Read More with the Hooked Model

Of iBooks, Scrolling and Streaks

I use iBooks a lot. But not for reading.

My usage is predominantly for reading PDFs and documents from my MBA. But occasionally I also read books in their app.

I heavily use Kindle for reading and my local library’s reading app not because… I love books and FREE stuff!

But recently I realized I can up the amount of time spent reading by literally using the principles of the Hooked model.

Aka Continuous Scrolling

When I was reading the War of Art* in the app and I noticed something brilliant. The turning of pages had changed.

Now I needed to scroll. Instead of turning pages like a regular book or Kindle.

What is essentially the ‘Hooked’ model of compelling users to increase their time on site/ time on app, is such a fantastic technique to instill a good habit.

Here, is a screen grab of what the scrolling of pages looked like while I read:

In case you are wondering how to enable this feature, then here are the exact steps: