Primer·Jan 25, 2023Why We Believe in Ad Testing for GrowthAt Primer, we talk a lot about ad testing. There’s a simple reason why: it works. In our full-service agency, we run performance marketing…
Angela Diamant·Oct 29, 2021‘Tonight, I’ll be Eating…’ delivers for Uber Eats yet again | Ad TestingUber Eats’ ‘Tonight, I’ll be Eating…’ platform has been a phenomenal success story. Launched in Australia in 2017, the campaign — produced…
Angela Diamant·Sep 30, 2021Gone in 6 seconds — debunking bumper ad myths | Ad TestingThe 6-second, non-skippable “bumper” ad format presents a unique (sometimes exciting, sometimes daunting!) challenge for marketers — a…
InThe StartupbyFunCorp·Feb 22, 2021Creating Impactful Messages With Ad TestingAdvertising research, often referred to as ad testing, aims to determine an ad’s effectiveness based on consumer responses, feedback, and…
Primer·Sep 8, 2020How This 1 Facebook Ad Strategy Can 3.2x Your GrowthHow fast you test determines how fast you grow.
