How to make your social pages generate more context and create value for you and your end users.

So, whenever i am at a conference or a talk, young peeps and budding entrepreneurs always ask, “how is it that we make our brand a Hit on social media?” “how is it that we can increase our context on the content?” “Does Promoting the content by paying to the platforms helps?”, and these are the questions that i had been answering from a while now, but i always get these questions. So in this post, i will explain you on how you actually WIN on social media.

{The examples i will use in this post are mY own and things that i mention ahead are the leanings that i have acquired while making our brands reach collectively more than 100k fans}

To DO social, you have to BE social:

You cannot expect your brand pages on social channels to flood with fans and followers in one days, you must accept the fact that you are not some one, for whom people were waiting to see on social media.
When you accept this, you will learn the very first thing, “Time with proper efforts, will give you all you need, just give time, sometime!”

Now, unless and until you as a person have not interacted to people, if you have not publicly presented yourself to people or if you have never been open to people of Social media, its very hard for you to build a brand on Social Networks. That is why i said, to DO social, first you have to BE social, you have to be continuously active on social channels, you must be willing to talk to everyone you can. You must try to help someone if possible. You MUST be Socially active.

So, by social, i would suggest you to keep these four platforms at your top most priorities:

1. Facebook
2. Twitter
3. Instagram/Pinterest.
4. Quora

So lets start with FACEBOOK now:

Facebook:

Content + Context = Win Win Facebook Strategy

Lets think about it for a minute, So you have created a facebook page and you want people to like it, Right? How can you expect people to like something that they have not yet seen? Show it to them first. Put out a little bit of content first. Share it as yourself (& here comes being social thing in play), the selected few, the inner circle of your friends who really care for you will take a look at that content and whatever their thoughts may be about it, they will express on it. Once they do, build an interaction over that content with them. Try to communicate it is about, or just thank them for liking the post. This builds context and when the friends of those who like this content see’s your post (This is how Facebook’s algorithm works, when you like something, your friends & Followers see’s it as in news feed and when they do a certain activity on it, Facebook does its work of showing that content to a lot of people and it can grow exponentially.) they might also interact with that content, and ultimately, all of them are interacting with the content that was produced by your brand page. Congratulations. You have created a engaging Facebook page with just one post on it.

Twitter:

Search.twitter + #hashtag = Twitter’s Online Cocktail Party

If you are a Business, and if you are not using search.twitter.com to engage with people, you are not using twitter at all. Period.

Now, dont be a fad, and go where everyone else is going. Everyone else may end up in a big black hole. Do, what you are supposed to do. Talk & interact with your users/followers/potential customers, as i said earlier in this post.

Go to search.twitter and search with relevant #tags, tags that match your brands, and see what people are saying around it in real time, it actually is a live cocktail party.

But while trying to engage with those peeps, dont just shout out about your service, Build a conversation first, build trust, and then SHARE about your service/brand with them, & then you will earn a real follower for your service.

Instagram/Pinterest:

Beautiful Photos + Amazing Story = “Huge Eyeballs”

We Humans, love pictures. We love what we can see, and our eyes cant ignore the beauty of things. Its human nature to encourage the beauty of things. So what you gain out of Instagram or pinterest or other photo sharing apps is eyeballs to what you are sharing. Make sure, you share pictures and quotes that people would love to see.

There are few things you should strictly avoid:

a. Posting lot of Selfshots (Unless & until you are Miley Cyrus dont do it)
b. Posting Irrelevant pics. (By irrelevant i mean something that doesn’t matches your brand value. Getting likes is not the game here)

What you can remember about instagram is the following:

Now here, one pic is of a normal iPhone Cover (Considering your service is selling may be an iPhone Cover) and the other one is a Girl Holding up an iPhone with a cover.

