Paul Young·Oct 15, 2023How Customer Success Management can drive Business Growth for your Organization.Let me give you a little background about myself. I have been a Senior Data and AI Thought Leader for well over 20 years. I merged my…
Revegy·Sep 7, 2023Become the Sales GOAT — Future-Proof Strategic Account ManagementIn today’s business world, strategic account management and account planning are key to using your marketing and sales resources wisely to…
Jess Watts·Jul 13, 2023How to Break into Account Planning12 ways to get an entry-level advertising strategy positionA response icon1A response icon1
Iqbal Mohammed·Jun 5, 2022Why working on a marketing strategy is like solving a sudokuAdrian Ho wrote a post last week about how solving sudokus serves as a metaphor for doing marketing strategy, and followed up by listing…
Iqbal Mohammed·Jun 5, 2022What blogging does to plannersWhy do accounplanners blog? Though this question keeps cropping up in various posts all over, a post at Diablogue made me sit up and…
Faris·Jun 25, 2021How Creative Tension Fuels the Best Advertising AgenciesAdvertising agencies are all unusual in similar ways
Pete Jackson·Mar 11, 2021Planning Meets Sports & EntertainmentAn article I wrote a while back (I have since changed jobs!) — originally published on March 11, 2021 — on the APG website
Olivia Bohringer·Jan 30, 2021Trying to be what you can’t see.Another list, another collection of the same names, the same faces. All men. And all of which, to be clear, are undoubtedly brilliant…
