Pure Culture, the pioneering leader in sustainable clean beauty, has brought immense pride to the Philippines by winning the prestigious Bronze Award for its innovative Wild Algae Superskin Tonic at the 2024 THINK CLEAN sustainable beauty awards hosted by the renowned Australian magazine, Clean Beauty.

The highly coveted 2024 Think Clean Awards witnessed fierce competition among over 65 brands from around the globe, with only nine exceptional brands receiving honors. Pure Culture’s achievement as one of the distinguished recipients and the sole Filipino-owned brand among the awardees is a testament to its unwavering commitment to safer and more sustainable practices, creating products that prioritize the well-being of consumers and the planet.

“We are incredibly humbled. We had set out with a big mission — to set the highest standards in clean F-beauty (Filipino beauty) — and this is validation that we are on the right track,” said Alex Gentry, Cofounder and Chief Innovator of Pure Culture.

The Award-Winning Product

The Wild Algae Superskin Tonic 2.0, designed for oily and acne-prone skin, is a multifunctional anti-bacterial and calming tonic infused with MicroSilver BG, delivering a radiant, lit-from-within glow. The formula has been enhanced to become completely unscented, eliminating any added essential oils for fragrance purposes. Additionally, it incorporates prebiotic Saccharide Isomerate, a cutting-edge ingredient that creates a long-lasting moisture barrier, keeping skin hydrated for up to 72 hours.

About Clean Beauty’s Organic Beauty Award

For seven years, Clean Beauty’s Organic Beauty Award has celebrated brands that excel in creating clean, green, and effective beauty products. Their rigorous selection process involves evaluating the sustainability, safety, and efficacy of products, ensuring that only the best in organic beauty are acknowledged.

This year, they introduced a plastic-free preference and entry into the awards by invitation only, resulting in a remarkable waste reduction of more than 50% compared to previous awards. According to their Instagram post, this process eliminated unnecessary waste and raised the standards of entry based on quality ingredients, sustainable packaging, and brands that give back to the global community.

Pure Culture Named Top Beauty Brand at 2024 THINK CLEAN™ Awards was originally published in THREAD by ZALORA on Medium, where people are continuing the conversation by highlighting and responding to this story.

When it comes to whipping up delicious home-cooked meals, KitchenAid has you covered! From time-tested recipes to experimental flavors, you can always expect restaurant-quality results. Famous for its kitchen robots, the American brand is also renowned for its cookware collection, which features a variety of products that cater to different preferences, cooking styles, and budgets. Options include the Classic Ceramic Aluminum, Classic Stainless Steel, Forged Hardened Aluminum, MultiPly 3PLY, Cast Iron, and Steel Core Enamel. Each assortment is thoughtfully designed to equip everyday cooks and home chefs with essentials that are not only reliable but also delightful to use.

Rustan Marketing Corporation is the exclusive distributor of KitchenAid Cookware in the Philippines. Now available in stores, discover the complete cookware collection and find out which ones are the perfect addition to your home.

Make the most of everyday cooking

The KitchenAid Classic Ceramic Aluminum is perfect for Makers who turn everyday meals and sides into standout dishes. It is crafted with an extra-thick forged base that heats up quickly and evenly on all stovetops; while its sleek black design and clean lines offer a timeless aesthetic that’s both subtle and remarkable. Moreover, its stay-cool handles provide comfort during use and its smart stackable design makes storage a breeze.

Explore the assortment of the KitchenAid Classic Ceramic Aluminum: from Open Fry pans in various sizes (20cm, 24cm, 28cm, and 30cm) to a convenient Two-Piece Frypan Set (24cm and 28cm). Don’t miss out on the Open Saucepan (16cm), perfect for sauces and soups; or the Pancake Pan (24cm) for delicious breakfast treats. And for those who love stir-frying, the Covered Wok (28cm) is a must-have, while the Round Grill (28cm) adds a delightful touch to your cooking repertoire. Cook like a pro with KitchenAid Cookware!

Premium efficiency with a modern twist

The KitchenAid Classic Stainless Steel Collection combines functionality and style, making it ideal for Makers who seek quality cookware for everyday creations. Featuring an aluminum core, it distributes heat quickly and evenly for perfect results on all stovetops; while the combination of brushed and polished stainless steel finish gives it a modern look. Plus, its oven-safe stainless steel handles provide a comfortable, secure grip, adding to the safe cooking experience.

