Omkar B·Jun 25I Am LAZY. And That’s Why I Automated 80% of My Reporting Workflow.Every Monday, same routine: export from Sprinklr, clean the data, map the columns, update the Google Sheet, fix whatever broke. Costing me…
InThe Hanoma TimesbyBansi Joshi·May 4Audience Intelligence & Persona BuildingHave you ever wondered why some brands are able to speak directly to your needs, almost as if they already knew what you were looking for…
Inkpi6byKPI6·Apr 24, 2024GenAI: Transforming Audience Intelligence for Precision TargetingIn today’s digital ecosystem, GenAI (Generative Artificial Intelligence) is revolutionizing how businesses connect with their audiences…
Mentionlytics·Nov 30, 20228 Audience Intelligence Platforms for Marketers (& Use Cases)Today, businesses keep their marketing efforts focused on social media analytics and audience intelligence to increase their online…
InData, Insights, Action!byAudiense·Jun 13, 2022Beyond the catwalk: How brands are using influencers to steal the show during Fashion WeekWhether you’re a dedicated fashionista or a strict follower of goblincore , as the Devil Wear Prada taught us, fashion is everywhere. The…
InData, Insights, Action!byAudiense·Jun 6, 2022All to play for? How NFTs are changing the game for sport brands & athletesSport and NFTs, a match made in heaven? If the number of sports brands and athletes getting into the game are anything to go by, it seems…
Radarr·Jun 2, 2022What Is Audience Intelligence and Why Do You Need It?When you talk about marketing or even establishing a name in the market, the very first thing that experts recommend is defining your…
InData, Insights, Action!byAudiense·May 5, 2022Using audience intelligence to supercharge fashion innovationDo you remember what you wore before 2020? Us neither. The past two years have been turbulent ones for the fashion industry, shaped by…
InData, Insights, Action!byAudiense·Mar 29, 2022How Penguin Random House Spain uses audience insights to target the ideal readerThe demands on consumers’ time are only increasing. From new TV shows streaming now to that super hyped video game your entire timeline is…
InData, Insights, Action!byAudiense·Mar 25, 20226 ways book publishers can use audience intelligence to reach new readerEvery author knows that understanding your audience is the key to writing books that sell. The question is, how many publishers take this…
