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AMA RECAP: beFITTER x RED KITE

11 min readJul 14, 2022

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Greetings Community!

On July 13, 2022, we successfully organized an AMA event with beFITTER, on Red Kite’s Telegram Channel. We’d like to give a massive thanks to all of our audiences who joined us and our special guests Ms.Ba Nguyen — Co-founder of beFITTER, who shared very in-depth knowledge of the project.

In this recap, you will have a chance to learn more about beFITTER — a web3 fitnessfi and socialfi app that aims to make healthy lifestyle irresistible. The team provided information about the project’s features, special insight into the game vision, upcoming plans, etc.

The AMA included 3 segments:

- Segment 1: Introduction

- Segment 2: Twitter Questions

- Segment 3: Live Community Questions

$300 will be given away as rewards for the best questions!

Segment 1: Introduction

Host: Hey Everyone! We are going to have an AMA with beFitter which is going to start now! Please welcome our host today Ms Ba Nguyen @banguyen68, Co-founder of beFitter guys!! Hope you are excited for our AMA session!!

Ms.Ba: Hi everyone! I am excited to join AMA with the Red Kite community!!

Host: Great! we’re also looking forward to hearing about your project! 1st question to start the AMA event, please share with us the background of the team behind this project. What are your past experiences?

Ms.Ba: Sure, so first about myself, My name is Ba Nguyen — I’m the Co-founder of beFITTER.

I have worked with multiple notable blockchain projects from Icetea Labs — the top-tier Incubator in South East Asia. The list of projects I have worked on starts from Red Kite and Gamefi.org — among the top performing launchpads at the moment according to Crypto Rank. That’s why I feel like going home when joining AMA with Red Kite community today ^^

I was also Icetea Labs Due Diligence leader. My job back then was to evaluate, advice and support projects that Icetea Lab has incubated, about more than 30 projects. And now, after all my experience, I co-founded beFITTER, my mission is to get you guys healthier every day.

To deliver the best of beFITTER to the audience, I need a lot of help from my talented team. Our development team comprises more than 50 people, including the marketing team, community team, game design department, and many more. I’m standing here really confident about the team, many of us have 5–10 years of experience in software development.

Host: Please have a quick introduction to the community about your project and what will it serve?

Ms.Ba: Of course, beFITTER is a web3 fitnessfi and socialfi app that aims to make healthy lifestyle irresistible.

beFITTER has the goal of bringing a health app with many activities that bring newness to users, while integrating social-fi. Also, what’s better than our users can even earn extra income while making themselves healthier?

Host: Could you share more about your roadmap? What are you aiming to achieve in the 3-months term?

Ms.Ba:

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So, first, this is our roadmap from now to quarter 2, 2023.

Last month, we released our testnet with the goal of attracting the earliest players of every age to experience the beFITTER app.

In our testnet from June 6 to July 7, we got:

✅ 218,782 register users

✅ Total download: 32,000+

✅ MAU (Monthly Active Users): 27,300 users

✅ DAU (Daily Active Users): around 4–5k

These are the efforts of the product team from business analysts, developers, and testers working at full capacity for many months. In the testnet, we expect to get users and community feedback and improve the app, so that in the mainnet we hope to get a high level of user satisfaction with the in-app experience.

Our target is that within this year (maybe sooner within three months), the mainnet can get the 10,000 DAU (Daily Active Users).

Host: We are looking forward to your upcoming activities! Let’s now proceed to the 2nd segment, the Twitter Questions!

Segment 2: Twitter Questions

Host: A while ago, the team chose five questions from Twitter. Here is the link. The first one from @thahacker8

beFitter is a fitness, sports app. So, will you make partnership agreements with sports and fitness companies in the market? How will you increase your market share to attract users from all walks of life to your project?

Ms.Ba: So I would tell you about our go-to-market in general.

Yes, beFITTER aims to have both Crypto users and Non-crypto users. Since we find such fitness app have the potential to have users of all ages, genders, crypto or non-crypto.

Crypto users: we will reach these users via our close relationship with games hub, guilds, other crypto partners like Red Kite, kols and communities.

Non-crypto users: we will get these customers from Footwear and Sport Brand reach through Co-branding Campaign. Already in talks in some right now, what these brands usually want to see is the mainnet and the users for collaboration. Besides, we target Runner Clubs, Trainers Communities with Tech-Savvy fanbase.

We are onboarding inspirers and ambassadors. The ambassador we are onboarding is a famous guy that won a gold medal in the world’s major multi-sport competition. He even has its own documentary on Netflix.

