dozens of high-profile, musical acts, big-name corporate sponsorships, and an extensive list of VIP attendees hosted in the downtown region of a tourist destination city.

A regional business hired my services for an all-encompassing campaign lasting the entirety of the festival. This business wanted to promote their product on-site at the event, and I tailored a geofilter campaign that would be relevant to both the brand and the event.

Festival B: a single-day event featuring three total musical acts, some of whom are fairly relevant on the national stage. Local sponsorships, few if any VIP attendees, and no-sell out crowd in a rural region of the Mid-Atlantic.

For Festival B, my services were contracted by the Festival itself rather than a 3rd party advertiser. The geofilter campaign would exclusively promote the festival, and would also last the duration of the event.

Which campaign do you think performed better?

Festival A:

Swipes: 15,543

Uses: 398

Views: 16,152

Festival B:

Swipes: 608

Uses: 445

Views: 24,923

The clearest takeaway is in what I like to call the “Engagement Rate” (Uses/Swipes). This indicates what percentage of people on-site that discovered the geofilter actually decided to use it. The difference in Engagement Rate between these two Festival campaigns is telling to say the least.

Festival A: 2.56% Engagement Rate

Festival B: 73.1% Engagement Rate

Festival B outperformed Festival A by 2,850% in Engagement!! How could such a vast difference in Engagement occur?

The geofilter campaign at Festival A was 1 of at least 6 sponsored geofilters active at the festival. The competition for screen real estate between these different filters almost certainly impacted the engagement as well as total impressions generated from the campaign.

In addition, as a 3rd party ad campaign, this geofilter could not be expected to compete with the Official Festival Geofilter, which attendees are most likely to use when sharing their experience with their friends.

On the other-hand, the Festival B campaign benefitted from less hype and exposure, a rural location, and a smaller scale event. It did not compete with any other geofilters on-site, and it offered greater appeal to attendees as the Official Festival Geofilter, rather than a 3rd party advertisement filter.

This is not to say that Festival A was not a successful campaign. 30,000+ impressions is nothing to sneeze at, especially in light of the amount of competition.

However, the success of Festival B illustrates the value of exclusivity in geofilter marketing.

While high-profile and high-traffic events are still great targets for geofilter campaigns, recognize that with the intuitively-beneficial publicity and hype comes increased competition.

By capitalizing on niche events, you are less likely to run into competition in the form of other sponsored geofilters, and on-site Snapchat users are more likely to engage with your campaign.

How Geofilter Exclusivity Drives Engagement was originally published in All Things Snap on Medium, where people are continuing the conversation by highlighting and responding to this story.

As it is now, it’s a little challenging to add multiple lines of texts creatively to your Snaps so getting across your idea in one snap may get a little challenging. But every challenge has somewhat of a silver lining, depending on how you want to add text to your snap, the below tip will show you how to add text using the drawing tool! GENIUS RIGHT?! I was reminded of this little nugget when a friend asked, “Shaun, how did you draw text so neatly to your “WANTED Poster Snap art story?” Well, keep reading, and I’ll share and show you how!

In the “WANTED Poster” I created, you will notice 4 lines of drawn text and 1 line of actual text with my name on it. Truthfully, trying to draw each letter, keeping the correct space, the right hight and readability is a struggle, The trick here is to use your text tool, type the word you want, scale/position it, use your phones zoom feature and trace it using the drawing tool. It’s that simple! Okay .. let me now SHOW you what I mean.

NOTE: You will need a stylus pen to make this look as neat as possible.

Let’s start with recreating the below phrase “Learn how to draw text”

1. Turn on your phone’s Zoom feature. If you have not read my blog post on how to turn on that feature, click here to quickly learn how to do that. CLICK HERE

2. Open Snapchat and take a snap video or image

3. Color in the top section of the snap the color brown

4. Tap the Text Tool Icon in the upper area of the screen and type in “LEARN” in all caps and position it at the top of the screen

5. Select the Draw Tool, Pick a color and begin tracing each of the letters. The zoom feature helps greatly here, so remember to activate it and zoom in to work on each letter at a time.

