InThe 31.5 GuybyRounak Bose·Jan 2, 2025Designing outside the box (literally)Insights on non-rectangular interfaces and smart home systems
InThe 31.5 GuybyRounak Bose·Jun 7, 2021Biophilia Effect — the power of GreensThere’s a reason why apartment complexes today, advertise plenty of greenery in and around them.
InThe 31.5 GuybyRounak Bose·May 17, 2021Telling stories through ArchetypesThey’re the reason you associate Michael Jordan and Tiger Woods with Nike, and rough-and-tough outlaws with Harley-Davidson.
InThe 31.5 GuybyRounak Bose·Apr 20, 2021The Aesthetic-Usability effectThings that look good and pretty to us, are more likely to be tried, to be accepted, to be displayed, and even to be repeatedly used.
InThe 31.5 GuybyRounak Bose·Mar 12, 2021The Wizard of Oz prototyping technique.. because you need to gauge how people will feel about — and how they might perform, using a designed solution.
