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        <title><![CDATA[BMF Inspired - Medium]]></title>
        <description><![CDATA[We’re made to…inspire, collaborate, connect, deliver, and amplify. Created and curated by the team at BMF. wearebmf.com - Medium]]></description>
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        <item>
            <title><![CDATA[BMF Out & About]]></title>
            <link>https://medium.com/wearebmf/bmf-out-about-20e439fde3df?source=rss----9e99a0c2d000---4</link>
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            <dc:creator><![CDATA[BMF]]></dc:creator>
            <pubDate>Fri, 22 Nov 2019 21:45:45 GMT</pubDate>
            <atom:updated>2019-11-22T21:45:44.964Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*nIhzYHPLdd7rVKd48UTkuw.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*wBK6GwYjlHzJsuAGV6sSrw.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*jfqLqT7actbMY6-ui89V3Q.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*fqFouTHulVnpyiLfz_EbVw.jpeg" /></figure><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=20e439fde3df" width="1" height="1" alt=""><hr><p><a href="https://medium.com/wearebmf/bmf-out-about-20e439fde3df">BMF Out &amp; About</a> was originally published in <a href="https://medium.com/wearebmf">BMF Inspired</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[BMF Musings]]></title>
            <link>https://medium.com/wearebmf/bmf-musings-ea6961cda1a6?source=rss----9e99a0c2d000---4</link>
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            <dc:creator><![CDATA[BMF]]></dc:creator>
            <pubDate>Wed, 20 Nov 2019 07:53:40 GMT</pubDate>
            <atom:updated>2019-11-20T07:53:40.628Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*cf0jchCjIa05myyxkhnS3A.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*9MtKPplrSqlAGk0-pZYI7Q.jpeg" /><figcaption><a href="https://www.campaignlive.co.uk/article/ikea-silence-critics-mother/1665023">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*J6Z_ysdNPf64wZcpEEtKOg.jpeg" /><figcaption><a href="https://www.prweek.com/article/1664982/7-brands-getting-ok-boomer">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*pkyfKgzgOOfQvOSLT8pwWg.jpeg" /><figcaption><a href="https://www.forbes.com/sites/willburns/2019/11/07/retailer-argos-transforms-stuff-into-dreams-with-new-holiday-spot/#2096a37f2c89">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*ib3EeRlMOwXXVzt9_EGmwA.jpeg" /><figcaption><a href="https://www.adweek.com/brand-marketing/gap-cmo-next-50-years-alegra-ohare-brandweek/">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*PrRP8G3Ga-NOPRGYo1g57Q.jpeg" /><figcaption><a href="https://www.thedrum.com/creative-works/project/turner-duckworth-mcdonalds-40-years-the-happy-meal">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*B9NAN8BkliTh-YrK40bTHA.jpeg" /><figcaption><a href="https://www.fastcompany.com/90430484/business-meetings-2-0-the-new-places-and-ways-to-connect-with-clients">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*KTcYGVK0Se8zmiZ4zNlZ8w.jpeg" /><figcaption><a href="https://adage.com/creativity/work/spotify-canvas-records/2214231">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*kRrvX3hyjIij-iy8HkW6bw.jpeg" /><figcaption><a href="https://www.cbc.ca/news/canada/toronto/down-syndrome-speech-recognition-google-1.5347429">Read More</a> / Additional: <a href="https://adage.com/creativity/work/nike-flyease-story/42732">Nike</a>, <a href="https://www.youtube.com/watch?v=_YISTzpLXCY">Microsoft</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*vu5MSIIbQamRq0R4ZDN6ng.jpeg" /><figcaption><a href="https://www.mobilemarketer.com/news/kohls-lets-snapchatters-virtually-window-shop-through-ar-portal/566815/">Read More</a></figcaption></figure><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=ea6961cda1a6" width="1" height="1" alt=""><hr><p><a href="https://medium.com/wearebmf/bmf-musings-ea6961cda1a6">BMF Musings</a> was originally published in <a href="https://medium.com/wearebmf">BMF Inspired</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Out & About]]></title>
