LCS Summer Split
Tl ; dr : We look back on the NA & EU LCS Summer splits, highlighting monthly averages to investigate audience trends.
The 2018 EU & NA LCS Summer Splits closed off last weekend, with Fnatic and Team Liquid taking home the cups in their respective regions. As League of Legends Esports starts to gear up for Worlds, the Stream Hatchet team is taking a look back at the Summer Split to draw a few insights on the future of the LCS.
Some Data Points:
- The NA LCS was a more popular league this split. Both the NA peak audience (65% higher) and average audience (7% higher) were greater than EU audiences.
- Although the EU audience was smaller than the NA audience, the EU audience was more consistent month to month. The standard deviation of the EU LCS AVG CCV was 82% less than the NA LCS AVG CCV.
Comparisons:
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Apples to Apples: 2018 Spring Split vs 2018 Summer Split
- Combined Hours Watched (EU and NA) decreased by 25% from Spring to summer.
- The NA LCS AVG CCV decreased at a more significant rate (30%) than the EU LCS.
Apples to Overwatch League:
- OWL viewers consumed nearly the same number of hours as the NA and EU LCS combined.
- The OWL AVG CCV, was only 4% lower than the combined LCS average.
Constant meta changes, a lack of sponsorship revenue (the second major non-endemic joined this year), company culture issues, and declining popularity present major challenges for Riot Games as they head into Worlds. This year could make or break League of Legends Esports.
Got an opinion on the data? Want to get even more granular? Reach us at: sales@streamhatchet.com
Thanks for reading!
-Bobby
