Suke Kahuna IJ·Sep 7, 2025Genuine ArticlesA story fits here of five men sat in a shed. They were all brothers who collected 7up labels. Everyday their parents paid somehow enough…
Top Boss·Sep 12, 2024The Old 7-Up Used to Get You HighWhen we think of 7-Up today, it’s often associated with a refreshing, caffeine-free lemon-lime soda — a staple at backyard barbecues…
InBootcampbyRaunaq Singh·Apr 22, 2023Pepsi Vs Coca-Cola Rebranding — The Secret Recipe to Success?The soda-pop giants desperately want you to know they’re going “Zero Sugar” in 2024.
InThe Knowledge of EverythingbyDavid Graham·Jan 22, 2023The Crazy Story of How The Popular Soda 7-Up Was Originally Sold as an AntidepressantThis origin story is crazy, and perfectly tells the story of why 7-Up is called 7-UpA response icon1A response icon1
Cathy Coombs·Apr 13, 2022This Soda Used to Be the Third Largest Selling Soft Drink in the WorldA component of the famous Seven & Seven drinkA response icon3A response icon3
Madhavi Johnson·Feb 13, 2021Genie in a green bottle…A triangular faced, two dots for eyes and a few squiggly lines for hair — the adorable Fido Dido danced into my life
Jay Jaboneta·Aug 26, 2018How did they come up with the name 7UP?“Being stubborn is a big part of being a winner. Some people have failed because they have given up too soon. If you are reading this book…
Mike Loftus (MLE)·Dec 2, 20177Up’s National Branding Growth in the 1950sAs head of MLE Merchandising & Sign Solutions, Inc., Mike Loftus meets the needs of diverse clients, from FedEx to Starbucks, for in-store…
