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Mike Ivars

Product, Growth, Startups & Tech…

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Why build RealMail

5 min readNov 22, 2024

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Summer ends.. but projects comes.

Hi there! 👋🏻 How was your summer? 🏖️

In my case, I haven’t had much rest or holidays, and hard work has its rewards…. and I can say:

🎉 RealMail is open for beta testers!

But first I would like to take the opportunity to explain the reasons behind this project.

So let’s go!

The Goal of Every Startup

As a 3-times entrepreneur, that fund investor funded SaaS startups in the past. I am very clear that the only most important characteristic in this game is: Growth.

A startup is a beginning company that grows faster than others. Because it offers something better for the market. Or it does in a innovative way that others do, or that no one has done yet thanks to technology.

So grow, but do it very fast, is the crucial thing. Because if you do it fast, you can establish yourself soon as the winner, and in theory “The Winner Takes It All”. Making it more difficult for other new potential competitors to catch up to you. And amplify the future distance with them, and then maintain it for as long as possible.

How?

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