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A Guide to Google’s PageRank Algorithm
An Algorithm that changed the way we search!
Biggest Innovation of the Late 90s
The PageRank algorithm is at the heart of the Google Search Engine. It was developed by Larry Page, Sergey Brin, Rajeev Motwani, and Terry Winograd. Though the Google search engine has evolved over the years, especially with AI being the major upgrade in the search, PageRank is still a crucial part of the complex ranking system.
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What is the PageRank Algorithm?
PageRank Algorithm gives each page on the web a rating of its importance, which is a recursively defined measure whereby a page becomes important if important pages link to it.
This definition is recursive because the importance of a page refers back to the importance of other pages that link to it.
One way to think about PageRank is to imagine a random surfer on the web, following links from page to page. The page rank of any page is roughly the probability that the random surfer will land on a particular page. Since…