Choose from a variety of pieces that best complement your kitchen — from Open Frypans of varying sizes (20cm, 24cm, 28cm, and 30cm), an Open Wok (28m), a Two-Piece frypan Set (24cm and 28cm), to a Covered Skillet (26cm). Keep your kitchen stylish and functional with KitchenAid Cookware!

Superior non-stick performance and durability

The KitchenAid Forged Hardened Aluminum Collection offers the ultimate non-stick performance and durability, ideal for chefs who demand excellence in their cookware. With a hardened aluminum body that is resistant to scratches and dents, this collection is built to withstand the toughest conditions. Its matte black exterior finish, paired with comfort brushed stainless steel handles and lids, add a sophisticated yet timeless touch to any kitchen.

The KitchenAid Forged Hardened Aluminum Collection works on all stovetops and includes an Open Frypan of varying sizes (20cm, 24cm, and 28cm), a Two-Piece Frypan Set (20cm and 28cm), and an Open Wok (30cm). Maximize your cooking journey with KitchenAid Cookware!

Precision cooking made easy

Designed to perform and last a lifetime, the KitchenAid MultiPly 3PLY Collection is crafted with a highly conductive aluminum core, as well as a heavy-gauge multi-ply stainless steel construction that ensures premium durability despite repeated use. The collection also features measuring marks for precision and control, ensuring accurate cooking every time. Additionally, the curved rim design ensures drip-free pouring for mess-free serving and cleaning.

Tailored to work on any stovetop, including induction, the KitchenAid MultiPly 3PLY Collection features Open Frypans with ceramic non-stick coating (20cm, 24cm, and 28cm), a Covered Saucepan (16cm), a Covered Wok (28cm), and a Covered Casserole (24cm). Master every recipe with KitchenAid Cookware!

Excellent heat retention with German enamel

Up your cooking game with the KitchenAid Steel Core Enamel Collection. Crafted with German enamel, this oven-safe cookware boasts a smooth and extremely durable surface that’s scratch-resistant and safe for use with metal utensils. The 100% natural and non-reactive enamel cooking surface ensures your favorite recipes maintain their color and taste. Moreover, the range features a steel core for excellent heat retention and an extra-durable closed stainless steel rim for drip-free pouring. With stainless steel stay-cool handles, you can seamlessly transition your casseroles from stovetop to table, while the tempered glass lids provide easy monitoring of your culinary creations.

Get your very own KitchenAid Steel Core Enamel cookware in a sophisticated Matte Black color–the lineup includes a Covered Saucepan (16cm) and Covered Casseroles (20cm and 24cm). Exceptional meals await with KitchenAid Cookware!

Overall, the KitchenAid Cookware collection is designed to deliver top-notch performance. While each collection is distinct, all categories also share some standout features: Firstly, all pieces provide quick and even heat distribution for consistent cooking results. Secondly, the ceramic non-stick coating that is PFAS-free guarantees safe and healthy cooking, with easy food release and fast cleanup. Finally, the collection boasts superior versatility, thanks to its oven-safe technology that lets Makers move from stove to oven; as well as consistent performance across different cooking surfaces — whether cooking on gas, electric, or induction stovetops.

With more than 100 years of bringing cooking excitement to the table, KitchenAid offers nothing less than products designed to perform and last. So get your cooking on and try that new recipe that you’ve been eyeing for a while, or add a unique twist to your favorite dish. Cook fearlessly with KitchenAid Cookware!

Take Your Cooking Skills to the Next Level with KitchenAid Cookware was originally published in THREAD by ZALORA on Medium, where people are continuing the conversation by highlighting and responding to this story.

Casio has been a trusted name in timekeeping for generations, with their iconic digital watches becoming a staple worldwide. Now, the Japanese brand is taking their offerings to new heights with the introduction of the GD-B500 and GA-2300 — two watches that seamlessly blend cutting-edge technology with refined aesthetics.

