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Bed Bath Rebrands & Beyond
Overstock is now in bed with the formerly popular home décor closeout store. Here’s what it taught me
Rebranding is a dirty job, but someone has to do it. As someone who started a rebrand earlier this year, I know this firsthand. After years of primarily writing content for others, I finally decided to focus on building my personal business, which I have literally been neglecting for years.
There’s nothing quite like knowing you want to move forward but not being sure of the direction you choose. So, as I continue to tweak and make alterations to my own brand, I am often compelled to read the stories of others for inspiration.
Enter Bed Bath & Beyond
I find Bed Bath & Beyond’s rebrand to be incredibly fascinating. This is primarily because I always felt like it was a great store with poor marketing and a horrible layout.
On the other hand, Overstock is a horrible name for any brand. It just sounds like a warehouse looking to unload broken, irregular goods. Although I found a few great deals on the site over the years, I could never bring myself to even subscribe to the website.
Seeing these two brands merge and demonstrate how to proverbially “eat the meat and spit out the bones” is a…