We will also sponsor one of top 10 marathons in the world according to National Geographic magazine.

Host: Here’s the 2nd question from @exilesaor

Since the inception of STEPN lots of move2Earn projects have flooded the market, how will @beFITTER_io distinguish itself from the competition and build a truly self-sufficient innovative solutions for itself? List some of your killer features for?

Ms.Ba: beFITTER is the first web3 app to provide

- Multiple type of activities to be tracked: Walk, Run, Cycle, Swim (upcoming), Sleep (upcoming)

- Wearable Application: Besides available on mobile (iOS and Android operating systems), we will also be featured on Wearable, a tracking device worn on your wrist

- Social-fi Features: Web 3 Social networks, Clubs, Camera AR post, donation for content creators

- Game mode: As usual, Solo, but there are Challenge and Pet systems also. Group gamemode will be our crucial feature, as we aim to boost the motivation throughout ourselves.

Host: Here’s the 3rd question from @SinghNamma

Shoes that the team is issuing may be limited but what is the team thinking of the supply coming from minting of shoe by the users? How will the team handle the large amount of minting new shoes by users 48hr cool down won’t help in this problem. Stepn did the same but didn’t work.

Ms.Ba: This is a very very smart question.Yes, we are aware of the NFT inflation. And cool down or more expensive costs are just short-term solutions. Since if there are more shoes to be minted continuously and here to stay forever, one day there will be too much. And inflation is unavoidable.

So beFITTER Shoe NFT needs to expire one day. In other words, it has a life span. The rarer a shoe NFT is, the longer it takes to be expired.

Of course, many people may not be happy about this. But we guarantee this is the better way. Do you prefer a lot of shoes but low value or fewer shoes but much more high value?

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Back to beFITTER eco, when expired, the shoe NFT can’t be used to earn in activities. You can still sell mint or level up, add points. We can let users extend the shoe NFT duration by some actions including using Fitter Pass or leveling up.

Host: Here is the 4th question from @ocea12ocean

How do holders of the beFITTER Tokens benefit in the ecosystem? What power within your model do $beFITTER individuals hold? Why is it so attractive and what are the basic requirements to participate in the long term?

Ms.Ba: Ok, we have two utility tokens to incentivise users to use the app. $HEE (Health token) rewards healthy activities.

$FIU (Social token) rewards activities involving social interaction such as challenges and SocialFi; in the future, it will become a governance token when DAO is established.

The two tokens have crucial roles in In-app activities.

Users need $HEE to repair NFTs, mint NFTs and level up NFTs at most levels.

👉 So any investors who want to use the app should hold a certain amount of $HEE and use it to sustain or increase their earning.

Users need $FIU to mint NFTs, level up NFTs at some levels, pay rental commission fee, pay for some in-app purchases and join challenges.

👉 And most importantly, you can hold and stake $FIU to earn interest and Fitter Pass which is the NFT represent many exclusive perks in the beFITTER ecosystem.

🤫 Sneak peek is the staking pools to earn Fitter Pass will be opened right away IDO and listing, the more and longer you stake, the more Fitter Pass you can get. With the Fitter Pass, you can get whitelisted in our upcoming sale for the reserved Diamond Box of Genesis Shoe NFT and other limited collections.

You know, Diamond Box is very desirable. We recently hosted an NFT Sale on our website. Diamond Box at the price almost $500/each, are sold out in less than 3 minutes, the price in the secondary marketplace now reaching $1,000 after a few days.

About the power each beFITTER users hold, I think first they hold the chance to improve physical and mental health when using the app. Also we have the profit sharing model (you can check on our whitepaper or the business paper), 50% of the revenue from the users transaction would be circulated back to the ecosystem to sustain the economy.

Right on the mainnet in July, to use the app, users need to have at least an NFT shoe. In August, once we release the renting system, you can join with low to zero initial cost.

Host: Here is the last question from @kirmdom

According to your roadmap, for the first quarter of 2022–2023 you plan to launch the daily quest. Will this feature be available to all players or only to those users who have invested money in the game? Can users who play for free also earn daily quest rewards?

Ms.Ba: I am not sure where @kirmdom got this info. But we have not had the plan for our daily quest yet. We may add this in the future but need to carefully think about the impact to the economy as well since we don’t want to face the issues in the case of Axie Infinity for example.

Instead, what we will offer right in Mainnet v2 is the Challenge mode.

  • 1 vs 1: Challenge your friend, family or a matched person to go on a competition.
  • Tournaments: Push yourself with weekly, monthly tournaments where you compete with others to be among top ranks in leaderboards. The top ranks and some lucky winner picked through lottery draw will share the reward pool.

