Dos and Don’ts Mobile App Banner
Did you know that Apps convert 120% better than the mobile web with people spending up to 90% of their time browsing within the app environment on their smartphones.
At Lion Parcel, we have a banner section right in the middle of our homepage. The placement of the banner section makes it more obvious for users to click on it.
Other than banner placement, the banner itself should be noticeable. I’ve listed 3 Dos and Don’ts for createing more noticeable Banner in mobile apps down below.
- Simple Copy
According to research done by Wyzowl, human attention span has markedly decreased in just 15 years. In 2000, it was 12 seconds and by 2015, the average attention span shrunk significantly to 8.25 seconds. This means that the copy we used should be short and attention grabbing. Remember, mobile phones have limitations when it comes to banner space.
2. Less is More
As you can see on the right side, there is too much happening. We were unable to focus on the banner main message as a result. While in the left side we can understand the banner better.
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3. Adding CTA
“Call to Action” is important for banners. CTA encourages user to click on the deep link, resulting in increased click banner conversion.
In conclusion, a banner is a way to communicate with the user. Either to sell, to promote, or to inform the user about certain information. What we need to do is communicate better and focus on delivering our message.
Okay, I think that’s all I can cover for now.
Thank you and See ya!
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