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Hey, Wanna Get Married?
Why Your Early Close Is Killing Your Conversions
We don’t even know each other, yet I’m asking if you want to get married. That’s a bit (lot) weird, right? It’s highly unlikely you’ll say yes. But business copy does this every single day.
Not by proposing, obvs. But by trying to close a sale before a prospect understands who you are or why they’d want to buy from you. That’s the same feeling as asking someone to marry you on (or before) the first date. Icky.
Getting serious too soon turns people off. People are more likely to run for the hills than reach for their wallets with early close tactics.
Instead of racing ahead to ‘Buy Now!’ or ‘Book a Call!’, give people a chance to get to know you. Take small logical steps potential customers can easily follow. Answer common questions, show them you get their problem, show your solution solves it, meet them where they’re at without pushing them ahead of their comfort zone. It’ll build trust. That’s important because people buy from people they trust.
When your website copy, blogs, and case studies match what people are searching for, it creates a “getting to know and like you” path. That path leads to more sales and happier customers. Let me show you how…