Trust me, the stats can show you, that later one will drive you more sales than the first, because we humans tends to relate to humans more. Plus if its a beautiful girl holding up your product, people will not hesitate clicking on the link in description to buy your iPhone cover. That’s how you should think of all these photo sharing apps. Even same is with Snapchat. You can actually build a lot of context directly talking to your buyers in Pics.

Quora:

Questions + Answers = Heaven

Quora, i believe is one of the most amazing creations till date on the internet. We humans are always keen on knowing the answers to questions. Because from the childhood, we are seeking for answers, even in exams, we were just given questions, and from that very moment, we love to see answers written below the question.

It also is an amazing tool for a startup, to drive users on its service through quora. We’ve been doing it from a long time now. You have explore and search for topics that relate to your service and jump in to conversations with your answers. here also, Dont ponder your service directly to people, give them solutions and then provide them an option of solving the problem through your service. This is how people seem to like it.

Above all, Winning on Social media can never guarantee you a success, like many brands, you can also spend huge $$ and get huge amount of followers on the social channels, but it will never remain viral all the time. Unless and until you have something meaningful to offer to people, people dont care about it. If you want people to spend some time on your page/services, make that time of that user valuable.

Remember “People are the people that will help you succeed”

 World is moving towards the digitization of our economy!

Though till now, i have not yet encountered a way to peacefully buy Bitcoins, (For i discovered many Spoofs to who ask me to transfer money to some bank in Africa or asking to send a picture of my credit card. etc) i Firmly believe this is the first step towards the digitization of our entire economy.

Recently, the total count of Bitcoins in $ just crossed $1Billion. Now Some might say that bitcoins is a crazy idea or a spoof as for NSA, but hey guys, was it so easy to send and exchange money internationally before this?

I mean i was to wire an amount of $1000 to my lawyer who was in SF, i had to fill ‘n’ number of forms and i was asked n number of codes like IFSC and Swift. Why in this world, if i have to transfer a peer some amount i need all this? Also why should i pay almost $100 more to the bank just to do the wire (Or whatever they charge as the BANKING charge)?

Like all inventions, Digital Currencies/Economies will have its Pro’s and cons but what matters is if it can remove the hassle, its worth giving a try. All revolutions were risky at first. Today we live in a world where we were bought up and experienced that MONEY is exchanged this way only, through banks, Money is a solid piece of paper with a sign of RBI Governor (In India) saying “I promise to pay 100 rs to you”. If you can ever think about it, we are exchanging piece of papers because some XYZ guy in an office promises us? Bullshit.

Starting a Revolution:

I still remember those crazy dreams i had! Coming up with a way by which these banks will never play any role in our personal transactions. Sending Money to a Peer/Employee or any random human must be as simple as sending a message on Facebook. Banks will oppose this step, RBI may try to shut it down, but hey, no revolution can be brought easily. These are the established Businesses (Yes RBI & our Governments are doing a Business and they are pretty established empires) and like any other giant, they will try to crush out the competitions. Why do you think US government is opposing Bitcoins? Its simple, they need commissions on every transactions and need a control over it.

The only way we can bring up this revolution of entire digital economy is just by supporting things that can be trusted. May be one of you can come up with something that will surpass these established bullshit, and can create a digital revolution. Or may be someone around you can, But just promise yourself that when someone does, and comes up with a way secure enough on which you can trust, you will support it! SO that you don’t face any hassle in getting and sending money to your peeps out there.

And a Note to bitcoin owners: You all are doing a great job, But just remember, Revolution is just like a tidal wave, and it will come from any directions. I still can’t say if Bitcoin will be that wave, but it is the first step towards creating that wave.

Lets all hope towards a Simple and easy future.

P.S. banks, don’t Suck shit, let people do and create things that solves a problem .

I’ve been working on creating something that may solve this problem, and yes its no the Bitcoin way, but something that is very Pure. If you have some ideas, or resources that you feel will be helpful in bringing this revolution to people, hit me up an email at:
veer [at] mywindow [dot] me

Hoping to hear from you.

none.

