Every business and organization needs to understand how the world is changing around them in order to chart the path forward. World-class brands know this and make consumer insights a core pillar to their operations — but even the best brands have blind spots.

Traditional market research, while important for large strategic decisions, is too complex, slow, and expensive to keep pace. As a result, there’s a new wave of technology-fueled research solutions as marketers, product managers, strategists, and investors adopt new solutions to inform more decisions with consumer data.

But, we think there’s still a big gap between the tools available today and an ideal solution — a solution that makes rapid consumer insights accessible for everyday decisions — and most importantly, one with the scale to reach real, everyday consumers, in every demographic, in every major market across the globe.

Modern decision-making moves fast but informing everyday decisions with real, consumer insight is too labor intensive and expensive.

Introducing Market Intelligence by TapResearch
Our new Market Intelligence Platform is a big step forward in bridging the gap from rapid consumer change → to confident decision-making on a daily basis.

At the foundation of our platform is our proprietary Audience Network that reaches over 20M daily active users (and growing!). The scale and reach of the network enable us to build innovative research solutions designed for everyday use. Audience Network makes it dramatically easier, faster, and less expensive to know what people think and feel in real-time.

We’re introducing two new solutions in our Market Intelligence suite, real-time Brand Insights, and custom Market Insights in addition to our existing pillar, Market Research Sample.

Brand Insights
Brand Insights is a new solution for marketers that brings brand measurement to everyday decisions with high-frequency tracking. Historically, brand measurement is done at a high level, a few times a year. Often for board meetings or biannual strategy presentations — far too infrequent to align with modern business operations fighting to keep up with change.

High-frequency brand tracking helps marketers access a continuous stream of consumer intelligence data to inform decisions on a daily or weekly basis.

The team at the King’s Hawaiian brand had a vision for a more robust brand tracking solution that better aligned to the brand’s weekly marketing and retail operations.

The Challenge
As a fast-growing CPG company, vanity brand health metrics didn’t provide King’s Hawaiian the level of detail or insight into how marketing was impacting sales in their core markets or why consumers were choosing or were not choosing their brand.

The King’s Hawaiian team envisioned a brand performance tracker that represented full-funnel reporting on three critical sources of data; marketing spend → brand health tracking → sales data.

Quarterly brand-level tracking was not enough. They needed weekly insight into product-level health metrics with campaign-level attribution as well that would provide them with leading indicators of success.

The Solution
Success for the team was a new type of brand health tracker that delivered insight into:

• Brand-level, product-level measurement with campaign-level attribution tracking
• Reasons for considering and reasons for not considering tracking
• Competitive tracking
• Statistically significant sample in every major market
• Tracking delivered 52-weeks per year

Ambitious goal!

The Results — A 10x Brand Tracker
King’s Hawaiian consulted with TapResearch to design a custom brand tracker that collects a statistically significant sample, in every major market across the United States.

The output is a 10X brand tracker that provides King’s with continuous insight into brand, product, competitive intel, and campaign performance, 52-weeks per year. They now have brand visibility into marketing’s impact on sales in every major market with signals to identify blind spots and improve performance compared to the competition.

“TapResearch’s Brand Insights is providing us with an entirely new source of actionable insights about our brands, products, consumer preferences and competitors. The quality and consistency of the data is enabling our team to measure key market signals, like price sensitivity, in a way that informs decisions on a weekly basis.” — Troy Figgins, Head of Consumer Insights, King’s Hawaiian

Market Insights
Market Insights is an agile insights product that makes it easy for anyone to get insights about any topic from any audience in record time for only 10 cents per response. While there are many agile insights offerings on the market, this one is the most accessible, affordable, and powerful by a wide margin because of our fully integrated and proprietary Audience Network.

Rosina Foods, an Italian frozen specialty foods company known for its meatballs and pasta, was approached by one of their foodservice customers to understand more about the meatball market, specifically regarding ‘meatless’ and ‘alternative protein’ trends.