6. Add in the phrase “how to draw text” in all lower case letter and re due step 4. When completed, add in real text and you’re done!

Great job! You just completed adding text creatively to your snap. Now you can get a little more creative now that you have this little nugget of information in your back pocket! Have fun and keep snapping. If you have any questions comment below, contact me at here.

Now go draw text!

If you’re not connected with me on Snapchat yet, send me a request. My username is ShaunAyala,=) Talk to you soon!

Want more Snapchat TIPS and ACTIONABLE TO-DOs? Subscribe and sign up for my FREE gift here, you will also stay up to date with the latest. Click here: bit.ly/1Lif0Aa

On snapchat? Scan the below Snapcode using the Snapchat app or click the link or image using your mobile device: http://www.Snapchat.com/add/shaunayala/

Snapchat Hack: How to Draw Text in Snapchat was originally published in All Things Snap on Medium, where people are continuing the conversation by highlighting and responding to this story.

If you’re reading this article, you likely already have an understanding that Snapchat geofilters are extremely valuable as a marketing platform. You might know that Snapchat users generate 10x the daily video content as Facebook users despite having a fraction of Facebook’s user base. Or perhaps you read that Snapchat reaches 41% of 18–34 year olds in the United States on any given day.

But those numbers, without being anchored to any sort of monetary value, are difficult to comprehend. It is one thing to know about the sheer reach of Snapchat, but quite another to determine the value of a geofilter campaign to your business.

That’s why I wrote this article. To help you, the sharp business marketer, decide if the geofilter platform is a smart fit for your business.

To measure the ROI of a Snapchat geofilter marketing campaign, you must first familiarize yourself with an essential digital marketing metric: Cost Per Mille (CPM). This rate refers to the price paid for 1,000 impressions (views) of an advertisement.

No matter what type of digital marketing you are currently involved in, the essential metric is CPM. Sponsored content, CPC advertising, social media influencers, and even traditional banner ads all report on their CPM valuations. So do television and radio ads, and even direct-mail ad campaigns!

Depending on the platform and the advertisement type, the CPM for a given ad can vary quite a bit. Video ads tend to have a higher CPM than print or banner ads, because of their ability to garner longer attention rates among viewers. Not all impressions are created equal — so the more attentive the user, the more expensive the CPM. Google AdWords can reach $20 or more in certain industries. Direct mail campaigns typically have a CPM of $27 dollars. Snapchat video ads have been valued at a CPM as high as $40.

Remember when I said not all impressions are created equal? Well, check this out:

The Interactive Advertising Bureau (IAB) standard states 50% of an ad’s pixels should be visible in the browser window for 1 second. For larger-sized ads only 30% of the ad’s pixels need to be visible, and for video ads, 50% of the pixels must be visible for a continuous 2 seconds.

That is how platforms like Facebook and Instagram quantify their impressions. However, it is highly possible that if only 50% of the ad is visible and for only 1 second (!!) that many users never even see the ad. Despite this, you are still paying for that fake impression.

In contrast, due to the nature of a Snapchat message, which ensures 100% geofilter visibility for as much as 10 seconds, geofilters clearly generate a higher quality impression. While some are hesitant to advertise on Snapchat due to the disappearing nature of the messages, this is an advantage! Snapchat users are attentive when they are viewing content sent from friends, because once the message ends, it is gone forever. With Snapchat geofilters, you can rest assured that your impressions are accurate and that your brand’s message is conveyed.

So what is the market CPM rate for a Snapchat geofilter campaign for your business?

While Snapchat officially has not made any statements on their internal valuation of geofilter impressions — we can easily determine it from internal data from our own past campaigns.