Designs that Defy Conventions

The GD-B500 and GA-2300 cater to diverse style preferences, defying the notion that functionality must come at the expense of form. The GD-B500 exudes a sporty aesthetic with its digital display and prominent bezel, appealing to those with an active lifestyle. Conversely, the GA-2300 analog watch boasts a minimalist and classic design, making it a sophisticated choice for those seeking elegance.

Both watches have undergone a sleek transformation, shedding the bulk of traditional G-SHOCK models without sacrificing durability. The GA-2300 weighs a mere 49 grams and measures 45.4mm in diameter and 11.6mm in thickness, while the GD-B500 weighs 58 grams and measures 46.3mm in diameter and 11.0mm in thickness.

Despite their refined silhouettes, these timepieces remain true to G-SHOCK’s legendary toughness, boasting shock resistance and a 200-meter water resistance rating, making them ideal companions for swimming and snorkeling adventures.

What Features Do They Have?

The GD-B500 and GA-2300 are more than just stylish accessories; they are integrated wearable devices that enhance everyday life. The GD-B500 seamlessly connects to smartphones via Bluetooth, enabling automatic time adjustment, phone finder functionality, and step tracking data transfer.

Powered by solar charging, the GD-B500 eliminates the need for frequent battery replacements, ensuring uninterrupted performance. Its step tracker encourages an active lifestyle by monitoring daily activity levels, while its digital display provides clear access to time, date, stopwatch, timer, alarms, and more.

The GA-2300, on the other hand, combines analog and digital displays, offering a perfect balance of traditional timekeeping and modern functionality. Its world time functions make it an ideal travel companion, while its stopwatch and timer capabilities cater to fitness enthusiasts and event organizers.

Both watches feature shock-resistance, 200-meter water resistance, LED backlighting, and daily alarms, ensuring reliability and visibility in any environment.

Which Watch Should I Choose?

Whether you prioritize cutting-edge technology or refined minimalism, the Casio GD-B500 and GA-2300 offer something for everyone. Tech-savvy individuals and outdoor adventurers will appreciate the GD-B500’s smart features and rugged build, while minimalists and frequent travelers will gravitate toward the GA-2300’s sleek design and versatile functionality.

With a range of vibrant color options and a price point of PHP 8,880, these watches are not only functional but also accessible. So, why wait? Elevate your timekeeping experience and embrace the future of wearable technology with Casio’s latest offerings, available now at ZALORA Philippines.

Casio Adds New Members To The G-SHOCK family: GD-B500 & GA-2300 was originally published in THREAD by ZALORA on Medium, where people are continuing the conversation by highlighting and responding to this story.

For the true vanguard — the entrepreneur, the rebel, the man who defies conventions and forges his own path — only a fragrance as bold and uncompromising as HUGO INTENSE will do. This virile potion is the aromatic equivalent of an inked manifesto, demanding to be equally admired and feared.

The Fragrance

True to its name, HUGO INTENSE is a scintillating olfactory composition masterfully orchestrated by the brilliant noses of Roxanne Kirkpatrick and Natalie Cetto. This fragrant overture seduces the senses with a rousing prelude of zesty citrus notes — a tantalizing rhapsody of ruby red grapefruit and tart lime, underscored by a sumptuous red apple accord that imparts a velvety sweetness.

As the opening cadence fades, the daring heart notes take center stage with an electrifying trio of red cinnamon, aromatic red thyme, and spicy geranium — an impassioned crescendo of heat and spice. But the true coup de grâce is the base’s grand finale — an enveloping tapestry of deep, sensual notes. Smoldering red leather accord intertwines with creamy tonka bean, earthy patchouli, and rich cedarwood to forge a lingering, sensual denouement of unparalleled intensity.

The Bottle

Exuding untamed vigor from the inside out, the HUGO INTENSE bottle is a vision of ardor cast in deep ruby tones with a daring concrete-inspired matte finish that lets no gaze go unbuckled. The striking black cap mirrors the brazen noir lettering of the iconic HUGO name splashed across the front. But the pièce de résistance is the vibrant scarlet fabric strap encircling the throat of the flask, imparting one last untamed and unabashedly seductive detail.

So this is HUGO INTENSE — your ultimate expression of self without boundaries. Feel empowered to be uniquely you, every moment of every day. Find your reminder in a bottle today, available at ZALORA Philippines. While you’re there, explore the complete lineup of HUGO fragrances — from the iconic MAN and JEANS to the bold and unforgettable INTENSE.