The marketing team at Rosina Foods needed a reliable, quick, and affordable solution to get personalized and relevant insights from everyday consumers.

The Rosina team turned to TapResearch’s Market Insights platform that provides a user-friendly survey builder with direct access to TapResearch’s Audience Network, giving them instant access to millions of real consumers. With the intuitive Market Insights platform, Rosina Foods was able to gather key insights from consumers around purchase intent, purchase frequency, where they would expect to purchase this prototype, and their opinion on unique aspects of the product concept.

“I trust TapResearch’s sample methodology — looking at the mobile usage it is clear that it’s the new way of getting insights. The traditional panel with professional survey takers is antiquated.” -Joshua Lankford — Marketing Insights Analyst, Rosina Foods

Using Market Insights’ all-in-one survey software and audience network tool, The Rosina Foods marketing team was able to build, field, and analyze its insights at a fraction of the cost, labor, and time than traditional research methods. With powerful insights at hand, Rosina Foods was able to get a quick understanding of how meatless meatballs were perceived by consumers, therefore, establishing themselves as a brand that is tapped into cutting-edge trends in the industry.

Market Intelligence by TapResearch is an exciting new innovation that enables modern decision-makers to inform more decisions and operate with confidence. We are grateful for every customer that’s been a part of this journey and excited to help new ones as we continue on our mission to make consumer insights accessible and actionable for everyone.

To start informing decisions today, create your FREE account here or contact sales@tapresearch.com to consult with our research experts.

Introducing Market Intelligence: A new real-time research solution was originally published in TapResearch on Medium, where people are continuing the conversation by highlighting and responding to this story.

As the Los Angeles Rams defeated the Cincinnati Bengals 23–20 for the champion title in Super Bowl LVI on Sunday, another competition was playing out among snack brands advertising during the game broadcast

PepsiCo’s Frito-Lay went head to head with Kellogg Co.’s Pringles to win over Super Bowl LVI viewers by delivering the most impactful chip ad during the big game broadcast.

The former’s TV spot for Flamin’ Hot varieties of Cheetos and Doritos drove the most substantial increase in positive brand perception immediately following the Super Bowl, as measured by TapResearch’s new Brand Insights solution that makes accessing real-time consumer insights as easy as Googling a topic.

In the world of traditional media networks, the National Football League is a valuable sports franchise and the Super Bowl itself is on a whole other level, offering uniquely massive exposure to the roughly 100 million viewers that tune in to watch. But that kind of viewership requires a hefty investment — with NBC this year reportedly selling multiple 30-second spots for a record $7 million — and that kind of investment requires a comparable return.

For established players like Frito-Lay and Pringles, the goal of a Super Bowl ad is less about brand building and awareness generation than it is about positively impacting brand sentiment. So, how did the brands’ ads stack up?

Leveraging its proprietary Audience Network of over 20M daily active users, TapResearch tracked consumer perception of the brands in the week leading up to the game and in the days that followed. The 7,000 consumers surveys fielded ahead of the game created a perception baseline while 2,000 post-game surveys measured change to determine the effectiveness and impact of the ads. All 9,000 responses were balanced to a census by age, gender, and region to provide granular insights and spot underlying trends per segment. They confirm that Super Bowl ads have the power to move opinion, some more than others.

FLAMIN’ HOT

Frito-Lay appealed to the youngest cohort of consumers with its 60-second ad for Flamin’ Hot Cheetos and Doritos. Continuing its tradition of drawing on star power for its Super Bowl ads, Frito-Lay enlisted Megan Thee Stallion and Charlie Puth, artists favored by Generation Z, to voice woodland harmonizing to Salt-N-Pepa’s hit song “Push It” after getting a taste of the chips. And while the tune is older than some of the athletes playing in this year’s Super Bowl, the emphasis on the chips’ flavor profile played right into Generation Z’s unique ranking of flavor intensity as the most important attribute when it comes to chips in general. (Quality wins out as the most valued chip attribute across all other age groups.)