Its always so amazing, it will always be amazing when there is nothing.
When the ans to every requirement in a ZERO.
No Options. No Rules, No Clutters.
Everything you want, build it yourself.

It will be the best way to live on earth. Living with Nothing.

After you will experience the Nothingness in life, you will need nothing. And will have peace in mind.

No hard core descriptive paragraphs, not much reasoning, listen to what some amazing souls define to as what “Peaceful living” is!

Just a day before, i read a story about an interaction of a traveler with an Indian Saint. it has actually stoned me for a while, because, it has been a part the way i live, i actually accidentally do all the things this way, and that is why i believe, i have PEACE.

“In a Bright morning, much like in Spring, i was on a vacation with my family in Allahabad, i was walking near the coasts of Sangam river and I saw, what to many people call as Aghori. Like many people do, i also had a few pre beliefs about Such kinds, and i was scared to talk to him.

But in curiosity i just approached him, and i said, “Jai Shiv Shankar” and he was actually humble enough to reply, and said “Har har mahadev”. And since he replied to my first act, i was sure that we can now have a small little chat. I asked “Many people Have many beliefs, Misconceptions probably about you and all the ones that have accepted this path of life, what do you think about them.?”

His answer to this question, i am never going to forget, he said “It dont matter to us anymore, we have attained, to what many of you define as PEACE in life.” And out of curiosity, i had to ask this question, “What is according to you the true and most amazing/spiritual way to attain Peace?”

He stated, “Dear one, you may have many beliefs, misconceptions about me, but here is how you can have peace:

1. Make peace with your Past, so it doesn't Spoil your Present.
2. What others think of you is none of your Business.
3. Time heals almost everything. Give the Time, sometime.
4. No one is the reason of your happiness, except you yourself.
5. Don’t compare yourself to others, you have no idea of what you journey (Life) has for you ahead.
6. Stop Thinking too much, its ok not knowing everything.
7. Smile, you dont own all the problems in the world.””

Leave your thoughts/comments/questions about our way of living. Though i am just an another soul that exists around you, i have practiced this style of living all my life. And Honestly i call it a Spiritual life.

There is only one reason why i hate mediocrity, because its just mediocre not to.

The fact is Nobody remembers the mediocre… They just try to play safe, and criticizes those who think different. To all my friends/Artists/Entrepreneur friends, just don’t pay any heat to such creatures. Just remember, Critics only talk, & they have no action.

In past 2 years i had a pleasure to be able to meet over 1000 artists, people who are different, People who thinks beyond money, People who were creating things that will touch and impact millions of life round the globe. And there is only one thing common in them, which is that they think beyond the conventional.

Now a days when i meet people they greet me, congratulate me on completing my book and on the launch of mY startup, and ask the same question, “hey buddy, you know i have an idea, and would love to work on it, But you see i can’t leave my job right now, can you connect me to some one who can get me some funds, so that i can startup?” And with no delay, my ans to them is, “Dude, if you really think that its one ins a generation and a Billion dollar idea, then quit the job, start working on it, get the 1st prototype up and running, then ask someone for money. No one wants to put money into Dead Souls (People who are not willing to take risks.)”

My take on life is very simple, If you are on earth, it means that you are alive, & if you are alive, it means you have soul, and soul is always tied with its passion. If you are not working on your Passions/Strengths, you are wasting your life. (Period). Just to understand on how you can work on your strengths, please see following 3 things:

1. Don’t Fuck around!
2. Don’t waste your time, for time is money.
3. Stop doing things you hate!

There are many more things, but these are the major things to learn while you are living your life. The only reason why i have written JumpOff is that i want to tell the world that in 2013 there is no reason you should do do shit you hate, and the journey of being an Artist, or doing what you want to do is just like jumping off the cliff and then learning how to fly. If you look around, whatever you see, all the amazing things/inventions around us, were created by men who were no smarter than you, Just trust yourself.