            <link>https://medium.com/wearebmf/out-about-140ed0a92002?source=rss----9e99a0c2d000---4</link>
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            <dc:creator><![CDATA[BMF]]></dc:creator>
            <pubDate>Fri, 15 Nov 2019 17:34:54 GMT</pubDate>
            <atom:updated>2019-11-15T17:34:54.495Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*PmGtUEvi_MJI_9z31oOSMw.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*ljuNrBnUFo2Fl6MZGvN6jg.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*dZqKVgspoRcTNXjesT3K6Q.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*quFLhnLIrW0xNQmWfhvBHA.jpeg" /></figure><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=140ed0a92002" width="1" height="1" alt=""><hr><p><a href="https://medium.com/wearebmf/out-about-140ed0a92002">Out &amp; About</a> was originally published in <a href="https://medium.com/wearebmf">BMF Inspired</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[BMF Out & About]]></title>
            <link>https://medium.com/wearebmf/bmf-out-about-b7de5c1e5a71?source=rss----9e99a0c2d000---4</link>
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            <dc:creator><![CDATA[BMF]]></dc:creator>
            <pubDate>Fri, 08 Nov 2019 19:02:19 GMT</pubDate>
            <atom:updated>2019-11-08T19:01:59.815Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*mI3z5WlyZTQdsXBBoAKmxQ.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*3Eo4PRKvN6ioGcOqX231_Q.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*UIebaK0jOjMj1yI4nGqzqw.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*7gQ_6Nln7Ah9a_nS-O0spg.jpeg" /></figure><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=b7de5c1e5a71" width="1" height="1" alt=""><hr><p><a href="https://medium.com/wearebmf/bmf-out-about-b7de5c1e5a71">BMF Out &amp; About</a> was originally published in <a href="https://medium.com/wearebmf">BMF Inspired</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[BMF Musings]]></title>
            <link>https://medium.com/wearebmf/bmf-musings-e12c31497613?source=rss----9e99a0c2d000---4</link>
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            <dc:creator><![CDATA[BMF]]></dc:creator>
            <pubDate>Tue, 05 Nov 2019 17:05:07 GMT</pubDate>
            <atom:updated>2019-11-05T21:15:18.830Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/866/1*4gefXxrFDuIvYYvT_nRZtA.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/864/1*qF_LpP2OlVNGrvZ9Q4X9zg.jpeg" /><figcaption><a href="https://www.nytimes.com/2019/10/20/business/women-plastic-toy-soldiers.html">Read More</a> | Additional links: <a href="https://www.campaignlive.com/article/latams-mercado-libre-leads-charge-genderless-fashion/1662111">Mercado Libre</a>, <a href="https://www.bet.com/style/beauty/2019/10/21/rihanna-s-fenty-beauty-foundation-on-display-at-museum.html">Fenty Beauty</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/866/1*9o1_MOEcwkekB_Q95kaSxQ.jpeg" /><figcaption><a href="https://www.cnbc.com/2019/10/22/tovess-gin-amazon-launches-its-own-premium-gin-brand-in-the-uk.html">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/864/1*QqkZWiSWOS6mOJXVrjjUdw.jpeg" /><figcaption><a href="https://adage.com/creativity/work/burger-king-stevenage-challenge/2208101">Read More</a> | Additional link: <a href="https://www.stevenagefc.com/">Stevenage FC</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/865/1*wwl9zRj733il34a90Ujkig.jpeg" /><figcaption><a href="https://adage.com/article/digital/twitter-ceo-jack-dorsey-announces-ban-political-ads/2211366">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/865/1*aXpkIaMYlXauS6fKVp5I-A.jpeg" /><figcaption><a href="https://www.adweek.com/agencies/budweiser-costumed-mugshots-halloween-drink-responsibly/">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/864/1*66cskmcolChywKdXc4V9vQ.jpeg" /><figcaption><a href="https://adage.com/article/opinion/3-new-places-find-gen-z-member-gen-z/2210331">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/839/1*S8mkC-NH8A_1Y4a_LZuTBw.jpeg" /><figcaption><a href="https://www.bizbash.com/production-strategy/opinion-experts/article/21094179/pantone-goes-beyond-color-of-the-year-with-pantone-institute-event-partnerships">Read More</a></figcaption></figure><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=e12c31497613" width="1" height="1" alt=""><hr><p><a href="https://medium.com/wearebmf/bmf-musings-e12c31497613">BMF Musings</a> was originally published in <a href="https://medium.com/wearebmf">BMF Inspired</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Out & About]]></title>