Post-Super Bowl, Flamin’ Hot chips saw a 34% increase in brand favorability among those that saw the ad, garnering the largest single improvement across the board. With the highest increase in favorability comparing pre/post Super Bowl coming from Millennials suggesting the licensing deal with Salt-N-Pepa worked as intended for the brand. (Sorry GenX)

LAY’S

Opposite its Flamin’ Hot sister brands, Lay’s return to the Super Bowl after a 17-year hiatus largely drew on the brand’s 90-year legacy. Its 60-second “Golden Memories” ad starred well established comedic duo Paul Rudd and Seth Rogen, who crunched on a bag of original Lay’s while fondly reminiscing on past adventures via a series of flashbacks, all including Lay’s. The creative attempted to bring Lay’s purpose of delivering joy to the forefront while leaning on brand history and the nostalgia it elicits to target an older segment of consumers. Lay’s generated a 10% increase in favorability among those that saw the ad.

PRINGLES

Although it’s a veteran of Super Bowl advertising, Kellogg’s Pringles proved to be the runner-up in this year’s battle of the snacks. The brand elected to eschew its usual “flavor stacking” angle and take a different approach with a 90-second “Stuck In” spot that attempted to target both older and younger consumers alike. While the concept of getting your hand stuck in a Pringles can while trying to reach the last chip resonated across demographics, the overall increase in favorability among those that viewed the ad was about 11%.

In the end, the Super Bowl battle of the snacks was won by Frito-Lay’s multi-pronged advertising approach that leveraged its varied snack portfolio to resonate across age groups by highlighting several brands in two separate ads.

If you’re interested in more data on these brands, TapResearch will continue tracking brand favorability, purchase intent, and ad recall until February 19th for a full 7-day pre and 7-day post-analysis.

To learn how you can track your brand in real-time check out TapResearch’s Brand Insights solution, create your FREE account here or contact sales@tapresearch.com today.

Super Bowl Battle of the Snacks: Frito-Lay vs Pringles was originally published in TapResearch on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Challenge

As a fast-growing CPG company, vanity brand health metrics didn’t provide King’s Hawaiian the level of detail or insight into how marketing was impacting sales in their core markets or why consumers were choosing or were not choosing their brand.

The King’s Hawaiian team envisioned a brand performance tracker that represented full-funnel reporting on three critical sources of data; marketing spend → brand health tracking → sales data.

Quarterly brand-level tracking was not enough. They needed weekly insight into product-level health metrics with campaign-level attribution as well that would provide them with leading indicators of success.

The Solution

Brand Insights by TapResearch is a solution that makes high-frequency consumer insights accessible for everyday decisions — and most importantly, one with the scale to reach real, everyday consumers, in every demographic, in every major market across the globe. High-frequency brand tracking helps the King’s Hawaiian team access a continuous stream of consumer intelligence data to inform decisions on a daily or weekly basis.

Success for the team was a new type of brand health tracker that delivered insight into:

• Brand-level, product-level measurement with campaign-level attribution tracking
• Reasons for considering and reasons for not considering tracking
• Competitive tracking
• Statistically significant sample in every major market
• Tracking delivered 52-weeks per year

Ambitious goal!

The Results — A 10x Brand Tracker

King’s Hawaiian consulted with TapResearch to design a custom brand tracker that collects a statistically significant sample, in every major market across the United States.

The output is a 10X brand tracker that provides King’s with continuous insight into brand, product, competitive intel, and campaign performance, 52-weeks per year. They now have brand visibility into marketing’s impact on sales in every major market with signals to identify blind spots and improve performance compared to the competition.

“TapResearch is providing us with an entirely new source of actionable insights about our brands, products, consumer preferences, and competitors. The quality and consistency of the data is enabling our team to measure key market signals, like price sensitivity, in a way that informs decisions on a weekly basis.”

Troy Figgins — Head of Consumer Insights, King’s Hawaiian

Brand Insights by TapResearch is an exciting new innovation that enables modern decision-makers to inform more decisions and operate with confidence. When looking to have more visibility into their brand’s health, competitive intel, and campaign performance, the King’s Hawaiian team knows they can count on TapResearch’s Brand Insights solution to meet their needs.

