Kathi Kruse·Feb 8, 202420 Social Media Tips for Car SalespeopleThe car business is going through a string of seismic shifts. The digital consumer is driving sales and car salespeople must evolve to beat…
Kathi Kruse·Feb 1, 2024Rule of 7: How Social Media Crushes Old School MarketingIf you’ve been in the marketing world for awhile, you’ve probably heard of the Rule of 7.
Kathi Kruse·Jan 26, 20235 Automotive Social Selling Tips to Get Results and Sell More CarsThe changes we’ve seen in auto retail continue to come fast and furious. If you’re in car sales, now is the time to up your automotive…
Kathi Kruse·Jan 15, 20233 Questions to Answer Before Using TikTok for Car SalesHave you been wondering about how to use TikTok for car sales?
Kathi Kruse·Jan 9, 2023Introducing The First Pencil PodcastA little while ago, my good friend MiketheCarGuy Correra and I were talking on the phone like we normally do and we both agreed that we…
Kathi Kruse·Dec 1, 2022How to Motivate Employees to Create ContentOne of a business’ biggest marketing challenges is providing enough unique, helpful and/or entertaining content for social media and email…
Kathi Kruse·Nov 18, 2022Introducing The First Pencil PodcastA little while ago, my good friend MiketheCarGuy Correra and I were talking on the phone like we normally do and we both agreed that we…
Kathi Kruse·Nov 14, 20225 Secrets to Turn Your Sales Team Into Automotive Social Selling ChampionsAutomotive social selling is a sales technique that allows salespeople to laser-target their prospecting and establish rapport through…
Kathi Kruse·Jun 21, 2022The Biggest Mistake Salespeople Make in Automotive Social SellingAutomotive social selling is finally showing up on retailers’ radar. It’s been a long road to this moment in time.
Kathi Kruse·May 27, 20223 Essential Automotive Social Selling Team Management TechniquesThe pandemic gave rise to changes in consumer car shopping habits and many of those preferences will be with us for the foreseeable future…
