Shriya Jatekar·Jun 20, 2025Designing for Familiarity vs. Originality — A Product Designer’s Take on SHEIN’s Comeback UI-By Shriya Jatekar
InBootcampbyDipanshu Singh·Jan 11, 2024Revitalizing User Experience: A Comprehensive Ajio App Redesign JourneyBuilding Consumer Trust; Leveraging Customer Reviews on Ajio’s Product Pages
Aditi Mishra·Jun 11, 2023Helping users make confident purchases on Ajio through a body-inclusive recommendation systemAs the user base and brand partners began to grow, there was a growing need to show the relevant content to the right eye.A response icon2A response icon2
Srinidhi·Jun 4, 2023Surprise DeliveredHow I attempted to create seamless gifting experience in Ajio app.
Harsita Gunasekaran·Dec 14, 2022Enhancing the Last-minute shopping experience on AJIOLast-minute shoppers usually check for Top-rated Products that can be shipped early. In this article, I will be explaining how we can ease…A response icon1A response icon1
Srinidhi V·Jan 21, 2022Cloning AJIO!Hi reader here I am sharing the experience of cloning AJIO which is an online shopping website owned by Reliance Retail. For more info…
Raman Boddula·Nov 13, 2021Building the clone of Ajio website.Hello there, you might have seen an Ajio website, where you can purchase any trending brands of clothing, footwear and other accessories by…
KalaGato·Apr 6, 2021Is Fashion Back In Vogue?To understand how the fashion sector has fared in 2020, its useful to look at it through the lens of two companies that have come to…
InbeAJIObyBeAJIO·Jan 24, 2020Techster TalksRashika Qureshi, an IIT-Roorkee alumna, shares her incredible journey at AJIO.