“Once a month isn’t frequent enough…our media plan is by week. A lot of stuff might happen within a 4 week period.”

To 10x your brand tracking capabilities shoot us an email at sales@tapresearch.com or visit tapresearch.com/brand-insights.

About TapResearch

TapResearch is a leading global insights platform empowering any company to access critical market insights to make better decisions. Our Audience Network connects tens of millions of people with surveys in the apps and games they use every day. Through this network, we deliver unprecedented reach and are quickly becoming the data collection backbone for the research industry. We partner with leading publishers to offer rewarded experiences to millions of mobile users worldwide, collecting high-value insights with unprecedented ease, speed, and affordability. Learn more at www.tapresearch.com.

How King’s Hawaiian 10x’d their brand tracking capabilities was originally published in TapResearch on Medium, where people are continuing the conversation by highlighting and responding to this story.

Everyone knows Heinz for the iconic Tomato Ketchup. Today the company makes over 5,000 products — but no Pasta Sauce in the U.K. until now.

H. J. Heinz was a great marketer and knew that the consumers of his day valued convenience and saving time. He also understood branding before the term was invented.

Back in the late 1800’s, food quality was a real issue as canned goods became popular. Consumer became weary of buying packaged goods. Heinz used this consumer insight to craft a genius marketing plan centered around transparency and quality — enter the iconic package design of the glass bottle.

Heinz is still innovating their product portfolio today with the same principles they invented in the early 1900’s. Now with seven flavors of ready-to-use pasta sauces, all packaged in iconic glass jars.

We wanted to know what U.K. consumers thought of the new product line fired up a quick market insights survey and hit “launch”. We asked U.K. consumers two simple questions once introducing the new product line:

1. How likely are you to purchase Heinz’ new pasta sauce?
2. How frequently do you purchase pasta sauce?

Once the data was collected a few hours later, we were able to easily cross-tab those responses by demographics and the two questions together to gain quick market insight into how many and who might consider the new pasta line.

You can access the full survey data for free → here.

Overall interest was high with 62% of U.K. consumers selecting either “likely” or “extremely likely” to purchase:

When split by age groups, this trend continued but slightly higher among younger generations:

And finally, when crossed with frequency we can see a clear correlation among those who purchase pasta sauce more often:

It seems like Heinz may have another hit with the new Pasta Sauce line, across all consumer generations in the U.K.

If you’re interested in a great history on the Heinz company we recommend this podcast:

The 57 Varieties of Henry Heinz | The Food That Built America on Acast

All data in this survey was collected by TapResearch’s easy-to-use Market Insights Solution.

To learn how you access quick market insights like this for your company learn more from our Market Insights website or create your FREE account to get started today!

What U.K. consumers think of Heinz’s new Pasta Sauce was originally published in TapResearch on Medium, where people are continuing the conversation by highlighting and responding to this story.

In September 2019, California signed the California Assembly Bill 5 (AB5), a new law that requires companies like Uber and Lyft to reclassify their drivers from independent contractors to full-time employees. The law went into effect January 1, 2020 and by August, California Superior Court Judge Ethan Schulman ordered the companies to adhere to the law.

Uber’s CEO, Dara Khosrowshahi, thinks there is a better alternative that is more in-line with what their drivers want — flexibility. A survey conducted by Edelman Intelligence, suggests that 2 / 3 drivers would stop driving if that flexibility was no longer an available option.

The survey, commissioned by Uber, interviewed 718 Californian app-based rideshare and food delivery drivers who have driven with any rideshare or food delivery app within the past year. Data was collected between May 19 and June 1, 2020. The margin of error is +/-3.7 percentage points.

The tech companies’ response to AB5 is Prop22 and by November 3rd, voters will have cast their vote to either support or oppose the proposition.

A “yes” vote supports this ballot initiative to define app-based transportation (rideshare) and delivery drivers as independent contractors and adopt labor and wage policies specific to app-based drivers and companies.

