Obafemiayomide·Aug 13The Big Brother Naija Ad Breaks Are Quietly a Marketing MasterclassMy Top 10 Favorite Ads in Season 11 & The Strategy in Each One
Omotola Sanni·Oct 5, 2023Explore how ‘Big Brother Naija Winner — ILEBAYE’ can teach you the secrets of successful…S. Zainab, “What Product Management Taught Me”, Omotola’s Journal of Product Management”, vol. 3, no. 1, p. 1–7, 2023.A response icon4A response icon4
The Future Of Work·Aug 4, 2022BBN WEEK 1 TWITTER ANALYSISWeek 1 of the #Levelup seasonA response icon1A response icon1
Oluwatobi Ajayi·Nov 12, 2021ARE REALITY SHOWS EXPLOITING PEOPLE?“…attention is the new social currency…”A response icon1A response icon1
Sidomex Universal·Oct 7, 2021BBNaija Tega & 4 other celebrities that left social media due to cyberbullyingLearn about how cyberbullying pushed BBNaija Season 6 Tega and 4 other female celebrities — Ruby Rose, Kelly Marie Tran, Millie Bobby…
Samuel_Olaniran·Sep 3, 2021How Big Brother Naija monetized audience consumption behaviourEver increasing pervasiveness and ubiquity of digital technology as part of everyday life dramatically impacts the way we share, produce…
Tolu Grey·Sep 1, 2021ABEG ×1BILLION: Review of A Nigerian Fintech IIAbeg’s sponsorship of BBN has raised a lot of controversy. Was it a good idea?A response icon5A response icon5
Tolu Grey·Aug 3, 2021ABEG ×1BILLION: Review of a Nigerian Fintech IAbeg is the new kid on the block and has moved from being a giveaway platform to being lead sponsor for Nigeria’s largest reality showA response icon2A response icon2
Olayemi Mary Adeola·Jul 23, 20215 Interesting Marketing Strategies Marketers Can Learn From BBNTV shows marketing is no rocket science; the massive turnout, fanbase, and emotional entanglement are often the outcome of proven…
