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The Difference Between the Chocolates from a Trans-pective
Sometimes you feel like a nut. Like when you are writing something for Medium.
The candy bar universe is littered with galaxies like the Milky Way. It is a billion-dollar business started with 100 Grand. And among its ranks is a cool confection that shares its name with a well-known cartoon character. Its members have also spawned hundreds of memorable catch phrases and jingles over the years.
You got chocolate in my peanut butter. Better not lay a finger on my Butterfinger. The chocolate that melts in your mouth, not in your hand. Break me off a piece of that KitKat bar. You’re not you when you’re hungry.
Perhaps no other commercial sunk as deeply into the American psyche as the one with a little ditty comparing the difference between two tempting treats. We naturally love to segregate anything that can be sorted and separated. We like things simple. Meat and potatoes. Carrots and peas. Ketchup and mustard. Day and Night. The Captain and Tennille.
As White Goodman famously observed, “That’s the problem with the American cinema: Can’t handle any complexity.”
Perhaps that is why the Peter Paul Candy Manufacturing Company’s advertising campaign for Mounds and Almond Joy resonated so well with…
