Mehraz Hossain Rumman·Oct 29What Is OpenRTB? A Developer’s Guide to Real-Time BiddingHow an ad gets sold in about 100 milliseconds, explained by an AdTech backend engineer
Alan Ronis·Apr 23, 2025Cookies Are Still on the Menu: What Google’s U-Turn Means for the Ad Tech IndustryJust when you thought you had Privacy Sandbox figured out, Google hits the brakes. Again.A response icon1A response icon1
Ryan Williamson·Oct 22, 2024Why AdTech Matters to AgenciesGiven the modern cutthroat market in which advertising agencies operate, they face increasing pressure to deliver effective and efficient…A response icon1A response icon1
Ajita Sharma·Oct 8, 2024Building a Conversion API (CAPI) Snowflake Native ApplicationAuthors : Ajita Sharma & Rich Murnane, Solution Innovation Team @Snowflake
Bhavya Singh·Jan 7, 2024The Ad Tech Cheat Sheet 📢I tried to create the almost exhaustive jargon and keywords cheat sheet in the AdTech ecosystem!
TeqBlaze·Sep 27, 2023Cookieless Advertising: 5 Key Forecasts to Keep Your Eye OnThe advertising industry has been eagerly anticipating Google’s long-awaited move to disable support for third-party cookies. This…
PRNEWS.IO·Sep 11, 2023How Does AdTech Work: A Comprehensive GuideIn today’s digital age, online advertising has become an integral part of our daily lives. From the ads that pop up on your favorite…
Regalix·Jun 29, 2023Stay Ahead of the Curve, Latest Breakthrough Stories from the World of AdTech Industry!In this edition discover how AdTech startup Madu is revolutionising visual content monetisation in a post-cookies publishing landscape…
Andrew·Apr 4, 2023A Comprehensive Guide to ReviveAdServerMod Reporting and Analytics Plugins — ReviveAdserverMod.comReviveAdserverMod is a collection of plugins and add-ons designed to extend the functionality of the open-source ad serving platform…
InGumGum Tech BlogbyJohn Hawkins·Mar 21, 2023Measuring Attention on AdvertisingIn this post we will explore how we build scalable attention measurement models for digital advertising at Playground XYZ. The content is…
