CAS.AI·Oct 21Halloween Doesn’t Make Players Spend More. It Makes Them Play More. Are You Monetizing That?Open your dashboard on October 29th. Sessions are up. Daily actives are up. Your Halloween event is doing its job. Now check revenue. It’s…
GloriaShao·Apr 28, 2025Things I have learned through scaling a billion dollar channel from 0 at eBayIn the three years since graduating from grad school, I’ve been fortunate to join eBay as my first full-time role and help build one of the…
Alan Ronis·Feb 10, 2025Ad Monetization in 2025: Separating the Myths from the Money-MakersHow Publishers Can Optimize Revenue in a Changing Ad Tech LandscapeA response icon1A response icon1
RZAIN by Claire Rozain·Mar 17, 2024Puzzle society —Unveiling Line Pop 2 Monetization: A Comprehensive Dive into LINE’s Strategy!In a deep dive into Line Pop 2 from LINE, monetization strategies are meticulously explored. The onboarding flow begins with acquiring the…
InUnity LevelUpbyBožo Janković·Dec 14, 202310 Reasons Why eCPM is The Most Useless Metric in Ad MonetizationThe eCPM is widely believed to be the key metric in Ad Monetization. But is this true? Most Ad Monetization managers and senior executives…
Yougal Chettri·Nov 7, 2023Ad Monetization Metrics for your AppsIn this blog, we dive into the critical world of key metrics — the compass that guides monetization success.
AppLixir·Oct 28, 2023The Future Of Ad Monetization; Game Forum EditionThis past Tuesday Oct 25 th, I had the privilege to moderate a panel at Games-Forum, — the leading Game conference.
InAppCalibrebyAppcalibreblog·Sep 5, 2023SMART APP MONETIZATION-2 CHOOSING RIGHT AD MONETIZATION PARTNEREven though Admob has a certain dominance in ad monetization, it is still a competitive market. Don’t be shy about trying new ad partners…
InUnity LevelUpbyBožo Janković·Aug 24, 2023Game On or Game Over? Navigating Google TCF 2.2 Requirements and the Consent Management LandscapeGoogle to require mobile app and game publishers to collect TCF-compliant consent from users in Europe and this might disrupt the business.
Yougal Chettri·Jul 19, 2023Demystifying the Google Ad policy black boxNavigating the Publisher’s Playground
