“Captur Life!”
This is Renault’s new marketing punchline, for the stylish addition to their range in South Africa, the Captur.
It’s a noble sentiment. We’re all too busy, we’re all too wrapped up in our work lives. We need to kick back more, smell the roses, live the holiday, live. Take it in. Capture life. Yes, please.
You’ll need a car. To get you to all those gorgeous, soft-focus, high-thrill destinations. To DO all those crazy off-beat things.
Like, take a ride in a crazy-frail looking cable car, swinging wildly, up a near-vertical mountain face. Have a cooling, curvy pink cocktail, while feasting on the impossibly voluminous view.
Like, go for a walk in the African bush. A nice long walk, along a narrow dirt path, with the late-afternoon sun beating gently, and casting liberal amounts of gorgeous around. Take a couple of friends and colleagues. And a couple of cats. Big cats. Yeah.
Visit a palace. A lost palace from an exotic, regal culture, created in a bygone age, when opulence wasn’t a swear-word, and huge, tusked pachyderms roamed free. When sky-scraper-tall trees stood in cool green forests, with a songbird sound-track, layered over a tumbling water midrange, and a high-veld thunder rumbling base.
Captur life, indeed.
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Yep. You’ll need a car to get there. A stylish car. With suave european good looks. A game-ranger-like capable car, with enough power and confident ground clearance. Sure-footed, with cat-supple suspension, and room for you, your pals and some bags. Maybe lots of bags.
This one. Yes please.
Look for the the technical details here:
