2twelve·Jul 3The Role of Empathy in AdvertisingAsk a room full of marketers if they care about their customers, and every hand goes up. Ask the same room to sit through a 30-second…
InAltcraft PlatformbyAltcraft·Dec 1, 2025Thousand-Dollar Fines for Using Others’ Content in Ads: How to Protect YourselfWhat counts as someone else’s content, how legally use materials from the web, and what the consequences of copyright infringement might…
InAltcraft PlatformbyAltcraft·Nov 10, 2025Cognitive Biases as Sales TriggersIn this article, we’ll explore the types of perceptual cognitive biases and how marketers use them as tools to drive sales.
InAltcraft PlatformbyAltcraft·Mar 10, 2025What Are ATL, BTL, and TTL: Everything about Advertising That WorksATL targets a mass audience, BTL focuses on personalization, and TTL combines both. AI, AR, VR, and data-driven marketing enhance…
InChange Becomes YoubyAlin Stan·Feb 6, 2025The Ubiquity of Old Advertising StrategiesWhat happened with old marketing strategies of creativity over the last 50 years? Are they lost?A response icon1
