InChamber of ProgressbyVidushi Dyall·Oct 7, 2024DOJ’s Ad Tech Case Will Come Down to Whether Google Has a Duty to Help its RivalsTrial showed that while ad tech competitors are unhappy, publishers and advertisers still benefittedA response icon1A response icon1
InMonumetricbyMonumetric·Feb 4, 2023Browser vs. Server Caching: Which One is Best for Your Website?Caching is a technique to speed up web page loading times by storing frequently accessed data in memory.
Arto Niinisto·Aug 29, 2022Commerce media: The new force transforming advertisingCommerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential…
Olivier·Jul 13, 2022What is Bid Shading and how do dynamic price floors solve it?The digital advertising market is extremely complex and demanding. Publishers are competing with each other to get the highest bids from…
InMonumetricbyMonumetric·Jul 6, 2022Introducing: Maker by MonumetricExciting News! But first, some background
Gourav Chindlur·Jun 7, 2022Google Topics API and why Contextual targeting will be king again!Google shelves FLoC, introduces Topics API. This is a major turning point in identity targeting as it marks the end of Google’s attempt to…A response icon1A response icon1
Gourav Chindlur·Jun 7, 2022What is First-party data?It seems like the more it is spoken about, the more people are confused about what it is. I have had more people asking me about the…
Liz Carolan·Apr 1, 2022Weeknotes 3In which I travel to London to meet my team, and ask about the real cost of “cheap” Ad Tech.
InAirservebyKjartan Sverrisson·Mar 16, 2022Significant changes to the online ad-industry landscapeA significant ruling in February has entirely changed the advertising landscape in Europe for those who run advertising systems that rely…