Whatever you do or create, just believe in its ability to change the course of the universe. It’s all there, Just grab what is yours.

If you are an artist/Entrepreneur/Hacker then i have created something really amazing for you here, also if you have any question or just want to connect me you can email me: veer at mywindow dot me .

You can always pre-order my upcoming book JumpOff here.

This is how AirBnB hacked into loopholes and built a path which took it on a level, where it is today P.S this case study is took from a definitive guide to Growth hack from Neil Patel.

Up until now we all have been talking very philosophically about growth hacking. But I know what you’re thinking — give me an example of solid really working example of it!

airbnb

Here is one popular case study that we all can use to wrap our head around growth hacking. It’s none other than the poster child of growth hacking, AirBNB. As many of you know, they allow anyone to convert their spare bedrooms into a hotel room that can be rented by perfect strangers. It’s an amazing idea, the execution is incredible, but growth hacking is what possibly put them on the map (pun intended).

They leveraged Craigslist, a platform with millions of users looking for accommodations, to increase their user base substantially. When you are filling out the form to list your bedroom on AirBNB they give you the option to also post the listing to Craigslist, so that it will show up there also, creating inbound links for you and for AirBNB as a platform.

This seems so obvious in retrospect, you may wonder why other companies hadn’t already saturated Craigslist with these kinds of cross postings, making it a noisy channel for customer acquisition. Good question. The answer lies in the fact that Craigslist didn’t have a public API. In layman’s terms, Craigslist didn’t offer an easy way for other companies (like AirBNB) to post to their service. There wasn’t a technological solution that AirBNB could implement easily, and there definitely wasn’t any reference documentation that AirBNB could use to make their listing appear on Craigslist automatically. Instead, they had to reverse engineer how Craiglist’s forms work, and then make their product compatible, without ever having access to the Craigslist codebase. API’s are easy. Reverse engineering is not.
Using this case study, think about how our philosophical meanderings from earlier actually ring true.

# First, AirBNB did something that a traditional marketer would have a hard time envisioning, much less executing. A bachelors in marketing, as it is currently being taught, is not going to give you the tool set, or even the conceptual framework, to arrive at this sort of deep integration with Craigslist, especially sans API.

# Second, AirBNB used their product as the primary means of distributing their product. The integration with Craigslist wasn’t something external to AirBNB’s app. It was a part of it. They didn’t run magazine ads to drive traffic to their product. The product drove traffic to itself.

# Third, AirBNB realized that the distribution mechanism that they needed to hijack was Craigslist. No product exists in a vacuum and the users they needed were already congregating in a different location. So they got their attention.

# Fourth, they were ingenious. They didn’t read about someone else using Craigslist to cross promote something. They thought of it themselves. Then they had the guts to execute on a beautiful solution when there weren’t any guarantees that it would actually work.

# Fifth, their growth mechanism was heavily technology based. The team at AirBNB that pulled off this strategy had to have a lot coding expertise, and a general understanding of how web products are built in order to reverse engineer Craigslist.

#Sixth, they took advantage of holes in an existing marketplace to acquire users. Craigslist didn’t create a public API for a reason. Craig Newmark doesn’t want you doing this on his service. AirBNB pushed the bounds of what is acceptable by not asking for an API, and moving forward without one.

In fact, it looks like Craigslist has “fixed” the vulnerabilities which allowed this integration. Now there is a FAQ answer on AirBNB’s site that says they no longer post to Craigslist. This serves as a great object lesson for growth hackers. Most growth mechanisms have a finite lifespan. It would be unwise for AirBNB to assume that they could post to Craigslist for the next 10 years, as if Craig would allow them to siphon off users little by little every day. But that’s ok. Taking advantage of this temporary opportunity gave them a base of growth that they could use to propel themselves forward.

P.S. → This is a case study from the Guide for Growth hack from Neil Patel. I just wanted to share this with you all entrepreneurs who want their products to grow. Thanks.

