InILLUMINATIONbyLithira Amarasinghe·2h agoWhat Should You Create Next? Find Topics Your Audience Cares AboutA practical guide to spotting trends, checking interest, and turning audience questions into useful content.
InGenerative AI in the NewsroombyClare Spencer·Nov 2How The Haitian Times Vibe-Coded Its Own Audience Research AppThe Haitian Times publisher, Vania André, used the “vibe coding” platform Lovable to convert incredibly detailed audience research into an…
Maria Dunham·Oct 26Find Twitter accounts tweeting in a language: the X field behind itCircleboom’s account export writes sixteen columns for every X profile it returns. Location is one of them. Language is not, and after…
Barakat Lawal·Oct 15The Message-Market Fit FrameworkYou can have a good product, a clearly defined audience, and a marketing strategy that looks perfectly reasonable on paper, yet still…
Aishat Mustapha·Aug 31How to Know What Content Your Audience Actually WantsImagine walking into a doctor’s office with a headache, and before asking you a single question, the doctor starts writing a prescription…
Prachi Vaidya·Aug 24Notes from the Field #1: When User Research Turns Into Organisational ResearchI was asked to understand an audience: what they knew, what they wanted, how they preferred to engage. A familiar brief. I designed a study…
Gromov Branding·Aug 17Brand Research Between Business Ambition and Audience RealityBrand research shows where business ambition and audience perception diverge — and what must change to make a new position credible.
InACMI LABSbyIndigo Holcombe-James·Aug 11ACMI’s approach to visitor research: Part 3In 2024, I wrote about how we’d been working at ACMI on developing our first museum research and evaluation strategy. It’s two years later…
InACMI LABSbyIndigo Holcombe-James·Aug 10ACMI’s approach to visitor research: Part 2In 2024, I wrote about how we’d been working at ACMI on developing our first museum research and evaluation strategy. It’s two years later…
