Circleboom·Nov 2How I did a bulk Twitter ID lookup for a whole X ad audienceAn X Ads list audience runs on numeric user IDs, and the brief I had in hand was a column of handles. The handles were right. The format…
Chloe Thomas·Sep 23Google Ads: Which New Features Should You Use (and Which Should You Skip)?Chloe Thomas
Prashant Chaudhary·Aug 15Nobody Checked the Broken FileMatch rate is calculated by the vendor being evaluated, on a denominator it picks, and it is rarely audited. The market still treats it as…
Jonathan Reed·Jul 21How I Cut My Facebook Ad Costs by 60%An 8-day audience rebuild increased CTR by 82%, cut cost per signup by 43%, and reduced my real customer-acquisition cost far more than I…
Avilash Behera | Founder @ Advids·Jun 8Why Advids Always Starts With Audience Psychology Before Touching a ScriptHere is the most common mistake in video production briefs, and it happens regardless of company size, industry, or budget: the brief…
Baozilla, Let's go!·Apr 14The Day Someone Threw a Molotov Cocktail at Sam Altman’s House (While Anthropic Launched Managed…April 14, 2026 — forty days after Nvidia abandoned OpenAI, thirty-six days after Karpathy dropped Autoresearch, five days after research…
Nirav Dave·Apr 3Your Content Isn’t Working Because You’re Ignoring Context — Insights by Nirav DaveIn today’s digital landscape, creating content is easier than ever — but creating content that actually works is where most brands…
Fi Shailes·Mar 24Why buyer personas fail (and how to fix them)Fun fact: Most buyer personas fail to influence your messaging, content, or campaigns…
Ingrid Pino·Mar 12GOOD PRACTICES of AI Audience TargetingThis is part 3 of 3 in this article series about Artificial Intelligence for Audience Targeting. Read part 1 here and part 2 here.