Shop HUGO Intense perfume on ZALORA Philippines today!

HUGO INTENSE: Elevate Your Self-Expression with The New Eau de Parfum was originally published in THREAD by ZALORA on Medium, where people are continuing the conversation by highlighting and responding to this story.

With a completely customizable palette that’s all hue, the new OPI Your Way collection for Spring 2024 features shimmery and glittery sheer glazes designed to layer over highly-pigmented crèmes, allowing consumers to paint it and glaze it, creating infinite personalized color options.

Color highlights include apricot in both crème and glitter sheer finishes (Apricot AF, gLITter), which have recharging vibes and offer an inclusive alternative to traditional pastels. Cyber lime and turquoise crèmes (Get in Lime, First Class Tix) energize body and mind, while trans-seasonal dark brown, rich caramel, creamy tan, and shiny beige (Material Gworl, Spice Up Your Life, Basic Baddie, Bleached Brows) evoke feelings of warmth. Candy tones of shimmery bubblegum pink, sheer lavender glitter, and bright blue crème, (Bubblegum Glaze, Suga Cookie, *Verified*) have a whimsical, playful energy.

OPI Your Way includes 12 new shades–seven crèmes and five effect sheers–matched in Nail Lacquer, plus 9 new shades–six crèmes and three effect sheers–exclusively available in Infinite Shine.

With three simple steps, consumers can create totally customized looks.

• Step one: paint it. Choose one crème as your foundation, or use multiple to make a French tip or create abstract linework.
• Step two: glaze it. Layer any sheer glaze over the crème(s). Use more than one for a truly custom look, like a pearlescent glitter ombre.
• Step three: name it! For example, Apricot AF paired with Glazed N’ Amused to create Apricot N’ Amused, an entirely new color and name.

“I’m so excited about the OPI Your Way collection because it epitomizes one of the brand’s long-standing beliefs–color is the ultimate tool for self-expression,” explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “People want shades that allow them to be unique and showcase their individuality. To get last year’s milky nail trend–Bubble Bunny–consumers creatively combined Bubble Bath and Funny Bunny to create their perfect hue. This collection expands upon that concept, with shades designed for layering, making each combination as unique as its wearer. And it’s not just the colors that can be remixed; each shade name was designed with simplicity in mind so two names can be combined into one, à la Brangelina.”

“The collection’s vibrant crème hues act as a foundation for your nails,” adds OPI Global Director of Color Equity Jill Bartoshevich. “Then dazzling, sheer shimmer, pearl, and glitter glazes add a dreamy, mesmerizing touch to the final look. You’ll find the biggest color trends of 2024 in this collection, including apricot in both opaque and glittery sheer finishes, as well as super vivid lime green.”

OPI Your Way shades will be available in Nail Lacquer, including:

PAINT IT (crèmes):

Apricot AF*

The yassification of apricot. This creamy finish is bright AF.

Without a Pout*

Pucker up. This hawt pink crème was born to smooch.

Material Gworl

A dark brown crème that’s nothin’ but fabulous.

Spice Up Your Life

Add a little spice with this rich caramel crème.

Buttafly*

A soft yellow shimmer that’ll make your heart flutter.

$elf Made

Today’s forecast: a 100% chance of $howers thanks to this green crème.

*Verified**

A bright blue crème that’s verifiably iconic.

GLAZE IT (sheers):

Glazed N’ Amused

Glaze for days with a pearl sheer that can be layered over any color.

gLITter

Top off any look with this LIT apricot sheer.

Snatch’d Silver

A silver sheer glitter that’ll snatch any color you layer it on.

Suga Cookie*

Like frosting. Sweeten up any shade with a sheer layer of purple glitter.

Gliterally Shimmer*

A sparkly yellow sheer topper that’s gliterally everything.

Nine additional OPI Your Way shades will also be available in Infinite Shine, including:

PAINT IT (crèmes):

Bleached Brows

Y2k called and said this shiny beige crème is BACK.

Basic Baddie

A basic that’s anything but basic. This creamy tan has extreme shine.

On Another Level

A seriously shiny electric pink crème that’s giving main character energy.