Snapchat valued a geofilter at Smorgasburg Food Festival in Brooklyn to be worth $395 for the day. Geofilt ran four single-day advertising campaigns at Smorgasburg last summer, generating a little over 44,000 impressions total.

Total Cost = CPM * (Total Impressions / 1,000)

Using this formula, we can plug in the numbers from our Smorgasburg campaigns and determine Snapchat’s internal CPM valuation of a geofilter: $25 to $35 CPM.

So now that we have that point of reference, how much are Geofilt clients spending in terms of CPM on geofilters? The short answer? Far, far less.

Geofilt offers annual rates for businesses that start as low as $195 per month. According to Snapchat’s valuation, a campaign worth $195 should generate 7,800 impressions for a $25 CPM. However, Geofilt clients are often generating that many impressions in a single day!

In fact, Geofilt’s campaigns generate an average of 5,000+ impressions per day, per client!

If you are a high-traffic business like a bar or restaurant, a geofilter campaign can generate 50–150k impressions per month! For $195 a month, that comes out to a CPM between $3.90 and $1.30! Not only is that cheaper than advertising on Facebook, but they are higher quality impressions!

It’s clear that Geofilt clients are receiving a tremendous return on their investment. The only question remaining is: how can your business take advantage?

Find out by scheduling a consultation with Geofilt today. Geofilt makes it easy to market your business on Snapchat, and provides you with monthly user metrics that show your impact.

How Snapchat Geofilters Can Help Your Business Get More Out Of It’s Marketing Budget was originally published in All Things Snap on Medium, where people are continuing the conversation by highlighting and responding to this story.

Many people see Snapchat as something that young people (millennials specifically, although it’s aging up) use as either a time waster or as a way to communicate and primarily be silly at the same time. Or you view it as the “sexting” app.

Others (like the advertising/marketing community) are split as to its effectiveness for business purposes and turning a profit…which is a whole other post 😂

The goal for me here is to try and show how Snapchat is changing the world of news and live reporting.

Let’s start with this: it’s STILL the only social media app/platform that has its own actual news division. And this isn’t a team of college students sitting in cubicles clicking a mouse to decide if a story should trend to user feeds or not (ahem…Facebook). It’s a team full of journalists and news veterans that’s been headed up by former CNN reporter Peter Hamby for the last two years. They’ve been covering all kinds of stories during that span, including some of the best (and most objective) pieces that ran during and about the 2016 presidential campaign.

But their REAL major impact is when it comes to breaking news, like the horrific attack in Ft. Lauderdale today. Take a look at the images scattered throughout this post, which are all screenshots from “snaps” (10 sec videos) that Snapchat users filmed in real time during the attack. When newsworthy situations happen, there obviously aren’t normally reporters in the middle of it in real time…

Until now.

Snapchat HQ has a way where they can pull users’ snaps from anywhere at anytime and create “Stories” that are full of compelling (and sometimes chilling) content.

There have been other instances like this where the app has been used by people to help document what’s happening in real time. The shootings in San Bernardino and in the streets of Dallas would be other examples. Every example isn’t always negative but those are certainly the ones that stand out, similar to most any other news medium.

Think about if this type of technology was around in the past, like at the Munich Olympics, at Columbine, or being used by OJ in the Bronco chase. In particular those who remember watching the OJ chase will remember how crazy it seemed, and how surreal it was to see the entire thing play out on live TV with cameras at each and every turn. Looking back on it now, it was the advent of the type of live news coverage that’s so common these days.

With these thoughts in mind, I would ask this of you, the reader, whether you’re a Snapchat user or not…

How do you FEEL about this new type of access given to anyone with a smartphone? Is it a positive, negative, neither…both?

Thanks for reading.

Snapchat’s Breaking News Coverage is Unlike Anything We’ve Seen Before was originally published in All Things Snap on Medium, where people are continuing the conversation by highlighting and responding to this story.