To be honest, Fuck you man!. I really think its not your choice to make, to look into what we all are doing.

What? You wanna catch the Terrorists? They are not fools, they now don’t rely on such services anymore. They don’t use Google hangouts or chats to talk and interact, they actually hangout to talk and interact. They don’t use Facebook messenger to chat, they have human messenger so try tracking it.

It really freaks me out when i get to know that some one is poking his Filthy nose in my PERSONAL Stuff. There is a reason on why we can be ourselves on these platforms, there are no Jerks like you to control us here, to govern and impose your decisions on us. There are no greedy ministers or scams on Social Networks.
I know you will say its for our good, but hey, No terrorist will update a its status on facebook saying i am bombing this city. Or will never share a pic on Instagram or Snapchat. Get real.

There are n number of ways you can monitor things, & if you think your technology advisers are good enough to figure the way out, then knock your socks off. They can’t, ask a 17 year old Hacker, he will give you much real ways to monitor terror activities on WEB, without letting you to enter our ACCOUNTS. Because as you see, ENTRY IS PROHIBITED!

15 GREAT THOUGHTS BY CHANAKYA TO LIVE A REAL FULFILLING LIFE!!!

Indian history has the ans to all your questions. Read these amazing thoughts of one of the most wisest man from Indian history:

1. “Learn from the mistakes of others… you can’t live long enough to make them all yourselves!!”

2)”A person should not be too honest. Straight trees are cut first and Honest people are screwed first.”

3)”Even if a snake is not poisonous, it should pretend to be venomous.”

4)”There is some self-interest behind every friendship. There is no friendship without self- interests. This is a bitter truth.”

5)” Before you start some work, always ask yourself three questions — Why am I doing it,
What the results might be
and Will I be successful.
Only when you think deeply and find satisfactory answers to these questions, go ahead.”

6)”As soon as the fear approaches near, attack and destroy it.”

7)”The world’s biggest power is the youth and beauty of a woman.”

8)“Once you start a working on something, don’t be afraid of failure and don’t abandon it. People who work sincerely are the happiest.”

9)”The fragrance of flowers spreads only in the direction of
the wind. But the goodness of a person spreads in all direction.”

10)”God is not present in idols. Your feelings are your god. The
soul is your temple.”

11) “A man is great by deeds, not by birth.”

12) “Never make friends with people who are above or below
you in status. Such friendships will never give you any
happiness.”

13) “Treat your kid like a darling for the first five years. For the
next five years, scold them. By the time they turn sixteen, treat them
like a friend. Your grown up children are your best friends.”

14) “Books are as useful to a stupid person as a mirror is useful
to a blind person.”

15) “Education is the Best Friend. An Educated Person is Respected
Everywhere. Education beats the Beauty and the Youth.”

I woke up, and i am glad that i am back here. Welcome, its the year 2150. There are a lot of things that has happened here in this world that you must know to experience it. So, Welcome to the Future!

Wouldn’t it be great? I mean it will be great if you can actually see the future. As an entrepreneur or individual it will be an experience that can actually change your life. But i know that most of you are stuck in past and present, worrying about future. I know most of you are thinking about a lot of things right now while reading this. But if you can, please spare a few minutes on JUST READING THIS. What i am going to talk about here is not some Sci-Fi stuff, but reality.

The only reason your business is not innovating/succeeding or taking off, is that you have stopped living in your fantasies. You have stopped focusing on the future. You have stopped Imagining the possibilities!

The first thing you should do right now is “Learn to Let Go”

→ The thing that is holding you up from being the best and unbeatable is nothing but what you can say you yourself. May be you didn’t do well in the past or may be you didn’t succeeded earlier, but that’s all in the past my friend.
→ The only way you can have peace in you life is by Learning to let go of the things that bothers you. Have a clear mind 1st. Remove the Trash. A TRASH is anything that is keeping you away from the only thing that matters to you. So remove all that don’t matter in your life from your life. End it for always.