First Class Tix

A turquoise crème that’s your first class ticket to shiiiiine.

Get in Lime

A cyber lime crème everyone will shine up to see.

24 Carrots

Make nails drip in a seriously shiny bright orange crème.

GLAZE IT (sheers):

Glitter Mogul

A glittery sheer topper that’ll make you an instant $uccess.

Pearlcore

The world is your oyster when you layer this shiny pearl sheer over color.

Bubblegum Glaze

A shimmery bubblegum pink glaze that’ll pop off on top of any shade.

Infinite Shine offers a durable high-shine finish, traditional lacquer application, and up to 11 days of wear. Nail Lacquer features a highly-pigmented, rich formula for even application without streaking.

OPI Your Way Nail Lacquers will retail for Php 495 each, and Infinite Shine colors will retail for Php 695 each at ZALORA. OPI is distributed by Rustan Marketing Corporation.

Paint It and Glaze It with OPI Your Way for Spring 2024 was originally published in THREAD by ZALORA on Medium, where people are continuing the conversation by highlighting and responding to this story.

Unveil younger-looking eyes with the transformative power of Nuxe Super Serum [10] Eye

Eyes Appear 10 Years Younger

Nuxe Super Serum [10] Eye features a universal duo that incorporates cutting-edge technology and natural ingredients. This involves the microfluidic encapsulation of 100% natural fractionated botanical oils, inspiring the creation of a unique formula with a patented botanical complex, which stimulates the skin’s natural youth mechanisms thanks to thousands of micro-balls of fractionated Botanical Oils and concentration of Natural Hyaluronic Acid.

Additionally, the formula includes Botanical Caffeine with antioxidant, decongesting, and refreshing properties. A combination of active ingredients specifically chosen to target age markers and signs of fatigue.

The serum’s texture, reminiscent of golden botanical pearls, is perfectly tailored to the eye contour area. It is light and instantly absorbed into the skin without a greasy finish, providing 360° correction of the eye area.

360° Correction Of The Eye Area

The delicate and fragile skin around the eyes is 10 times thinner than the rest of the face and naturally lacks support fibers like collagen and elastin, making it prone to the appearance of wrinkles, expression lines, loss of firmness, and signs of fatigue.

Nuxe’s universal age-defying eye concentrate targets these signs of premature aging in the eye contour area, resulting in brighter-looking, refreshed eyes that appear 10 years younger.

Following application, Nuxe Super Serum [10] Eye delivers a moisturized eye contour area and more luminous skin. Day after day, dark circles are reduced and eyes appear rejuvenated.

Nuxe Anti-Aging Skincare

Nuxe Super Serum [10] Eye seamlessly complements Nuxe’s anti-aging care ranges, catering to the needs of all skin types. Simply apply before your day or night cream to complete your beauty routine.

This eye care gem from Nuxe only proves that beauty can be both natural and sustainable. Plus, its vegan and silicone-free formulation is an environmentally conscious choice for effective eye care. Upgrade your routine and embrace the goodness packed in a recyclable glass bottle. Get the Nuxe Super Serum [10] Eye 15ml for only Php 3,450.

A Revolution To Your Eye Care — The Nuxe Super Serum [10] Eye was originally published in THREAD by ZALORA on Medium, where people are continuing the conversation by highlighting and responding to this story.

Lanvin has always loved to tell stories through fragrances, celebrate nature, and open up the imagination to unexpected interior horizons.

Through three poetic bouquets, Les Fleurs de Lanvin collection, launched in 2022, exudes optimism and delicacy, blue skies and soft colours. It takes you on an olfactory stroll through to the heart of a welcoming, joyful and natural dreamland, where gentle and comforting flowers symbolise the blossoming of life.

These modern creations uphold past traditions and shape a happy present. Choosing a Les Fleurs de Lanvin perfume means wrapping yourself and others in a comfortable cocoon. A simultaneously intimate and generous act of harmony.

After the success of the first three fragrances from their wonderful garden (Les Fleurs de Lanvin), a new dreamlike bouquet, named Sweet Jasmine, is joining the collection.

Following the romantic Water Lily, the audacious Blue Orchid and the luminous Sunny Magnolia, the tender Sweet Jasmine pays tribute to the delicacy of fragrant jasmine petals dripping in morning dew, carried through the air by a gentle breeze. This light dawn, warmed by the first rays of sunlight awakens the senses and invigorates the mind and body.