            <link>https://medium.com/wearebmf/out-about-40917d085e9d?source=rss----9e99a0c2d000---4</link>
            <guid isPermaLink="false">https://medium.com/p/40917d085e9d</guid>
            <dc:creator><![CDATA[BMF]]></dc:creator>
            <pubDate>Fri, 01 Nov 2019 19:52:07 GMT</pubDate>
            <atom:updated>2019-11-01T19:52:08.918Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*hxCqOb-BaFtST8n9LiDvYQ.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*sRJKBnixsQwgaY30c0bJXA.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*rg2bHYlCBYTQsri6vBUQhg.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*I0aqPvJMO0sPRCMgUloZ1g.jpeg" /></figure><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=40917d085e9d" width="1" height="1" alt=""><hr><p><a href="https://medium.com/wearebmf/out-about-40917d085e9d">Out &amp; About</a> was originally published in <a href="https://medium.com/wearebmf">BMF Inspired</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[BMF Out & About]]></title>
            <link>https://medium.com/wearebmf/bmf-out-about-88e0e21874c1?source=rss----9e99a0c2d000---4</link>
            <guid isPermaLink="false">https://medium.com/p/88e0e21874c1</guid>
            <dc:creator><![CDATA[BMF]]></dc:creator>
            <pubDate>Fri, 25 Oct 2019 22:40:40 GMT</pubDate>
            <atom:updated>2019-10-25T22:40:40.428Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*qop7iJZGtBMYhyQ-cq3bKA.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*beK84711y2qHUxosd6qf_Q.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*bTEOkZFyFGzdaIGar8oqiw.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*ljkfOz7dCpHkRO-PXYhk9w.jpeg" /></figure><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=88e0e21874c1" width="1" height="1" alt=""><hr><p><a href="https://medium.com/wearebmf/bmf-out-about-88e0e21874c1">BMF Out &amp; About</a> was originally published in <a href="https://medium.com/wearebmf">BMF Inspired</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[BMF Out & About]]></title>
            <link>https://medium.com/wearebmf/bmf-out-about-91dd43506699?source=rss----9e99a0c2d000---4</link>
            <guid isPermaLink="false">https://medium.com/p/91dd43506699</guid>
            <dc:creator><![CDATA[BMF]]></dc:creator>
            <pubDate>Fri, 18 Oct 2019 19:44:03 GMT</pubDate>
            <atom:updated>2019-10-18T19:44:03.053Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*oztSLoVGLSCZbCHoG4U93A.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*PC_A8mU-56SeFX4AXQ9Mfw.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*CWr2HPA2C1Hc5lgcAid5hQ.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*guoF-9ZyyBDgoIvtQAaeLQ.jpeg" /></figure><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=91dd43506699" width="1" height="1" alt=""><hr><p><a href="https://medium.com/wearebmf/bmf-out-about-91dd43506699">BMF Out &amp; About</a> was originally published in <a href="https://medium.com/wearebmf">BMF Inspired</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[BMF Out & About]]></title>
            <link>https://medium.com/wearebmf/bmf-out-about-10358a785276?source=rss----9e99a0c2d000---4</link>
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            <dc:creator><![CDATA[BMF]]></dc:creator>
            <pubDate>Fri, 11 Oct 2019 16:51:15 GMT</pubDate>
