Tetiana Odnorozhenko·Aug 5App Store Keyword Research: Why High Volume Is the Wrong Starting PointMost ASO guides give you one piece of advice: find high-volume keywords, add them to your metadata, and wait for traffic. The logic holds…
Tetiana Odnorozhenko·Apr 23Apple Search Ads without ASO is just renting traffic you could ownNearly 65% of App Store downloads happen after a search. That's not a fun fact — it's the reason paid and organic need to work from the…
Tetiana Odnorozhenko·Jan 13ASO in 2026: From Optimization to StrategyFor a long time, ASO was treated as a checklist.
Tetiana Odnorozhenko·Dec 11, 2025The New Frontier of AI Apps: Where Technology Starts to Feel HumanAI apps are no longer tools we install — they’re becoming companions. Assistants who think with us, create for us, and sometimes even…
Tetiana Odnorozhenko·Nov 19, 2025The Art of the Modern App Icon: What 2025 Designers Need to KnowThere’s a moment in every product’s life when a single square image becomes its entire identity. In a marketplace with millions of apps and…
