Techtonic Times·Aug 18Brands Are Betting Big on AI Influencers That Don't Exist as Marketing Becomes More SyntheticA skincare brand's best performing Instagram account belongs to a model who has never opened a single one of its products. She posts…
Sam Thomas·Aug 14The cheapest brand you can buy costs the most.Anyone can now produce a logo, a website and a month of social content in an afternoon. Ten years ago that took a studio, a budget and…
InSPHERICAL THINKINGbyMarco Spies·Jun 24Your Brand Is Being Automated in Pieces. That’s the Problem.Imagine a mid-sized company that has spent years building its brand.
Elevax Studio·Jun 14The Brand Designer Didn’t Disappear When AI Arrived. They Got More Expensive.Why generative AI is simultaneously the biggest disruption and the biggest opportunity in brand design history — and how smart strategists…
Belkin Marketing Team·May 21Why Your Brand Don’t Exist to AIWhy your best content gets paraphrased without credit — and the infrastructure fix that changes that. Originally published at Belkin…