Alex Pukinskis·Mar 2, 2023Ad attribution demystified for mobile app developersSomehow I’ve avoided the technical details of the online ad industry for most of my product career. There’s always been some marketing…
Tavant·Aug 18, 2021Bayesian Methods for Media Mix Modeling with Carryover and Shape EffectsAs discussed in my previous blog posts, a lot of research is being done in ad attribution and media mix modeling. Today I’ll introduce…
