Samosa Syndrome·Nov 9, 2025The Simple WhatsApp Strategy That Keeps My Customers Coming BackA quick, repeatable system to boost loyalty & sales.
Tara Das·Nov 1, 2025Weekend Sando: Not Arrattai, Vambu, Mary’s martyrdom, & love, actually.The weekend Daily Toast post has three parts to the sando: crispy, buttered, and burnt.
Mary Merlin·Oct 12, 2025The Future of ArattaiHow will Arattai get into the lives of Indians in this world of perfect competitionA response icon2A response icon2
Pankaj Kumar·Oct 11, 2025I Ditched WhatsApp for Arattai for 7 Days — Here’s the Real Tea ☕7.5 million Indians downloaded this in 3 weeks. I tested it so you don’t have to.
Madhumitha·Oct 10, 2025More Than Just Arattai: What the App’s Terms of Service Offer for UsersWith the rise of Arattai, Zoho’s homegrown messaging app, concerns around data protection and digital rights have gained momentum. As India…
❤️ Jacky Kapadia ❤️·Oct 6, 2025Digital Sovereignty: Why Indian Businesses Are Ditching WhatsApp’s Wall for Zoho’s Open DoorIf your business relies on WhatsApp for customer conversations, you’ve felt the squeeze. What started as a simple, powerful tool is…
InPen With PaperbyDhilip Narayan Srinivasan·Oct 3, 2025Arattai — India loves small talkFrom Just Another Messenger in 2021 to India’s Most Consequential Messaging Platform in 2025
M NAGA SAATHVIKA·Sep 30, 2025Arattai — Pocket 2.0As part of my product sense practice, I performed a 30-minute rapid product audit on Zoho_Arattai’s Pocket feature. My goal was to…
