Circleboom·Oct 10Every attempt to find Twitter followers in a city has an expiry dateHow old is the word “Seattle” in a follower’s profile? Nobody knows, including X, and that single unknown decides how much a city segment…
InSmall Wonders DailybyDiane Foster·Aug 21Why Your Best Content Keeps Getting Ignored(And the prompt that fixes it)
Aditya Rane·May 26The Complete Guide to Commerce Audience ClusteringA practitioner’s playbook for the decisions that actually decide whether your segmentation ships — split into three deep-dives because they…
Aditya Rane·May 21The Five Lenses: Designing a Behavioural Feature Space for Commerce Audience SegmentationPart 1 of a 3-part series on building an end-to-end audience segmentation pipeline from commerce transaction data.