Once you have a clear mind, Come back to the future, Just think, if you are living in 2025, look around you, concentrate on everything that the future has, look at all the things that made it so appealing. Now open your eyes and build whats Missing in the present.

Remember, This journey to the future is not something that you do once, you will have to go Back to the Future to find answers for whatever that your are building. And as you know, Future is Ours, so lets Enjoy it. Welcome Back to the future.

If you like mY writes and love reading them,Tweet me @veermishra0803 and pls share your views.
Also please show your love and interests by recommending the posts and visit www.jumpoff.me and per-order mY book #JumpOff !

The only thing that i have learned in my entire life is that no one really cares about you, if you cannot. No one is willing to help you, till you help yourself. You are the master of your own destiny, you are the creator, craftsmen, artist of your own life.

I was on my way back to home, after an amazing work at mY office; the weather was amazing as it was raining, so i did what i always do in the rain, Parked my vehicle and just went down the road for a small walk, thinking. (One of the best things you can ever do, just think)

I know, You as a person are facing certain problems. There are many things in your life that has to be done. May be you want to earn more, or you want to create a better company, or you want to help your family, or you want to buy a home, etc., There are ‘n’ Number of problems which you surely are facing. And as a normal human, you must be praying, or thinking on how can these problems be solved? or Please God send some one to help me kind of prayers must be your way.

But i wanna introduce you to a very amazing, much easier and real effective way that leads to action and solves the problem. Be it any problem in the world, this way, you will be able to solve it.

You are a CHAMPION, You are a Super Hero, you are Unbeatable!

Your state of mind is the most powerful weapon you posses with you. If you are always in a zone where you are saying that you can’t do anything and things are just impossible for you, then your mind will make it a reality and you will never be able to do it.

Create a Wall:
This is the best way i found to avoid such negative thoughts. Unless and until you create a reflection system in your attitude towards such negative thoughts, you will always be bounded to failures.
Remember, no one in this world knows you better than yourself. Just tell yourself that you are awesome and you can do what you want to do & will actually be doing that.

Stay Away from Mediocrity:
Just make your belief, your mastery your way of being. You must be surrounded by such people who have mediocre beliefs, or they may also try to indulge you in such environment, just stay away from such souls. Make a commitment to your self that you will never ever let the thoughts of such surrounding effect you.

Steve Jobs is a great example of Mastery, of excellence, when he was a young boy he was painting the fence with his father and he learned a lesson that really changed the way he lived. SO he was painting this fence, and he painted the outside of the fence and asked his dad, “what do you think of it?” His dad said, “You did a great job outside, but you didn’t do a masterful job on the inside”. To this Steve, as in frustration said, Dad, No one will see in the inside of fence? ANd his father said, ‘Yes, But we will!’
& So years later Steve Jobs is working with team on the Apple Macintosh, and he said to his team that i want its inside to look so beautiful like never before & all the people should be breathless. TO this the design team said, But Steve, no one will look on the inside, why does it have to look like the piece of Art? And Steve jobs said, ‘But we’ll see the inside’.
And the Apple team of the Macnitosh made the inside of it so beautiful that it was actually a master piece of art. And then Steve Jobs said, ‘You know what, i want you all to sign the Circuit board’ And everyone asked WHY? and he said, “Because all artists Sign their work!”

This Story is more than enough to tell you how you can keep your attitude align to your beliefs. How you can create a master piece regardless of any obstacles.
Also it is your Beliefs that will help you establish that SUPER power in you that will help you fight every obstacle.

As i have written in my book JumpOff “Whatever you do, or create, Just Believe in its capabilities to shift the universe. It’s all there, Just grab what is yours”

GO AHEAD… BE A LEADER OF YOUR FIELD.DOMINATE THE INDUSTRY. CREATE A LEAGUE. DO WHAT AMAZING LEADER DO.