The tender bouquet: Sweet Jasmine

A charming, refreshing and enveloping green floral perfume.

At a fountain’s edge, a light and fresh green note floats in the sunny morning air. Several light petals of jasmine, magnolia, and orange blossom slowly infuse a green tea piqued with Bergamot, thus creating an alchemy of composition. The sweetness of the white musks envelops an elegant cedarwood, which is brought out by notes of amber. An intensifying sense of freedom, a blend of freshness with softness, to achieve a pure balance; a feminine, elegant and addictive sillage.

Perfumer: Nicolas Beaulieu.

Main notes:

• Bergamot, green tea accord, water fruit
• Magnolia, Jasmine Sambac Absolute, orange blossom
• Amber, musk, cedarwood

A poetic bottle

Just like its predecessors, the new Sweet Jasmine olfactory landscape is nestled within a bottle design inspired by the 1930’s Art Deco movement, reminiscent of the Maison’s historic design.

A legacy of Lanvin’s refinement and elegance. Crystalline glass, slim lines, and fine columns. This beautiful object is a thing of both grace and desire.

The Maison logo is delicately engraved on its cap: Jeanne Lanvin and her daughter, a symbol of eternal and unconditional love.

This modern poetry even continues in the packaging: singular, twirling, interlacing plants dance with butterflies in positive shades of water green and pink, suggesting the gaiety and softness of this new bouquet.

A creative and enchanting universe comes to life, the blossoming of the pigmented petals, sometimes pastel, sometimes bright, reflects the subtle balance of a radiant harmony.

Smell divinely floral by heading over to ZALORA Philippines today to get your hands on a bottle of Les Fleurs de Lanvin Perfume

Discover Elegance In Lanvin’s Les Fleurs de Lanvin Perfume Collection was originally published in THREAD by ZALORA on Medium, where people are continuing the conversation by highlighting and responding to this story.

Building on last year’s success, La Belle Fleur Terrible is back
in the spotlight — and Jean Paul Gaultier has paired her with a
stunning new addition: the naughty nymph is now embracing the
sensual Le Beau. In 2023, the two perfumes unite in a dreamy
paradise — where they reveal more than they hide. Gaultier
welcomes two new enfants terribles to its Paradise Garden.

THE MUSES

In an upside-down embrace, two souls are joined as one. Tess
McMillan and Jonas Barros make an irresistible couple, more
seductive than ever. Proud symbols of free-spirited youth — and,
above all, liberated from all inhibition. Blazing and flamboyant,
their seductive eyes beg to gaze into yours — Erotic!

THE CAN (A.K.A THE CASE)

Jean Paul Gaultier’s iconic metal tin can feature glowing fauna
and flora. Landscapes echo the House’s signature prints, as if
traced in bright colours on bare skin, tempting the most torrid
of pleasures.

THE BOTTLE

On one side, the lagoon-blue curves of La Belle Paradise Garden,
the seductress in Gaultier’s garden of pleasures, is elegantly
adorned with a necklace of embroidered flowers — inspired by the
Autumn-Winter 2010–2011 ready-to-wear collection. She is the
goddess of exuberant femininity!
On the other are the bulging green muscles of Le Beau Paradise
Garden, whose bright embroidered leaf barely conceals the
essential. Two fierce, sensual energies.

THE FRAGRANCE

Quentin Bisch, Jean Paul Gaultier’s iconic perfumer, has created
two exotic juices. Two complementary fragrances that create an
enticing olfactory narrative — to discover with one partner… or
more.

An aromatic woody eau de toilette, Le Beau Paradise Garden
entwines its green fig with coconut water, suffused with powerful
sandalwood. An irresistible fresh new juice.

La Belle Paradise bursts with vanilla and is splashed with iris
and blue water lily. For radiant scents that will seduce even the most reserved.

Shop Jean Paul Gaultier’s two new fragrances on ZALORA Philippines today!

Unlock Sensuality with Jean Paul Gaultier’s Paradise Garden Scents: Le Beau & La Belle was originally published in THREAD by ZALORA on Medium, where people are continuing the conversation by highlighting and responding to this story.