A “no” vote opposes this ballot initiative, meaning California Assembly Bill 5 (2019) could be used to decide whether app-based drivers are employees or independent contractors.

At TapResearch, we wanted to know what Californian residents and voters are thinking about Prop22 and how they plan to vote on the issue. So we turned to our Audience Network and conducted a simple three question survey about the issue to California residents only. Over 1,000 residents complete the survey, ages 18–64, all genders. Data was collected between October 12–13, 2020. The margin of error is +/-3.07 percentage points.

Here’s what we learned.

While 23% (232) of respondents said they were neutral on the Prop, over 38% (388) said they are likely or extremely likely to vote “YES”.

But, when cross-tabbed against the 578 likely voters polled on the question, over 54% (or 313) suggested that they are likely or extremely likely to vote yes on Prop22.

The “Yes” support among all respondents by political view is quite diverse and the data suggests most residents are leaning in Uber’s favor.

And when drilling into the 578 likely voters Prop22 support by political view, the data suggest a much stronger favor on the “yes” vote.

Overall, this is a relatively small sample size of likely voters (578) in California intended to quickly (sub 48 hours) grab the pulse of the vote. Since running this survey, media ad spending has increased as the election nears on both sides of the table. Perhaps we’ll run a follow up survey closer to election day but ultimately, no matter what the survey data says here, we won’t know the result until the American voters cast their ballots. [Vote!]

Methodology

How did we get this data?

TapResearch conducted this survey across the Audience Network of random mobile devices. The survey was conducted on October 12-13, 2020 to 1,000 residents in California. The margin of error is +/-3.07 percentage points.

Respondents were primed with a simple explanation of California’s Proposition 22 before entering the survey. Thanks to the folks at Ballotpedia.

All 1,000 survey responses were collected through the TapResearch Audience Network in under 48 hours.

Example mobile app experience:

If you’re a marketer, researcher, journalist or curious individual who would like to learn how to run a similar survey with TapResearch shoot me a note michael@tapresearch.com

How Californians are voting on Prop 22 was originally published in TapResearch on Medium, where people are continuing the conversation by highlighting and responding to this story.

Socialpoint is a world-renowned mobile games developer and publisher based in Barcelona, Spain and best known for hit games Dragon City and Monster Legends.

Challenge
As a mature and growing studio within the rapidly growing Take-Two portfolio, Socialpoint needed a scalable way to diversify their global revenue strategy beyond just advertising. This decision was accelerated in mid-2019 after Apple began swiftly rejecting applications from the iOS app store for not complying with their policy against pay-per-engagement (PPE) advertisements commonly used in Offerwalls.

Socialpoint needed to diversify their strategy.

Solution
Sofia Gilyazova, Head of Ad Monetization at Socialpoint, began looking for alternatives to ads and turned to Rewarded Surveys powered by TapResearch to expand her global revenue strategy across the portfolio.

Surveys were a great extension of their current rewarded strategy which includes Video and Offers. With Rewarded Surveys, Socialpoint users now have a new format to earn the large reward amounts they were trying to reach by watching 15+ rewarded videos per session.

The new format also gives Sofia’s team access to large global market research budgets estimated at over $47B in annual spending, in a familiar mobile format to their users.

Source: ESOMAR Global Market Research report

The experience fit seamlessly within their two top titles:

Dragon City

Monster Legends

Results
Since the introduction of Rewarded Surveys to their games in mid-2019, Average Revenue per Daily Engaged User (ARPDEU) has increased 2.75X through Q4 and has not generated any signs of slowing down through the Covid-19 pandemic.

“TapResearch opened an entirely new source of revenue for Socialpoint that fit perfectly within our rewarded monetization strategy. Our users quickly adopted the new format and there were no negative impacts to our user support and communities. We’re excited to grow this partnership!”

— Sofia Gilyazova, Head of Ad Monetization at Socialpoint

Best Practices
To ensure success of the diversification strategy, Socialpoint deployed a number of specific tactics intended to educate users and increase LTV.

