Sravani Noothi·Sep 28Paid Media AI Agents Need to Prove What ChangedA reliable agent must separate a proposed action, an accepted API request, the account’s final state, and the business result.
InAdvanced Advertising PlaybookbyRaghavendramarni·Feb 19Why 80% of Publishers Still Misunderstand Header Bidding (And Quietly Lose Revenue Because of It)Header bidding is one of the most talked-about innovations in programmatic advertising.
InAdvanced Advertising PlaybookbyRaghavendramarni·Feb 6✍️ We’re Open for Contributors: Write for the Advanced Advertising PlaybookBuilding a profitable digital publishing business is becoming more challenging every day.A response icon1A response icon1
InAdvanced Advertising PlaybookbyRaghavendramarni·Feb 5Human vs AI in AdOps (Part 2): Why Human Judgment Still Matters in the AI EraIn Part 1, we examined how an AI-driven monitoring system failed to detect a slow and steady revenue decline, while experienced AdOps…
InAdvanced Advertising PlaybookbyRaghavendramarni·Jan 31Human vs AI in AdOps (Part 1): The Publisher Revenue Drop AI Didn’t CatchAI is very good at detecting events.
InAdvanced Advertising PlaybookbyRaghavendramarni·Jan 29Ad Revenue Dropped 18% Overnight — Here’s the Real Root Cause We MissedAt 9:30 AM, the message came in.A response icon1A response icon1
InAdvanced Advertising PlaybookbyRaghavendramarni·Jan 27I Started Working in AdOps Without Real Experience — and I Was Terrified of Breaking Live RevenueEvery time I refreshed the dashboard, one thought kept coming back:
InAdvanced Advertising PlaybookbyRaghavendramarni·Jan 25Our Ad Revenue Dropped 37% Overnight — The Dashboard Looked FineAt 9:12 AM, our ad revenue was down 37%.
InAdvanced Advertising PlaybookbyRaghavendramarni·Jan 20From Zero to Pro: The Real Journey of a Digital Publisher (Beginner to Advanced)When people hear the word publisher, most imagine a big media house, a news website, or a company with hundreds of employees. In reality…
