Kathi Kruse·Feb 1, 2024Rule of 7: How Social Media Crushes Old School MarketingIf you’ve been in the marketing world for awhile, you’ve probably heard of the Rule of 7.
Kathi Kruse·Apr 14, 2023New Study: Enhanced Digital Skills Required for New Era of Automotive RetailMerging digital communication skills with offline/in-person skills will be one of the most challenging endeavors for automotive retailers…
Kathi Kruse·May 10, 2022Prioritize Automotive Digital Retail or Be Phased OutIt’s human nature to seek pleasure and avoid pain. Change disrupts both. However, when the customer behaves differently and their needs…
Steve pattinson·Apr 20, 2020How Digital Transformation Affects the Automotive IndustriesDigital transformation will influence the whole automotive worth chain, including plan, creation, dissemination and retail, reshaping the…
InAutoDAPbyAutoDAP·Jul 24, 2018Demystifying Automotive Aftermarket in the era of DigitalWith more sophisticated technology being introduced everyday we are seeing a more complex automotive market which comes along with added…