Host: Thank you so much for answering questions from the Twitter community! Let’s move to the last segment: Live Community Questions.

Segment 3: Live Community Questions

Question 1: Many of the Play2Earn gaming platforms have high barriers to entry for players with low investment capital. In the case of #beFITTER_io how have you managed to solve this problem & guarantee easy and fair access to all types of players? What does it take to access #beFITTER_io?

Ms.Ba: As I mentioned above, in August, we will release the Renting System including fixed rent and share profits to offer a low to zero cost way to start using the application.

The renting system in beFITTER includes two types:

- Leasing feature: the lessor posts and finds people who want to rent NFT on the message board, the lessee will have full ownership of the NFT for the specified period of time upon mutual agreement.

- Profit sharing feature: The lessor posts and finds people who want to rent the NFT. The revenue earned from using NFT will be divided between the lessor and the lessee according to the percentage agreed beforehand.

Question 2: I have read that beFITTER offers users the possibility that they can earn income simply by performing activities such as walking, running, etc., but what precise mechanisms will you implement to ensure that each user does perform such a task and does not cheat?

Ms.Ba: This is how to detect user cheating:

  • Detecting fake GPS
  • Detecting unsafe devices: jailbreak, simulator, unpermitted developer mode,…
  • Controlling user movements by sensor
  • Based on GPS accuracy. The system identifies users who are in high-rise buildings or narrow spaces that are not convenient for physical activities and the system will not allow users to earn in these cases:
  • Detecting abnormal speed in each activity based on each user’s physical condition
  • AI machine learning to detect repeated patterns coming from automatic cheating

With devices that have been detected as cheating, the device owners’ credibility will be reduced in our system. If a user’s credibility is low, we will not support them to retrieve their losing assets and they will not be allowed to join any challenges of the application.

Question 3: Community is the key to success of any projects. What is beFITTER community expansion plan and what are your areas of priority? Is there a community for Vietnamese people as well as other countries?

Ms.Ba: We are definitely a community focused project. We have the crypto partners and community group for not only English speaking countries but also from Russia, China, Korea, Turkey, Japan, India and yes, Vietnam.

Question 4: As you know in this bear market it is too hard to develop the project. What is your plan to keep balance between developing the technology of beFITTER and improving the value of your token?

Ms.Ba: Personally, I think these two factors contradict. In fact, I am convinced that each actually supports the other.

Technology. No matter what a project build, application, platform or infrastructure, they need to have users, revenue stream to sustain the economy. And the reason to win people’s choice is to make a beneficial easy-to-use product with fast, safe technology. So by focusing on researching, developing beFITTER into a good application and constantly improving our technology, we attract more loyal users, have more demand for tokens and hence increase its value. In that way, our investors also benefit.

Value of token. Value of the token partially represents the value of the project. The higher the value of the token, the more resources and pressure on the team to update better technology.

Question 5: One issue that many users fear from Blockchian and the future WEB3 is the privacy of our data, beFITTER claims to be a secure environment for WEB3 so what exact mechanism do you apply to achieve this and provide a secure environment for users?

Ms.Ba: We acknowledge that information privacy is a fundamental right of individuals. Many even consider data secrecy the most serious consumer protection issue, as there is a growing number of cyber hacking cases that caused enormous and irreparable damage to the victims.

So we the development team are determined to make every attempt to ensure the data shared by our users is only used for its intended purpose. Similar to how we aim at a sustainable economy and an everlasting rapport with our community, we are committed to protecting your data, at all costs.

And in the near future, we seek to work with web3 data partners in the blockchain ID aspect to handle data ownership to users.

Host: Thank you so much for answering the questions from the community! Such a great AMA today Ms Ba! I’m sure that the RedKite community has learned a lot about the beFITTER project from your share!

Host: This is also the end of today’s AMA event!!! Thank you so much for y’all for having so many thoughtful questions and stay with us until the end! See you guys in the next AMA! Have a good day!!

beFITTER Official Channels:

Global Group | Announcement Channel | Twitter | Facebook |Substack | Website | Youtube | Instagram | Medium | Discord

Red Kite’s Official Channels:

Website | Twitter | Medium

Telegram Announcement: English | Vietnamese

Telegram Official Group: Global Chat | Vietnam | Russia

Telegram Community Group — Managed by Trusted Partners: Korea

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Published in Red Kite

A cutting-edge launchpad and DeFi platform. Hold $PKF to access hand-picked projects’ token sales and other distinctive features.