Impressive is a word I don’t give out to new pieces of technology often, that is, unless it completely surpasses all my expectations. There comes a time when a product leaves me speechless, and in this case it’s Snapchat Spectacles — and they are beyond impressive. This wearable technology created by Snap, Inc. is a product that I can say without a doubt are the coolest sunglasses to wear and create content with. I’ve had them for a week now and I’ve experimented in a few different ways outlined below.

I put them on a drone

As a professional licensed FAA drone pilot, the first thing I did with my Spectacles was by mounting them onto my DJI Phantom 4 drone. Albeit tricky to mount onto, they worked fairly well — there were some technical issues that did arise, but it worked nonetheless. Check out the video below to see a clip of it — keep in mind however that viewing the Spectacle videos don’t look as good as they do when viewed natively in Snapchat (you can’t turn your phone in multiple directions outside of Snapchat).

I put them on my dog

My dog Lily is champ for letting me put them onto her, however I didn’t put them on her face. I put her harness on I use for taking walks with, and threaded the left and right ear rests of the Spectacles through the harness, and taped the two ends together so they wouldn’t fall off. Basically they were resting upon the middle of her back giving an over-the-shoulder viewpoint of her walking around. Here’s a portion of the video below.

I wore them while playing music

Lastly, I put them on me. These are of course meant for humans! I dabble in music production from time to time and I thought it would be fun to show my music-making process. I showed the steps I did to create a song from scratch with great results from my viewers. Here’s a snipet of the video again below.

Overall, Spectacles are so much fun. Their intuitiveness and ease of use make them a remarkable product. Anyone can use them they are that simple. I cannot wait for future software updates that Snapchat adds to them — who knows, maybe they’ll add additional AR functionality to them somehow. There’s hidden tech they might not have revealed yet — we’ll just have to wait and see. And I just can’t wait.

Thanks for reading, please recommend this — it would mean a lot.

For contact info and more, please visit www.kylecoghlan.media

About the author: Kyle Coghlan is a Social Media Producer, Part 107 Drone Pilot, Snapchat Storyteller, and Live Streaming Personality.

My first week with Snapchat Spectacles was originally published in All Things Snap on Medium, where people are continuing the conversation by highlighting and responding to this story.

I’m a little frustrated. Just a little.

You see I really liked Snapchat for awhile. Even before the bandwagon showed up.

But then, this happened. And it pretty much ruined the experience for me.

Hopefully you’re not doing this on Snapchat, because you can see in the YouTube comments I am not alone in this feeling. Share this with someone you know who need a little Snapchat etiquette education in their lives.

You’ll be making the social media world a better place.

Please stop doing this on Snapchat was originally published in All Things Snap on Medium, where people are continuing the conversation by highlighting and responding to this story.

I remember when I first saw this clip, listening to the disdain in the TV announcer’s voice was irritating to me. “Oh, how sad, they can’t even watch the game without playing with their phones”. This image tells me that these young ladies are enjoying their experience at the ball park in their own way, using their own language and I bet dimes to doughnuts that Snapchat captured their experience. This is what user generated content looks like in the wild :)

In PART 1 of this mini-series, I showed you the first 3 Steps you can take to make your social media just as awesome as the pro’s do it. Here in PART 2, I give you the final step. Following all of these in your own team’s ‘voice’, you’ll excite your audience, draw in better crowds, and spark those word-of-mouth interactions among your fan base.

STEP 4: A STRONG STRATEGY EVOLVES

A- Live Streaming Video and Its Impact On Your Team:
The ability to live stream video is certainly not a brand new thing. If you know anything about the founder of a company that is now called Twitch, you’d know that live video has been around in some form since the earliest days of the internet. What IS new, however, is the ability to produce a live stream video right from your hand held device and desktop with the push of a button. The Twitter-owned app Periscope, for one, is relatively new itself (just over a year old in fact) but even in it’s first days, sports organizations were forced to confront the ability that fans now have to capture live video. Whether they streamed live from the game in the venue to sitting at home with their device pointed at a TV screen, sports leagues in particular saw for the first time their intellectual property rights challenged from their very own fan base. Banning the use of Periscope and the now dearly departed Meerkat was the only action professional sports leagues like the NHL could do to protect themselves against lawsuits from breaking the network broadcast contracts.