• Introduced a clear CTA to differentiate rewarded formats
• Posted game forum announcements to educate users of the new way to earn hard currency
• Run regular currency sales to attract new users & re-engage existing ones
• Add multiple-currencies to appeal to more types of users
• Run regular cannibalization checks of iAP/ other ad formats

To learn more about TapResearch and about how Rewarded Surveys can generate a new revenue source for your game, please visit www.tapresearch.com/monetization or feel free to contact me directly at developers@tapresearch.com

Socialpoint finds stability during a global pandemic with Rewarded Surveys was originally published in TapResearch on Medium, where people are continuing the conversation by highlighting and responding to this story.

So, what are Rewarded Surveys?
Rewarded Surveys are consumer surveys that users complete in exchange for in-app rewards or virtual currency.

Every major company with an ad budget also has a market research budget that they use to inform their decisions with consumer sentiment data from surveys. And the budgets are big! In fact, the market research industry represents over $50B in annual spend.

When it comes to survey-based research, there is an endless appetite for high quality, large scale consumer opinion data. While researchers traditionally relied on phone and email to reach people, those channels are becoming less and less effective, leading researchers to shift their budgets to mobile.

TapResearch created the best solution to connect researchers with high quality respondents via mobile, to give people a better way to enjoy their favorite apps, and to give publishers a new source of revenue.

We find that freemium and free-to-play (F2P) mobile apps that include virtual currencies as the best fit for Rewarded Surveys, and we work with many of the world’s pre-eminent publishers.

Our mobile-first, opt-in experience is built on the same revenue mechanics as Rewarded Video and Offerwall, but it’s even better because users never have to install any apps, register, or pay for anything. Users simply opt-in and earn virtual currency for sharing their opinions about the world’s top brands and services.

No app installs. No registrations. No credit cards.

TapResearch brings market research to mobile. We make it easy for research buyers to distribute mobile surveys in F2P games with a product that understands game mechanics and in-game virtual economies.

If you would like to learn more about TapResearch, and about how Rewarded Surveys can generate a new revenue source for your game, please visit www.tapresearch.com/monetization or feel free to contact me directly at michael@tapresearch.com.

What are Rewarded Surveys? was originally published in TapResearch on Medium, where people are continuing the conversation by highlighting and responding to this story.

East Side Games (ESG) is a proudly independent game studio based in Vancouver, Canada and best known as makers of licensed IP Trailer Park Boys: Greasy Money and the Grass Roots simulation games.

Challenge
As a mature game studio, ESG has been successful with a reward-based monetization strategy that includes Rewarded Video and Offers. They wanted to diversify their rewarded formats to unlock new revenue sources with a solution built on the same mechanics that led to video and offer success.

Their Solution
Rewarded Surveys were the perfect fit. They are a familiar format for users and unlock global market research budgets from top brands. ESG implemented mobile Rewarded Surveys into their Grass Roots simulation games on Android alongside their existing rewarded formats.

Results

• Drives $0.09 engaged ARPDAU globally
• 45% average survey conversion rate

“Our players enjoy the simplicity and repeatability of TapResearch’s rewarded surveys and it has outperformed offers in some of our games. Rewarded Surveys are a great way for our users to earn currency beyond rewarded video and offers”. — Sarah Tam, UA & Monetization Analyst at East Side Games

To learn more about TapResearch and about how Rewarded Surveys can generate a new revenue source for your game, please visit www.tapresearch.com/monetization or feel free to contact me directly at michael@tapresearch.com.

Case Study: How East Side Games Diversifies Their Monetization Strategy with Rewarded Surveys was originally published in TapResearch on Medium, where people are continuing the conversation by highlighting and responding to this story.

Last week Facebook announced they will begin rolling two monetization formats in Instant Games including in-app purchases and ads. At TapResearch, we were curious who’s playing messenger games so we surveyed over 1,070 mobile gamers to understand their usage, preference and demographics. Below is a summary of the results with links to the raw data for deeper exploration.

