Aleksander Sekowski·4d ago2026 Changed the Plumbing, Not the PlayersEvery big fight in ad tech this year was supposed to end with somebody losing a business. Most of them ended with a change to a protocol…
Aleksander Sekowski·4d agoThe Ad Went Where the Human Wasn’tIn 2016 a person touched the ad at every step except the auction. In 2026 the people are still there, but they moved to an approval screen…
Alan Ronis·5d agoGoogle Quietly Pulled a Plug on Video. Publishers Felt It Everywhere.What happened to video CPMs around October 26 and why publishers around the world felt it at the same time
Longbridge Dolphin Research·5d agoAppLovin Jumps 20%: Is the Gaming Core Still Solid?Gaming ads steadied; e-commerce is still early.
Mehraz Hossain Rumman·Nov 3What Is an SSP in AdTech? A Beginner’s Guide to the Supply-Side PlatformEvery time a web page or app loads an ad, a lot happens in the blink of an eye. In a fraction of a second, an auction runs, bids arrive…
Sanskar Gupta·Nov 3Creative Is Abundant, Attention to Test It Is NotHow brands are using Creatives to run Performance Marketing?A response icon1A response icon1
Aliaksei Novikau·Nov 2The pricing algorithm that trains on its own outputThere’s a way to make your average price go up while your revenue goes down. Automated pricing finds it all by itself.
ssrinivas·Nov 1The Life of an Ad, Part 1: The Milliseconds Before You See ItHow an ad server picks a winner, and how to build one in Python. The first stop in a series that follows an ad from booking to billing, for…
Mehraz Hossain Rumman·Oct 30What Is a DSP? A Plain-English Guide to the Tool Behind Almost Every Ad You SeeNo jargon wall. Just how it works and why it matters.
Mehraz Hossain Rumman·Oct 29What Is OpenRTB? A Developer’s Guide to Real-Time BiddingHow an ad gets sold in about 100 milliseconds, explained by an AdTech backend engineer