Today, they are beginning to embrace this technology. The NFL, most notably, partnered with Twitter in in early 2016 to allow live streamed Thursday Night Football games through the Periscope app. Read the NFL’s Official Statement here.

“Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football”. — NFL Commissioner Rodger Goodell

So, yes this is great for the pros, but what about YOUR team? If streaming your games live on Periscope sounds like something you’d like to do, you need to check with your league for any guidelines first. For our team here, the governing body of the league we are in has a live video contract already in place with a software company, and any live streams of the games outside of those broadcasts are in violation of those agreements. Where does this leave us now? We start using our imaginations, that’s where!

Before I dive into those ideas, lets talk about Facebook Live. With 1.6 Billion users world wide, Facebook’s answer to Twitter’s Periscope came in the early form of Facebook Mentions, where certified celebrity accounts had the ability to stream live and interact with their followers. This was certainly testing ground for the wider-scale roll out of what is now called Facebook Live. The social media giant now allows you to stream from your personal accounts, your Business Pages as well as groups. This launch comes at a time when businesses complaints about plummeting organic reach could be heard in the next solar system! The best part is, your live stream takes precedent in your news feed! That right, Facebook INCREASES YOUR ORGANIC REACH when you hit the “live” button! To blow your mind even further, Facebook and Periscope have open their API’s to developers, tasking them with finding ways to stream live from desktops, GoPro cameras, 360-degree cameras and yes, drones!

Blab.im is a beta testing site exploring the live video content arena as well. By allowing up to 4 people on screen at once, viewers can interact with the on-screen subjects just as they can on Periscope and Facebook Live. The platform is consistently testing new things and has already had an impact on how sports content is consumed. I’ve seen sports podcasts recorded live; I’ve seen live Q&A’s with athletes, coaches and sports media, etc. Blab is still finding its way into their own, but is certainly one to watch.

I plan to use live video in all kinds of great ways. Our press conferences, for one, will be on Facebook Live. I plan on “scoping” (terminology coined by Periscope users when describing the act of streaming from that app) a few practices, maybe some post game interviews, etc. I’d love for nothing more than to have a fan group discussion happen on Blab, but that may be a bit advanced for our fan base here in Montana, for now.

The point with Live Streaming adoption is this: If no other team in your league has tried any of this yet, than the onus is now yours to embrace these new tools and surprise and delight your fans! If someone has already began, than you are already behind! My position: The Helena Bighorns will be the first team in the NA3HL to embrace these tools and use them for the benefit of fan experience!

B- Snapchat for Sports Teams
Now to my most FAVORITE part: SNAPCHAT!! Those that know me well will tell you how much of a Snapchat nerd I truly am! I even started a podcast focused on nothing but Snapchat itself! (The Snapchatters Podcast, yes shameless plug!) These live streaming tools are awesome but nothing got me more excited when my company took on this partnership with this team than creating its Snapchat account did!

Nearly all the major pro sports leagues and teams in North America have created Snapchat accounts, but not all are as active as I’d like to see. Snapchat’s biggest opportunity with fans of sport worldwide is the ability to have those one-to-one conversations privately and the one-to-many content through “My Story”. If you are not familiar with Snapchat, than the time to embrace this platform is NOW. Even if you don’t understand it, how it works or why probably a large chunk of your fan base loves it, you need to recognize that Snapchat is growing faster than its counter parts did at the same age with ZERO signs of stopping in the near future.