            <atom:updated>2019-10-11T16:51:38.273Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*pLFLuE_s1yEJcw1KSSbOEw.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*BHbvJ0rs6fSEbp-pb3boCQ.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*SEHy5hV6yHBB71_EtCJkmQ.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*HsZe1fqegzCDNeCD8dWN1Q.jpeg" /></figure><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=10358a785276" width="1" height="1" alt=""><hr><p><a href="https://medium.com/wearebmf/bmf-out-about-10358a785276">BMF Out &amp; About</a> was originally published in <a href="https://medium.com/wearebmf">BMF Inspired</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[BMF Musings]]></title>
            <link>https://medium.com/wearebmf/bmf-musings-6741adbc7516?source=rss----9e99a0c2d000---4</link>
            <guid isPermaLink="false">https://medium.com/p/6741adbc7516</guid>
            <dc:creator><![CDATA[BMF]]></dc:creator>
            <pubDate>Tue, 08 Oct 2019 15:10:11 GMT</pubDate>
            <atom:updated>2019-10-08T15:19:44.873Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*DeK4LM12Gkv8q6ecm0PSUQ.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*unbkwkjZvS2i_KsdZPODcg.jpeg" /><figcaption><a href="https://www.eventmarketer.com/article/schick-bald-important-people-new-york-fashion-week/">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*aIjlqVfdQKlVNbXoBwbn4Q.jpeg" /><figcaption><a href="https://adage.com/creativity/work/diesel-and-coke-team-fashion-collection-made-recycled-packaging/2202631">Read More</a> / <a href="https://www.campaignlive.co.uk/article/h-m-fall-fashion-2019-forsman-bodenfors/1660010">H&amp;M</a>, <a href="https://www.reuters.com/article/us-fashion-paris-stella-mccartney/sustainable-fashion-to-the-fore-at-stella-mccartneys-paris-show-idUSKBN1WF1TE">Stella McCartney</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*cDse-pbjPqOaVpCbj8V_nw.jpeg" /><figcaption><a href="https://www.forbes.com/sites/jenniferrooney/2019/09/09/twitters-new-brand-work-twitter-is-furthers-platforms-transparency-support-of-peoples-authentic-expression/#b9c628c2dc2e">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*-FitwN2_TkPrTnLCs8zXNw.jpeg" /><figcaption><a href="https://www-edie-net.cdn.ampproject.org/c/s/www.edie.net/amp-news/7/Action-Works--Patagonia-opens-pop-up-activist-caf--in-London/">Read More</a> / <a href="https://www.edie.net/registration/regwall.asp?mid=123491&amp;origin=https%3A%2F%2Fwww%2Eedie%2Enet%2Fnews%2F12%2FThe%2DBody%2DShop%2D%2DDemands%2Dfor%2Dplastic%2Dfree%2Dshopping%2Dhave%2D%2Dcome%2Dfull%2Dcircle%2Dsince%2Dthe%2D1990s%2D%2F&amp;title=The+Body+Shop%3A+Demands+for+plastic%2Dfree+shopping+have+%27come+full+circle+since+the+1990s%27">The Body Shop</a>, <a href="https://www.edie.net/registration/regwall.asp?mid=122368&amp;origin=https%3A%2F%2Fwww%2Eedie%2Enet%2Fnews%2F9%2Fmicrosoft%2Dmsn%2Dlaunches%2Dclimate%2Dfocused%2Dcommunications%2Dcampaign%2Dempowering%2Dplanet%2D%2D%2F&amp;title=Microsoft+launches+climate%2Dfocused+communications+campaign">Microsoft</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*V-JDmUfUS2rnJrrWhtwREw.jpeg" /><figcaption><a href="https://www.wsj.com/articles/the-only-thing-rappers-and-queen-elizabeth-ii-have-in-common-11569856894">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*QZJYYmvY7tkN35rHsC5C4g.jpeg" /><figcaption><a href="https://www.adweek.com/creativity/tinder-debuts-swipe-night-its-apocalyptic-choose-your-own-adventure-series/">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*6FYPPmiEjpHUuiR7gZGdGQ.jpeg" /><figcaption><a href="https://www.bizbash.com/production-strategy/experiential-activations-sponsorships/media-gallery/21090182/10-best-event-ideas-of-the-week-major-league-soccer-fifa-20-wolf-trap-ball-origins-activation">Read More</a></figcaption></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*Z07uVV18UO_TqdTv8VzxMA.jpeg" /><figcaption><a href="https://adage.com/article/special-report-advertising-week/mastercards-advice-marketers-figure-out-what-your-brand-sounds/2201981">Read More</a></figcaption></figure><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=6741adbc7516" width="1" height="1" alt=""><hr><p><a href="https://medium.com/wearebmf/bmf-musings-6741adbc7516">BMF Musings</a> was originally published in <a href="https://medium.com/wearebmf">BMF Inspired</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
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