Turn heads on your next girls’ night out with the captivatingly fresh scent of Carolina Herrera 212 VIP Rose.

There are so many ways to celebrate — dancing all night, partying with new people, spending time with loved ones. But a fete is also a perfect occasion to express yourself — with fashion, with fun, with fragrance. 212 VIP Rosé Elixir, the new feminine scent from Carolina Herrera, is a declaration of joy and liberation, sensuality and femininity, a new interpretation of an iconic perfume. Most of all, there is a little bit of celebration in every single spritz.

In that spirit, Carolina Herrera is hosting a reunion of sorts with one of its fragrance icons — 212 VIP Rosé, which celebrates its 10th anniversary this year — with an imaginative new remix of the original: 212 VIP Rosé Elixir. 212 VIP Rosé Elixir revisits the olfactory touchpoints of 212 VIP Rosé — one of the most successful fragrances in the history of Carolina Herrera — through a floral and spicy base, with peach blossom notes as effervescent as a glass of rosé. This time, though, the fragrance has been updated and
made more intense than ever, hence the name Elixir.

A mainstay of the Herrera brand, the festive 212 fragrance family is inspired by the youthful and vibrant creativity of New York nightlife in the late ’90s. “The essence of 212 has always been synonymous with freedom — the feeling of fulfillment and joy that we only experience when we are among friends,” explains Carolina A. Herrera, Beauty Creative Director
at Carolina Herrera and founder of 212. “In 2024, we want to expand on this universe and redefine one of its central ideas: celebrating the joy of being oneself.” 212 VIP Rosé Elixir evokes both the exclusivity of uptown salons and the gritty glamour of downtown nightclubs — any special place where unique people gather.

Its ambassador is a woman of strength and
individuality: Brazilian actress and model Bruna Marquezine. With an impressive career in the film and TV industry since childhood, she is also a fashion icon, a modern-day It girl who graces magazine covers with a strong sense of style and has made the leap to Hollywood with her participation in Blue Beetle. In the campaign, Bruna embodies the liberated femininity that Carolina Herrera has always represented.
212 VIP Rosé Elixir.

The elixir of femininity

An elixir is, by definition, a precious and concentrated liquid. 212 VIP Rosé Elixir raises the stakes to become the most luxurious, elevated, and intense perfume in the Carolina Herrera 212 family. To capture this expression of sensuality and magnetism, perfumer Émilie Coppermann, a regular collaborator with the house, has crafted a sophisticated scent symphony made from seemingly contradictory elements.

After the first spray, the top notes reveal a playful black currant note, providing an initial burst of sweetness and creaminess, like the prelude to a memorable night, seasoned with notes of mandarin and lychee. The sparkling touch that has always characterized 212 is reinforced in the heart notes, with an intoxicating aroma of rose that provides intensity and romance. Here, the iconic peach blossom accord that made 212 VIP Rosé famous a decade ago reappears.

The base notes are unbeatable: patchouli oil, an elegant, expansive, and almost fluorescent plant; Bourbon vanilla absolute; and a blend of musks that linger on the skin until dawn. 212 VIP Rosé Elixir is ultra- feminine, floral, and fruity, a sensual, mischievous, and luminous fragrance with a nocturnal spirit. In the form of an elixir eau de parfum, it showcases an unprecedented intensity and speaks to Carolina Herrera’s commitment to quality materials from sustainable practices.

The bottle: A burst of shimmer and shine

212 VIP Rosé Elixir’s iconic bottle reimagines the unmistakable silhouette of its predecessors with a new twist of sophistication and glamour: a gradient coating of pretty pink glitter. In line with Herrera Beauty’s philosophy, its design makes it a desirable object in and of itself, with formats ranging from sculptural (a luxury totem for your dresser or vanity) to the portable variety, light and perfect for carrying in your bag. It’s a way to celebrate the beauty of expressing oneself freely with what feels like an
infinite sense of sparkle. It has been ten years since 212 VIP Rosé made history with its alluring fun-loving formula. Now, 212 VIP Rosé Elixir reimagines this legend with an added intensity, exclusive new detailing, and entirely new oomph. It’s a dazzling invitation to be yourself without fear.