Some of my favorite teams to watch on Snapchat are the Blackhawks (one of the first NHL teams to adopt AND use Snapchat on a regular basis in the NHL), the Milwaukee Brewers (MLB), and the Washington Capitals (NHL). Consistency is key for any social strategy, but these three have embraced this platform and blazed a trail for other teams to follow. All three give me what I crave most- ACCESS! Everything from behind-the-scenes stories from inside the locker rooms to account takeovers by players, coaches and yes, even a zamboni driver, I can’t get enough of the cool stuff I get to see that most people don’t because the refuse to use it.

In case you still haven’t played with Snapchat yet, there is a feature inside the app which recognizes the users geographic location and delivers certain types of filters to them to use in their Snaps (the term for the content one creates in Snapchat). These are called “Geofilters” and in 2015, Snapchat opened these virtual post cards up to its entire user base to create themselves, a feature previously offered only to Snapchat’s growing ad partners. From this fan’s perspective, it is such a delight to me to take a Snap and swipe to find and use these Geofilters when I am in new places around the word, and yes of course, sports venues! Here are two that I have designed for the launch of our Snapchat account, coinciding with the press conference announcing our new head coach:

On-Demand Geofilters DO cost money, so when building your ad spend for the year, be sure to plug the boss for a few extra bucks to have for these. Fans go NuTsO for these, trust me! This really comes back to STEP 1, right? GIVE FANS OWNERSHIP? User Generated Content, baby YEAH!

C- Social Ad Products the Pros Use (or at least, should)
I’m going to assume that we have, in fact, moved far beyond hitting the “Boost” button in Facebook and calling that an ad, right? While it does cost money, the most effective ad products for your dollar are things you may not even be aware of.

Facebook is always innovating, and last year, they developed an ad product that incorporates several elements all into one ad, served to mobile users of Facebook. These are called Canvas Ads and you can read all about these here. Between integrating this wonderful mobile ad experience with Facebook ad product Carousel Ads (yes, read up here, too) [both sources are from Facebook.com/business] your team can serve important information with clean Calls To Action without using your news feed as a billboard.

Did you know Instagram is owned by Facebook? Yep, true story. In fact, the reason I bring this up is because to create an ad for Instagram, you must use Facebook to create the ads. The good news? Since Instagram is a mobile-only platform, you can leverage this knowledge to create an impactful mobile presence while serving Facebook desktop users with different types of ads. And true to Facebook form, they provide you with all of the analytics you need to see if your ads are working effectively towards your goals.

Whether its ticket sales, game night promotions, or co-promotion with a brand partner, these powerful social media ad tools, when used correctly, can make a very large impact to your team’s financial stability.

IN CLOSING…

In this two-part mini-series, we found out why social media is so important for sports teams at all levels of play. We’ve closely examined use cases from pro teams, and I’ve demonstrated what a team on the smaller, local level can do with these tools; BUT, I haven’t told you the WHY, which is most important!

The Bighorns broke a 4-year attendance record when I was there, and then we broke that 3 more times including playoffs the same season. We saw a 24% boost in overall attendance, higher ticket revenues, an incredible boost in concessions and beer sales, apparel sales went through the roof- all of those would say that my strategy back then provided them ROI; otherwise, they never would have hired my agency to do it again! And my “why” back then is as it is now: Without the fans, the team cannot exist! Fan experience is something I take seriously, and I aim to make this season an improvement over any one before it.

Do you manage social media for a sports team? I’d love to hear your insights! Leave me your team’s social so I can follow!

Sports and Social Media: A Perfect Match PART 2 was originally published in All Things Snap on Medium, where people are continuing the conversation by highlighting and responding to this story.

Those 5 ways forced a user (you, me) to search for new friends on other social networks, to search for friends by their contact numbers, to simply take action.

Today, the Snapchat World has changed forever. Snapchat has introduced the “Share Username” option.

How it works:

“Share Username” allows the user to Share their Snapname via url. When the receiver opens the message on a mobile device, the sender is added to their Snapchat friends.