Methodology
Respondents were sourced from mobile apps and games through in-app rewarded surveys powered by TapResearch. All respondents live in the U.S. and range from ages 13–65+ with even distribution across male and female genders. Participation in this survey was limited to only those that have used a messenger app at least once in the past 30 days.

Highlights
Notable highlights from the study.

1. 52% of respondents use a messenger app more than once a day
2. 80% say they use Facebook Messenger the most
3. 38% have played a game in a messenger app and 67% of those respondents have played a game in the last 30 days.
4. 92% play games on their phone and 33% have purchased iAP in the last 30 days
5. Awareness was the #1 reason respondents have not played a game in a messenger app

Results
The survey consisted of 22 questions about their mobile gaming usage, messenger app usage, preferences and demographics. Below are a few results we found interesting to note.

Facebook Messenger is the app with the most usage across all age groups but when filtering to only 13–17 aged respondents, SnapChat was most popular at 53%.

A surprising 38% of respondents have played a game in a messenger app, of these, 67% have played in the last 30 days. Of the 62% that have never played a messenger app game, awareness was the #1 reason the have yet to play.

These gamers prefer social games vs. single play and Puzzle games are their current favorite genre.

When asked which game they wished they could play in a messenger app, “Football”, “Candy Crush” and “Pokemon” were among the top freeform answers.

Lastly, we wanted to understand the mobile iAP spending habits of messenger gamers as this may be the strongest signal to monetary success for developers of Instant Games. Of the 1,027 respondents that answered this question, 33% have purchased iAP in the past 30 days.

It’s worth noting that the majority respondents were F2P mobile gamers who opted-in to this survey in exchange for free virtual currency

Just for fun, we mapped responses by zip code across the US using Google Fusion tables.

Data
Summary & Individual Responses (here)
Visual Chart Summary (here)

Summary
As usage reaches all time heights, the US is still in the early stages of messenger as a medium for gaming. Once Facebook successfully navigates Apple and Google policies, they can begin to offer compelling revenue models for developers that match the massive distribution potential. The consumer sentiment is clear among avid mobile gamers which should be a good sign for developers.

—

About Us
TapResearch is a mobile data collection technology company. Firms like Qualtrics, SSI, SurveyMonkey, comScore and others rely on TapResearch to find global consumers across everyday mobile apps & games.

Interested in running your own survey? Visit www.tapresearch.com or email me directly at michael@tapresearch.com.

Messenger Games Survey was originally published in TapResearch on Medium, where people are continuing the conversation by highlighting and responding to this story.

PeopleFun is a mobile game publisher and makers of top grossing word game Wordscapes and Word Chums iOS, Android. They are also the makers of Age of Empires, one of the best-selling and most award-winning games of all time.

Challenge
PeopleFun wanted to diversify their rewarded monetization strategy and give users an alternative opt-in format to earn the coveted “Chums” currency beyond Video and Offers.

Their Solution
PeopleFun integrated Rewarded Surveys into their gameplay powered by TapResearch. By engaging users during “shopping moments” across the game, PeopleFun enables choice in how users earn currency.

Results
The results have been impressive. Amongst survey takers, PeopleFun saw gains across total ad views, session length and ARPDAU, when compared to average user benchmarks.

Reviews
PeopleFun gamers enjoy taking surveys.

“Rewarded Surveys fit perfectly into our monetization strategy for Word Chums. Users opt-in at on their own time and enjoy sharing their opinions for the high payouts. TapResearch has become a high yield partner across iOS, Android and our Facebook game.” — John Boog-Scott, COO

To learn more about TapResearch and about how Rewarded Surveys can generate a new revenue source for your game, please visit www.tapresearch.com/monetization or feel free to contact me directly at michael@tapresearch.com.

PeopleFun users drive 50% increase in ARPDAU with Rewarded Surveys was originally published in TapResearch on Medium, where people are continuing the conversation by highlighting and responding to this story.