Shop the latest Carolina Herrera perfumes on ZALORA

Women’s Night Out Perfume — Carolina Herrera 212 VIP Rose was originally published in THREAD by ZALORA on Medium, where people are continuing the conversation by highlighting and responding to this story.

While Air Max Day has officially passed, our fascination with the sneakers, particularly those sported by James Reid in our latest /covers edition, remains undiminished. James Reid — singer, songwriter, actor, and undeniable fashion savant — effortlessly showcases some of Nike’s most emblematic Air Max designs, reaffirming their timeless appeal. These legendary sneakers, renowned for their pioneering silhouettes and unparalleled comfort, have been turning heads for generations. Thanks to Nike’s relentless pursuit of innovation, the Air Max legacy continues to evolve, consistently setting new benchmarks in sneaker culture. Join us as we explore some of the standout Air Max models that promise to take your sneaker collection to new heights.

The Nike Air Max Range

Embarking on an illustrious journey within Nike’s prestigious archives, the Air Max series emerges as an emblematic footwear icon that has transcended its athletic origins to become a cornerstone of sneaker culture. Tracing back to the spring of 1987, conceived from the visionary mind of Tinker Hatfield. The Air Max 1 was unveiled, showcasing an unprecedented design feat: an exposed Air unit on the sole. This audacious innovation not only redefined the aesthetic landscape of sneakers but also heralded an era of iconic silhouettes.

Nike Air Max Excee

The Air Max Excee commands attention, mirroring the venerable Air Max 90’s silhouette, yet it diverges with a contemporary reinterpretation. Through its extended lines and reimagined proportions, the Excee stands as a beacon of modernity. Its composition — a harmonious blend of mesh, leather, and suede — ensures that its wearer not only treads in comfort but in unparalleled style.

Nike Air Max AP

For those who yearn for a fusion of heritage and innovation, the Nike Air Max AP serves as a testament to this blend. Echoing the esteemed Air Max 97 through subtle nods in its design, the AP model distinguishes itself with a modernized upper and a plush midsole. Its silhouette, refined yet approachable, offers versatility for an array of ensembles, from the casually sophisticated to the effortlessly chic.

Nike Air Max Solo

Not a fan of bulkier Air Max styles? No worries. The Nike Air Max Solo caters to aficionados of sleek design, preserving the hallmark Air Max cushioning while presenting a more streamlined aesthetic. Its design principles prioritize comfort, evidenced by the cushioned collar and supportive midsole, making it a quintessential selection for the discerning urbanite.

Nike Air Max SC

Challenging the convention that robustness necessitates bulk, the Nike Air Max SC champions a lightweight yet resilient composition. The secret? Its alchemy of leather, textile, and mesh, coupled with a foam midsole, offers enduring comfort and durability, affirming that elegance and practicality can indeed coalesce.

Nike Air Max SYSTM

For the enthusiast of retro allure, the Nike Air Max SYSTM presents an invitation to celebrate the vibrancy of the 80s. Adorned with gradient patches that evoke a sense of nostalgia, this model pairs effortlessly with an array of attire, from the distressed denim of the casual connoisseur to the refined chinos of the sartorial sage.

Nike Air Max 90

Embodying the essence of Nike’s pioneering spirit, the Air Max 90 remains an indelible icon, revered for its audacious color schemes, chunky silhouette, and visible Air unit. More than a mere sneaker, the Air Max 90 is a narrative of innovation, a testament to the enduring legacy of a brand that continues to influence the zeitgeist. Catch hearts just by rocking these kicks solo, or up your game by matching them with distressed jeans and oversized sweatshirts for a swag look.

The Air Max line holds a revered status in the sneaker world, a true embodiment of Nike’s relentless pursuit of innovation, marrying cutting-edge design with uncompromising performance. This iconic series is far more than just a collection of shoes — it represents a legacy that transcends time, paying reverence to the Air Max heritage while boldly forging ahead into new realms. Whether you’re a seasoned connoisseur or a casual admirer, the Air Max range beckons you to immerse yourself in its storied journey, where functionality and fashion converge in perfect harmony.

James Reid’s Top Nike Air Max Sneakers was originally published in THREAD by ZALORA on Medium, where people are continuing the conversation by highlighting and responding to this story.