Advantages:

The option makes it easier new users to share their handle on other Social Media.
An url is easier to post on Twitter/Facebook/Websites

Why I am sceptical?

I am afraid that Snapchat will start losing its uniqueness if they start adding the features that are typical for other Social Networks. I agree, it is not easy at first to grasp how Snapchat works but once you get it, you start appreciating how different it is from what you had known before.

USE SNAPCHAT WISELY!!

Are we connected? If we are not, feel invited to join my SnapWorld. See you there!

Snapchat Adds “Share Username” Option was originally published in All Things Snap on Medium, where people are continuing the conversation by highlighting and responding to this story.

We’re very excited to announce that our new Facebook page can be found here → All Things Snap Facebook Page. We’ve also got a new Twitter account → @allthingssnap.

Here are some of the latest articles. Please continue to submit to this publication for consideration to get featured.

Snapchat Changes Its Name, Debuts Recording Spectacles by Dheeraj DeeKay

We’ve created one of the smallest wireless video cameras in the world, capable of taking a day’s worth of Snaps on a single charge, and we integrated it seamlessly into a fun pair of sunglasses — available in 3 different colors!

Growing your Audience with Snapchat Memories by Shaun Ayala

Featuring others in your story builds word of mouth because people get excited to see themselves getting featured and in turn they will tell a friend to check out the story they just got featured in, which gives you exposure and reach.

Finally, as soon as Medium allows us to change the URL, we have purchased allthingssnap.com

Readership and views are still up! So, be sure to get your submissions in. :)

Let’s make it a strong October.

Cheers,

Amy Schmittauer Vincenzo Landino

Oh, Hayyy ‘All Things Snap’! was originally published in All Things Snap on Medium, where people are continuing the conversation by highlighting and responding to this story.

I caught an episode of Planet Money the other day about food trucks in NYC.

“The difference between a great spot and a mediocre spot is huge, “ it said. “Get a great spot and you can make thousands of dollars a day. Get a mediocre spot and you might as well go home early.”

Finding the perfect spot is half-science, half-art. Food trucks want to maximize exposure to foot traffic, while minimizing competition in the immediate area.

It’s about finding those rare “sweet spots” where they can be the sole provider whatever the specialty food item is, and still have access to large quantities of lunch seekers.

It was an amazing insight into a niche industry, and I can’t help but see the parallels to geofilter campaigns.

Much like food trucks, effective geofilters are able to target very large quantities of people in viral settings. Advertisers who are able to anticipate when and where these locations will be can be extremely successful.

For example, a concert or sports game is a fool-proof geofilter advertising technique (assuming you have a decent designer). However, Snapchat knows this, and charges a very high premium to advertise in these locations with geofilters.

So, much like a food truck will sometimes have to resist the temptation of a large group of people if the competition is also in the area, geofilter marketers must be creative in finding these high concentrations of people for a low price.

This methodology is exactly how I was able to run a 15,000+ views campaign in just 6 hours for an extremely inexpensive price.

I targeted Smorgasburg in Brooklyn on a beautiful Saturday afternoon, knowing that it would be mobbed with people who can’t help but post their food & drink (and selfies) on social media. And not only was it inexpensive, but I had exclusivity… It was the ONLY sponsored geofilter displaying at Smorgasburg.

Whether you’re slinging empanadas or geofilters, knowing your audience is key. Being able to predict when and where they will be most receptive your message is critical to a successful campaign.

Do you have any stories about effective unconvential geofilter campaigns? Have an idea that you have wanted to test but haven’t yet? Please let me know. I want to know what you know, and share what I know with you.

Every email you write to me. I will respond to. It’s my guarantee to you.

Until next time.

Matt

matt@geofilt.com

www.geofilt.com

What We Can Learn About Effective Geofilters From Food Trucks was originally published in All Things Snap on Medium, where people are continuing the conversation by highlighting and responding to this story.